EVERYONE WELCOME BACK TO
CHEDHER MOVERS ALL RIGHT
THAT TIME OF YEAR TENNIS'S
GREATEST STARS CONTINUE TO
SERVE UP ACTION ON THE COURT
SEE THAT
DID THERE THE US OPEN THIS WEEK
FOR ALMOST 4 DECADES CHASE HAS
BEEN ONE OF THE PRIMARY
SPONSORS TENNIS'S
LARGEST TOURNAMENT THAT NOR
ALWAYS SPOKE WITH KATE SHOT JP
MORGAN CHASE IS EXECUTIVE
DIRECTOR OF SPORTS AND
ENTERTAINMENT MARKETING.
BUT THE COMPANY'S INVOLVEMENT
IN THE TAKE A LOOK.
>> KATE WE'RE HERE AT THE US
OPEN SO EXPLAIN HOW JP MORGAN
CHASE AND WHY HAS REALLY BECOME
AN OFFICIAL SPONSOR OF
THE EVENT.
>> SO JP MORGAN CHASE IS
ACTUALLY BEEN AT THE US OPEN
FOR
38 YEARS. IT'S ONE OF OUR
LONGEST RUNNING SPONSORSHIPS AS
A FIRM AND ONE THAT WE LOVE THE
US OPEN IS A TRIED AND TRUE
ICONIC NEW YORK EVENT AND TO US
IT'S OUR BACKYARD. PEOPLE LOVE
COMING OUT YEAR OVER YEAR.
WE HAVE REPEAT
CUSTOMERS AND CLIENTS THAT
ALWAYS WANT TO BE SOMETHING SO
MUCH MORE THAN JUST TENNIS.
IT'S ENTERTAIN MINUTES, MUSIC,
IT'S FOOD, IT'S REALLY A ABOUT
TO
COME OUT CNBC NONE REALLY I'M
JUST ENJOY THE ENVIRONMENT AND
THE ENERGY OF THE EVENT.
>> 38 YEARS IS A VERY LONG TIME
SO HOW WOULD YOU SAY THE
PARTNERSHIP HAS EVOLVED OVER
THE DECADES.
>> TREMENDOUSLY I MEAN YOU KNOW
THIS STARTED AS A PRETTY SMALL
TENNIS TOURNAMENT THAT PEOPLE
CAME OUT TO JUST SORT OF IN
THEIR SPARE TIME
OVER THE PAST 5 YEARS IN
PARTICULAR THE SITE HAS
TRANSFORMS WE HAVE NEW STADIUMS
IN PLACE THERE'S NEW
ACTIVATIONS SPACES, THEIRS.
IT'S BIGGER EVERYTHING IS
BIGGER
AND BETTER NOW I'M SO FOR US
IT'S ALLOWED US TO GROW ALSO IN
OUR SPONSORSHIP AND WHAT WE DO
HERE HOW WE ACT TO BEAT
THE BENEFITS THAT WE'RE
BRINGING TO OUR CUSTOMERS AND
NON-CUSTOMERS ALIKE ON SORT OF
CONTINUING TO ENHANCE THE FAN
EXPERIENCE TO HELP EVERYONE
MAKE MORE OF THE OPEN.
>> IT ALSO BRINGS THE
VISIBILITY OBVIOUSLY WORLD WHY
WHAT DO YOU HOPE TO GET OUT OF
AN EVENT LIKE THIS AND WHAT IS
GENERALLY THE RETURN ON
INVESTMENT WHETHER
IT'S FROM A FINANCIAL
PERSPECTIVE OR JUST FROM A
TRAINING PERSPECTIVE YEAH, SO
FOR US THIS IS THE TREND
EXPOSURE SERMON.
>> BOTH INTERNATIONALLY AND
DOMESTICALLY AS YOU FOR US
WHICH IS GREAT WITH ART SORT OF
DEAL BRANDING WITH JP MORGAN
CHASE WE CAN REACH ALL OF
OUR AUDIENCES. IN TERMS OF YOU
KNOW SORT OF WHAT WE GET OUT OF
IT WE'VE GOT 10 OR ACTS YOU
KNOW ON A DAILY BASIS OUT HERE
WITH OVER 16,000 OF OUR
CUSTOMERS AND CLIENTS WHICH IS
HUGE FOR US IN A 2 WEEK TIME
FRAME. IT REALLY GIVES US THE
OPPORTUNITY TO DEEPEN
RELATIONSHIPS AND THEN ALSO
START TO BUILD NEW
RELATIONSHIPS WITH THE US OPEN
TIMES IT MAY NOT ALREADY BE
PART OF OUR JP MORGAN
CHASE FAMILY.
