Welcome
back
to, you know, I
do
and I'm Kristen
Schiller.
Well,
every year since 1927 time magazine has chosen its person of the
year to acknowledge the world's biggest and most influential change makers.
And this year it was Taylor Swift.
So I got the chance to chat with times executive editor Dan Max
about how time made its decision and the entire person of the year issue. Take a look.
I'm honored to be joined by Dan Macy
here at the New York Stock Exchange executive editor at
time to talk about time person of the year.
Taylor Swift. Dan, was it a hard choice?
Listen person of the year is the biggest thing that we do.
So we always think about it really hard.
But I will say for me,
Taylor is a great pick and the whole newsroom is really excited about it.
What goes into deciding who is person of the year.
So it's a big process that involves all of our reporters all over the world.
We solicit nominations from them.
We got dozens this year and then slowly but surely we debate as a newsroom who has
had the biggest impact on the news and our world this year for better or for worse.
I've certainly enjoyed following Taylor Swift this year.
My guess is her impact is for the better. Is that the case?
Depends on who you ask personally, I think. Yes, for the better.
But when you really look at what Taylor has a,
it's incredible. She is a one woman economy.
And when you really think about
the name on everybody's lips this year,
talking about her,
there's this line in the story that talking about Taylor Swift this
year was like talking about the weather or politics is how ubiquitous.
She was
two number one singles, a number one tour,
a number one movie hard to compete with that,
who were some of the runner ups this year.
So we had some great runner ups that are also featured in the package, Sam Altman,
our CEO of the year.
Obviously,
I open A I A huge story this year, Lionel Messi, our athlete of the year soccer star,
huge, huge, huge impact after the World Cup.
And there are a lot of really, really good contenders,
but those are the ones we picked.
And of course,
our viewers can read the feature on Taylor Swift Time Person of the
year in your magazine and on the website to learn more about her.
What does the article entail?
What are some of the surprising facts or even
elements of her story that make this so captivating?
So Taylor does not give interviews.
In fact, she hasn't talked to a major media publication
in over four years.
So it's a very big deal that she talked to time and she goes there,
she talks about her relationship with Travis Kelsey and
why she feels comfortable being open about that now.
And she talks about how even now 15 years into her career,
how this feels like a breakthrough moment for her and that's how she feels so for
an artist at that caliber to feel like
she's reinventing herself at this stage is huge.
I did see that recently
toward the end of 2023 Taylor officially became a billionaire and
re-recorded many of her albums uh dubbing them Taylor's version.
Does she talk at all about that?
What it was like to reclaim some of the music that she both wrote and performed?
Absolutely, she does and she talks about how meaningful that process was to her.
She wants ownership over her arts and she
wants to blaze that trail for fellow artists.
And so what you saw is even as she re-recorded songs
were sometimes more than a decade old,
they were still really successful and her fans embraced them and she embraced them.
And now she's set a new model for how artists can own their work.
Did Taylor Swift give any indication as to what's next for her potentially in 2024?
Well,
one thing I think we can definitely look forward to is reputation Taylor's version,
which she did say will have some bonus tracks that are going to be quote unquote fire.
And I believe the streaming version of the era's tour
is also coming out within the next week or so.
Right.
Yes, it will be available for fans to watch soon. She's very excited about it.
And so are we, uh, Dan Maxi?
Thank you so much for joining an absolute honor down here on the floor
of the Stock exchange after naming Taylor Swift Times person of the year.
All right, a lot of fun.
Hannah down here on the floor of the
Stock Exchange yesterday to celebrate great interview.
Thank you so much, Kristen.