WHY AND NICK LANDON DAMAGE
SHINED THEY ARE THE CO-FOUNDERS
OF JENNA LAINE AND NOW NOW MOST
IMPORTANTLY THE CO-FOUNDERS
OF PACK GENTLEMAN GREAT TO HAVE
BOTH OF YOU
SOW YOU GUYS LOWER MAKING SO
MUCH MONEY ON THIS OTHER THING
LET'S
JUST BLOWN UP AND STARTED AT
RIGHT.
>>YEAH WELL, THANKS FOR HAVING
US ON CHEDDAR ARE LONGTIME FAN,
SO I YET WE YOU KNOW HAD SOME
NICE SUCCESS WITH JULIAN BEEN
EXCITED ABOUT THAT BUT I THINK
THERE ARE SOME CHALLENGES WITH
RUNNING A SMALL INDEPENDENT
AGENCY BUSINESS THAT WE HAVE AN
INCREDIBLE TEAM ARE SAYING LIKE
SPORTS STYLE. MORE A LOCAL
MARKET. WE REALLY WANT TO KEEP
OUR OUR AWESOME TOWN TOGETHER
PROVIDE PROFESSIONAL GROWTH
OPPORTUNITIES AND WE ALSO AT
THE SAME TIME STARTED TO YOU
KNOW CHALLENGE A LITTLE BIT
ABOUT THE AMOUNT OF WORK WE'RE
DOING AND RALLY TOGETHER AND
SAID HEY MAYBE THERE'S
SOMETHING SPECIAL THAT WE COULD
A LINE AROUND WHICH IS YOU KNOW
HELPING PETR PEOPLE
GET ALTERNATIVES TO YOU MIGHT
HAVE TO WORK ALL THE TIME OR
CONSTANTLY ON THEIR SCREENS SO
SOMETHING OUTSIDE ORGANICALLY
AS AN IDEA. SO WHAT IS THE
PATTERN THAT. SO WHAT IS
PATTERN GOING TO PUT MYSELF AS
A FAMILY OF BRANDS, I'M SORRY
IT WAS BROWN'S WORK TOGETHER TO
GET PEOPLE PRODUCTS AND WELL
GOING OFF TO ONE GOAL TOGETHER
WHICH IS
THIS MARKET TONGE ENJOYED A
LIFE. ARMORY WHERE ENJOYED A
LIFE MEANS TO US IS HOW CAN
TAKE PEOPLE OUT OF THE STRESS
OF WALK OF LIKE CHECKING SOCIAL
MEDIA SCROLLING THROUGH YOUR
INSTAGRAM AND SAYING LET'S
PROVIDE SMALL TIMES OF
ACTIVITIES TO 2. AND THE FIRST
TIME IN LAUNCHING HIS COURT
EQUAL PARTS IT'S A
COOKING BRAND AND IF ANY OF YOU
LIKE COOKING, YOU KNOW THAT
WHEN YOU'RE COOKING IN A CHECK
3 NOW, YOU KNOW LOOKING OR
INSTAGRAM YOU KNOW YOU'RE IN
THE MOMENT AND I THINK THAT
PATTERN WE WANT TO BUILD THE
SETS OF BRANDS TO WORK TOGETHER
TOO TOUGH.
>>PROVIDE AS MUCH SUPPORT OF
PEOPLE. IT'S A CLOSE I WAS
READING INTO THE NOTES AND
INJURE COMPANY IT REMINDED ME
OF TAPESTRY WHICH IS THE PARENT
COMPANY OF COACH AND HOW THEY
WANT TO REFLECT THE BROADER
RANGE OF PRODUCTS AND SERVICES
SEEMS LIKE YOU GUYS WITH
SIMILAR MENTALITY WITH WHAT YOU
WANT TO OFFER SPECIFICALLY IN
AND AS YOU'RE TALKING ABOUT
THESE BRANDS I MEAN YOU KNOW
TALK ABOUT THE LIMIT A LOT OF
TALK BUT WE WORK THIS MORNING.
ALL THESE COMPANIES THESE YOU
KNOW VERY NOW HOUSE WILL COME
BUT THEY ALL WANT TO BECOME
A LIFESTYLE BRAND TELL YOU
ADVISE COMPANIES ON BECOMING
THEIR OWN KIND OF LIFESTYLE,
BUT IT SEEMS LIKE YOU KNOW IN
THIS WAY FOR FOR THE
COOKING OIL EACH ARE STARTING
TO THAT.
>>YEAH LOOK I THINK THE MOST
IMPORTANT THING WHEN WE THINK
ABOUT BUILDING PASSING UP ON
GROUNDS THAT IS OUR CENTRAL
UNIFYING FORCE THIS FOR THAT
FOR A REASON FOR THESE BRANDS
BEING TO GO. RIGHT SO FOR US
THAT'S ENJOYED AND A LIFE AND
FOR THE PEOPLE
AND MAYBE OTHER THINGS RIGHT
BECAUSE WE BELIEVE PEOPLE ARE
LOOKING FOR THESE DEEPER
RELATIONSHIPS BRANDS AND
FOR MOST AGE THAT I LOVE LIFE
SO FOR US, BUT WE DON'T WANT TO
HELP PEOPLE
OUT KOCH GOING TO HAPPEN AND
HOPE THESE OVERNIGHT THE HARM
EXCEPT RIGHT I THINK WHEN YOU
THINK ABOUT TAPESTRY ON NEW
LEMON I THINK THAT THEY MAY
HAVE THIS SAME SAME NORTH
STALLS, ACCORDING THEM TO
GOFF OF THING.
