VODKA BRAND. JOINING ME NOW SHE
NOW TURNER FOUNDER OF THE J
VODKA CHANEL OUT THANK YOU SO
MUCH FOR COMING ON
THE SHOW. THIS MORNING WHAT'S
THE STORY BEHIND THE COMPANY
AND WHY DID YOU LAUNCH IT.
>> THANK YOU SO MUCH FOR HAVING
ME GOOD MORNING UP FOOD RATE.
RAY WAS
AMONG AMONG SPEARS IDEA WAS
BORN A MONTH 1, ONE WE'RE
ALL CONSUMING BUT HER AND ALL
WE RAN OUT OF CHASER.
>> AND THAT PRETTY MUCH ENDED
OUR NIGHT DRINKING BECAUSE NO
ONE WANTED TO GO BACK OUT AND
GET MORE CHASE THERE BUT THEN
DAWNED ON ME THEN EVENING THAT
WHY IS
IT THAT WE HAVE TO MASK THE
SPIRITS THAT WE DRINK RIGHT WHY
DO WE HAVE TO
MAKE SOME. WHY CAN'T WE JUST
POUR A NICE PERIOD OVER SOME
ICE AND ACTUALLY ENJOY. I THINK
EVERY EVERY SPIRIT SHOULD BE
ABLE TO BE ENJOYED IN ITS
ORGANIC I DON'T THINK WE SHOULD
HAVE
TO UP. ASKING WITH ALL THESE
MIXERS AND FLAVORS AND THINGS
OF THAT NATURE AND SO.
>> I SAID I REALLY WANT TO
MARKET THAT YOU KNOW SOMEONE
CAN POUR
RICE AND THE DRINKING AND ENJOY
IT AND SO THAT'S HOW THE IDEA
OF FOOD RAY WAS GREAT OF
LOCKING THEM.
>> IF YOU CONSUME MEAT OR OVER
ICE AND
ACTUALLY ENJOY.
>> IT LOOK IT SOUNDS DELICIOUS
I KNOW IT'S PRETTY EARLY IN THE
MORNING, BUT MAYBE
5 O'CLOCK MARK. IT'S AS YOU
KNOW I WILL DEFINITELY BE
ENJOYING
SOME MYSELF LOOK ON A SERIOUS
NOTE HERE HAVE YOU FACED ANY
CHALLENGES BEING A WOMAN UP
COLOR IN A MALE DOMINATED
SPIRITS INDUSTRY.
>> I FACE CHALLENGES JUST BEING
A WOMAN GUN BEING A PERSON OF
COLOR ONLY ADD TO THAT
WALKING INTO A ROOM,
MANY CONFERENCES MANY AND BEING
THE ONLY WOMAN IN IS
MIND BOGGLING
YOU KNOW AND VERY HARD TO
DIGEST WHEN EVERYONE IN THE
ROOM IS NOW.
BUT THEN ALSO JUST BEING THE
ONLY PERSON OF COLOR IN
THAT SPACE CAN CAN CAN HAVE
THAT EFFECT ON YOU AS 12 YEARS
AGO WHEN
I STARTED I WASN'T SEEN VERY
MUCH OF PEOPLE THAT LOOK LIKE
ME WHETHER WOMAN OR PERSON OF
COLOR IN THIS SPACE
WE'VE WEEDS.
>> TAKEN IS SUCH A HUGE LEAD IN
TERMS OF ADVANCEMENT.
>> IN THIS INDUSTRY
HAPPENED HAPPY TO SEE MORE
WOMEN MORE PEOPLE OF COLOR
ENTERING IN THIS SPACE
TO LINK DOUBLE THAT THEY TOO
CAN YOU KNOW CREATE NBA
PROPRIETOR OF
THE BRAND.
>> LOOK I THINK THEY'RE
DEFINITELY AN INSPIRATION TO
ALL OF OUR VIEWERS WATCHING NOW
AGAIN FOUNDING THIS COMPANY AT
25 YEARS ALL THAT IN AND OF
ITSELF IS
EXTREMELY IMPRESSIVE. WHAT
ADVICE DO YOU HAVE FOR WOMEN
LOOKING TO LAUNCH THEIR OWN
BUSINESS.
>> YOU KNOW JUST IN GENERAL
DOING YOUR RESEARCH RIGHT IN
UNDERSTANDING THE INDUSTRY THAT
YOU'RE TRYING TO
GET INTO. FROM FOR ME WAS
IMPORTANT AND VITAL TO KNOW ALL
THE POSSIBLE PITFALLS ONE CAN.
>> FACE ENTERING AN
INDUSTRY THAT.
