♪
THE A A HEART.
>> AND THE UNFORTUNATE GET 70
SO IF YOU'RE JUST IN THE PAST
FEW MONTHS YOU OK
WELL LOOK ANOTHER COMPANY
THAT'S RAISING THE BAR ONLINE
PHARMACY CAPSULE HAS JUST
RAISED.
>> $200 MILLION AS IT PLANS TO
EXPAND ITS SERVICES BEYOND NEW
YORK CITY. JOINING US NOW IN
NEW YORK CITY IS ERIC ALL RIGHT
WELL, A FOUNDER AND C E.
IT'S GREAT TO HAVE YOU WITH US.
ALL RIGHT SO A NICE CHUNK OF
CHANGE HERE, BUT YOU CAN USE
THAT MONEY FOR.
>> A LOT A LOT OF
THINGS YOU A MILLION DOLLARS SO
WE STARTED CAPSULE
FOR YOUR.
>> AGO AND OVER THE LAST 3
YEARS WE'VE BEEN EXCLUSIVELY
FOCUS IN NEW
YORK CITY. AND THE BUSINESS HAS
JUST GROWN EXPONENTIALLY AND I
THINK WHAT WE'VE LEARNED IS
THAT CONSUMERS HAVE BECOME SO
FRUSTRATED WITH THE WAY THE
HEALTH CARE SYSTEM IS SET UP
TODAY. AND YOU KNOW IT'S A FOR
ME THE ORIGIN OF CAPSULE WAS I
HAD THIS
TERRIBLE TRIP TO THE PHARMACY,
NOT THAT FAR FROM HERE ACTUALLY
AND THAT LED
ME ON COVER ALL OF THESE KIND
OF WELL CALL FAMILIAR
FRUSTRATIONS, ME AND YOU AND
YOUR FAMILY HAS FELT SO THINGS
LIKE REALLY LONG LINES
PERSISTED OUT OF STOCKS.
I GET ACCESS TO EXPERT ADVICE
ABOUT AND PEOPLE OVERHEARING MY
QUESTIONS LIKE WHO'S REALLY
LOOKING AFTER ME AND SO
WE BUILT. YOU KNOW CAPSULE IS
AND WE'VE BUILT IS THE SIMPLEST
THE SMART IT'S EASIEST WAY TO
GET MANAGER MEDICATIONS.
AND WHAT WE'VE LEARNED OVER THE
LAST
3 YEARS IS THE BRAND THAT WE'VE
BUILT IN THE CONSUMER
EXPERIENCE THAT WE FEEL IS
CONNECTING WITH CONSUMERS
IN THIS INCREDIBLY EMOTIONAL
WAY AND WHEN YOU LOOK AT THE
APP STORE REVIEWS YOU LOOK AT
WHAT PEOPLE ARE SAYING ABOUT US
ON TWITTER CREW GOAL
IT'S UNBELIEVABLE IT'S THINGS
LIKE WE WALK ME DOWN THE
WEDDING AISLE. IT'S IT'S IT'S
UNBELIEVABLE THINGS INTO WHAT
WHAT WE'RE SEEING IN WHAT WE'RE
SEEING IN NEW YORK AND WILL
WORK THEY USE THE CAPITAL FOR
YOUR QUESTION IS WHAT WE'RE
SEEING IS THE BEGINNING OF A
MOVEMENT AROUND SIMPLER BETTER
HEALTH CARE STARTING WITH THE
PHARMACY AND THE WAY CONSUMERS
ARE ENGAGING WITH
CAPSULE IS. IS REALLY REALLY
KIND OF A HEARTWARMING
FOR ME AND ERICA UNITS IF
YOU'RE NOT THE ONLY COMPANY IS
LOOKING TO DISRUPT THE SPACE
AND YOU HAVE THE TRADITIONAL
COMPANIES LIKE CVS AND
WALGREENS ATTEMPTED TO THAT TO
THAT OF COURSE AMAZON WITH THE
ACQUISITION OF
HEALTH ACT.
>> HOW DO YOU COMPETE WITH
AMAZON AND THINK OF THEM AS OF
YET THE CAPSULE IS DIFFERENT
FROM ANYBODY ELSE IS DOING
WORTHY ONLY COMPANY IN THIS
SPACE.
>> BUILD A TRULY
MOBILE FIRST.
