>> WELCOME BACK TO CHEDDAR IS
CLOSING BELL SO TODAY IS BLACK
FRIDAY IN A TRADITIONALLY KICKS
OFF THE HOLIDAY SHOPPING
SEASON. BUT FOR MANY. IT BEGAN
WEEKS AGO WITH MANY FOLKS
GETTING THEIR HOLIDAY SHOPPING
DONE EARLY BECAUSE OF FACTORS
LIKE SUPPLY CHAIN ISSUES RISING
INFLATION AND
COVID-19. BUT DESPITE THOSE
CHALLENGES NEW DATA FROM
DELAYED FINDS CONSUMER
SENTIMENT AROUND BLACK FRIDAY
IS ACTUALLY HIGH DELAY RETAIL
LEADER JENNA GORZELL SKI JOINS
US NOW TO BREAK IT ALL DOWN AND
JENNA CAN YOU OFFER SOME MORE
DETAILS ON DELOITTE'S SURVEY ON
BLACK FRIDAY AND WHAT IT FOUND.
>> SURE ABSOLUTELY SO AT ONE OF
THE BIG THINGS WAS BLACK FRIDAY
IS BACK THIS YEAR IS IS WHAT WE
WERE HEARING WHEN WE DID OUR
SURVEY IN FACT, 31% A SHOT FOR
SAID THAT THEY WOULD BE
SHOPPING BLACK FRIDAY THIS YEAR
AND THAT'S UP FROM 24% LAST
YEAR WHICH IS GREAT NEWS.
AND THAT'S ALSO $430 S
THIS YEAR COMPARED TO LAST YEAR
WHICH IS ABOUT A 5%
REALLY EXCITING. I WAS ACTUALLY
OUT THIS MORNING LIVE AT THE
KING OF PRUSSIA HOME IN KING OF
PRUSSIA PENNSYLVANIA, AND I CAN
CERTAINLY ECHO THOSE
I GO IN THE PAST COUPLE YEARS
THEN SAW A LOT OF AND EVEN
TRICKLING IN AT 5.30 THIS
MORNING. IN TIME FOR THEIR
STORES OPENING AT 06:00AM.
>> NOW WE'RE STILL IN THE
MIDDLE OF A
PANDEMIC WITH GROWING FEAR OVER
THIS NEW VARIANT WHICH ISN'T
HELPING OUR
SITUATION ALL. SO HOW DOES
CONSUMER INTEREST AROUND BLACK
FRIDAY, THIS YEAR COMPARED TO
LAST YEAR WHICH WAS MUCH
♪
DIFFERENT TIME OF THE PANDEMIC
EVEN BEFORE VACCINES WERE
AVAILABLE.
>> SURE SO WE HAVE OF COURSE
UPDATED DATA THAT CONSUMERS ARE
A LITTLE LESS CONCERNED
OF COURSE AND THEN LAST YEAR
HEADING INTO STORES. YOU KNOW
ONLINE STILL SORT
OF WINS TODAY, I'M 62% OF THE
HOLIDAY SPEND WILL BE ONLINE.
BUT THAT'S ACTUALLY UP THIS
YEAR.
IN-STORE SPENDING IS ACTUALLY
UP THIS YEAR WHICH WHICH IS
EXCELLENT AND BLACK FRIDAY IS
IS CERTAINLY A TIME FOR FOLKS
TO GET TOGETHER WITH FAMILY AND
FRIENDS, YOU KNOW, SHOPPING
THAT
THE HALLS. THE MALL THIS
MORNING YOU COULD SEE A LOT OF
FOLKS TOGETHER YOUNG YOUNGER
TEENAGERS TOGETHER IN GROUPS.
AND YOU
ALSO SAW A LOT OF MOMS AND
DAUGHTERS, I'D SAY ASSORTED
GILMORE GIRLS,
THE FACT. AND IT WAS NICE TO
SAY YOU KNOW OF COURSE THERE'S
COVID PROTOCOLS
AND CAUTION. YOU KNOW THEY'RE
LINES THAT WERE WAITING OUT
OUTSIDE OF A FEW
FAN FAVORITES. BUT JUST YOU
KNOW THEY WERE SLOWLY LETTING
FOLKS IN AND MAKING SURE THAT
FOLKS
FELT SAFE. FOLKS ARE WEARING
MASKS AND OF COURSE ALL THE
HAND
SANITIZER STATIONS WE'RE READY
TO YOU KNOW AND ALL THE
STORE LOCATIONS.
