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>> WELCOME
>> BACK TO CHEDDAR EVERYBODY IF
YOU MADE IT SO FAR WITH THAT.
AND IF YOU ARE TAKING A PAGE
OUT OF SANTA IS BUCKING
CONSIDERING OF THE DYE THE
SEASON. YOU ARE IN LUCK, MRS.
FIELDS COULD BE ON YOUR
SHOPPING LIST.
AND MISSUS FIELDS, JOSH
KIRSHBAUM IS HERE WITH US RIGHT
NOW JOSH, THANKS SO MUCH FOR
BEING HERE WITH US THANK YOU
HAVE ANY HOPE APPRECIATE IT AND
FOR WE LOOK AT THAT AND SAYS
LATER, BUT OF COURSE BRING US
SOME COOKIES WELL HOW BUSY IS
THE SEASON FOR YOU GUYS, YEAH,
WE ARE OFF.
>> TO AN AMAZING START KICKED
OFF OF BLACK FRIDAY AND FRIDAY
LAST WEEK SALES
WERE UP DOUBLE VERSUS PRIOR
YEAR
100% GROWTH THAT CONTINUED INTO
CYBER MONDAY. WE SAW 40% GROWTH
UNDER MISSES FIELDS DOT COM
E-COMMERCE PLATFORM. AND THEN
COINCIDENTALLY WEDNESDAY WAS
NATIONAL COOKIE DAY.
A VERY IMPORTANT DAY AND MISSES
FIELDS OF COURSE AND NATIONAL
COOKIE DAY SAW 50%
GROWTH YEAR-OVER-YEAR AND HERE
WE ARE ON FRIDAY A WEEK LATER
WE ACTUALLY HAVE A SPECIAL
OFFERING JUST FOR YOU GUYS AND
YOUR VIEWERS HERE AT CHEDDAR
IF YOU GO ON THIS IS FEELS
DOT COM AND GIVE YOU A 25% OFF
PROMO CODE JUST FOR YOU GUYS
AND SHATTERED AND THE PROMO
CODE
IS CHEDDAR RAISING YOU TYPE IN
CHEDDAR RIGHT NOW THIS IS FEELS
DOT COM AND CHECK OUT YOU GET
25% OFF AND THAT'S JUST FOR YOU
GUYS AND OUR BEST OFFERING
RIGHT NOW OFF GIFT THAT KEEPS
ON GIVING AN ABSOLUTELY OK SO
LET'S THINK ABOUT THIS A LITTLE
BIT MORE BLACK FRIDAY CYBER
MONDAY THAT'S RIGHT THE DEALS
LOOK LIKE FOR THE MISSES
FIELDS CUSS THERE'S YET SO WE
HAVE SOME GREAT OFFERINGS BOTH
IN STORE AS WELL AS ON OUR
E-COMMERCE PLATFORM
IN STORE. WE'RE GIVING AWAY A
FREE COOKIE ON ON NATIONAL
COOKIE DAY. SO YOU
BOUGHT ANYTHING AT ANY PRICE.
NO MINIMUM YOU'RE GOING TO WALK
AWAY WITH FREE COOKIE AT ANY OF
OUR MANY OF OUR MISSES FIELDS
STORE LOCATIONS, 200 STORE
LOCATIONS NATIONWIDE.
AND THEN ON OUR E-COMMERCE
PLATFORM WITH A NUMBER OF
PROMOTIONAL DISCOUNTS RANGING
FROM FREE SHIPPING ALL THE WAY
UP TO
40% OFF. BUT WAS A GREAT GREAT
PROMOTION FOR US AND WE'RE OFF
TO A GREAT START.
>> DEFINITELY OH YES, AND OF
COURSE A LOT MORE SALE COMING
FROM MOBILE COMING FROM ONLINE
THAT'S RIGHT ANY OTHER YEAR
3 BILLION ALONE AND RAT FRY THE
SERMON DAY WEEKEND. NOW IF WE
SEE THAT.
LESS ACCESS TO BE LESS EXPOSURE
MISSES FIELDS THAT CONCERN YOU
AT ALL BECAUSE WAY THAT YOU
KNOW WEEKEND TO DO IS TO
THE BRAND.
>> GOOD QUESTION SO I KNOW IT
DOESN'T CONCERN US WE HAVE I'M
A REALLY STRONG
PLATFORMS IN EACH OF THE
CHANNELS THAT WE COMPETED SO AS
YOU MENTION WE ARE IN MALL, WE
ARE IN STORE THAT'S ONE OF THE
CHANNELS WE
COMPETE IN. WE'RE ALSO
E-COMMERCE WERE ALSO HAVE GREAT
PARTNERSHIPS WITH AMAZON GREAT
PARTNERSHIPS OF BIG BOX RETAIL
COSTCO DOT COM. SO WE'RE IN A
WIDE RANGE OF PLATFORMS AND WE
ARE ABLE COMPETE AT THE HIGHEST
LEVEL IN EACH OF THEM. UH YEAH,
SO WHEREVER, THE CONSUMER IS
THAT WHAT WE WANT
A BIT.
>> YOU GOT A LOT OF CONSUMERS
OUT THERE THAT ARE TRYING TO
WATCH THE DIETS AS WELL THE
SHORT I AM NOT ONE OF THEM SO
I'M GOING TO DIVE INTO THOSE IN
A SECOND. BUT HOW DO YOU KIND
OF REALLY GO AFTER THAT
CONSUMER THAT MARKET THAT IS
TRYING TO YOU KNOW SHED A FEW
POUNDS OR RANGE FROM
EVERYTHING. YEAH AND IS LOOKING
FOR SOMETHING ELSE AND THAT GOT
GREAT QUESTION BREAD AND I
THINK AS YOU WOULD AGREE DIET
REALLY IS ALL
ABOUT BALANCE.
