HAS BEEN A KEY
SELLING POINT FOR INVESTORS
GRADUATIONS THE BANDS AND ALL
THE COMPANIES AND RAISING THE
BAR HERE ON THE DAY STICKING
THINGS WITH THIS TEAM OF SHAPE.
THERE'S SIDE IS A REAL ESTATE
TECHNOLOGY PLATFORM, THAT'S
TARGETS HIGH BEFORE AND ITS
AGENTS AND
TEAMS AND IT'S JUST SECURE
FRESH FUNDING THE COMPANY HAS
RAISED MILLION IN A SERIES C
FUNDING ROUND, IT'S LED BY
SAPPHIRE VENTURES FOR MORE ON
THIS RAISE WE'RE JOINED BY AND
TALKING TO BOTH SIDES OF THE
PARTNERSHIP GUY GAO WHO IS THE
CEO AND CO-FOUNDER
AT SIDE AND PAUL LEVINE WAS THE
MANAGING DIRECTOR AT SAPPHIRE
VENTURES THANK YOU BOTH FOR
JOINING US HERE ON THE DAY,
LET'S DIVE AND GUY LET'S START
WITH YOU FIRST COULD YOU
EXPLAIN FOR US WHAT MAKES SIDE
DIFFERENT THAN OTHER REAL
ESTATE TECH BACK IN.
>> WELL SIZE
ACTUALLY BELIEVE.
>> THE ONLY ENGINE CREATED
BROKERAGE SO
WE PROVIDE THAT HAS A SERVICE
EXCLUSIVE THE 2 OF US WILL SEE
PROFESSIONALS
AGES TEAMS, LITTLE GIRLS AGES
IN MARK IS ONE MORE IN TUNE
VERY WELL MEAN ON MONDAY THAT
WOULD HELP THEM TO BETTER YOU
CAN MORE WE'RE AND DO THAT OF
COURSE IN SERVICE OF THE
CONSUMER IN JUST MAKING SURE
THAT THE PUBLIC AND BUYERS AND
SELLERS. GETTING THE BEST
POSSIBLE SERVICE AND IT'S
POSSIBLE
HIS OFFICE.
>> OK AND PAUL LET'S THROW
THINGS OVER TO YOU PREVIOUSLY
YOU WERE THE CO PRESIDENT OR
THE C O RATHER AND PRESIDENT
OF TRULIA BEFORE THE ZILLOW
ACQUISITION SO EXPLAIN HOW THAT
BACKGROUND IS HELPING YOU WITH
THIS NEW VENTURE.
>> YES, PRIOR RIGHT
VENTURE APPLE IS SAID STOP OUR
VENTURES THAT WAS SOUTH
OUR THAT LEAD THE SERIES THE
INSIDE BEFORE THAT IT HAD BEEN
A
TRULY ARE A LOT OF WOODSIDE'S
DOING IS SOLVING PROBLEMS THAT
I SAW FIRSTHAND WHEN I WAS A
TRULY A. ONE GOING AFTER
REALLY TOP REDUCING AGENTS.
THERE ARE SO MANY AGENTS THE US
AND REALLY THE UPPER ECHELON OF
THOSE AGENTS ARE EXCELLENT
AND DESERVE THE GREAT SERVICE
THAT ARE GOING FROM SIDE TO IS
THE BROKERAGES THAT ARE TRYING
TO SUPPORT THOSE AGENTS THE
TRADITIONAL BROKERAGES
AT LEAST NOT
GENERATING THE RESULT AND
SUPPORT THAT THEY NEED TO AND
THEN FINALLY JUST TO BELIEVE
THAT TECHNOLOGY REALLY CAN
AUTOMATE THE REAL ESTATE
TRANSACTION AND THAT TIDE'S
GOING OUT THERE AND THAT'S
WHAT'S REALLY EXCITED TO BE
PART OF THE TRANSACTION.
>> AND SO PAULA STICK WITH YOU,
I MEAN REAL ESTATE'S SEEMS TO
BE A HOT SPACE
RIGHT NOW. WHY IS THAT WHY IS
THERE SO MUCH
CAPITAL THAT 2 YEARS AGO TO
SORT SOME OF THE PLATFORMS
REALLY DABBLE AND DEAL WITH IN
REAL ESTATE.
>> WELL I MEAN THE MAIN REASON
IS IT'S JUST A MASSIVE CATEGORY
IN A MASSIVE INDUSTRY THAT'S
BEEN FAIRLY SLOW TO
ADOPT TECHNOLOGY. SO THE US
REAL ESTATE MARKET IS A
27 BILLION ASIDE $27 TRILLION
MARKET TRILLION WITH A T.
AND THERE'S RESIDENTIAL REAL
ESTATE AND MORTGAGES AND REAL
ESTATE BROKERAGE AND RENTALS
AND ALL THE SUB CATEGORIES WITH
IN REAL ESTATE, IT'S GENERALLY
BEEN JUST A REALLY SORT OF
LOCAL AND PRACTICE, THE
BUSINESS THAT'S BEEN SLOW TO
INNOVATE AND ADOPT TECHNOLOGY.
