>> WELCOME BACK TO JENNA RAJ BY
JP MORGAN CHASE THE BANK THAT
ADVANCES
WOMEN EVERYWHERE.
>> WELL THE MARKET FOR SPORTS
STRENGTHS IS A VERY COMPETITIVE
ONE WITH SOME VERY WELL
ESTABLISHED PLAYERS IN THE
GAME, ACCORDING TO USED TO
TEASE. SALES OF SPORTS DRINK IN
THE US HIT $9 BILLION
IN 20 18 AND GATOR AID IN
PARTICULAR
HOLD ABOUT 30 CENT OF THAT
MARKET SO HOW DOES THE TEAM
OVER THE GATOR A MAKE SURE
THEY'RE AT LEADS ARE ALWAYS
GAMEDAY READY WELL JOINING US
NOW IS JILL AT SHE'S THE HEAD
OF
CONSUMER AND ATHLETE ENGAGEMENT
AT 8 OR 8 JOE GREAT TO HAVE YOU
ALL WITH US THIS MORNING.
THANK YOU BOTH FOR
HAVING ME HOW DOES YOUR TEAM
FOCUS ON HELPING ATHLETES
IMPROVE
THE PERFORMANCE.
>> SEVERE ITS MISSION HAS
ALWAYS BEEN TO FUEL UP AT A
PERFORMANCE. WE'RE OBSESSED
WITH THEIR ATHLETES AND WE ALSO
HAVE TO WORK EVERY DAY TO HELP
FUEL AND TO BE THEIR BEST AT
THEIR BEST MY TEAMS ROLE IS TO
TRANSLATE ALL OF THAT INTO THE
CONSUMER-FACING LANGUAGE THAT
CONSUMER-FACING ENGAGEMENT SO
THAT MEANS THAT AS AN INSTAGRAM
POST THAT COMES FROM A TEAM OF
THIS ADVERTISING CAMPAIGN THAT
WAS FOR MY TEAM. IF YOU PLAYED
SPORTS IN HIGH SCHOOL
AND THERE WAS A SIDELINE
PRESIDENT'S RIGHT ON IT THAT
COMES FROM MIGHT
SO OUR ENTIRE WORLD IS ABOUT
REPRESENTING THE BRAND TO OUR
ATHLETES EVERYDAY OK, SO HOW.
>> AND HOW ARE YOU WITH THE RE
TRYING TO USE THAT AS A MEANS
TO HELP ATHLETES IN THERE
BEFORE. TECHNOLOGY
IS REALLY FOR 5 WHERE WE'RE
MOVING AS A GRAND WHERE BRANDON
BACKED BY SCIENCE FOUND
1965 MORE IN THE LAB DOCTOR
KATE UNIVERSITY OF FLORIDA WE
WERE BORN TO CREATE A THREW ME
FOR A SOLUTION FOR ATHLETES.
TODAY WHAT WE'RE THINKING
ABOUT IT HOW CAN TECHNOLOGY
HELP BE THAT PRACTICAL
APPLICATION OF SCIENCE TO HELP
ATHLETES UNDERSTAND WHAT DO YOU
THINK SAMPLE IS SOMETHING
WE RECENTLY PLUS WHAT AT THE
MORE YOU KNOW ABOUT YOURSELF
THE MORE YOU KNOW ABOUT HOW
MUCH YOU SWEAT WHEN YOU SWEAT
THE MORE YOU THINK ABOUT
REPLACING IT WE HYDRATION THE
PLACEMENT OF ELECTROLYTES THE
REFUELING IS SO CRITICAL TO
MAXIMIZING PERFORMANCE. THINGS
LIKE OUR SWEAT HAT AND HELP
ATHLETES BETTER UNDERSTAND WHAT
THEIR NEEDS ARE AND CUSTOMIZED
SOLUTIONS
TO THAT.
>> ALRIGHT WELL YOU GUYS JUST
SIGNED HIS EYE ON WILLIAMSON
SAID IN A RELATIONSHIP LIKE
THIS WE ARE PARTNERING UP WITH
THEY GOT A WHAT DOES THAT LOOK
LIKE I DID AT A BASE HIT.
THE FIRST THING WE
DO IT EVER WE SIGNED US LATER
REALLY WAS FOUNDATIONAL TO OUR
PARTNERSHIPS WITH OUR ATHLETES
AS WE LOOK TO THEM TO BE
PARTNERS
OF OURS PART OF THAT
PARTNERSHIP IS WE NEED TO GIVE
JUST AS MUCH AS WE'RE ASKING
THEM SO WE BRING THEM TO OUR
SCIENCE BECAUSE SYSTEM WE HAVE
A GROUP OF SCIENTISTS THAT HELP
OUR PROFESSIONAL ATHLETES ALL
THE WAY DOWN TO 2 HIGH SCHOOL
ATHLETES UNDERSTAND WHAT
THEY NEED AND THEN ONCE WE HAVE
THAT FOUNDATIONAL UNDERSTANDING
WITH HELP FOR ATHLETES FUEL
THAT'S WHERE MY TEAM COMES IN
THE US AND WHAT KIND OF BRAND
THEY'RE TRYING TO BUILD
MATCH THAT WITH THE BRAND WE'RE
TRYING TO BUILD AND THEN COME
TOGETHER TO BRING IDEAS TO LIFE
WITH HER ATHLETES AT THE TABLE
TO TELL THE STORIES OF THEIR
PERFORMANCE AND THAT THEY'RE
INTERESTED IN AND THAT OUR
ATHLETES AT HOME AND.
THIS IS A PERSONAL PASSION OF
I GREW UP PLAYING SPORTS.
