NOW ALL THE WAY FROM TEL AVIV
IS EVEN TURN OFF SKI WHO
IS THAT CO-FOUNDER AND VP OF
MARKETING AT PLACER. AI IF YOU
GREAT TO SPEAK WITH YOU TODAY,
FIRST LEE WE HAVE YOU ON PRETTY
REGULARLY TO
TALK ABOUT RETAIL TRENDS WHEN
IT COMES TO BRICK AND MORTAR
STORES BUT FOR THE VIEWERS WHO
DON'T KNOW WHAT YOU OFFER TO
YOUR CLIENTS TO HELP US BREAK
THAT DOWN.
>> SO I THINK SO MUCH FOR
HAVING US SO IT'S GREAT TO BE
WHAT WE DO IS WE
LOOK AT FOOT TRAFFIC AND
LOCATION DATA ACROSS THE U.S.
SO WE HAVE A PANEL OF OVER
30 MILLION DEVICES AND IT'S ALL
ANONYMOUS
AGGREGATE DATA AND THEN WE USE
MACHINE LEARNING AND ARTIFICIAL
INTELLIGENCE TO MAKE
ESTIMATIONS ON THE VISITS TO
ANY LOCATION ANYWHERE IN THE
UNITED STATES. OK AND SO WITH
REGARD TO
THE REOPENING.
>> WHERE ARE YOU CONTINUING TO
SEE SOME OF THE BIGGEST TRENDS
THAT GIVE INSIGHT AS TO WHERE
YOUR CUSTOMERS CAN BENEFIT FROM
THE DATA THAT YOU PROVIDE.
>> SO I THINK
THERE'S A FEW REALLY
INTERESTING THINGS ABOUT THE
REOPENING THE FIRST IS THAT
THIS RECOVERY IS CLEARLY TAKING
PLACE AND THAT IS STARTING TO
PICK UP SPEED AND AS WE SEE
STATES LIKE CALIFORNIA AND NEW
YORK BEGIN TO OPEN UP
MORE WEEK EXPECT THAT TO
ACTUALLY INCREASE BECAUSE THESE
ARE SUCH BIG STATES FOR RETAIL
SO MANY MAJOR BRANDS HAVE SO
MANY LOCATIONS IN
THESE AREAS. BUT THEN ALSO WHEN
YOU THINK ABOUT THE PERIOD
WE'RE ABOUT TO ENTER ITS A
REALLY EXCITING TIME FOR
RETAIL. THERE'S A LOT OF CHANGE
THERE'S BEEN A LOT OF
DISRUPTION THAT CREATES
TREMENDOUS AMOUNT OF
OPPORTUNITY OBVIOUSLY ALSO
CREATES RISK. BUT THE
LEVERAGING OF DATA LIKE OURS IS
ENABLING BRANDS TO MAXIMIZE THE
LIKELIHOOD OF SUCCESS MINIMIZE
THE RISK AND MAKE BETTER
DECISIONS IN TERMS
OF THERE OFTEN FOOTPRINT AND SO
50 MILLION DOLLARS IN FRESH
FUNDING, HOW DO YOU PLAN TO
DEPLOY THAT CAPITAL ACROSS THE
COMPANY.
SO THE FOCUS IS REALLY ON
2 KEY AREAS ON THE ONE HAND WE
HAVE AN AMAZING PRODUCT IN ON
THE OPERATION WAS ABLE TO ROLL
OUT A LOT OF INNOVATION VERY
QUICKLY AND WE WANT TO ADD FUEL
TO THAT FIRE SO TRIPLING THE
SIZE OF OUR IN THE TRIPLING THE
SIZE OF OUR PRODUCT
AND ENSURING THAT WE CAN ROLL
OUT EVEN MORE PRODUCTS EVEN
FASTER TO COVER IT EVEN WIDER
RANGE OF COMPANIES
AND PROVIDE THE DATA THAT'S
NEEDED IN THE SECOND FOCUS IS
EXPANDING OUR CUSTOMER SUCCESS
OPERATION. WE UNDERSTAND THAT
THE VALUE WE PROVIDE IS BASED
ON ENSURING THAT EVERY CUSTOMER
IS ABLE TO UTILIZE THE PRODUCT
MAXIMIZE ITS VALUE ON A
DAILY BASIS AND WE WANT TO MAKE
SURE WE'RE OVER SERVICE, OUR
CUSTOMERS AND ENSURE AND THE
VALUE THAT THEY RECEIVE EVERY
SINGLE DAY. SO EARLIER THIS
MONTH YOU LAUNCHED A PRODUCT
CALLED THIS WHERE HOW WILL THIS
HELP SOME OF YOUR CLIENTS.
