>> WELCOME BACK EVERYONE
BETWEEN BELL
>> ON THE ANCHOR LEG WAY IS
AMERICA'S OLDEST BREWERY DID
YOU KNOW THAT THAT MISSION
LIVES ON AS IT'S NOW LED BY
THE 6 GENERATION FOR YINGLING
DAUGHTERS, THE BUSINESSES
CREATING 190 YEARS OF BRING ALL
BY UNVEILING A LIMITED EDITION
BEER WITH
THE BILL LEICESTER'S SPECIAL
INGREDIENTS WERE VERY EXCITED
BE JOINED RIGHT NOW BY DEVON
AND WINDY ANGLING GREAT TO HAVE
BOTH OF YOU GUYS HERE THANK YOU
SO MUCH FOR JOINING SO TELL US
ABOUT THE SPECIAL BREW YOU GUYS
ARE DEBUTING FOR.
>> VERY EXCITED. THIS IS OUR
FIRST EVER COLLABORATION, BEER
SO WE'RE AMERICA'S OLDEST
BREWERY PROUDLY BREWED IN
POTTSVILLE PENNSYLVANIA AND WE
ARE REALLY EXCITED TO BE
PARTNERING WITH HERSHEY
CHOCOLATE COMPANY WHICH IS
ANOTHER ICONIC PENNSYLVANIA
COMPANY SO THIS IS OUR HER
SHE'S HEALING HERSHEY'S
CHOCOLATE PORTER.
>> OK SO I WOULD LIKE TO TASTE
OVERWHELMINGLY OF CHOCOLATE SO
WHAT IS THE WHITE DOLL
IS YES
ALL RIGHT BEING OVERWHELMING
WHAT IS THAT THE KIND
OF DEVELOP.
>> AND SO THIS PAIR TOOK OUR
DARK THROUGH PUERTO WHICH IS
ONE OF OUR ORIGINAL BEARS THIS
YEAR A 190 YEARS OLD SO ARE OUR
IS ONE OF OUR ORIGINAL PLAYERS
SO IT'S BEEN AROUND FOR A VERY
LONG TIME. SO IT'S
A DARK CARMEL MALL AND SO IT
TOOK THE BEER WE COMBINED THE
HERSHEY'S CHOCOLATE WITH THAT
AND IT'S A SMOOTH CHOCOLATEY
FINISH ITS VERY DELIGHTFUL OLD
A
NICE DESERT.
>> APPEAR TO BE THE OCCASION
THIS EVEN FEEL HEAVY, YOU KNOW
IT DOESN'T I I LOVE HIM OR YOU
GET VERY HEAVY, BUT A LOT OF
PEOPLE I BY THE WAY THIS TASTE
AMAZING. BUT WHAT I
THOUGHT ABOUT USING BEER AND
CHOCOLATE TOGETHER I WOULDN'T
HAVE THOUGHT THAT WOULD BE
SOMETHING THAT PEOPLE WOULD DO
WHAT MADE YOU GUYS THINK THAT
THIS WOULD HAVE BEEN A GOOD
PAIRING BESIDES JUST THE FACT
THAT BOTH COMPANIES ARE
FROM PENNSYLVANIA.