YOU'RE STARTING TO SEE THAT NOW
I GUESS OVER THE LAST 10 YEARS
WE'VE SEEN COMPANIES LIKE
TRULIA AND ZILLOW AND REDFIN
AND OTHERS INNOVATE AND BECOME
LARGE PUBLIC COMPANIES HAVE
SOME SUCCESS AND NOW YOU'RE
SEEING A NEW GENERATION OF
STARTUPS SIDE BEING ONE OF
THOSE IT'S REALLY GOING AFTER
THE NEXT GENERATION,
THE OPPORTUNITY.
>> AND PAWS WANT TO STICK WITH
YOU FOR BEING HERE BECAUSE WE
KNOW THE TECHNOLOGY HAS BEEN
REPLACING A LOT OF THE SERVICES
WE MIGHT GO
TO A PERSON IN THE PAST BUT I
GUESS FOR FOR YOU GUYS BY
TARGETING PIPER FOR THIS
TEAM, SPECIFICALLY THE
FEEL-LIKE WITH A HIGH TOUCH
AGENT AND PARTNER THAT
SOMETHING'S NOT THAT TECHNOLOGY
JUST CAN'T REPLICATE.
>> YEAH, I
BELIEVE THE COMBINATION GREAT
HUMAN TOUCH MINE WITH
TECHNOLOGY IN THE BACKGROUND TO
SUPPORTED IS THE WINNING
FORMULA AND THAT'S REALLY GUYS
VISION YOU KNOW FROM THE STORE
OUR A GUY ON THE SIDE TEAM TO
FOCUS ON WORKING EXCLUSIVELY
WITH TOP
REDUCING AGENTS FOR ARTY
EXCELLENT WHAT THEY DO WE
DELIVER WE KNOW THEIR LOCAL
MARK IT'S THEY DELIVER GREAT
SERVICE TO CONSUMERS AND THEN
THAT ASIDE
PLATFORM BASE OAKLEY EMPOWERS
I'M THE TECHNOLOGY BEHIND THE
SCENES THAT MAKES THEM MORE
MORE EFFICIENT WHAT
THEY DO. I LOVE THAT WINNING
COMBINATION OF TECHNOLOGY PLUS
THE HUMAN TOUCH.
GUY.
>> WHEN YOU THINK ABOUT THE
FRESH CAPITAL $35 IT'S
JUST OF A LITTLE BIT MORE THAN
BOTH HOPE AND I MADE LAST YEAR
SO THINKING ABOUT THIS MONEY TO
POINT IT INTO THE BUSINESS
WHERE ULTIMATELY IS A LOT OF
THIS CAPITAL GOING TO BE GOING
INTO HAS REFUSED IT INTO SIDE.
>> FIRST AND FOREMOST IS
INCREASING THE AMOUNT OF MONEY
WE'RE
INVESTING IN INNOVATIONS SOON
WHEN IT COMES TO THE PLATFORM
MAKING SURE PROVIDED MORE
PARTNERS WITH THEM BEST
POSSIBLE SERVICE COUPLES
ENGINES. COULD YOU DO IT THE
NEW REALLY WELL TO 4 PEOPLE AND
OF COURSE WHAT ARE YOU DOING
THIS MORE PLACES TO BE IN NEED
ALL OVER CALIFORNIA AND JUST
MISSING AFTER TAXES GO TO
FLORIDA NEXT. SO THIS WILL
ALLOW US TO CONTINUE TO EXPAND
NATIONWIDE.
>> AND WHICH AREAS ARE YOU
SEEING SOME OF THE STRONG
GROWTH ON THE PLATFORM RIGHT
NOW.
>> EVERYONE WE ARE ACTUALLY
OPERATING WE'RE SEEING
LOTS OF WE'RE SEEING A LOT OF
IN DOWN FROM A PLACE WHERE WE
CURRENTLY DON'T EVEN HAVE
UP PRESIDENTS AND THAT'S
ALLOWING US TO UNDERSTAND AND
SEE WHERE THAT SORT FOR WORLD
WAR 2, GROTE AN EXPERT TODAY,
SOUTHERN CALIFORNIA IS A
PLACE WHERE GROWING INCREDIBLY
FAST WORKING WITH SOMETHING
PASSED THE AGENTS THAT WE
ALREADY HAVE A VERY MEANINGFUL
PRESENCE IN
NORTHERN CALIFORNIA. WE ARE
PRESENT ROUGHLY 2% OF ALL
TRANSACTIONS IN THIS PART OF
THE STATE.
>> ALL RIGHT THAT'S REALLY
GREAT TRACTION ALREADY AND I'M
SURE WITH THIS LATEST ROUND