>> WELCOME BACK TO CHEDDAR
EVERYONE JUST DO IT IT'S NOT
ONLY NIKE'S TRADEMARK SLOGAN
THAT
MANY PEOPLE BECOME FAMILIAR
DEVISED WITH OVER DECADES BUT
IT ALSO EMBODIES ITS MINDSET
WHEN IT'S ENTERING NEW
FRONTIERS, THE SNEAKER AND
SPORTS UP CAROL GIANT UNVEILED
ITS LATEST BASKETBALL SNEAKER
TODAY THE NIKKEI COSMIC UNITY,
IT'S DESIGNED TO HELP ATHLETES
PERFORM THEIR
BEST WELL MINIMIZING THE IMPACT
OF THE PLANET THIS IS NIKE'S
FIRST PERF FOR MONTHS SHE MADE
OF AT LEAST 25% RECYCLED
CONTENT BY WEIGHT JOINING US
NOW FOR HIS FIRST INTERVIEW
SINCE THE ANNOUNCEMENT.
MURPHY RINEHART'S WHO IS THE
SUSTAINABLE INNOVATION LEAD AT
NIKE. NO GREAT TO HAVE YOU HERE
ON THE SHOW WITH US TODAY BEEN
LOOKING FORWARD TO THIS
DISCUSSION. THROUGHOUT THE DAY
WHAT WAS THE
BIGGEST CHALLENGE CREATING A
SUSTAINABLE SNEAKER THAT DOES
NOT TAKE AWAY FROM PERFORMANCE
ON THE COURT.
>> REDS GREAT TO BE HERE I'M
REALLY EXCITED TO TALK COSMIC
THE UNITY,
YOU KNOW ONE OF THE THINGS THAT
WAS SO IMPORTANT TO US WAS TO
START WHERE NIKE ALWAYS LIKES
TO START ON THE VERY
CUTTING EDGE. AND SO WHEN WE
MADE SPACE CITY A YEAR AGO
WE BROUGHT A WHOLE NEW SUITE OF
SUSTAINABLE MATERIAL, HIGHEST
RECYCLED CONTENT CAN SOME OF
THE MOST SUSTAINABLE SHE'S
WE'VE EVER DONE.
>> BUT WE KNEW RIGHT AWAY THAT
WE HAD TO TAKE THAT
AN EXPANDED INTO THAT REALLY
INTENSE CRUCIBLE OF SPORT AND
CREATE SOMETHING THAT WOULD
PERFORM AMAZINGLY ON THE COURT.
>> NOT MAKE PEOPLE
CHOOSE BETWEEN SOMETHING THAT
LOOKS GOOD SOMETHING THAT IS
SUSTAINABLE AND SOMETHING THAT
JUST LIKE A BEAST ON
THE COURT.
>> OKAY SO WE TALK ABOUT
PERFORMANCE WHICH ATHLETES
COULD WE SEE THE THE COSMIC
UNITY
ON AND KIND OF REALLY EMBODY IN
SHOWCASING THAT PERFORMANCE
ELEMENT OF IT.
>> YEAH WE YOU SAW JUST TOWARDS
THE END OF THE
ANTHONY DAVIS. PRACTICE SEEN
OUT ON THE COURT IN COSMIC
UNITY AND THAT IS WHAT REALLY
BRINGS
TO LIFE. SOME OF THE KEY
CHALLENGES OF TAKING THESE
MATERIALS AND PUTTING THEM
INTO HYPE. FOREMAN SPORT, THANK
YOU YOU HAVE ONE OF THE BIGGEST
PLAYERS OUT THERE REALLY JUST
LIKE TEARING IT UP IN
TERMS OF SPEED THE PRESSURES,
THE FORCES THEY THEY PUT.
INTO A PRODUCT
INTO ISSUE. AND WE HAD TO WORK
WITH THESE MATERIALS IN A WHOLE
NEW WAY TO MAKE SURE THE THEY
WOULD WORK FOR HIM THAT THEY
WORK
JOE WILSON AND EVERYBODY ELSE
WHO WAS GOING TO TAKE THIS
ISSUE OUT THERE AND REALLY
PERFORM AT THE
HIGHEST LEVEL.
>> AND SO WHEN WE'RE TAKING A
LOOK AT SOME OF THE IMAGES OF
COURSE NATURALLY THE THING THAT
COMES TO MIND IS OK. THIS IS AN
INDOOR SPORT IN BASKETBALL THAT
HAS A WILSON AND ANTHONY DAVIS
HAVE IT SELDEN AND NOW THEY'VE
GOT MORE EQUIPMENT TO CONTINUE
TO PUT TO THAT PASSED
ON COURT BUT THEN WHEN YOU TAKE
AN INNOVATION LIKE THIS AND
THEN YOU TAKE IT TO EVEN MORE
FIELDS SAFE OUTDOOR SPORTS AS
WELL, WHAT CONSIDERATIONS
REALLY COME INTO THE PLANNING
ELEMENTS, ESPECIALLY AS YOU
KIND OF HAVE TO ENCOUNTER
THE ELEMENTS THE DIFFERENT
WEATHER CONDITIONS THAT
ATHLETES ARE GOING TO BE
PLAYING OUTDOORS WHEN YOU TAKE
SOME OF THE SAME MATERIALS
OUTSIDE.
>> REALLY THE AMAZING THING
TO DO IS TO LOOK AT WHAT
MATERIAL NATURALLY WANTS.
