MARKETS, A SOCIALLY CONSCIOUS
CONVENIENCE STORE JOINING US
NOW IS RACHEL GROUP A FOUNDER
AND CEO OF THE GOOD SMART
RACHEL GREAT TO HAVE
YOU ON SO WHAT IS THE STORY
BEHIND THE GOOD SMART.
>> IT'S A BETTER FOR YOU HIGHLY
CURATED CONVENIENCE STORE AS
YOU MENTIONED. BUT IT'S
ACCUMULATION OF MY LIFE PRETTY
I'M FROM A SMALL TOWN
IN MICHIGAN AND OUR LOCAL
SUNOCO GAS STATION WAS THE
PULSE OF THE COMMUNITY TO ME
SO IT. IT WAS JUST THIS
LIFELINE WHERE YOU'VE GOT TO
SEE EVERYONE GOT TO MEET
EVERYONE. BUT THEN AS I MOVED
TO NEW YORK AND LA TO OPEN UP
MY PR AGENCY THAT FOCUSES ON
FOOD AND WELL THIS I KNEW THAT
LEARN THAT CONVENIENCE STORES
ARE NO LONGER WORKING BEING
THEY HAD PRODUCTS THAT
WORK NOT BETTER FOR YOU BECAUSE
THE INNOVATIONS WITHIN FOOD ARE
SO GREAT
THESE DAYS, BUT CONVENIENCE
STORES WERE NO LONGER
CONVENIENT SO WHY IS THAT AND
WHY YOU HAVE TO COMPROMISE WITH
YOU'RE GOING TO A CONVENIENCE
STORE SO IT WAS TAKING ALL OF
THAT AND PUTTING IT INTO MOTION
LOOKING AT IT AS A CONSCIOUS
AND MAKING SURE THAT THE
FOUNDERS REPRESENTED THE BRANDS
THAT WE WANTED TO TASTE IN TRY.
OKAY SO EACH BRAND IS TESTED IN
HAND PICK BY YOU WHAT
IS YOUR PROCESS WHEN PICKING
BRANDS WHAT ARE YOU LOOKING
FOR.
THAT'S THE MOST FUN PART OF THE
JAW HE EVERYTHING IN THE STORE.
IT'S A GREAT PROCESS AND IT'S
LOOKING AT THE OFFICE NEXT
STORY THERE SO MANY BRANDS THAT
ARE LAUNCHING THESE DAYS,
BUT WHAT MAKES ONE DESERVE A
SHELF SPACE OR YOU KNOW WANT A
CONSUMER TO BUY IT BECAUSE OF
THE IMPACT THAT IT'S MAKING SO
YOU KNOW LOOK AT IT
FROM THAT WHO IS THE MAKER
BEHIND THE BRANDS, YOU KNOW,
AND MOST IMPORTANTLY HOW DOES
IT TASTE UNLIKE WHAT IS THE
PRICE POINT BECAUSE THE PRODUCT
IS IN OUR STORY WANTED TO MOVE,
BUT WE ALSO WANT TO EDUCATE OUR
CUSTOMERS ON
WHY THIS BRAND IS SO GREAT AND
LIKE THE AUTHENTIC FLAVORS IN
THE 5TH CASE IN LIKE THE IDEA
BEHIND IT.
GIANTS. SO YOU ALSO HAVE THIS
TASTE INTEL IN-STORE SYSTEM
THAT LETS CUSTOMERS REVIEW
PRODUCTS CAN YOU TELL
>> BIT ABOUT THAT AND IT FEELS
LIKE IT IS A WIN-WIN FOR NOT
ONLY THE CUSTOM, BUT ALSO SOME
OF THESE EMERGING BROWNS.
>> YEAH IT'S A PROGRAM THAT WE
JUST STARTED LAST MONTH THERE
WERE STILL BETA TESTING IT BUT
IT'S REALLY INCREDIBLE.
WE HAVE OUR STORE WE WANT TO BE
KIND OF THE PULSE OF ALL
EMERGING BRANDS AND BRANDS THAT
ARE WATCHING IN BRICK
AND MORTAR AND WHAT WE DECIDED
TO DO IS PUT QR CODES AN 5
RANDES EVERY MONTH THAT OUR
CUSTOMERS COULD COME IN AND
TAKE A
92ND SURVEY TO TALK
ABOUT WHAT IS THE MOST FAIR
PRICE POINT SO THAT'S NOT THE
LOWEST PRICE POINT BUT WHAT IS
A FAIR PRICE POINT FOR WHAT
THEY WOULD WANT TO PURCHASE
THIS PRODUCT THAT
WHAT DOES THE PRODUCT LOOK LIKE
YOU KNOW WHAT ARE THE MAJOR
THAT WOULD MAKE THEM WANT TO
BUY THE
PRODUCT BECAUSE THE ISSUE WITH
MOST EMERGING BRANDS IS FIRST
DAY BEFORE YOU CAN TASTE A IS
TO JUMP OFF THE SHELF
AND HOW DOES THAT SPEAK TO A SO
THAT'S WHAT WE'RE ASKING OUR
CUSTOMER AND IN RETURN FOR
THAT FEEDBACK. WE WANT TO GIVE
THEM A SAMPLE BECAUSE SAMPLING
DURING THE PANDEMIC HAS BEEN
MORE LIMITING BECAUSE
YOU DON'T WANT TO TOUCH PRODUCT
THING YOU KNOW IT'S LIKE HAND
ON THINGS AND IT'S
JUST NOT REALLY IT'S NOT SAFE
ANYMORE. SO THIS IS OUR FORM OF
SAMPLING BUT SAMPLING WITHIN
SIGHT SO OUR CUSTOMERS GET TO
HELP EMERGING BRANDS AND OUR
EMERGING BRANDS ARE
GETTING NEWS FALL IMPACTFUL IN
SIGHT FOR THEM TO GROW AND BE
BETTER YOU'VE ALSO CREATED A
GOOD VIBES INCUBATOR PROGRAM
FOR FOUNDERS, WHAT IS IT ALL
ABOUT AND HOW FOUNDERS WHAT CAN
YOU BOUNDARIES TAKE AWAY FROM
THE PROGRAM.
