>> THERE IS OPENING NOW TODAY'S
EDITION OF CREATING CONNECTIONS
IS POWERED BY 18 P
BUSINESS INTERNET DEDICATED
INTERNET ACCESS THAT ALLOWS US
TO BRING THE NEWS TO YOU.
WELL, NEW SMALL BUSINESSES THAT
HAVE THE POTENTIAL TO THRIVE
EVEN DURING A GLOBAL PANDEMIC
FROM UNDERSTANDING AUDIENCE IN
DEVELOPING A GREAT DIGITAL
MARKETING STRATEGY. THERE IS SO
MUCH TO CONSIDER WHEN MAKING A
LONG-TERM SMALL BUSINESS PLAN
AND JOINING US NOW IS ANGELICA
BREWER IS FOUNDER AND CEO OF
BUSINESS
CONSULTING PLATFORM. THE
CORPORATE AGENT ANGELICA GREAT
TO HAVE YOU ON FOR STARTERS
WHAT TO SMALL BUSINESSES NEED
TO CONSIDER WHEN IT COMES TO
GETTING THEIR BUSINESS OFF THE
GROUND. WELL THANKS FOR HAVING
ME
THERE ARE.
>> SO MANY THINGS TO THINK
ABOUT WHEN YOU'RE STARTING A
BUSINESS BUT 3 BIG ONES THAT
PEOPLE TEND TO OVERLOOK AT
NUMBER ONE IS HOW ARE YOU GOING
TO FUND THIS BUSINESS. YES YOU
CAN BOOT STRAP BUT THAT'S ONLY
GOING TO GET YOU SO FAR EVERY
DAY YOU'RE GOING TO BE FACING
EXPENSES IN YOUR
BUSINESS SAY YOU NEED THAT
SOURCE OF FUNDING THE SECOND IS
HOW ARE YOU GOING TO TEST YOUR
IDEA UNTIL PEOPLE
HAVE ACTUALLY PARTED WITH THEIR
HARD EARNED DOLLARS FOR YOUR
PRODUCT OR YOUR SERVICE, IT'S
ALL JUST THEORY
AND ABOUT 80% OF WHAT YOU THINK
IS GOING TO HOLD TRUE WON'T AND
THEN LAST BUT NOT LEAST HOW
WILL YOU MOVE INTO A CONSISTENT
REVENUE GENERATING PLACE IN THE
BUSINESS AS QUICKLY AS
POSSIBLE. THE LONGER YOU STAY
IN THAT PLANNING PHASE
THE MORE MONEY YOU HAVE GOING
OUT THE DOOR WITHOUT ANY COMING
IN AND
THE MORE LIKELY YOU ARE TO
ABANDON YOUR IDEA BECAUSE
YOU'RE GOING FURTHER DOWN A
RABBIT I HOPE SO THOSE ARE 3
THE BIG ONES THAT WE ALWAYS
ADVISE PEOPLE TO HAVE A PLAN
FOR BEFORE THEY START. I
UNDERSTAND YOUR AUDIENCE
DEFINITELY.
>> CRUCIAL FOR ANY
SMALL BUSINESS. ANY ADVICE YOU
HAVE FOR SMALL BUSINESS OWNERS
LOOKING TO DEFINE THEIR
CUSTOMER BASE.
>> WHAT YOU'RE REALLY LOOKING
FOR IS A PROFITABLE TARGET
MARKET NOT ALL TARGET MARKETS
ARE
CREATED EQUAL. THE FIRST
QUESTION YOU HAVE TO ASK
YOURSELF IS IS THIS TARGET.
BUT I'M GOING AFTER BIG ENOUGH
IN ORDER TO SUPPORT
MY BUSINESS AND IS IT A TARGET
MARKET THAT'S ACTUALLY GOING TO
GROW
IN SIZE SO THAT THERE ARE MORE
CUSTOMERS OR CLIENTS FOR YOU AS
YOUR BUSINESS EXPANDS,
YOU ALSO NEED TO ASK YOURSELF
HOW ARE YOU GOING TO GET IN
FRONT OF THIS TARGET MARKET IS
IT EASY AND COST EFFECTIVE TO
FIND THEM CAN YOU USE FACEBOOK
ADVERTISING DEMOGRAPHICS FOR
EXAMPLE OR DO
THEY CONGREGATE AT CERTAIN IS
THROUGH CERTAIN NETWORKING
ORGANIZATIONS IF YOU CAN'T GET
IN FRONT OF THEM, YOU'RE ADDING
CONSIDERABLE MARKETING COSTS
AND THEN THE LAST PIECES ARE
THE PREDISPOSED HAVE THE
ALREADY SHOWN A WILLINGNESS
ASKED TO SPEND MONEY ON THE
TYPE SO SERVICES ARE THE KINDS
OF PRODUCTS THAT YOU'RE
THINKING OF OFFERING ITS
VARIOUS EXPENSIVE TO EDUCATE
THE MARKETPLACE. SO YOU WANT TO
MAKE SURE THAT THIS IS A GROUP
THAT HAS MONEY IT'S ONE THE
REASONS WE REALLY LIKE
CORPORATE CUSTOMERS BECAUSE WE
KNOW THAT YOU CAN FIND THEM AND
THAT THEY HAVE A BUDGET TO
SPEND.
>> SHIFTING TO
DIGITAL DEVELOPING A STRONG
DIGITAL MARKETING STRATEGY
REALLY CRUCIAL. WHAT SHOULD
PEOPLE BE CONSIDERING ABOUT
THEIR BUSINESS BEFORE THEY
DEVELOP A DIGITAL PLAN.
