>> AND UNTIL THEN GOOD DAY TO
DIE. IT'S KIND OF
A JOB AND I'M JOE AFTER ALL
RIGHT GUYS WE HAVE A LOT OF
STUFF COMING UP THIS HOUR I
MORE THAN
300 MILLION PEOPLE WORLDWIDE
USE PINTEREST THIS INSPIRATION
FOR THEIR EVERYDAY LIVES AND
77 PER SE OF THOSE USERS HAVE
DISCOVERED A NEW PRODUCT OR
BRAND ON THE SITE NOW THE
COMPANY IS UNVEILING A SLEW OF
NEW TOOLS THAT WILL MAKE
PURCHASING WHAT YOU PAY
IN EASIER THAN EVER INTERESTS.
HEAD
OF PARTNERSHIPS DON KAPLAN
SPOKE TO CHEDDAR ZONE, MICHELLE
CUTS TO LEO ABOUT SOME OF THE
NEW FEATURES TAKE A LOOK.
THANKS FOR JOINING US TODAY,
JOHN THANKS GOOD TO BE HERE SO
PINTEREST HAS MADE SOME
ANNOUNCEMENTS THESE PAST FEW
WEEKS REGARDING UPDATED
SHOPPING FEATURES ESPECIALLY
FOR ADVERTISERS. HE
TOLD THEM LITTLE BIT MORE ABOUT
WHAT YOU GUYS ANNOUNCED AND
WHAT ADVERTISERS AND BRANDS
CAN ACCEPT.
>> I THINK MAYBE THE START IT'S
IMPORTANT TO TAKE A STEP BACK
AND TALK ABOUT WHY SHOPPING IS
IMPORTANT BECAUSE IT WAS THE
CRUX OF OUR ANNOUNCEMENTS OF
THE LAST COUPLE OF WEEKS.
PEOPLE COME TO PENN TRISTA
FIND NEW IDEAS AND MANY TIMES
THOSE ARE PRODUCTS
TO BUY. AND SO WE'RE REALLY
TRYING TO MAKE THAT CONNECTION
BETWEEN THE INSPIRATION THAT
THAT THEY COME TO PINTEREST FOR
AND THE ACTION TO BE ABLE TO
BUY THOSE PRODUCTS.
SO IN MARCH WE ANNOUNCED A SOME
CALLED CATALOGS WHICH WAS THE
ABILITY FOR EVERY RETAILER TO
UPLOAD THEIR CATALOG INTO
PEN TRUST AND OUR GOAL IS TO
GET EVERY PRODUCT FROM EVERY
RETAILER INTO OUR CORPUS THIS
LAST WEEK WE ANNOUNCED A COUPLE
THINGS ONE IS THAT
OUR LENS TECHNOLOGY WHICH IS
THE ABILITY TO TAKE A PICTURE
IN THE OFFLINE WORLD AND
SHOP ONLINE. HAS NOW BEEN UP
THERE THAT WE HAVE 2.5 BILLION
PRODUCTS AND
THAT CORPUS THAT'S THAT WAS THE
THE FIRST ANNOUNCEMENT
ASSOCIATE
WITH THAT ALL OF A OUR LENS
EXPERIENCES WILL ALSO INCLUDE
PRODUCT PENCE SO WHEN YOU WHEN
YOU SEARCH FOR THAT PRODUCT
USING YOUR CAMERA
HE'LL BE ABLE TO FIND THE
PRODUCTS TO BUY THE SECOND THAT
WE ANNOUNCE WAS SHOT TO LOOK AT
WHICH IS THE ABILITY FOR
RETAILER TO TAKE THAT FEE THAT
THEY'VE ALREADY GIVEN US.
MARK A SCENE BASED IMAGE
WITH ALL THE PRODUCTS THAT ARE
INSIDE THAT IMAGE AND ALLOW
ANYBODY TO SHOP INSIDE OF THE
DAMAGE OUR GOAL IS TO MAKE ALL
PUNTER SHOPPABLE.
>> SO WHY IS INVESTING IN
E-COMMERCE EXPERIENCES AND ADD
EXPERIENCE US UP TO SUPPORT
THAT A PRIORITY FOR PINTEREST.
>> WHAT GOES BACK TO WHY PEOPLE
COME HERE THEY ARE COMING HERE
TO FIND IDEAS AND THEN TO BUY
THOSE THINGS AND WE HEAR THIS
FROM PEOPLE ALL
THE TIME IS THAT ONCE I FIND
THAT THAT INSPIRATION THAT ONCE
I FIND THAT IDEA I WANT TO BE
ABLE
TO TRANSACT AND SO WE'RE TRYING
TO MAKE THAT IS FRICTIONLESS AN
EASY AS POSSIBLE FOR FOR
OPENERS TO DO AND OBVIOUSLY
THERE'S A HUGE APPETITE FROM
APPETIZERS TO BE ABLE TO CLOSE
THAT LOOP ALL THE WAY FROM
INSPIRATION ACTION.