>> YEAH WE KNEW PORTER WOULD
TAKES WONDERFUL WITH CHOCOLATE
AND IT'S ONE OF OUR ORIGINAL
HERITAGE BRAND SO WE FELT LIKE
IT WOULD JUST
HAIR PERFECTLY TOGETHER AND
IT'S GREAT BECAUSE YOU CAN PAIR
IT WITH SOMETHING SWEET AS WE
GO INTO THE FALLEN INTO THAT
FEES AND YOU CAN PAIR WITH
SAVORY MEALS AS WE GO INTO I'M
THE HOLIDAYS. SO IT REALLY
COMPLEMENTS EVERYTHING AND I
THINK POTS ON PENNSYLVANIA'S
OUR HOME THAT'S WHERE WE WERE
FOUNDED HER SHE'S A LITTLE LESS
THAN A MILE
FROM US. SO IT COLLABORATED TO
GREAT PENNSYLVANIA COMPANIES,
EVERYBODY KNOWS HERSHEY'S
CHOCOLATE EVERYBODY LOVES BEER,
SO IT'S JUST A GREAT
COMBINATION. AND YOU BOTH LEAVE
THE COMPANY
WITH YOUR HIS SISTERS OF WOMEN
LEAD THAT HAS ABSOLUTELY
AMAZING I FEEL TO THE AT THE
HELM OF THE COMPANY IN A MALE
DOMINANCE SPACE AND HAVE YOUR
SISTERS ALONG WITH YOU GUYS
WE'RE LUCKY WE'RE 6 GENERATION
OF THE FAMILY BUSINESS. SO THE
4 OF US WORKED THERE ALONGSIDE
OF OUR DAD. THEY HAD
FOR DAUGHTER, THERE'S NO SONS
IN THE BUSINESS. SO WE'VE ALL
BEEN WORKING THERE ALONGSIDE OF
HIM IN THE FAMILY BUSINESS AND
IT'S VERY
HUMBLING AND VERY PROUD TO
CONTINUE THE LEGACY WITH
TALK TO OTHER BEER MAKERS OTHER
BRANDS BEFORE THAT HAVE SAID WE
ARE TRYING TO CHANGE
OUR MARKETING. SO THAT IT
CATERS TO THAT FEMALE AUDIENCE
SO THAT WE CAN ACTUALLY CATER
TO HER
AS WELL THINK ABOUT THAT WHEN
IT COMES TO MARKETING AND
BRANDING HOW DO WE GET TO THAT
FEMALE AUDIENCE AS FAR AS A
KIND OF JUST MORE BROAD FOR
YOU GUYS I THINK THE BEER AND
JUST INDUSTRY HAS CHANGED QUITE
A BIT ESPECIALLY OVER THE LAST
190 YEARS BUT THE LAST 1015 20
YEARS,
IT'S CHANGED.
>> WE HAVE A HUGE PORTFOLIO OF
DIFFERENT BEERS THAT WE DO MAKE,
BUT ARE CORE BRANDS ARE LAGER
ARE LIGHT LAGER BLACK AND TAN
WE HAVE A NEW GOLDEN PILSNER
THAT CAME OUT LAST YEAR.
I THINK WE HAVE SOMETHING THAT
CATERS TO EVERYBODY, NO MATTER
WHAT YOUR LIFE SOUR
TASTE TEST.
>> NOW WE'VE ALWAYS HEARD FROM
BUSINESS ADVISORS WHO ALWAYS
SAFE TO GOT TO START OF
BUSINESS DON'T EVER GET IN
BUSINESS WITH FAMILY, WHAT.
>> HOT
GAZA.
>> CLEARLY BEEN ABLE TO MAKE IT
WORK WHAT ADVICE DO YOU HAVE
FOR THOSE WHO WANT TO DO THAT
SO WE CAN ACTUALLY PULL
IT OFF.
>> I THINK WE'RE VERY FORTUNATE
THAT OUR COMPANY HAS ALWAYS
TRANSITION FROM ONE GENERATION
TO THE NEXT AND THERE'S ALWAYS
BEEN SOMEBODY THAT WANTED TO
CARRY ON THE FAMILY
TRADITION AND YOU KNOW MY DAD
HAD 4 DAUGHTERS AND WE'RE ALL
INTERESTED IN WORKING FOR THE
FAMILY BUSINESS AND KEEPING IT
GOING AND I THINK
THE MOST IMPORTANT THING IS
ALWAYS YOU KNOW BE OPEN AND
HONEST WHEN YOU'RE
COMMUNICATING. BUT THERE HAS TO
BE A TIME AND A PLACE TO SET
GREAT WORK AND PLEASURE AND I
THINK WE DO A GOOD JOB OF THAT.
YOU KNOW YOU MAKE SURE YOU
DON'T HAVE THOSE CONVERSATIONS
THAT HOME ABOUT WORK OR DOES IT█
STILL
MAKE OVER.
