And bed bath and beyond website has been relaunched today under its new name,
Overstock dot com.
Overstock dot com. Visitors will now be redirected to bed bath and beyond dot com.
Overstock,
Ceo Jonathan Johnson said he aims to combine bed baths brand
name with Overstock's business model to create a better business.
Analysts note that the new company might need to rely on deals and
discounts to differentiate itself in what's
become a competitive online retail space.