Now, according to the latest edition of the state of the U. S.
Wine industry, the american wine industry is headed into its golden years.
The report found that U. S.
Wine makers are having a hard time attracting new customers under 60.
In fact,
the report stated that the biggest area for consumer growth was among 70 to
80 year olds and the smallest smallest area for growth is gen z.
Well,
the reason is because gen z has so many options for
alcohol from craft beers to canned cocktails and hard seltzer's,
there's so much to choose from.
So what's the solution? Well, some experts think
marketing rob Mcmillan, author of the report,
believes that if products were marketed as
sustainable or beneficial to one's health,
significant growth for the younger demographic could be achieved.
I think though that baker, I mean this is a great point.
There's been a huge trend toward wellness
towards sober curiosity even towards cannabis in place of alcohol.
Um So I can see why the wine industry is concerned,
but we've seen so many studies on alcohol and how even a little bit damaging
to your health that if they started marketing
some of these things as wellness products,
I think that would be
false advertising.
Look who knows maybe when those jen's ears get older,
maybe they'll be interested in wine.
That's basically what happened with me. As I got older.
I was like wow wine always seems like a much better alternative.
You're not old baker. No, no, of course not