a few years ago when everything was millennial pink or
anyone any renovations was always that same exact gray.
Yes. Well you have pantone color institute to thank for those trends.
Well,
cheddar zone channel linear is live and our
tech houses magenta verse to tell us more.
That's right. Yeah.
The magenta verse as you can see it is an immersion
experience here at the arctic house and it is pretty awesome.
And they combine the pantone color of the year,
which is viva magenta by the way to create this immersion experience now.
And a lot of people are like, well, what is the pantone color of the year?
Have to do with it. And is anybody paying attention?
Well,
definitely people are especially paying attention after that
iconic movie scene from the devil wears product.
Take a look
what you don't know is that, that sweater is not just blue, it's not
turquoise, it's not lapis, it's actually cerulean.
And you're also blithely unaware of the fact that
in 2002 Oscar de la renta did a collection of cerulean gowns and then I think it was
Laurent, wasn't it who
showed cerulean military jackets? I think we need a jacket here.
And then Cerulean quickly showed up in
the collections of eight different designers.
I'm gonna filter down through the department stores
and then trickled on down into some tragic
casual corner where you no doubt fished it out of some clearance bin.
Just an iconic moment altogether.
And that's really in blue was the first pantone color and now look where we are
magenta and this place is magical and almost you gotta walk
slow so you don't get dizzy looking at the floor here,
but it is everywhere.
You have magenta all over this place. And read
is digital marketing strategist here at the arctic house and it is amazing exhibit.
Talk to us about what it was like to collaborate with Pantone to create this space.
The collaboration process is really fascinating.
So it started about halfway through last year and
the R.
Tech House studio put together everything that you see here and and
really it starts without the color and that's what's really fascinating.
So basically the studio gets inspirations from Pantone and then they
begin the development but it's pretty much in black and white.
And so everything that starts here uh starts from the sort of scientific,
the that development and then the color is added after.
And how is this exhibit different from some of the other ones we know
you have one in Miami as well and other ones around the country.
Right?
So so all of our exhibitions really feature the latest in
science and it's brought to life using the latest technology.
And so this exhibition,
I mean it's it's not an exaggeration to say that it couldn't have existed last year.
It features imagery from the James webb space telescope
that legitimately wasn't it around a year ago.
So have you started to notice more magenta now,
like cause at first I'm like what's magenta and like, okay this is magenta.
Honestly,
my friends are so sick of it because in conversations will just
stop and point and say look there and totally derail the conversation.
What can people experience here? We have about 30 seconds left.
What were they experience? How do you describe this place?
I mean, so the color itself is exciting. It's bold, it's joyous and it's fearless.
But the thing that's so exciting is that this is art.
And so every person who comes in here gets to
have a completely unique experience that is totally their own.
We definitely want to take in a moment to just Sit
and be immersed in this space because it is pretty impressive.
And we come back out here in about 30 minutes.
We're gonna talk more about not only this space,
but also other exhibits around the country,
just like this one that you may be able to go to.
So stick with us, we'll be back out here, live again in about 30 minutes