>> SO WHAT IS SOME OF THOSE
INTERACTIONS WITH THEIR
CUSTOMERS LOOK LIKE WHAT IS THE
CHASE EXPERIENCE ON SITE HERE
AT THE US OPEN CHARTS RIGHT NOW
WE'RE SITTING IN THE
CHASE LOUNGE.
>> WHICH THIS IS A SPACE THAT'S
OPEN TO ANY CHASED AND THAT IS
ATTENDING THE SPEECH AS
CUSTOMER THAT THAT ENDING THE
US OPEN WITH THEIR OWN TICKETS,
BUT THEY CAN BOOK A SPACE IN
HERE. IT'S AN AIR-CONDITIONED
SPACE TO GET OUT OF THE HEAT OR
THE RAIN IF THAT'S THE CASE.
WE HAVE AN AWESOME CHASE
US UP THE COBRA THAT HAD HERE
FROM THE COMES THROUGH LIGHT
REFRESHMENTS I'M REALLY
DISSIPATES TO KICK BACK AND
RELAX WHEN YOU SORT OF NEED A
LITTLE BIT OF BREAK FROM OUT
THERE
WATCHING TENNIS. WE ALSO HAVE A
COUPLE DIFFERENT ACTIVATION
SPACES ON SITE AGAIN SORT OF
HELPING TO ENHANCE THAT
CUSTOMER AND FAN
EXPERIENCE HERE. SO WE YOU NO
MAGIC 08:00AM EXPERIENCE FOR
FANS CAN WIN AWESOME ARRAY
OF PRIZES. WE HAVE A MUSIC
MATCH STATION WHERE YOU CAN
FIND OUT IF YOUR MUSIC
INTERESTS ALIGNED BETTER TO
SERENA WILLIAMS ARE STEPH CURRY
2 OF OUR MAIN PARTNERS THAT WE
LOVE
♪
SO MUCH WE REALLY TRY AND.
I'M SORT OF HELP FANS JUST
MAKES MORE OF THIS EXPERIENCE
TO REALLY COME OUT HERE AND
SPEND THE ENTIRE DAY AS A
CAPTIVE AUDIENCE ON SITE AT THE
US OPEN EVERYONE LOVES TO BE
HERE AND SO THEY'RE ENGAGED
AUDIENCE WHICH YOU KNOW WE LOVE
TO BE ABLE TO BE A PART
OF THAT.
>> I'M CURIOUS ABOUT THE
CREATIVE PROCESS AS WELL
LEADING UP TO THE EVENT EVERY
SINGLE YEAR. HOW DO YOU COME UP
WITH THESE COOL
THE PATIENTS AND MAKE SURE IT'S
UNIQUE EVERY YEAR AND SOMETHING
THAT FANS ARE
ACTUALLY EXCITED.
>> WE YOU KNOW WE TAKE NOTE
WHEN WE'RE HERE WE KNOW WHAT
PEOPLE LIKE AND WHAT THEY DON'T
WE DO A LOT OF RESEARCH OUTSIDE
OF JUST SORT OF THE OPPOSITE
EXPERIENCE AS TRY AND FIGURE
OUT WHAT IT HOW CAN WE HELP
MAKE THE EXPERIENCE BETTER
PEOPLE COME HERE, YOU
KNOW THEY THEY WANT TO WATCH
TENNIS. BUT THEY WANT TO DO SO
MUCH MORE TO SO WE PUT ON OUR
CREDIT THOUGHTS AND TRY AND
COME UP WITH WHAT WOULD YOU
REALLY WANT TO DO ON SITE IF
YOU ARE HERE
TELLING YOURSELF.
>> AND FOR PEOPLE WHO HAVE
NEVER BEEN TO THE US OPEN
BEFORE HOW WOULD YOU DESCRIBE
THE VIBE TO GET PEOPLE TO COME
NEXT YEAR.
>> HIT SO EXCITING. IT'S LIKE
THERE'S A LINE OF THE GATES
EVERY NIGHT BEFORE THEY OPEN
EVERY
MORNING TOO. BUT YOU COME HERE
AND WHETHER YOU'RE A TENNIS FAN
OR NOT THERE'S SOMETHING
FOR EVERYONE YOU CAN HAVE
AWESOME FOOD YOU CAN HAVE
ENJOYED DIFFERENT SPACES ON YOU
CAN CATCH THAT ALL OVER
THE GROUNDS SO ESPECIALLY IF
YOU COME IN THE EARLY PART OF
THE TOURNAMENT YOU COULD STAY
HERE ALL DAY AND WATCHED
HONEST, YOU KNOW
FOR HOURS AND HOURS AND SEE
GREAT MUCH IS THAT YOU NEVER
EVEN HEARD OF THE PLAYERS
BEFORE IT AN ACCESSIBLE EVENT