♪
>> WELCOME BACK TO CHEDDAR THEY
SPREAD TOO BY
CURIOSITY STREAM.
>> YEAH GUYS THE NATIONAL
RETAIL FEDERATION JUST HOSTED
THEIR ANNUAL CONFERENCE HERE IN
NEW YORK CITY NEARLY 40,000
PEOPLE ATTENDED THE BIG SHOW ON
TO FIND OUT HOW NEW SOLUTIONS
AND INNOVATIONS CAN TRANSFORM
THE RETAIL INDUSTRY TO JOINING
US NOW IS JACKIE TROUBLE.
KOCH, SHE'S THE MANAGING
DIRECTOR OF NEW YORK FASHION
TECH LAB AND INNOVATION
ADVISORY COMMITTEE MEMBER FOR
THE NATIONAL RETAIL FEDERATION,
JACKIE GREAT TO HAVE YOU HERE,
THANKS FOR HAVING ME SO HOW WAS
THIS YEAR'S BIG SHOW HOW IT WAS
AMAZING IT WAS.
>> A BIG AS YOU SAID IS ABOUT
40,000 PEOPLE WELL FROM A 100
DIFFERENT 3 DAYS IT HAPPENED
JUST LAST WEEK AND IT WAS
AWESOME IT'S ALWAYS SUPER
INSPIRING TOO HAVE SEE WHAT THE
FUTURE IS OF RETAIL.
>> AND A LOT OF INNOVATIONS
LAUNCHED EVERY YEAR ASKED THE
BIG THEY
LAUNCHED THE. INNOVATION LAB OF
YEARS BACK AT THE BIG SHOW WHAT
EXACTLY IS THE INNOVATION.
>> YEAH, SO THE INNOVATION
LIVE-ACTION MY FAVORITE PART OF
THE SHOW IT IS WHERE WILL IT
ACTUALLY STARTED 4 YEARS AGO
THERE'S ABOUT 20 STARTUPS OF
COMPANIES THAT ARE ABOUT
3 YEARS. OLD OR LESS AND THIS
YEAR THERE'S 50 OF THEM SO IT'S
GROWN
A LOT AND IT IS COMPANIES DOING
MANY DIFFERENT THINGS FROM
ARTIFICIAL INTELLIGENCE TO
ROBOTICS
MACHINE LEARNING'S. LAST-MILE
DELIVERY MANUFACTURING AND IT'S
A GREAT WAY FOR RETAILERS
INVESTORS CONSULTANTS REALLY
THE WHOLE GROUP OF
30,002, SEE WHAT'S HAPPENING IN
THE RETAIL INDUSTRY.
>> LET'S TALK ABOUT SOME TRENDS
THAT ARE REALLY SHAKEN UP THE
RETAIL INDUSTRY YOU'VE
IDENTIFIED ONE OF THEM BEING ON
DEMAND MENU FACTOR EXPLAIN TO
OUR VIEWERS WHAT THAT MEANS
YES, SO IF YOU
THINK ABOUT.
>> NOW LOOKING AT FROM THE
FASHION ANGLE, THE WAY IN WHICH
CLOTHING
IS MANUFACTURED HAS BEEN THE
SAME FOR A WHILE SO IT'S
DICTATED BY A MERCHANT OR BY
THE DESIGNER, THE CLOTHING HAS
ORDERED ITS A LIVER TO STORE
THEM HOPEFULLY WE ALL BUY IT,
HOWEVER CAN THE CONSUMER IS
REALLY CHANGING WE KNOW WHAT WE
WANT AND WE ALSO HAVE A DIRECT
LINE TO RETAILERS AND BRANDS
BUT NEVER HAD THAT BEFORE IT'S
KIND OF A DIFFERENT TIME AND
THE MANUFACTURING INDUSTRY
REALLY NEEDS TO TAKE NOTE OF
THAT THERE'S SOME NEW
TECHNOLOGIES THAT HAVE
BEEN ESTABLISHED HELP US IS THE
CONSUMER BE ABLE TO GET WHAT WE
WANT WHEN WE WANT.
