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We're bringing you all the latest technology coming out of
this year's consumer electronics show also known as CS.
One of the biggest themes creating buzz across categories in Vegas
this year was the increased focus of hyper personalized products for consumers
and gender news. Michelle Castillo caught up with brian moore Ey Americas.
Consumer technology leader
over at C. E. S to talk about the rise of hyper personalized, take a look.
So what are some ways that retailers and brands
can create value for their customers right now?
E wise future consumer index reported that 56% of consumers are
re evaluating how they spend their time and what they value.
The customer value equation is constantly changing brands and retailers
that are looking at that customer value equation constantly and consistently
can drive a differentiated experience for their consumers and by
understanding what their customer values the occasions in their life,
they can drive long term customer value.
One of the things that we've learned is that
we have too much data and not enough connection,
you know,
one of the big trends we were talking
about earlier is hyper personalization and what are
some ways that you've seen that's been used
recently and how can customers benefit from this?
Yes.
You know,
hyper personalization of consumers and what they
value requires a large amount of data.
I'll give you a recent example, a personal example,
my son was training for a large event.
It was Tuesday equipment malfunction.
I sent a picture to, to the manufacturer,
they overnighted the equipment to us and and attached a
note that said best of luck on your upcoming competition.
I didn't tell them about the competition,
but they knew through data that they had the sports niche company
on the upcoming competitions and my son who was registered to compete
that generates a lot of brand affinity for my son and myself
and will probably result in a lifetime value increase for them.
You know, one thing that's top of mind for consumers though,
is definitely where their data is going.
So how can brands promote responsible data management especially
while they're trying to hyper personalize the experience.
The companies putting it together correctly are able to
drive services like a butler versus like a stalker
and so having
customers opt in. There's a new consumer data pattern
called zero party data. And this allows consumers to
proactively tell brands and retailers what data they want to share,
how they want to capture.
Whether that's preference center, data, personal connections,
what occasions they have upcoming and how they
want to be viewed by the brand trust and
transparency in that data collection and how it's
used is paramount to build that consumer confidence.
Alright, biggest takeaway from CS this year. It's always great to be here.
But I'm really excited about the continue ization of the intelligent product.
The intelligent products are finally starting to deliver on that promise
of an experience like consumer journey by understanding the purchases,
reasons how the product's performing in order to live up to that customer benefit.
All right, thanks.
Their cheddar news is Michelle castello with brian moore Ey Americas,
Consumer technology leader at C E S in las Vegas.
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