Movie goers will no longer have to worry
about paying premium surcharges for better seats.
The company announced yesterday it is ditching its pilot program.
It rolled out earlier this year to increase certain seat prices.
Saying in a statement
to ensure amc's ticket prices remain competitive.
The sight line at A MC pilot program will come
to an end at participating locations in the coming weeks
and the initiative will not roll out nationwide.
A MC noted 75% of its customers continue to sit in
the premium seats they regularly purchase before it's rolled out.