WELCOME BACK TO BETWEEN BELLS
THE SHORT FORM VIDEO SHOWING UP
TICK TOCK IS CERTAINLY GROWING
IN POPULARITY. ACCORDING TO
ANALYTICS
FIRM APP TOBIA 48% OF TIP TALK
USERS ARE UNDER 2020% ARE
BETWEEN THE AGES OF 2030 SO WHY
IS THE YOUNGER GENERATION
FLOCKING TO THAT A LOT WELL
JOINING US NOW
TO DISCUSS IS OUR VERY OWN
SENIOR REPORTER MICHELLE
STILL-YOUNG SHUT GREAT TO SEE
YOU. WHY ARE THESE ARE GOING
TO IT.
>> SO TAKE TALK IS REALLY
INTERESTING IN THE FACT THAT
IT'S AN ENTERTAINMENT POT FOR
MORE THAN IT'S A SOCIAL MEDIA
PLATFORM. SO YOU THINK ABOUT
THE OTHER POPULAR APPS THAT ARE
REALLY GOOD WITH TODAY'S YOU
SOUND LIKE A TUMOR.
>> IT'S MORE MESSAGING SO
SNAPCHAT IS MORE LIKE ONE TO
ONE CONVERSATIONS OR YOU'RE
FOLLOWING SOMEONE
ON SNAPCHAT TAKE TALK ON THE
OTHER YOU'RE LOOKING AT VIDEOS
THAT YOU MIGHT NOT EVEN FOLLOW
THE PERSON AND THE WAY THE
FETUS STRUCTURE THAT JUST THE
NATURE OF HER DISCOVERABILITY
BUT TO DISCOVER OTHER MATERIALS
AND THE THINGS THAT YOU'RE
POSTING AREN'T REALLY THINGS
THAT ARE MEANS THAT YOU SAW
LINE LIKE YOU WOULD SEE ON
INSTAGRAM THEY'RE MORE ORIGINAL
CONTENT IN YOUR OWN TAKE ON A
CHALLENGE OR A MEDIUM SO IT'S
KIND OF A WAY TO
>> NEW MATERIALS WE KNOW
FACEBOOK IS KNOWN FOR SOMETIMES
COPPING FEET OF OTHER PLATFORMS
LIKE STORIES FOR EXAMPLE,
THEY'RE ALSO FOCUSING ON VIDEO
IS ANYTHING REALLY PREVENTING
FACEBOOK FROM BEING ABLE TO
CURRY IT'S SOMETHING
THAT IS A COMPETITOR MORE OF A
COMPETITOR TO TAKE BACK OR IS
TO TALK A LITTLE BIT IN TOUCH
WITH THIS POINT.
>> NEVER SAY NEVER BUT TAKE
TALK IS SO DIFFERENT FROM SNOW.
AND INSTAGRAM THAT IT WOULD
HAVE TO BE SOMETHING SEPARATE
IT'S NOT REAL THE FEATURE YOU
COULD
BUILD IN SO I IT IT'S KIND OF
THEY'VE BEEN INTERNALLY
REFERRING TO IT AS BUYING 10
POINT O SO YOU THINK ABOUT IT
SHORT FORM VIDEO WITH A LOT OF
EDITING TOOLS THAT LOOP WHICH
ISN'T REALLY WHAT
YOU SEE SEE ON INSTAGRAM
ALTHOUGH A LOT OF TAKE TALKS
ARE MAKING A WAY TO INSTAGRAM
JUST BECAUSE THEY'RE SO POPULAR
ON THE PLOT.
>> WE'VE SEEN MASSIVE MARKETING
BY TICK TOCK AND BRANDS WARNING
OBVIOUSLY TO GET IN ON
THAT IS WELL WHAT ARE SOME
OPPORTUNITIES THAT BRANDS AND
PUBLISHERS SEE BY GOING AFTER
THIS DEMO THAT'S NOT
TO TALK.
>> WELL THE IDEA THAT THE YOUNG
PEOPLE ARE HERE AND THAT AND
THAT PEOPLE ARE MORE
ENGAGED WITH.