>> SHORTER LIST BE LIKE THE
BRAND IS CURATING
SOMETHING SPECIFICALLY FOR OUR
WHAT WE WANT OUR KNITS RIGHT
WHAT'S THE OPPORTUNITY TO ORDER
IT WHAT YOU WANT AND IT'S LESS
WASTE AND LESS INVENTORY ON SO
YOU KNOW FEWER BETTER THINGS
HOW DO WE HAVE THAT AND HOW DO
WE GET THAT IN THIS IS A WAY TO
DO THAT WHICH IS THIS ON-DEMAND
MANUFACTURING.
>> NOW WE'RE FAR OFF FROM THIS
BEING MASS ADOPTED IT'S GOOD
TAKE A WHILE BUT IT'S
DEFINITELY A TECHNOLOGY THAT I
THINK WE NEED TO PAY ATTENTION
TO MANY RETAILERS AND BRANDS AS
WELL BECAUSE THIS IS WHAT THE
CONSUMER WANTS THEY KNOW WHAT
THEY WANT AND THEY WANT TO BE
ABLE TO
GET IT.
>> WHEN THEY WANT WIL SPEAKING
OF LESS WASTE BEST FASHION HAS
BEEN CRITICIZED LATELY
BECAUSE OF THEIR EFFECTS ON
CLIMATE CHANGE AND CARBON
EMISSIONS THAT SORT OF THING
ARE THERE ANY.
>> AND I THINK A LOT OF THEM
ARE TRYING IN KIND OF MAKING
AMENDS FOR THAT BECAUSE THE
CONSUMER WANTED EVERYTHING VERY
QUICKLY AND WANTED
IT VERY CHEAPLY AND NOW WE'RE
ALL THINKING MORE ABOUT OUR
CARBON FOOT PRINT AND WHAT
MAKES SENSE FOR THE ENVIRONMENT
IN WHICH IS A GOOD THING SO
CONSUMERS ARE THINKING ABOUT IT
FAST FASHION RETAILERS ARE
TALKING ABOUT IT MORE.
BUT IT'S ULTIMATELY HONEST THE
CONSUMER TO FIGURE OUT AND MAKE
SURE THAT THEY HAVE TECHNOLOGY
IS WHERE WE
CAN GET WHAT WE WANT WHEN WE
WANT TO EVEN IF THAT MEANS
WAITING 6 WEEKS WE ARE WILLING
TO DO THAT IF IT'S SOMETHING
THAT WE
CAN DICTATE.
>> ANOTHER ONE OF THE TREND
YOU'VE BEEN WATCHING IN TERMS
OF RETAIL
HOW ARE COMPANIES REALLY USING
NATURAL REALLY GO DIRECTLY TO
THE CONSUMER.
>> YES, SO THERE'S A LOT OF
DIFFERENT TECHNOLOGIES AROUND
THERE'S ONE THAT WAS IN THE LAB
THAT WILL TALK ABOUT YOU COULD
FIND MINE
WHERE THERE THINKING ABOUT HOW
WE TELLERS AND BRANDS CAN SHOW
THEIR CONSUMERS LIKE THINK
ABOUT E-COMMERCE WHAT THEY WANT
TO SEE SO WHEN YOU'RE SHOPPING
FOR SOMETHING YOU NOT ONLY WANT
TO KNOW OTHER BLACK LEADERS
THAT EXIST, BUT WE'LL SEE WHERE
WITH A BLACK BLAZER WHAT SHOES
WHICH HANDS AND
THAT'S DICTATED USUALLY BY
STYLUS SOMETIMES BY MERCHANTS
BUT IF IT CAN BE AUTOMATED
THAT'S EVEN BETTER SO THAT'S A
WAY FOR A TECHNOLOGY THAT CAN
BE INTEGRATED AND ALLOW THE
CONSUMER TO HAVE A MORE
PERSONALIZED SHOPPING
EXPERIENCE WHICH IN THE END
LEADS TO BIGGER CELLS RIGHT
EVERYONE.