I WAS A DIVER HIGH SCHOOL JUST
HIGH SCHOOL AS A SITTING IN MY
SEAT I FEEL REAL RESPONSIBILITY
TO ENSURE THAT WE'RE SHOWING
REPRESENTATION AND THAT'S ONE
OF THE BIG
BUSH IS THAT I'M REALLY PROUD
OF THE TEAM THE PAST YEAR WITH
US FOR THAT 50% OF OUR
ADVERTISING SHOWS FEMALE.
AND IT'S NOT JUST ABOUT SELLING
OFF ITS ITS ENSURING THAT WE'RE
SHOWING THEM THE RIGHT WAY SO
WE SHOW THEM
IS PASSIONATE, HE SAID THAT THE
SKILLFUL AND SO THAT WAS OUR
FAULT AND ANY TIME YOU'RE
ENGAGED WITH GATOR AID AND
YOU'RE
SHOWING A THE LAFAYETTE AT
THEIR BEST IT'S GOING SPIDER
THAT NEXT GENERATION OF
ATHLETES TO STEP UP, YOU
SUPPORT TO THEIR ADVANTAGE TO
HELPING 60 ON THE FIELD, BUT
ALSO SUCCEED IN LIFE WOULD YOU
SAY THERE IS A DIFFERENCE IN
THE WAY THAT YOU APPROACH THE
ENGAGEMENT FOR THAT YOU KNOW AT
THE END FOR LASTLY THE BEAUTY
OF ATHLETES IN GENERAL IS THE
DRIVE IS ALL THE SAME IT'S
DRIVEN BY THAT DEEP
INTERNAL DRIVE THAT DEEP SENSE
OF COMPETITION THAT DEEP SENSE
OF I NEED TO PUT MY BEST AND
TO WIN. SO WHATEVER WE THINK
ABOUT ENGAGING WITH ANY ATHLETE
IT ALWAYS GOES TO THAT LANDS,
WE KNOW ATHLETES INSIDE AND NOW
WE KNOW THOSE FEES ARE TRYING
TO BE THEIR BEST EVERY DAY OUR
RESPONSIBILITIES TO ENSURE THAT
ARE REFLECTED THAT NO MATTER
WHO WE'RE SPEAKING TO HER HOME.
>> OBVIOUSLY THE WORLD OF
SPORTS SPORTS DRINKS AS A BALD
AND SO HOW THE RAID HAVE YOU
ADAPT TO THE CHANGES.
I'M ALWAYS IN MY TEAM IN THE
WORLD AND SOME ARE ENGAGED THAT
ONE MAC OR 10 DAYS WHERE PEOPLE
ARE BEIJING IN
MEDIA SAYS CHANGED AND YOU GUYS
KNOW THAT JUST THINKING ABOUT
YOUR BROADCAST SO WE'RE
THINKING ABOUT SHIFTING OUR
MARKETING MIX ENSURING WE ARE
VERY COGNIZANT OF WHERE PEOPLE
ARE ENGAGING IN MEDIA. THE
SECOND THING IS SPORTS CARS
OVERALL HAS OF ALL THERE'S SO
MUCH MORE OF THEM
HIGHLIGHTS THE SACKABLE CONTENT
THE SMALL INDIVIDUAL STORIES AS
WELL AS MAC STORIES SO WE'RE
LAUNCHING NEW IN
A VASE AND SUCH AS OUR
HIGHLIGHTS APP WHICH IS HELPING
OUR ATHLETES SO CASE THEIR
PERFORMANCE AND THEN THAT THE
LAST THAT I WOULD SAY IS THAT
WHERE THE SPINE TO CONSIST WE
THINK ABOUT WHAT AN ATHLETE
NEEDS ARE AND WE KNOW ATHLETES
ARE ATHLETES
24 7 SO WE'RE EVOLVING OUR
PRODUCT PORTFOLIO AND CREATING
A NEW LINE OF PRODUCTS ITS
FOCUS ON ATHLETES NEEDS OFF THE
FIELD.
YOU ARE AN AMAZING POSITION
BECAUSE YOUR
JOB COMBINES AND THAT YOU LOVE
WITH A JOB AND A CAREER WHAT
ADVICE WOULD YOU HAVE FOR OTHER
WOMEN WERE TRYING TO TAKE THEIR
CAREERS TO THE
NEXT LEVEL. YOU KNOW I GO BACK
TO A STATEMENT THAT MY DAD
ALWAYS MADE I WANT TO THE GIRL
SO HE HAD A BIG ROLE IN OUR
LIVES AND GOING STRONG
INDEPENDENT THOUGHT
THE WOMEN AND HE SAID TELL US
THAT HOPE IS ON A STRATEGY, SO
YOU HAVE TO MAKE SURE THAT YOU
HAVE A VISION FOR YOU WANT TO
GO. BUT IT'S UP TO YOU TO GET
THERE SO MY EVERY OTHER WOMAN
OR REALLY ANYONE ELSE WHO IS
TRYING TO BUILD THEIR CAREER IS
TO PUT YOURSELF IN THE DRIVER'S
SEAT KNOW WHERE YOU WANT TO GO
DON'T BE AFRAID TO ASK FOR HELP
AND GET AFTER
IT WHAT NEXT ON YOUR AGENDA
CATERING SO WE'RE REALLY
EXCITED TO CONTINUE TO SCALE
OUR NEW BRAND FULL 24 SAYS THE
COMPLIMENTS IT READS GAME DAY.
IT'S FOR ATHLETES OFF THE
FIELD, IT'S FUNCTIONAL GREEDY
AND IS REALLY NEW AND
INNOVATIVE FOR ATHLETES AND
WE'RE JUST GOING TO CONTINUE TO
GROW AT WHILE WE