>> SO WE DO WANT YOU TO HAVE
GREAT NUTRITION AND WE ALSO
WANT YOU TO ENJOY OUR COOKIE,
WE KNOW WE ARE THE BEST COOKIE
ON THE MARKET, WE'RE NOT AFRAID
OF WHO WE ARE WE ARE A DECADE
IN TREE. WE WANT YOU TO ENJOY
THE COOKIE AND WE'RE WE'RE
CONFIDENT THAT YOU WILL.
WE'RE PROUD OF WHO WE ARE.
>> VERY VERY COOL STUFF AND YOU
KNOW IF WE
THINK OF THE UP AND COMING SORT
OF BRANDS INSOMNIA COOKIES IS A
BIG
BRAND HERE.
>> A NEW YORK RIGHT WHERE YOU
CAN GET IT AT 02:00AM IN THE
MORNING WITH A CUP A COMPANY
LIKE THAT.
>> COMPETITORS COME AND GO FOR
US WE'VE BEEN IN MARKET SINCE
1977 40 PLUS YEARS WITH THE
SAME EXACT RECIPE THAT MISSES
FIELDS LAUNCHED IN 1977.
SINCE THEN COMPETITORS HAVE AND
DON WE WELCOME YOU ENJOYING
THAT COOKIE. YOU KNOW WE
COMPETE IN MANY DIFFERENT
CHANNELS BUT WE'RE REALLY PROUD
OUT OF ARE COOKING WE CONSIDER
OURSELVES.
>> THE BEST COOK IN THE MARKETS
OR
>> SO MRS. FIELDS
FORMER BALL GIRL BASEBALL TEAM
OUT IN SAN FRANCISCO BEGAN
SELLING HER COOKIES EARLY
ON IN IN A 1977 AND GREW FROM
THERE OUT OF SAN FRANCISCO
MOVED TO PARK
CITY UTAH AND FOUND HOME IN
SALT LAKE CITY, UTAH AND TO
THIS DAY. ALL OF OUR BAKING
TEAM IS STILL IN SALT LAKE
CITY, UTAH, WE'RE PROUD TO BE
MADE IN
THE USA AND WE'VE REALLY TAKEN
HER BRAND TO THE NEXT LEVEL.
ALL RIGHT LET'S TALK A NEW
INNOVATION
WITH PARTIES.
>> HOW HOW DO YOU DO THAT HE'S
ALSO A NEW INNOVATION
WITH COOKIES.
>> ANOTHER GOOD QUESTION WE ARE
EXPANDING INSIDE THE COOKING
OUTSIDE THE COOK YOU ON OUR
WEBSITE RIGHT NOW ON THIS IS
FEELS
DOT COM AND YOU CAN SEE A
CHOCOLATE COVERED STRAWBERRIES
CHOCOLATE COVERED CHEESECAKE
YOU CAN SEE BROWNIES
MUFFINS SO ALL ALL THESE TASTY
TREATS ARE REALLY A GREAT
COMPLIMENT FOR THE COOKIE THAT
YOU KNOW SO WELL AS MISSUS
FIELDS AND ALL THOSE OFFERINGS
ARE ARE IN STORE AS WELL.
>> OK WELL WE WERE JUST DIGGING
INTO THESE AND THE FIRST THING
I NOTICED I REMEMBER IS THAT NO
THE KEY I THINK IN MY KIND OF
CHOCOLATE CHIP IS THAT.
AROUND THE OUTSIDE BUT THEN IT
JUST ABSOLUTELY FALLS APART ON
THE INSIDE IS THE PERFECT
BALANCE OF THAT SOFTNESS AND
ACROSS TOWN I GET IT TO BE THIS
CONSISTENT COOKING AFTER
COOKIE. THANK YOU.
>> SO WE'RE REALLY PROUD OF
OUR RECIPE. IT IS THE SAME
RESCUE THAT HE FEELS CREATED IN
1977 IT IS IN ALL
RECIPE.
>> CONFECTIONER
CONFECTIONERY SUGAR.
>> ALL NATURAL VANILLA AND THE
MOST IMPORTANT THING AS YOU CAN
SEE IN THIS COOKIE, THIS IS A
PROPRIETARY
CHOCOLATE CHIP.
>> UNIQUE TO MISSUS FIELDS YOU
WILL NOT FIND THIS CHOCOLATE
CHIP AND WE LOADED IN OUR
COOKIE.
>> THOSE NOT HER SHE'S NOT TOLL
HOUSE NOT AT ALL I'D A
PROPRIETARY MISSES FIELDS
CHIPPED OKAY WHAT ABOUT.
>> BAKING AND YOU KNOW GETTING
AGAIN
TO THIS.
>> PERFECT BALANCE OF THE HEART
OF
THE SOFT.
>> YES, SO WE HAVE AN
EXPERIENCED TEAM HERE IN SALT
LAKE CITY, UTAH HAS BEEN DOING
IT FOR YEARS THEY'RE PHENOMENAL
GETTING THAT COOKIE JUST RIGHT
WHILE
>> I MEAN COOKIES IF YOU HAD
SINCE YOU'VE BEEN A
MISSED FIELD. IN MY HEAD OH
YEAH, YEAH GOT TO FIND THAT