>> I REALLY HAD NO IDEA SO I
THINK IT'S IMPORTANT TO DO A
LOT OF RESEARCH BUT
MORE IMPORTANTLY FIND SOMEONE
IN THE INDUSTRY THAT YOU CAN
CAN LEAN ON FOR ADVICE, RIGHT
SOMEONE THAT CAN MENTOR YOU
THROUGH ALL THE OBSTACLES THAT
YOU MIGHT BE
FACED WITH AND KIND OF LATCH ON
TO THEM AND TRY TO SOAK UP AS
MUCH AS
YOU CAN. BUT DON'T RUSH TO
ENTER INTO A SPACE THAT
YOU'RE UNFAMILIAR WITH TRYING
TO FAMILIARIZE YOURSELF AS BEST
AS POSSIBLE AND
I SAY MORE THAN MORE THAN
ANYTHING DO A LOT OF SO THEY.
WHAT YOU'RE GETTING INTO I HAD
NO IDEA ENTERING IN THIS
INDUSTRY HOW COSTLY IT
CAN BE. BE THE SPEAR INDUSTRY
IS A VERY COST THE INDUSTRY
JUST TO SUSTAIN ON THIS TYPE OF
BUSINESSES SOME.
>> YEAH, I DO THINK KNOWLEDGE
IS POWER AND WE HEAR FROM SOME
OF THE TOP LEADERS OUT THERE,
EDUCATING YOURSELF IS SOMETHING
THAT CAN ONLY I HELP YOU THESE
DAYS I THINK THAT'S
GREAT ADVICE. WHAT ARE SOME
WAYS CONSUMERS CAN SUPPORT
LGBTQ PLUS ON BUSINESSES WHAT
WOULD YOU SAY.
>> I WOULD DEFINITELY SAY THAT
YOU ONE BECOME FAMILIAR WITH.
>> THE DIFFERENT LGBTQ PLUS
BUSINESSES THAT ARE OUT THERE
BUT MORE IMPORTANTLY SUPPORT OF
BUSINESS NOT BECAUSE. ITS LGBTQ
PERSONAL CALLER LET SUPPORT OF
BUSINESS BECAUSE THEIR MISSION
AND VISION SPEAKS TO YOU RIGHT
THERE
CORE VALUES RESONATE WITH YOU
IN SUCH A WAY THAT YOU FEEL
LIKE THAT'S A BUSINESS THAT I
WOULD LIKE TO SUPPORT BECAUSE
YOU KNOW THEY
SOME OF THE LANGUAGE THAT YOU
KNOW THAT RESONATES WITH ME SO
I THINK IT'S IT'S VERY
IMPORTANT THAT WILL CELEBRATE
PRIDE IN LGBTQ RIGHTS VERY MUCH
SUPPORTING IN THE
WHITE COMMUNITY ALSO STILL A
VERY SENSITIVE AND TABOO
SUBJECT AFTER MITT AFTER
AMERICAN
COMMUNITY RIGHT. SO AS A
BUSINESS WHO IDENTIFY AS AND A
PERSON OF COLOR. I'M HOPING
THAT MY STORY
WILL ENCOURAGE OTHERS IN
AFRICAN COMMUNITY TO COME OUT
AND SHARE THEIR STORIES.
IT'S IT'S REALLY DIFFICULT
RIGHT
TO SUPPORT. MANY BLACK OWNED
LGBTQ PLUS BUSINESSES WHEN
THEY'RE OFTEN SILENT OR
POSSIBLY FEARFUL OF IDENTIFYING
DUE TO POTENTIAL REJECTION OR
BACKLASH. SO I THINK
YOU KNOW MAKING PEOPLE FEEL
COMFORTABLE IN THEIR AND OF
COURSE.
YOU KNOW A LOT OF PEOPLE JUST
DON'T WANT TO BE LABELED AND SO
IF YOU WANT TO SUPPORT THEM HOW
CAN YOU DON'T KNOW THAT THEY
EXIST SOME HOPE THAT
SOMEONE SUCH AS MYSELF THAT YOU
KNOW IS A PERSON OF COLOR, BUT
ALSO. A PERSON THAT'S IN THE
LGBTQ PLUS COMMUNITY THAT IT
SHOWS THAT YOU
CAN STILL BE WHO YOU ARE AND
STILL ACCOMPLISH THE THINGS YOU
WANT
TO COME.
>> SHELL I SHOULD KNOW AS A
POSITIVE POWERFUL
MESSAGE THERE. AND I THINK A
GUIDING LIGHT OF THOSE COMMENTS
FROM MANY PEOPLE OUT THERE
QUICKLY BEFORE I LET YOU GO IN
JUST ABOUT 20 SECONDS LEFT
PLANS FOR GROWING YOUR
BUSINESS. IT'S A FRIDAY AGAIN.
>> THE FUNDING.
>> AS YOU MENTIONED I'VE BEEN
FUNDING THIS BUSINESS FOR THE
PAST
12 YEARS. BUT AS WE GROW AND WE
GAIN NEW MARKETS OF COURSE IT'S
GOING TO TAKE MORE TO GROW THE
OF COURSE TRYING TO RAISE
CAPITAL IN AND