and helping us kick off this women's history month is Tiffany
Chen yu wang, Tiffany glad to have you on this morning,
she is the Chief marketing officer at Spectrum Labs,
just want to jump right in here with you.
Can you just talk to us a little bit about, you know,
how will the metaverse actually reshape a lot of what we know about the internet?
Yes, the metaverse actually transcends the internet,
we're living today and this immersive,
persistent interoperable and fantasized universe will bring us so much
potential but also a danger because it really accelerates the
the velocity and increases the exposure of toxicity.
So as we have made some huge mistakes when it comes to
online toxicity which is eroding the brands and platforms today and it
is really now and here for us to put on the safety
guardrails at the get go as we start building the metaverse.
Yeah,
I'm glad you mentioned kind of the mistakes that hopefully we're learning from
in terms of social media, the mistakes that were made there on, on so many platforms,
um how can businesses build a safer and more inclusive online community, you know,
as we continue to to start this entry into the metaverse.
What I call a safety by design,
but really at the core of safety by design is thinking about the concept of trust.
Trust is really the new digital transformation and it
should not be a siloed task solely belonging to
Chief security officer to privacy officers or the people
who were given the task of trust and safety,
it should be a priority for all the C street and a whole company to really arrive
from
from the perspective is a CMO.
What I have realized is that the CMOS are becoming the chief trust
officers but take an example for all the social platforms and streaming platforms,
creators are the new mini Ceo?
S because they create a content evangelized for their work and therefore the
platform and then they create the community and the revenue for the platform.
So as the CMO and as the revenue side of the business,
we should think about how we can make the creators feel safe,
how we can grow the community and therefore grow the revenue and for the company.
So Trust will be a differentiator and the
business driver for the companies and I really encourage
trust to be the priority of the company and
also for the revenue side of the business to
think about the trust at the get go as
we start to build the foundations of the metaverse.
Such a good context there, you know,
in terms of trust being kind of a major factor here,
I think you put it as the CMO becoming really the chief trust officer, you know,
for the company and that being the key strategy moving forward,
I wonder if there are any examples of brands or businesses
that are already kind of getting into the metaverse that provide
some context for for how this actually might look right now.
Absolutely. So at special labs, we are an ai company,
full content moderation and today we keep over billions of
people safe online and we work with platforms across gaming,
dating, social network and those platforms,
what we see is when they transition into this
creative economy which is quite accord to the metaverse.
What they think about is
How they can use safety products to enforce the
safety policies that you have seen in the news,
all platforms start to put in place to really ensure their communities to be safe.
And I would argue in a 5,
10 years down the road when we look back the communities which will
be successful are the communities will
actually think about safety in their process
in their products and in their hiring practices.
I'm curious what insight would you give to companies who are,
who are skeptical of becoming involved in the metaverse because while there
is excitement there there is still a quite significant amount of hesitancy.
Well here's the thing,
there were company which were skeptical about the
internet and there are no longer the confidence,
so in all seriousness, what I think we should be skeptical about is that
as we discussed,
we made some mistakes when it comes to toxicity and it is really
now and here that you think about as we build out the basement,
even on the ground floor for the for the middle versus how we can hire
diverse teams and use technology to drive safety
and make sure you put your process reflects
the safety at the core of the growth and what we have seen at a
spectral labs is when safety succeeds in the
company is often a company wide initiative.
I think that was a really kind of serious and a really good point you
made there in terms of there were companies who were hesitant of the internet,
those who kind of jumped onboard accelerated
faster and those who didn't unfortunately,
um you know, many of them may not be around right now.
I can't imagine a business without inter
I think at some point we'll get to a place perhaps, you know,
there won't be a business that's not incorporated somehow
into the metaverse.
Um I kind of want to pivot here a little bit, you know,
as we celebrate women's history month,
we're really glad to have you on and we're interested if
you can just tell us a little bit more about,
you know, your professional journey as a woman
in the tech space space that you're in now.
Yes,
I moved from finance to technology as I realized the power of
data and Ai and I also moved around a little bit.
I worked in asia Africa europe before I moved to the US,
I'm being an operator advisor and investor in mission driven
enterprises and today my mission is really to keep burdens of
users safe aspect in lab with my team and I find
that the global and diverse perspectives that I accumulated over time
really helped me to think about how to approach this problem
before I have to let you go, I wonder, you know, what advice do you have for other women
in tech or other women looking to get into tech,
make your voice heard and get the seat at the table.
And the only way or I would say the best way to do it is to find your mission and look,
it's easier said than done.
I am a female,
I grow up in Asia and actually english is my certain language and
today I'm the spokesman for my company and I managed teams from different cultures
and the only way for me to do that is really to focus on
the mission that we discussed and when you focus on the mission it is
way easier to not let the dominant voices drawing you out and it is
the way to really bring your knowledge and your perspective to the table,
believe me, which will be very important to growth of your company,
so make your voice heard and fight for the better.
Well on this women's history month,
we certainly applaud you your success and the insight that you
are sharing with so many other businesses to help them grow
in particular in the metaverse space Tiffany xin
yue wang Chief Marketing Officer at Spectrum Labs,
thank you again