>> SOMETIMES I THINK IT'S
USUALLY A GOOD THING YOU KNOW
SOMETIMES WHEN YOU'RE OUT OF
THE OFFICER WILL HAVE MORE OF
AN HONEST CONVERSATION.
BUT I THINK FOR THE 4 OF US
WHERE WE FALLEN INTO PLACE IS
MORE OF OUR INTERESTS AND OUR
NICHE WHAT INTEREST AND TO WHAT
FALLS INTO PLAY FOR WHAT WE'RE
INTERESTED IN
AND WE'RE STILL LEARNING FROM
OUR DAD SO WE STILL HAVE A LOT
TO ONE OF THE BEER INDUSTRY.
WE'VE ALSO SEEN A LOT OF TOUCH.
>> CHANGING TASTES AND SON
IN CONSUME WHAT HAPPENED IS
WHAT WE'VE SEEN THIS HUGE RISE
OF SPIKED SELTZER ESPECIALLY
THIS LAST SUMMER THAT
PROMOTING AS THE SUMMER SPIKE
CELL I WAS IN A LOT OF OTHER
BEER COMPANIES BUY UP A LOT OF
THESE SPIKES ELSE OR COMPANIES
AS WELL IS THAT SOMETHING YOU
GUYS
LOOK AT MAYBE DOWN THE ROAD OR
IS IT STAYING MORE TRUE TO YOUR
ORIGINAL ROOTS IS WHAT YOU WANT
TO DO.
>> HISTORICALLY WE HAVE TO STAY
TRUE TO OUR ROOTS I MEAN OUR
HERITAGE OUR TRADITION IS SUCH
AN IMPORTANT PART OF WHO WE ARE
AND WE'VE BEEN MAKING GOOD BEER
FOR 190 OR SO STYLES LIKE
PORTER NAYLOR STYLES WE'VE BEEN
MAKING SINCE 1829
AND NOW WE ALWAYS WANT TO STAY
OPEN MINDED INVOLVED WITH
THE CONSUMER AND THAT'S THAT'S
PART OF WHY WE MADE A PRODUCT
LIKE THIS, BUT YOU KNOW WE'VE
BEEN A TRADITIONAL BEER COMPANY
ALL THESE YEARS AND FORTUNATELY
WE'VE BEEN ABLE
TO CONTINUE.
>> AND SPEAKING OF CHANGING
CONSUMER TASTES, CONSUMERS WERE
COGNIZANT ABOUT SUGARS ABOUT
CARDS THAT SORT OF THING
HOW DO YOU BALANCE YOUR
PORTFOLIO OF PRODUCTS AND HAVE
THINGS LIKE A CHOCOLATE BEER
THAT HE IS REALLY GOOD. BUT
ALSO OPTIONS FOR PEACE PEOPLE
WHO ARE MAYBE A LITTLE BIT MORE
CONSCIOUS ABOUT
THOSE INGREDIENTS.
>> RIGHT I THINK BASED ON OUR
CORE ARE WOULD KNOWN FOR
TRADITIONAL LONGER. THAT'S THE
ONE IF YOU TRAVEL UP AND DOWN
THE EAST COAST WERE SOLD IN 22
STATES. SO WE GO I ASKED ARE
YOU WILLING TO PUT TYPICALLY
YOU GOT A LOT OF BUT WE HAVE A
LIGHT LAGER THAT'S OUT THERE
WITH THE LOW CALORIES OF SOME
THINGS LOOKING
FOR THAT.
>> BUT IS THAT ALSO A NEW KIND
OF MARKETED THIS IS ALMOST LIKE
A DESERT THERE IS A LIST.
>> YEAH, IT'S A CHOCOLATE AND
BEER AND SO IT'S MORE OF A
DESERT CELEBRATING
OCCASIONAL BEER.
>> ALL RIGHT WELL, LET'S DO A
ONE MORE CHAIRS FOR THIS
AMAZ