>> AND YOU GUYS HAVE POSITIONED
HERSELF AS A SEARCH PLATFORM
HAS EVEN THOSE PEOPLE MIGHT
THINK OF YOU AS A SOCIAL
PLATFORM. WHY IS IT MORE
APPROPRIATE TO CALL YOU GUYS
THE SEARCH PLATFORM AND HOW DO
YOU HOW DO YOU BEAT OUT YOUR
COMPETITORS
LIKE GOOGLE.
>> WELL IT'S IT'S IT'S A FACT
THAT THERE ARE BILLIONS OF
SEARCHES ON PINTEREST EVERY
SINGLE MONTH. AND WHAT'S
DIFFERENT ABOUT THE MINDSET
WHEN PEOPLE COME TO PAY
INTEREST IS THAT THEY'RE NOT
SEARCHING FOR BRANDS. THEY'RE
LOOKING FOR IDEAS AND SO FOR A
BRAND IT'S REALLY INTERESTING
THAT THEY CAN SHOW UP IN A
MOMENT WHEN PEOPLE ARE LOOKING
FOR IDEAS AND THERE UNDECIDED
ABOUT WHAT BRAND TO GO WITH
AND THAT'S A GREAT MOMENT TO
WIN THAT CUSTOMER AND SO A LOT
OF OUR ADVERTISERS.
THERE ARE REALLY ENTHUSED ABOUT
THE OPPORTUNITY TO WIN THAT
CUSTOMER UNDECIDED MOMENT LIKE
THIS THAT THE OTHER 2 THINGS
THAT ARE IMPORTANT
IS THAT WE'RE VISUAL PLATFORM
AND SO FOR A LOT OF CATEGORIES
IT'S HARD TO TYPE IN THE WORDS
TO DESCRIBE WHAT YOU'RE
LOOKING FOR. BUT WHEN YOU SEE
IT YOU KNOW IT AND A GREAT
EXAMPLE OF THIS WILL BE IN
FASHION HOME
OR BEAUTY. THESE ARE THINGS YOU
NEED TO SEE TO UNDERSTAND WHAT
WHAT MAKES SENSE FOR YOU AS WE
TRY TO
PERSONALIZE EVERYTHING.
>> SO SPEAKING VISUAL SEARCH
AND THE LENS PRODUCT THAT YOU
GUYS RECENTLY UP TO
AND ONE OF THE AREAS YOU
DEVELOP YOU ARE DEVELOPING IS
YOUR LENS CAMERA SEARCH OR
VISUAL SEARCH CAPABILITIES TO
FEEL THAT VISUAL SEARCH WILL BE
AND THE MAIN WAY WE LOOK FOR
THINGS IN THE FUTURE.
>> WELL, I CERTAINLY THINK IT'S
A
GROWING AREA OF OF OF
INVESTMENT AND USAGE UM AGAIN I
THINK WHAT WE'RE TRYING TO
SOLVE HERE IS THE
CORE USER PROBLEM WHEN WHEN YOU
FIND SOMETHING IN THE OFFLINE
WORLD HOW DO YOU
SHOP ONLINE. AND AGAIN I CAN
IMAGINE A SCENARIO YOU WALK
INTO SOMEBODY'S HOUSE, YOU LOVE
UP A SO FAR 11 CHAIR, YOU JUST
TAKE A PICTURE
OF THAT THAT ITEM AND THEN BE
ABLE BE ABLE TO SHOP RIGHT FROM
YOUR PHONE. AND I THINK IT'S
THAT MERGER OF THE OFFLINE WITH
THE ONLINE WORLD.
WELL THAT'S AND THAT'S REALLY
THE POTENTIAL IN THIS PRODUCT
WE SELL A LOT OF WORK TO WITH
THESE SO THEY GET THE USAGE
TO WHERE WE WANT TO BE BUT IT'S
AN EXCITING GROWTH GROWING AREA
FOR US.
