most people head to the theater to watch a musical,
but if you wanted to see for you page, all you had to do was open, Tiktok pointed out,
co executive producer Daniel Martin
Tiktok has become a place where the musical theater community has
thrived and it's been really exciting to see Tiktok not only
acknowledge that, but with this project, embrace this and support us
for you page, which is a play on words referencing Tiktok's for you page
is Tiktok's first commissioned musical,
but it's been known on the scene for user
created productions including the Grammy winning unofficial Bridget and Musical
Mertz left co created Ratatouille Tiktok musical which
raised $2 million for the Actors fund.
When it aired on Tiktok,
you didn't have to pay for it if you had an iphone and had Tiktok,
it was right there, but not only accessibility for the audience.
Accessibility for the writers and creators as well.
The hashtag musical has been viewed more than 6.6 billion times
on Tiktok and it makes sense given music was always a
big part of the platform since actor James Henry Music is
really like some of the backbones to a lot of these platforms
and it just creates so much creativity and inspiration.
He joined Tiktok back when it was still musically,
it's just created so many opportunities to open so many doors and
has done so many projects over the past couple of years,
from commercials to hosting gigs to right now a live musical on broadway,
which I never would have thought when I first started, we would be here right now.
But creating a livestream, Tiktok musical had its own set of issues explained.
Co executive producer Macy Schmidt.
So it's been, I know a really unique challenge for our creative team
to do this vertically and
meld
Stage musicals as we know them with being able to view in the palm of your hand,
the 45 minute production also needed to stop anyone who was scrolling,
but from the very beginning we knew that this
was going to be filmed right to your hand,
right?
So as we were writing, we knew we got one ballot in the whole show because Tiktok
is very short attention span to do that.
Co book writer Kate Leonard and the crew tried to weave in viral trends.
One of my favorite parts of writing the show was
that every time I wanted to go on Tiktok,
it wasn't taking a break.
It was research and they were conscious of keeping things moving.
We worked on finding moments that not only
felt like they lived in the Tiktok universe,
but also moved at that lightning case.
They hope productions like this can help democratize theater.
And I think Tiktok has been like such an instrumental way for
theater,
fans around the world who aren't getting to come
to new york and see live productions to be like
involved in musical theater as a community to be like sharing those clips,
engaging in those clips and it can help broadway evolve,
especially amid the pandemic broadway took the biggest hit out of all.
And it's just really fun to see and like inspiring to
see that we're still finding new ways to make sure that
this industry does not die for cheddar news. I'm Michele Castelli.