Welcome back to Between bells, everyone exile.
The leading latin X led Hollywood studio just entered the metaverse.
The company had a successful NFC lunch in collaboration with Artist Edgar Plants,
The little Heroes, N. F. T. Collection is one of the first hispanic latin X LED N. F. T.
Projects to reach number one on open C.
When it was first revealed,
it also traded over $32.7 million in just seven days from mint joining us.
Now Daniel Island Berg, president of content at exile Content Studio,
thank you so much for joining us.
You also teamed up with Artist Edgar Plans,
How did the partnership come about?
And why was he really the perfect artist to do this with?
Thank you for having me asia. So the partnership came about, we spend
a while speaking with Edgard about the possibility of
creating an animated series based on his characters.
And the reason that we thought his characters are perfect
for this is if you look at his art,
they are
basically these Children playing at being superheroes.
They're this sort of self made superheroes which
we thought was an incredibly relatable uh concept.
We've all done that.
Um and we thought could really serve as a basis for an entertainment franchise.
Yeah,
there's no doubt this art is really incredible just taking
a look at some of the images on the screen.
But I think oftentimes when we're covering this,
people tend to conflate the metaverse and digital collectibles
and LFTs all kind of in the same umbrella.
Can you talk about the metaverse component of this collaboration?
Yeah, So the metaverse is coming,
we are partnering with one of the largest metaverse platforms.
Uh And the way that we are thinking about that experience is something that brings
Edgar's Plan. Edgar's N. F. T. S
to the metaverse and combining them with real world musical artists
to create an interactive experience in the metaverse,
you'll be able to participate whether you have or not.
An N. F. T.
So cool,
are you able to reveal who some of the music
artists are that he's going to be collaborating with?
Not yet.
No. Okay.
Well whenever you reveal that you have to make it a cheddar
exclusive because we're really excited about that aspect of the metaverse.
Um But some of the N. F. T. S in this collection. Okay, perfect. I'm holding you to it.
Um But some of the NFC s in this collection going for really impressive prices here,
I think
$200,000 and up why do you think this collection is so sought after by
enthusiasts?
Yeah, that's a great question. I think
you know, it's a combination of things. I think on the one hand
en garde art
really resonated with collectors out there.
When we first reveal uh the characters in the collection,
the response was overwhelmingly positive and people
really responded in a very emotional way
to the characters.
Um And I also think that we have a very
strong roadmap that is backed by companies with experience executing
things like an entertainment franchise and an NFC collection.
Um And I think that that resonated with collectors,
I love that some of these have ties to pop
culture and we know you're the leading latin X.
Hollywood studio. A lot of Hollywood studios are getting in on the metaverse.
I think just today we're talking about Disney
making investments and filing for different patents.
What do you think the future of the metaverse
looks like when it comes to Hollywood and entertainment?
Yeah. Um look I think first of all it's still incredibly early.
I don't think we yet understand the full potential of Web three and Blockchain
technologies, but I also think there's some low hanging fruit when you think about
collectibles, when you think about gated content,
when you think about offering experiences and how an N.
F. T. Can open different things across the board
for that.
Um But I think probably the most significant thing
that we all should be paying attention to is
that fans are starting to have very different expectations about the
value of the things that they collect the brands that they spend
time with the games that they're playing.
Um And I think that that's going to change the relationship between brands and fans
in profound ways and those that understand and
capitalize on that on that will thrive.
Yeah Daniel running out of time with you just about 30 seconds left
you touched on the TV show what is that going to look like?
So we're building uh that at the moment we have brought on
board someone with deep experience building
some of these entertainment franchises.
Uh steven Davis joined the company, he build franchises like transformers,
my little pony G i joe, and we're thrilled to be working with him in building
what will become Little Heroes world as an entertainment franchise.
It sounds really exciting.
Thank you so much for joining us on Daniel Island Bird,
president of content at Exile Content Studio.