>> AND TO AND E-COMMERCE
EXPERIENCE. IT MEANS YOU CAN
COMPLETELY TRANSACT ON CAPSULE
YOU CAN MANAGE YOUR MEDICATIONS
YOU CAN TEXT OR CHAT WITH A
PHARMACIST. WELL AUTOMATICALLY
FIND COUPONS AND DISCOUNTS FOR
YOU WE'VE REALLY KIND
OF TAKEN ALL OF THE FRICTION
OUT OF THE EXPERIENCE AND SO
WHEN WE LOOK AT THE
MARKET OVERALL THE PHARMACIES
THE SECOND LARGEST CATEGORY OF
RETAIL AMERICA. THERE ARE
70,000 PHARMACIST AMERICA.
IT'S BILLION AND IT'S ONE TO
ONE AND A HALF PERCENT ONLINE
AND RAPIDLY MOVING ONLINE.
LAST YEAR 91% OF PEOPLE PICKED
UP THE PRESCRIPTIONS IN STORE
AND 9% GOT THEM VIA MAIL
AND WHERE AMAZON AND PILL PACK
ARE OPERATING ISN'T THAT 9% OF
THE MARKET THAT'S FOCUSED ON
MAIL ORDER PRESCRIPTIONS.
AND I'M REALLY IMPRESSIVE.
WHAT WILL PACK IN TEACHING THE
TEAM UNTIL WE THINK ALL
INNOVATION FOR THE CONSUMER
THIS BASE IS MUCH NEEDED.
THEY'RE BUILT A REALLY NICE
BUSINESS IN THE 9% THE
MARKET CAPSULE. OUR TEAM WERE
LASER-FOCUSED ON THE 91% OF THE
MARKET WHERE PEOPLE STILL GOING
TO THE STORE MONTH AFTER MONTH
TO GET THEIR MEDICATIONS.
WE SEE NOW.
>> MEDICATION IN DRUG PRICES
SOAR IN THIS COUNTRY.
WELL FOR SETTING THE PRICE OF
ANY OF THESE DRUGS THAT
PATIENTS CAN GET ON YOUR APP.
>> SO THE WAY
PRICING WORKS FOR A FIRM FOR
MOST DRUGS AND INCLUDING A
CAPSULES THE INSURANCE COMPANY
SETS
THE PRICE. AND WHAT WE DO IS WE
HELP CONSUMERS NAVIGATE THE
COMPLEXITIES THEIR INSURANCE SO
WHAT BRAND OF MEDICATION DOES
MY INSURANCE COMPANY CUP AND
HOW DOES THAT WORK YOU KNOW
WE HAVE FOLKS AVAILABLE VIA
TEXT AND CHAT AND PHONE ANSWER
QUESTIONS LIKE WHAT'S A COKE A
WHAT A DUCK. WELL, HOW DOES ALL
THIS WORK. I'M REALLY CONFUSED
BECAUSE IT'S UNNECESSARILY
COMPLICATED SO THE MAGIC OF
CAPSULES BEING ABLE TO SIMPLIFY
ALL OF THAT THERE'S SOMEONE
ALWAYS LOOKING AFTER YOU.
A REAL HUMAN IT'S ALWAYS
LOOKING OUT FOR YOU THAT YOU
GET IN TOUCH WITH ANY WAY YOU
WANT TO GET.
>> IT WAS GET THE BEST PRICE
ON CAPSULE.
>> CONSUMERS CAN GET THE BEST
PRICE THAT WE'RE ABLE TO FIND
THEM IN THE CONFINES OF WHAT
THEIR INSURANCE COMPANY AND
WITH
THE DROUGHT. SO WE DON'T SET
THE PRICES THE COUNCIL THE SAME
WAY THAT YOU KNOW THE VAST
MAJORITY OF OTHER PHARMACIES
THE PRICES ARE ALREADY SET BY
THE INSURANCE COMPANIES IS IT
IS THE
ACCIDENT IPO OR IS AT WALMART
OR AMAZON OR A TRADITIONAL THAT
MISS CBS
BUYING IT I LITERALLY NEVER
THINK ABOUT THE EXIT I THINK
FOR ME THE I DON'T NOBODY EVER
BELIEVES ME WHEN I SAY THAT
BUT.
EXITS ARE OUTPUTS OF US DOING
WHAT WE'VE ALREADY STARTED TO
DO AND CONTINUE TO DO MORE OF
IT ACROSS THE US, THEY ARE
INVESTORS TO BE FOR YOUR
INVESTORS WILL WANT AN EXIT AT
SOME POINT. YEAH AND THERE ARE
A LOT OF DIFFERENT WAYS THAT
THAT COULD HAPPEN BUT FOR NOW
LIKE EXITS ARE A RESULT OF
CREATING IMMENSE VALUE FOR
CONSUMERS AND HEALTHCARE
ECOSYSTEM IN THAT THAT'S WHERE
WE'RE LASER FOCUS RIGHT NOW I
THINK WE DO THAT WE WILL HAVE