On that note, viewership for linear TV,
like broadcast and cable networks fell below 50% for the first time last month.
This is big news,
Nielsen has been tracking viewing time by platforms for over two years.
Now, overall TV use was up in July,
but the growth was in streaming which hit an all
time high of nearly 40% of all TV usage.
Meanwhile, broadcast networks fell to 20%. Cable was just below 30%.