>> CONTENT ON AVERAGE AT HELP
YOU DISCOVER THAT PEOPLE ARE
SPENDING ABOUT 6 MINUTES PER
SESSION ON THE APP
COMPARE ABOUT 4 MINUTES ON
SNAPCHAT AND INSTAGRAM I'M
MEANS THAT THERE'S MORE CHANCE
3 DON'T NOTICE CONTENT AND ALSO
THE IDEA OF LIKE A HASHTAG
AND USERS TO CREATE THEIR OWN
CONTENT REALLY EMBRACING THE
BRAND SO A LOT OF MAKEUP BRANDS
ARE INTERESTED IN MAYBE GETTING
INVOLVED IN SOME WAY
IT'S STILL REALLY EARLY DAYS
FOR TICK TALK THEY DON'T REALLY
HAVE THEY'RE JUST STARTING OUT
THEIR ADVERTISING AND THEY JUST
INTRODUCED A INFLUENCER
PLATFORM THAT ALLOWS BRANDS TO
CONNECT WITH POPULAR 2 TALKERS
THAT MAKE SENSE FOR
THEIR COMPANY.
>> WHAT ARE SOME OF THE
EXAMPLES OF THE TYPES OF VIDEOS
THAT BRANDS ARE PUBLISHING ON
TECH TALK.
>> WELL MAKEUP VIDEOS OR ONE OF
THEIR SENIOR WAY THAT THEY CAN
SPONSOR HASHTAG CHALLENGES OR
OTHER AND THEN RIGHT NOW YOU'RE
JUST SEEING A LOT OF
TRADITIONAL COMMERCIALS OR.
SAID THAT THERE ARE A FEW
SECOND ADS UP PLAYING BETWEEN
CONTENT AND THE FACT THAT IT'S
VIDEO AND VERY FAMILIAR TO
BRANDS MAKES IT EASIER FOR THEM
TO KIND OF AN OUTFIT MARKETING
BUT BUDGETS FOR THEM WAS LIKE
THAT IT TOOK A LITTLE BIT
BECAUSE PEOPLE WEREN'T
USE OF THE IDEA OF HOW FILTERS
CAN HELP SPREAD THE BRAND
MESSAGE AND WE'RE SEEING OTHER
SOCIAL CLUB.
>> I'M JUST TRYING TO GET YOU
TO TRANSACT ON THE PLATFORM
YOU'VE TALKED A LOT ABOUT
INTERESTING ABOUT INSTAGRAM
CHECK OUT AND EVEN WITHIN
SNAPCHAT A SWIPE UP TO BE ABLE
TO MAKE THESE PURCHASES.
DO YOU FORESEE SOMETHING LIKE
THAT
AND TAKE COURSE THE FORM FACTOR
THIS VIDEO FORM AIMED AT
YOUNGER P ALL SUCH THAT IT
DOESN'T NECESSARILY MAKE SENSE
TO HAVE TRANSACTION BE
SOMETHING THAT HAPPENED ON THAT
PLATFORM. I THINK WE'LL HAVE TO
WAIT AND SEE ONE THING I FIND
INTERESTING IS
TO COPS.
>> ONLY A YEAR THEY ARE IF
PEOPLE REMEMBER
THAT MUSICALLY. THE PARENT
COMPANY BY DAN SPOT MUSICALLY
AND COMBINED IT WITH AN APP
THAT THEY DON'T TAKE TALK TO
MAKE THE TICK TALK THAT WE KNOW
TODAY SO THAT CURRENT ITERATION
HAS ONLY BEEN THERE FOR
A YEAR. SO THEY'RE REALLY STILL
TESTING OUT WHAT WORKS AND THAT
PROBABLY WILL START WITH
ADVERTISING AND SEE WHERE THEY
CAN GO FORWARD FROM THERE I'VE
NO DOUBT.
>> SOCIAL MEDIA PLATFORMS AP
SOME BITS OF CONTROVERSY HERE
AND THERE WE TALK ABOUT
FACEBOOK THE
2020 ELECTIONS TO TOP WAS JUST
IN THE NEWS RECENTLY BECAUSE
THERE WAS A BUNCH OF EXTREMIST
CONTENT LINKED TO ISIS THAT
THEY PULL DOWN A JUST
OF LATE. HOW THE MONITORING
WHAT'S ACTUALLY GETTING POSTED
TO THEY HAVE A DIFFERENT WAY
THAT THEY LOOK AT AND FACEBOOK
OR INSTAGRAM.