YEAH THAT'S ALSO A NEW PROGRAM
FOR US AND IT WAS JUST LOOKING
AGAIN IT'S LIKE
HOW DO WE HELP EMERGING BRANDS
AND HOW DO WE HELP THE SOUNDERS
THAT ARE IN OUR STORE. AND THE
GOOD FIGHT IS EVERY
2 WEEKS. I HAVE THE ABILITY TO
TALK WITH
INCREDIBLE EXPERT IN THE SPACE
AND WHETHER THAT IS AN INVESTOR
WHETHER THAT IT'S SOMEONE THAT
KNOWS
SOMEONE THAT IS LOOKING AT CO
MANUFACTURING BECAUSE ITS
SUPPLY CHAIN OF CPG IS A LITTLE
BIT ALSO.
YOU KNOW MORE DIFFICULT BECAUSE
OF THE PANDEMIC AND GETTING
SURPRISE IS IS IT IS A SPOT
RIGHT NOW. SO THIS IS AN
OPPORTUNITY FOR THE BRAND AND
THE FOUNDERS IN OUR
STORE TOO ASKED THESE EXPERTS
ANY QUESTIONS THAT THEY WANT SO
THAT IT IMPACTING AND SO THAT
THEY'RE ABLE TO GO INTO AN
INVESTOR MEETING ARMED AND
READY BY ASKING
INVESTOR ALREADY THERE YOU KNOW
A BRAND ALREADY WAS LIKE I'M
NOT READY FOR AMAZON BECAUSE OF
THE STEPS THAT IT TAKES AND
OTHERS HAVE CHANGED THEIR
CONTENT CREATION AFTER WE HAD A
CONTACT
EXPERT ON AND SO IT'S GIVING
THEM THE TOOLS TO BE BETTER AT
THE END OF THE DAY,
I MEAN WE'RE CALLED THE GOODS
ON SO MANY LEVELS NOT PHYSICAL
GOODS, BUT ALSO TRYING TO DO AS
MUCH GOOD AS WE CAN IN
THE WORLD.
>> SPEAKING OF WHICH YOU ARE
COMMITTED TO THE 15% PLEDGE
WHICH ENSURES THAT 15% OF SHELF
SPACE
IS DEDICATED 2 BIPOC OWN BRANDS
TELLS A BIT MORE ABOUT THIS
COMMITMENT.
>> YES, SO THAT COME AMID
PRETTY MUCH JUNE FIRST
OBVIOUSLY OF LAST YEAR WITH THE
UNTIMELY DEATH OF GEORGE FLOYD.
>> ARE.
>> THE STORE WAS BROKEN INTO
AND PRETTY MUCH 50% OF THE
PRODUCTS IN OUR STORE WERE
DAMAGED SO WE HAD TO BASICALLY
TAKE A STEP BACK AND REINVENT
OR E WHILE I ALWAYS LOOK AT THE
FOUNDERS OF THE STORY IN REGARD
TO LIKE WHO ARE FEMALE FOUNDED
WE WANTED TO TAKE THE NEXT
LEVEL AND JUST BE LIKE OK WHO
IS THE MAKER BEHIND
THE BRAND. HOW IS THIS AN
AUTHENTIC AND REALLY LOOKING DO
AN AUDIT SO THAT
OUR COMMUNITY OF BRANDS IN OUR
STORE REPRESENTED THE COMMUNITY
ON THE OUTSIDE AND THAT IS
MAKING SURE THAT THE FOUNDERS
OF THE
BRAND REPRESENTS THE COMMUNITY
AS A WHOLE FROM YOU KNOW BLACK
FOUNDED BRANDS TO AP, I FOUNDED
BRANDS TO YOU KNOW INDIGENOUS
PEOPLE SO WE'RE TRYING OUR BEST
TO LIKE MAKE SURE WE HAVE
PRODUCTS MADE BY FOUNDERS TO
REPRESENT
THE COMMUNITY.
>> AND AND WE DON'T HAVE MUCH
TIME LEFT BUT WANTED JUST GIVES
YOU THIS WHAT ARE YOUR PLANS
FOR
AND DO YOU PLAN TO HAVE THESE
TYPES OF CONVENIENCE STORES ALL
OVER RIGHT NOW YOU'RE JUST IN
NEW YORK CITY.
YES, WE'RE JUST IN NEW YORK IN
THE IDEA IS TO EXPAND AND GROW
BECAUSE WE REALLY WANT TO BE.
>> THE YOU KNOW PART OF THAT
THE NEW STORE IN THE SUPPLY
CHAIN AND LOOK AT IT LIKE HOW
CAN WE BE IMPOSSIBLE AND THE
FOOD SYSTEM BY HELPING EMERGING
BRANDS WE WANT EVERY EMERGING
BRAND TO COME TO US TO BE LIKE
HOW CAN WE HELP YOU SO THAT YOU
CAN
GET TO THE LARGER RETAILERS AND
HAVE NATIONAL DISTRIBUTION SO
FOR US IT'S LIKE LETTUCE I DO
OUR PART TO HELP UPLIFT YOU AND
THEN HAVE YOU RIGHT
AFTER THIS.
>> I THINK IT'S A GREAT IDEA
AND SOMEONE WHO DID LIVE ON FOR
A WHILE IN MICHIGAN IN A SMALL
TOWN IN MICHIGAN. I CAN TELL