TO DO AND TO GIVE YOU
AND THEN EMBRACE THE CHALLENGES
OF THOSE MATERIALS AND SO WITH
COSMIC UNITY WE TOOK THE
CRATER FOE WHICH IS A
HIGH-PERFORMANCE 95. AND WE'VE
INCLUDED A WHOLE LOT OF
RECYCLED CONTENT GROUND UP
FOREVER.
AND IN THE CASE OF COSMIC UNITY
WE HAD TO TAKE THAT FOAM IN AND
OUT AND BRING THE ATHLETE DOWN
CLOSER TO THE COURT. SO THAT
THEY COULD HAVE MORE
RESPONSIVENESS MORE RESILIENT.
WHEN YOU THINK ABOUT ADAPTING
THAT FOR A SPORT LIKE RUNNING.
YOU'VE GOT A TOTALLY DIFFERENT
SET OF MOTION AND SO AS
DESIGNERS WERE
ALWAYS SAYING WHAT IS THE
MATERIAL WANT TO
DO INHERENTLY AND THEN HOW DO
WE TAKE THAT AND SORT OF BEND
IT THAT ARE REALLY TURNING INTO
SOMETHING THAT GIVES THE
ATHLETES EXACTLY WHAT THEY EAT
CERTAINLY OKAY.
>> I'VE GOT TO GO RAPID FIRE AS
WE HEAD TO OUR FINISH YEAR, BUT
FIRST AND FOREMOST I GOT TO ASK
WHEN YOU
THINK ABOUT SUSTAINABILITY
GETTING PRIORITIZING DESIGN AND
PRODUCTION OF OTHER CATEGORIES
YOU HAD FLYEASE GOING EXTREMELY
VIRAL EARLIER THIS WEEK.
AND THEN THE ADAPT LINE OF
COURSE WHICH MANY OF OUR
VIEWERS WILL KNOW AS THE
SELF-LACING SHOES ALSO
YOU KNOW HOW TO SUSTAINABILITY
GET PRIORITIZE AND AT WHAT
STAGE IS IN THE PROCESS.
DO YOU REALLY MAKE SURE THAT
THAT IS TOP OF MIND.
>> YEAH, I ACTUALLY LOVE THIS
QUESTION BECAUSE IT SPEAKS TO
WHAT'S SO AMAZING ABOUT BEING A
DESIGNER AND AN INNOVATOR.
YOU KNOW WE WERE WORKING ON THE
STATE OF THE PRODUCT A YEAR AGO
AND THAT LAUNCHED AND RIGHT
NEXT TO ME
WAS THE DESIGNER HAYLEY WAS
WORKING ON GO AT THE SAME TIME
AND THEN TO THE OTHER SIDE OF
ME WAS THE DESIGNER JAMES WHO
WAS WORKING ON COSMIC UNIQUE.
SO WE'RE CROSS POLLINATING
THESE IDEAS OF PERFORMANCE OF
ACCESS OF SUSTAINABILITY AT
EVERY STAGE IN
THE PROCESS AND REALLY WORKING
ACROSS THE ORGANIZATION TO HAVE
PEOPLE JUST EMBRACE THAT.
>> AND EMBEDDED IN THERE
THINKING SO AGAIN
IT'S NOT THIS SENSE THAT YOU
HAVE TO START A SUSTAINABLE
PRODUCT LINE AND THEN ASK
CONSUMERS TO CHOOSE ONE OR THE
OTHER WE REALLY WANT TO BRING
THAT TO ALL THE DIFFERENT PRADA
THAT WE MAKE SO THAT WHEN
PEOPLE CHOOSE NIKE. THEY CAN
MAKE ANY CHOICE OF PRODUCT
THEY WANT AND KNOW THAT WE'RE
BEING RESPONSIBLE IN THE WAY
THAT WE'RE MAKING IT AND
PUSHING THE BOUNDARIES OF
PERFORMANCE WITH
EVERY PRODUCT.
>> WE KNOW PRICE FACTORS INTO
THAT DECISION AS WELL MAKING
KUZMA COMMUNITIES ACROSS THE
$150 WHEN IT BECOMES AVAILABLE
GLOBALLY ON FEBRUARY 26.
THIS IS STABLE PRO DIRECTION
TRANSLATE TO LOWER COSTS FOR
CONSUMERS IN THE FUTURE.
>> YOU KNOW AT THE CUTTING EDGE
EVERYTHING THAT WE'RE DOING
WITH THESE MATERIALS IS VERY
NEW AND SO WE HAVE TO PUT JUST
AS MUCH AND THE
INNOVATION INTO MAKING THESE
MATERIALS WORK AND PERFORM AT
THE LEVEL THAT WE WANT THEM TO.
SO IT DOESN'T
INHERENTLY MAKE THE PRODUCT
MORE OR LESS EXPENSIVE BUT AS
WE START TO TAKE THESE
EXPERIMENTS AND ITERATE AND
SCALE THAT'S WHAT
NIKE DOES REALLY AMAZING SEE WE
ARE CREATING AN EXPERIMENT
THAT'S ONLY ACCESSIBLE TO A FEW
PEOPLE. WE'RE TAKING THOSE
MATERIALS AND WE'RE PUTTING
THEM IN EVERYTHING
ACROSS OUR ON LINE, SO WHATEVER
KIND OF TIER WAR STYLE. OF NIKE
PRODUCTS, YOU LIKE YOU KNOW
THAT THESE INNOVATIONS ARE