>> I AT THIS POINT I THINK IT'S
STILL THE SAME WAY THEY'RE
LOOKING AT ALL THE CONTENT BUT
IT STILL A SMALL PLATFORM SO
COURT OUT TO BE A
TO TALK ISN'T RELEASED NUMBERS
FOR THAT TO BE A ESTIMATES
THEY'VE ABOUT 6 AND MILLION
MONTHLY ACTIVE USERS.
YOU COMPARE THAT TO INSTAGRAM
WHICH IS THAT A BILLION IT'S SO
MUCH SMALLER AP, BUT AS IT
GROWS AND GETS
MORE POP WHEELER THEY'RE GOING
TO YOU'RE GOING TO RUN INTO
THINGS LIKE THIS YOU'RE GOING
TO START ESPECIALLY BECAUSE
YOU'RE ALLOWED TO CREATE AND
UPLOAD YOUR
OWN MATERIAL WE'RE GOING TO
START TO SEE THESE PROBLEMS
SIMILAR TO WHAT YOU 2 BASES AND
OTHER SOCIAL PLATFORM.
SO I THINK THEY'RE JUST GOING
TO KEEP AN EYE ON IT,
ESPECIALLY IS A GROSSLY MIGHT
HAVE TO INVEST IN MORE TOOLS,
BUT IT'S STILL EARLY DAYS AND I
THINK THAT IT'S SOMETHING
THEY'RE GOING TO WORK THROUGH.
>> OBVIOUSLY CAPTURING THAT
YOUNGER GEN Z DEMO IS HYPER
CRITICAL FOR THE SOCIAL
PLATFORMS DO YOU FORESEE
LONGEVITY FOR TICK TOCK ARE
WHAT ARE SOME OF THE CHALLENGES
MAY BE AHEAD FOR TAKE THAT'S
OUTSIDE FROM THIS KIND OF
CONTENT.
>> WELL THE COMPUTER THEY'RE
READY GOING INTO A VERY CROWDED
MARK THAT SPACE IF YOU THINK
ABOUT HOW MUCH TIME ARE
SPENDING ON OUR PHONES. YOU
HAVE ANOTHER APP COMING IN IT'S
GOING
TO JUST PEOPLE JUST HAVE A
SHORT ENOUGH ATTENTION SPAN
WITH THEM OUT APPS ON THEIR
PHONES WITH THE CONTENT ON TV
WITH ACTUALLY LIVING EVERYDAY
LIFE. SO I THINK THAT WHAT
THEY'RE REALLY GOING TO START
RUNNING INTO IS THAT ATTENTION
SPAN OF
PEOPLE AND THE YOUNGER
GENERATION ON TOP OF THAT
THEY'RE GOING TO HAVE TO EXPAND
EVENTUALLY SO WILL THEY BE ABLE
TO REACH THAT OLDER DEMOGRAPHIC
THAT MIGHT NOT REALLY BE INTO
THAT WHOLE LOOT.
UPLOAD YOUR OWN CONTENT AND
EDITED MATERIALS WILL HAVE TO
WAIT AND SEE.
>> WE KIND OF ALWAYS LOOK AT
THE EVOLUTION OF THE INFLUENCER
FROM YOUTUBE TO INSTAGRAM
EVERYBODY'S TRYING TO FIND
WHERE THE NEXT PLACE
TO GO IS THE NEXT EVOLUTION OF
GREAT INFLUENCE ERS GO TAKE
TALK AND CAN THEY
BASICALLY CREATE AND IMPORTERS
OR IS THIS GOING TO BE A PLACE
WHERE INFLUENCE WHO ARE ALREADY
BEEN ESTABLISHED
GO TO.
>> I THINK THEY'RE ALREADY
STARTING TO CREATE THEIR OWN
INFLUENCERS IT'S A REALLY
INTERESTING POP FROM AGAIN
BECAUSE YOU'RE CREATING YOUR
OWN
MATERIAL SO IF YOU'RE USED TO
AN INSTAGRAM INFLUENCER WHO'S
MORE ABOUT A CURATED LIFESTYLE,
IT'S
A DIFFERENT KIND OF CONTENT
YOU'RE GOING TO HAVE IT AT
VIDEO AND KIND OF HOW TO MAKE
THINGS PUNCHY AND SO IT'S A
LITTLE DIFFERENT SKILL SET.
MAYBE YOU TUMORS MAY BE ABLE TO
COME OVER TO THIS PLATFORM, BUT
AGAIN IT'S A
DIFFEREN