>> YOU MENTIONED E-COMMERCE
LAST-MILE
DELIVERIES. ANOTHER TREND THAT
YOU'RE WATCHING THE COSTLY AS
PART OF DELIVERY HOW ARE
SMALLER PLAYERS WHO ARE NOT IN
AMAZON WERE NOT A WALMART
KEEPING UP IN THE LAST
MILE DELIVERIES.
>> THAT'S A THINK OF TIMELY
TOPIC THERE'S A LOT OF
COMPANIES THAT WE WORK WITH IN
YOUR QUESTION TO CLOUD, THERE'S
ONE THAT WAS AN INNOVATION LAB
THAT
ADDRESSING THIS AND REALLY THAT
SOME OF THE MANUFACTURING STORY
WHERE RETAILERS WERE DELIVERING
THINGS A CERTAIN WAY YOU ORDER
ONLINE TO TAKE A WHILE TO GET
IT BUT CUT TO AMAZON,
EVERYONE'S EXPECTING THINGS
MUCH QUICKER. SO HOW DID THESE
LARGER RETAILERS AND BRANDS
FIGURE OUT WAYS TO GET THE CAN
TO THE CUSTOMER WHAT THEY WANT
MORE QUICKLY SO THERE'S A
COMPANY IN INNOVATION LAB
CALLED BOND AND THEY HAVE A
NETWORK OF WAREHOUSES, WHERE
YOU CAN GET ONE
YOU NEED ON THE SAME DAY AND
THEY WORK WITH RETAILERS AND
BRANDS TO ALLOW TO PROPEL THAT
SO AGAIN RETAILERS AND BRANDS
WHETHER THEY'RE LARGER
MULTI-BRAND RETAILERS OR LEGACY
READ THEY NEED TO THINK ABOUT
HOW THEY CAN GET THEIR
CUSTOMERS WHAT
THEY NEED AND INCORPORATING
STARTUPS LIKE THESE INTO THEIR
PROCESSES WILL ULTIMATELY HELP
SERVE THE CONSUMER WHICH IS THE
GOAL BUT LET'S TALK ABOUT
BRANDS BEING ENABLED EXPLAIN
THAT A LITTLE BIT
YES, SO BACK TO THE
MANUFACTURING PIECE ONE OF THE
COMPANIES THAT WAS IN THE
INNOVATION LAB CALLED ENABLED
WE ACTUALLY WORK WITH THEM IN
NEW YORK FASHION TECH LAB BACK
IN THEY HAVE A CONSUMER-FACING
PLATFORM CALLED 19 AMENDMENT
19TH AMENDMENT SO SPELLED OUT
YOU CAN GO ON THERE AND SHOP
TODAY BASICALLY YOU CAN ORDER
FROM
EMERGING DESIGNERS AND JUST AS
WE TALKED ABOUT GET INJURED
DELIVERED DIRECTLY TO YOU SO ON
DEMAND AND
6 WEEKS AND THEN THEY LAUNCHED
ENABLED WHICH IS GEARED TOWARDS
RETAILERS AND BRANDS SO IF YOU
ARE A RETAILER BRANDON WANT TO
KNOW HOW CAN YOU ACTUALLY
DELIVER JUST IN TIME INVENTORY
TO YOUR CONSUMER. THEY'VE
EMPOWER THE ENTIRE
BACK END. SO FROM THE TECH
PACKED TO THE DELIVERY THEY'LL
HANDLE THAT FOR ANY RETAILER
AND BRAND.
>> A VERY EXCITING. IT'S NOT IF
YOU LOVE RETAIL INVESTOR THIS
IS AMAZING A
FUTURE IS AND WITH US JACKIE
TROUBLE CAC IS THE MANAGING
DIRECTOR OF NEW YORK FASHION
TECH LAB AND INNOVATION
ADVISORY COMMITTEE MEMBER OF
THE NATIONAL RETAIL FEDERATION,
THANKS AGAIN FOR JOINING.
THANK YOU.
>> COMING UP COULD ONE OF THE
MOST UNEXPLORED PLACES ON THE
PLANET HOL