And
meows Twitter rival threads may have had a strong start but
that buzz, well, it's really died down.
Executives announced new retention hooks and efforts
to keep people on the app this after
it lost more than a half of its users in the weeks following its launch,
Ceo Mark Zuckerberg telling employees retention was
better than expected but not perfect.
He says he expects retention to grow as the company adds more features to the app.
In the meantime,
meta plans to make sure users on the Instagram app will see important threads posts.