>> NOW A NEW REPORT FROM ADOBE
FOUND THAT ONLINE SALES OVER
THE HOLIDAYS ARE ON TRACK TO
TOP 200 BILLION DOLLARS IN DES
MOINES IS DELAY FORECASTING
SIMILAR PROJECTIONS.
>> SO ACTUALLY WE'RE
PLANNING INDIVIDUAL HOUSEHOLD
SPENDING ABOUT $1463 PER
HOUSEHOLD WHICH IS UP 5%.
FROM
LAST YEAR WHICH REALLY CONSUMER
SENTIMENT IS AND I THINK IT'S
PARTIALLY ATTRIBUTABLE TO THE
FACT THAT 68% FEEL
MORE COMFORTABLE AND IN THEIR
OWN
FINANCIAL INCOME. OR THE SAME
AS LAST YEAR SO I THINK I THINK
THAT'S A BIG BIG PIECE OF THE
GROWTH SO I THINK RETAILERS ARE
FEELING THE SAME SORT OF
SENTIMENT
AS WELL AND ARE EAGER FOR FOR
THESE INCREASES THAT THEY
MISSED OUT ON
LAST YEAR.
>> SEE REPORT FOUND SUPPLY
CHAIN CHALLENGES AND INFLATION
HAVE ALREADY IMPACTED HOLIDAY
SHOPPERS WILL
CONTINUE TO. YOU HAVE ARE SOME
DETAILS ABOUT THIS.
>> YEAH ABSOLUTELY I'D LIKE TO
CALL IT THAT THE GRANT TO
THE HOLIDAY THE SEASON IS SORT
CERTAINLY SUPPLY CHAIN THIS
YEAR AND EVEN BEFORE OR THAT
THAT BLACK FRIDAY FOLKS WERE
IN-STORE SHOPPING EARLIER THAN
WITH WITH THE MAJORITY OF SPEND
HAPPENING PRIOR. BLACK FRIDAY
THIS YEAR WHICH YOU KNOW IT IS
IS LENDING ITSELF TO SORT OF
ALONG. SHOPPING SEASON, THE
THAN BEFORE.
>> NOW DELAY TO REPORT ALSO
FOUND THAT 35% OF SHOPPERS WILL
SPEND MORE
OR OVER THE HOLIDAYS THAN
ORIGINALLY PLANNED. SO HOW DOES
YOUR COMPANY FOR CAST THIS IN
WHAT IS LEADING TO THAT
OVERSPENDING.
>> SO I THINK IT'S IT'S A FEW
THINGS RIGHT SO WE ACTUALLY
SURVEY THAT OR CONSUMERS AND
THAT'S SORT
OF THERE. INFORMATION WHAT
THEIR PLAN IS TO SORT OF SPEND
FOR THE HOLIDAY AND I WOULD SAY
I THINK PEOPLE ARE EXCITED TO
DO SOME REBOUND SHOT THEY'RE
EXCITED TO
GET BACK IN THEY'RE HAPPY LIKE
I SAID WITH THEIR
WITH THEIR FINANCIAL SITUATION
AND I THINK OVERALL CONSUMER
SENTIMENT IS UP AND READY TO
GO.
YOU KNOW IT'S LIKE I SAID I
CERTAINLY CERTAINLY SAW THAT
TODAY WHICH WAS NICE
TO SAY.
>> WHEN IT COMES TO WAGES
INCREASING YS AND INCREASES AND
THESE COMPANIES OFFERING MORE
INCENTIVES AND BONUSES DI THINK
WITH MORE CASH IN AMERICANS
POCKETS, WE'RE ONLY GOING TO
SEE THIS NUMBER UP SPENDING
INCREASE AS THE HOLIDAY
SEASON'S CONTINUE TO COME
AROUND.
>> YES, ABSOLUTELY I DO.
AND ONE THING THAT I SAW WHILE
SHOPPING IN STORES IN
ADDITION TO CERTAINLY ALL OF
THE SALE SIGNS IS YOU KNOW
RETAILERS ARE ALSO IN DEMAND OR
FOR JOBS
RIGHT NEXT TO THE 60% OFF SALE
OR THE 50% OFF SALE YOU COULD
SAY WE'RE CERTAINLY THAT'S
ANOTHER ASPECT THAT WE'RE
GRAPPLING WITH THIS HOLIDAY