SO THE SQUARE IS ACTUALLY AN
AMAZING FREE TOOL THAT WE
LAUNCHED FOR THE WORLD AND WE
DID THIS IN THE MIDST
OF COVID WE SAW HOW MUCH HOW
MUCH PEOPLE ARE STRUGGLING SO
THAT SMALL BUSINESSES WERE
STRUGGLING
TO KEEP TABS ON WHAT WAS
HAPPENING. SO WHEN WE LAUNCHED
IT IN ORDER TO PROVIDE DATA TO
THE MASSES SO THAT THE
ENTREPRENEUR THE SMALL
BUSINESS OWNER COULD HAVE
ACCESS TO THE DATA THAT THEY
NEED IN ORDER TO MAKE DECISIONS
BETTER IN THIS KIND OF CRAZY
ENVIRONMENT. WE ALSO LAUNCHED A
MARKETPLACE JUST A FEW WEEKS
AGO, WHICH ENABLES OTHER DATA
COMPANIES TO BRING THEIR
INSIGHTS AND PERSPECTIVES
THROUGH OUR PLATFORM, SO THAT
OUR CUSTOMERS CAN HAVE AN EVEN
RICHER AND FULLER PERSPECTIVE
ON WHAT'S HAPPENING IN THE
OFFLINE WORLD. OKAY SO LET'S GO
BACK TO TALK ABOUT YOUR
CUSTOMERS CUSTOMERS HERE TOO
BECAUSE WITH
THIS BROAD.
>> REOPENING IN WE'RE TRACKING
THOSE IN
PERSON ENGAGEMENTS HOW ARE YOUR
CLIENTS GOING ABOUT DOING THAT
IT AND GETTING READY FOR THE
NUMBER TRANSACTIONS
THAT THEY'RE HOPING COME BACK
INTO EVEN THE BRICK AND MORTAR
CAPACITY
OR THAT THEY CONTINUE TO SEE
SOME TYPE OF TRACTION ONLINE
THROUGH E-COMMERCE WELL.
>> I THINK HE JUST NAILED IT ON
THE HEAD BECAUSE IT IS THIS ON
THE CHANNEL PERSPECTIVE IT'S
BECOMING SO IMPORTANT FOR SO
MANY RETAILERS. BUT I THINK A
HUGE PIECE OF THAT IS
UNDERSTANDING THE FULL VALUE OF
PHYSICAL RETAIL, SO VERY OFTEN
WE VIEW ONLINE AND OFFLINE IS
THESE DISTINCT ENTITIES AND
NOTHING COULD BE FURTHER FROM
THE TRUTH. THE REALITY IS THAT
MANY PEOPLE WERE WALKING TO
A LOCATION BE TOTALLY TAKEN BY
THE GRAND LOVE THE EXPERIENCE
MAYBE BUY AN ITEM OR 2 BUT THEN
CONTINUE BUYING ONLINE MUCH
LONGER AFTER THAT THAT INITIAL
EXPERIENCE MATTER SO MUCH AND
THERE'S OTHER VALUES TO JUST
THE MARKETING THE EXPOSURE
BEING IN A ALL THE MAJOR
SHOPPING CENTER WE'RE DOWNTOWN
AREA CAN PROVIDE IS
HUGE FOR FORMALLY DIGITALLY
NATIVE BRANDS PRODUCTS
COMPANIES AND THE
AVERAGE RETAILER AND THEN THE
LOGISTICS THE ABILITY TO
DELIVER FROM A LOCATION TO TAKE
IN RETURNS CAN REALLY CUT COSTS
FOR BRANDS. I THINK
THE MORE WE'RE ABLE TO SHOW AND
USE DATA TO EXPLAIN THE
MULTIPLE VALUES THAT A STORE
CAN PROVIDE. THE MORGAN
UNDERSTAND JUST HOW CRITICAL
PHYSICAL
RETAIL IS AND I UNDERSTAND THE
RENAISSANCE BUT IT'S GOING TO
SEE IN THE COMING YEARS JUST
VERY QUICKLY EVEN AND HE PLANS
TO
GO PUBLIC.
>> YOU'VE GOT A NEW RAISE SOME
FUNDING THAT YOU CAN DEPLOY
ACROSS THE COMPANY BUT WHAT IS
THE PIPELINE LOOK LIKE IN THE
ROAD MAP FOR
THE COMPANY AS YOU POTENTIALLY
ARE LOOKING AT THE PUBLIC
MARKETS IN THE FUTURE PERHAPS
PERHAPS.
>> I MEAN OUR FOCUS RIGHT NOW
IS JUST ON SERVING OUR
CUSTOMERS AS EFFECTIVELY AS WE
CAN AND ENSURING THAT WE BUILD
THE BEST POSSIBLE COMPANY TO
SEE THEIR THEIR NEEDS AND I
THINK IF WE CONTINUE TO DO
THAT IS GOING