>> WELL YOU KNOW THE THING IS
YOU CAN'T IGNORE DIGITAL TODAY,
THE REAL
RISK HERE THOUGH IS THAT YOU
FOCUSED SOLEY ON DIGITAL AT THE
IT EXPENSE OF ALL OTHER TYPES
OF MARKETING. WELL YOU CAN DO
CERTAIN TYPES OF TESTING ON
DIGITAL MARKETING PLATFORMS.
THERE'S REALLY
NO SUBSTITUTE FOR TALKING TO
YOUR CUSTOMERS TO
DO THAT OFFLINE WHETHER THAT'S
ON THE PHONE OR ON ZOOM OR IN
PERSON WHEN THAT'S
POSSIBLE AGAIN REALLY HEARING
DIRECTLY FROM THEM NOT JUST
WHAT THEY'RE DOING. BUT WHY ARE
THEY BUYING FROM YOU
WHAT'S MOST COMPELLING WHAT'S
LANGUAGE THAT
THEY'RE USING OFTENTIMES WHY WE
THINK THE CUSTOMER WANTS OUR
PRODUCT AND WHAT IT
IS THEY REALLY LOVE ABOUT THAT
PRODUCT OR SERVICE ARE 2
DIFFERENT THINGS SO
YES, DIGITAL BUT PLEASE DON'T
OVERLOOK THE OFFLINE
CONVERSATIONS BECAUSE THAT'S
WHERE THE REAL GOLD LICE FOR
YOU AND YOUR MARKETING.
>> IMPORTANT IS IT
FOR NEW SMALL BUSINESSES TO
CONNECT WITH THEIR AUDIENCE AND
WHAT ADVICE DO YOU HAVE FOR
DEVELOPING A STRONG SOCIAL
MEDIA PRESENCE.
>> WELL SPEAKING OF
CONVERSATIONS, THE GREAT THING
ABOUT SOCIAL MEDIA IS THAT THAT
IS ONE PLATFORM ON
DIGITAL THAT PROVIDES
TREMENDOUS ENGAGEMENT
OPPORTUNITIES
WITH YOUR CUSTOMERS BUT YOU
HAVE TO BE CAREFUL THERE'S A
LOT OF PRESSURE NOW TO BE ON
EVERY SOCIAL
MEDIA CHANNEL. BUT IF YOU'RE
JUST GETTING YOUR BUSINESS OFF
THE GROUND THAT'S GOING TO BE A
TOUGH THING TO DO AND IF YOU'RE
ON EVERY CHANNEL BUT THEN YOU
START IGNORING
YOUR CUSTOMERS BECAUSE YOU
DON'T HAVE THE TEAM OR THE
BANDWIDTH TO RESPOND TO
QUESTIONS TO RESPOND
TO COMPLAINTS TO ENGAGE WITH
WHAT THEY'RE SHARING EVEN IF
IT'S POSITIVE YOU'RE GOING TO
BE IN A LOT OF TROUBLE SEE WANT
TO START WITH THE SOCIAL MEDIA
CHANNEL THAT'S MOST ALIGNED TO
YOUR TARGET MARKET AND MOST
CONDUCIVE TO THE PRODUCT OR
SERVICE THAT
YOU'RE SELLING AND REALLY LEARN
TO MASTER THAT CHANNEL GET A
LOYAL FOLLOWING THERE. AND AS
YOUR BUSINESS GROWS AND YOU
HAVE MORE REVENUE COMING AND
THEN YOU CAN EXPAND TO THOSE
OTHER SOCIAL MEDIA CHANNELS.
>> DO YOU HAVE ANY ADVICE FOR
SMALL BUSINESSES ON HOW THEY
CAN STAND OUT FROM COME
EDITOR'S ESPECIALLY IN THE
LANDSCAPE IS WE'RE TALKING
ABOUT DOMINATED
BY DIGITAL.
>> OH MY GOSH IT'S SO NOISY AND
CROWDED OUT THERE ONE THING YOU
NEED TO KNOW IS YOU WE'RE NOT
GOING TO WIN BY BEING
IN MORE PLACES THAN EVERYONE
ELSE YOU JUST DON'T HAVE THE
BUDGET TO DO THAT YOU WANT TO
ASK YOURSELF FOR WHAT
REASON DO YOU WANT TO STAND OUT
DO YOU WANT TO STAND UP FOR
EQUALITY FOR CUSTOMER SERVICE
FOR INNOVATION FOR
EXCLUSIVITY AND.
>> BUILD A LOY LOYAL FOLLOWING
WHEN YOU HAVE A LOYAL FOLLOWING
OF CUSTOMERS THEY'RE GOING TO
TELL OTHER PEOPLE ABOUT YOU YOU
DON'T NEED
TO BE ALL THINGS TO ALL PEOPLE
YOU NEED TO BE ALL THINGS TO
THE PEOPLE WHO LOVE YOU TO YOUR
RAVING FANS SO REALLY DECIDE
WHO ARE THOSE PEOPLE AND WHY
WILL THEY LOVE YOU WHEN YOU
CREATE THAT ENGAGEMENT ANY
STATE TRUE TO THAT
BRAND PROMISE THEN YOU
ABSOLUTELY WILL STAND OUT IN
TODAY'S MARKET.
>> ALL RIGHT ANGELICA BREWERS
FOUNDER AND CEO OF THE
CORPORATE AGENT
GREAT ADVICE. A TMZ BUSINESS
KNOWS HOW IMPORTANT IT IS FOR