>>WE HEAR SO FREQUENTLY IT'S
GOOD TO SEE DIRECT TO CONSUMER
IDEA. YOU GUYS HAVE GOT TO
CHANGE THAT A LITTLE BIT YOU
REALLY PROMOTING NOW THIS IDEA
OF DIRECT WITH CONSUMER.
WHAT DOES THAT MEAN.
>>YEAH I THE WORD TO MEANS ONE
DIRECTION AND WITH WE'RE SEEING
MORE AS A CONVERSATION SO I
THINK WE'RE TRYING TO BUILD A
COMMUNITY ACROSS THE DIFFERENT
BRANDS WE'RE CREATING AND WE
LIKE TO SAY IS LIKE INTIMACY
ITS SCALE
WE'RE DEEPER RELATIONSHIPS POST
PURCHASE WITH.
>>CUSTOMERS WHAT IT MEANS TO US
AS THE CONSUMER ISN'T LIKE WE.
WE FEEL AND THINK ABOUT THE
BRAND IN MORE WAYS THAN JUST
THE ACTUAL
PHYSICAL PRODUCT THINK WE'RE
WHAT WAS THAT MAN.
>>IT MEANS ON THE RUN OR SIMPLE
PRODUCTS, BUT ALSO GUIDANCE TO
RIGHT SIDE. WHEN YOU'RE
LEARNING SOMETHING NEW I THINK
IS A BIT OVERWHELMING THESE
WHAT I'M SAYING SOMETHING YOU
DON'T LIKE HOW DO I DO THIS
AND YOU'RE NOT STARE CONFUSION.
WE'RE TRYING TO PEOPLE COACHES
SUPPORT CONTENT IN PARSON
RELATIONSHIPS TO HELP YOU MOVE
FROM A PLACE OF CONFUSION TO
MORE COMFORT SO YOU CAN STOP
DISCOVERING THAT JOY AND SO
WELL OUR BRANDS, WE'LL HAVE
THOSE 2 COMPARTMENTS TALKS ON
THE GUIDANCE TO SUPPORT YOU
THROUGH THESE JOURNEYS RATHER
THAN
JUST GIVING YOUR PRODUCT AND
DIDN'T WORK OUT WHO'S THAT.
>>WHAT'S WHAT'S CHANGED.
I GUESS IS IT REALLY SOCIAL
MEDIA ALLOWING THE OTHER
CHANNEL TO GO BACK INTO THE
BRAND AND YOU'VE SEEN THAT THEN
BE PART OF THAT ONLY THE
EXPERIENCE BUT THEN YOU GOT
YOUR CONSUMERS THAT ARE NOW
INVESTED DIRECTLY INTO THE
PRODUCTS IN THE END SERVICE AS
THEY END UP
BUYING.
>>YEAH YEAH LOOK I I THINK THAT
TECHNOLOGY HAS CHANGED HOW
BRANDS ARE ABLE TO BUILD
RELATIONSHIPS WITH CONSUMERS
AND DIRECT TO CONSUMER HAS BEEN
VERY GOOD IN YOUR WAYS, I'M
GOING TO SELL TO YOU AND I
THINK THAT DIRECT WITH CONSUMER
TECHNOLOGY IS ALLOWING US TO
SUPPORT PEOPLE FOR ABOUT WHOLE
JOURNEY. RYAN EVERY YEAR.
THERE'S MORE SUPPORT FOR HOW
ABLE TO DO THAT AND HOW IT'S
DONE MAKE THAT HAPPEN MORE
QUICKLY MORE SEAMLESSLY AND I
THINK THIS TOM AND I MAY USE
INTIMACY OF SCALE IS WHAT WE'RE
GOING FOR NOW SO IT'S STILL
POSSIBLE AND POSITIVE LIES TO
YOU ROBIN.
>>JUST FOR EVERYONE I WE LIVE
ABOUT A MINUTE LEFT WITH YOU
GUYS I WENT TO YOUR WEB SITE
YOUR PATTERNS PATTERNS WEBSITE
EARLIER TODAY THAT A VERY ZEN
VERY NICE EXPERIENCE. WHAT SORT
OF PRODUCTS YOU WANTED TO OFFER
A BRAND YOU WANT TO WORK WITH
THAT MIGHT BE
PART OF THE ARSENAL.
>>YEAH I THINK WE'RE FOCUSING
ON THE HOME AND WE'RE FOCUSING
ON ACTIVITIES YOU CAN DO ON A
DAILY BASIS THAT ARE NOT A YOU
KNOW HARD TO COME BY THAT
ARE USING THE HANDS OF THE MINE
KIND OF TOGETHER SO THAT YOU'RE
FOCUSING ON SOMETHING THAT'S
ENGAGING IN FULFILLING SO YOU