>> ONE THING THAT I FIND
FASCINATING IS THAT YOU GUYS
HAVE PARTNERED THE LENS
TECHNOLOGY WITH 3RD PARTIES, I
KNOW THAT YOU GUYS OF POWER
TARGET'S REGISTRY FOR EXAMPLE
IS THERE
ANY TALK OF MAY BE USING THIS
TECHNOLOGY AND LICENSING IT OUT
AS A SEPARATE BUSINESS OUTSIDE
OF INTEREST BECAUSE IT IS
SOMETHING THAT ADVERTISERS AND
BRANDS ARE LOOKING FOR VISUAL
SEARCH. YEAH, I
>> IN THOSE CASES WE'VE LOOKED
AT PARTNERSHIP OPPORTUNITIES
LIKE WITH TARGET AND SAMSUNG TO
DISTRIBUTE THE TECHNOLOGY TO
PARTNERS WHO CAN HELP US GET IT
OUT TO MORE USERS. BUT
THAT'S NOT THE WAY THE CORE
FOCUS RIGHT NOW THE CORE FOCUS
IS TO MAKE THIS SOMETHING SO
INDISPENSABLE THAT PEOPLE USE
IT
EVERY DAY COMPREHENSION OF THIS
IS THAT IS THE PRIMARY FOCUS
AND THEN AGAIN NOW WITH THE
ANNOUNCEMENT FROM LAST WEEK IS
TO BE ABLE
TO MAKE THAT ONE SEES 2 ONCE
YOU DO THAT SEARCH MAKE THE
PRODUCTS SHOPPABLE INSIDE OF
THAT
THAT TECHNOLOGY. SO THIS IS AN
IMPORTANT FIRST STEP IN THAT
JOURNEY BUT I WOULD SAY OUR
PRIMARY FOCUS IS ON GETTING
USAGE
TO INCREASE.
>> WHERE ELSE ARE YOU SEEING
THAT PINTEREST HAS GROWTH
OPPORTUNITIES.
>> WELL, THERE'S LOTS OF THINGS
I MEAN SHOPPING IS IS A REALLY
BIG OPPORTUNITY FOR US IN
GENERAL IN ADDITION TO LENS AND
SHOP A LOOK WE ALSO ANNOUNCED
THIS LAST WEEK
THAT WE'RE BUILDING OUT THE
BUSINESS PROFILE A SECTION OF
UP
INTEREST WHERE BRANDS CAN
CREATE A PERSONALIZED SHOP
AND WE WILL SURFACE ITEMS FOR
THAT BRAND THAT ARE
PERSONALIZED JUST TO YOU
AND SO THIS IS A REALLY
EXCITING DEVELOPMENT FOR US AND
THE SECOND SPEAKING
INTERNATIONAL, WE ALSO ARE
ROLLING ARE SHOPPING AT ALL
INTERNATIONAL NON
ENGLISH-SPEAKING MARKETS AS
WELL THAT'S A REALLY BIG
OPPORTUNITY FOR US BUT THE NOTE
SAY IS SMALL BUSINESSES AND
THESE DIRECT-TO-CONSUMER
COMPANIES WHO WE'RE KIND OF ALL
THE RAVE ARE SEEING A LOT OF
SUCCESS ON PINTEREST AS WELL SO
WE'RE EXPANDING WE'VE SET UP A
AS OF JANUARY OF THIS YEAR TO A
SERVICE THAT
THAT GROUP OF
DIRECT-TO-CONSUMER COMPANIES
AND WE'RE EXPANDING OUR
SERVICES FOR SMALL MEDIUM SIZE
BUSINESSES TO MAKE IT EASIER TO
BUY AND TO MEASURE THE RESULTS
OF THEIR PROGRAMS ON PINTEREST.
>> THERE'S A LOT OF TALK ABOUT
GOOGLE SHOPPING AN AMAZON
TAKING OVER
THE WORLD DOES THIS CONCERN YOU
GUYS BECAUSE DO YOU FEEL LIKE
YOU'RE GOING TO GO HEAD ON AND
COMPETING
AGAINST THEM.
>> I THINK THE REASON THAT
PEOPLE COME TO PENN TRIS IS
ACTUALLY VERY COMPLEMENTARY AND
DIFFERENT THAN WHY THEY COME TO
AMAZON AND GOOGLE
YOU KNOW WHEN YOU KNOW WHAT YOU
WANT AND YOU KNOW THE EXACT
BRAND OR THE EXACT PRODUCT.
THOSE THOSE PLATFORMS ARE GREAT
FOR YOU TO BE ABLE TO TRANSACT
AS QUICKLY AND THEN FRICTION
AND FRICTIONLESS LEAST POSSIBLE
WE DON'T KNOW EXACTLY WHAT YOU
WANT YOU'RE LOOKING FOR IDEAS
WHEN YOU'RE LOOKING TO PLAN
YOUR FUTURE GIVEN OCCASION IN
MIND THAT ARE NOT EXACTLY SURE.
THE EXACT PRODUCT YOU'RE
LOOKING FOR THAT'S WHERE WE
THAT'S THAT'S WHERE WE CAN BE
REALLY HELPFUL AND SO IN MANY
WAYS AND AND BRANDS REINFORCE
THIS WHEN WE TALK TO THEM IS
WE'RE COMPLEMENTARY TO THERE
ARE OTHER EFFORTS
AND SEARCH FROM THEIR PLATFORMS
SO I THINK WE WE OPERATE AND
THE VIX PACE, THANKS SO MUCH
FOR JOINING US TODAY, JOHN