IN SEPTEMBER THAT'S MILLION IN
BETS COMPLETED WITH JUST A FEW
TAPS OF
THE FINGER AND OF COURSE MEDIA
COMPANIES ALSO WANT A SLICE OF
THE PIE.
BUT YOUR REPORT IS ONE OF THOSE
MEDIA ORGANIZATIONS THAT
INTEGRATING SPORTS BETTING
CULTURE INTO
HIS PROGRAMMING BUILDING OUT A
CONTENT STUDIO INSIDE CAESARS
ENTERTAINMENT WITH US NOW TO
DISCUSS
IS JOE GENERAL WHO IS THE
SENIOR V P
AND GM OF SPORTS BETTING AT
BLEACHER REPORT JOE THANKS SO
MUCH FOR THAT I'M HERE TODAY,
HOW HAS THE LEGALIZATION OF
SPORTS BETTING TO THE DNA OF
WHICH ARE REPORT.
>> I DON'T KNOW THAT IT'S TRULY
CHANGE THE DNA OF BLEACHER
REPORT BECAUSE OUR AUDIENCE
AS ALWAYS BEEN HYPER ENGAGED
WITH THE CULTURE AND WHAT'S
AROUND SPORTS. NOT JUST THE
GAMES THEMSELVES, BUT
HOW YOU HOW THEY MAKE YOU FEEL
HOW YOU PARTICIPATE AND WITH NO
5 MILLION PLUS MONTHLY ACTIVE
USERS IN OUR APP
IF THIS WAS JUST A NATURAL
OPPORTUNITY, YOU KNOW THE
EXPLOSION OF FANTASY SPORTS AND
NOW BETTING HAS REALLY
REDEFINED HOW WE CONSUME SPORTS
BOTH IN REAL TIME AND BEFORE
AND AFTER GAMES. SO THIS IS
JUST A GREAT OPPORTUNITY.
THE EXTENSION
OF THAT ON SOCIAL AND MOBILE
AND INTENSE. THE LIVE TV
EXPERIENCE.
>> JOE CAN YOU EXPLAIN TO US
AND WALK US THROUGH SOME OF THE
SPORTS BETTING CONTENT YOU DO
HAVE ON BLEACHER REPORT,
I'M SAYING NO UPDATES ON
LEGALIZATION SUPER BOWL ODDS
PREDICTIONS. WHAT ARE YOU MOST
EXCITED ABOUT CONTENT WISE.
>> WE'RE MOST EXCITED ABOUT THE
ABILITY TO DIFFERENTIATE IN
THERE ARE.
MANY OUTLETS THAT ARE
COVERING SPORTS BETTING AND
IT'S PRETTY MUCH ONE-WAY TALK
INTO.
HICKSON INFORMATION AND AS A
COMPANY THAT'S FOUND IT SO
OFTEN SOCIAL AND MOBILE
PRINCIPLES WITHIN 2 THE
ACTIVITY AND CONNECTEDNESS
WE'RE REALLY EXCITED ABOUT
CREATING A
DIFFERENTIATED PRODUCT IN TERMS
OF HOW SPORTS BETTING MAKES YOU
FEEL HOW YOU ENGAGE WITH IT THE
EXCITEMENT OF THAT BUILDING
THE COMMUNITY. THIS IS VERY
MUCH A GROWTH INDUSTRY THAT CAN
BE INTIMIDATING SOME PEOPLE
WELL SO WE DON'T WANT TO BE
EXCLUSIONARY WANT TO INVITE
THEM IN THE ESSENCE OF
EXCITEMENT AROUND SPORTS.
MEARS EXCITEMENT AROUND SPORTS
BETTING SO WE HAVE RIGHT NOW
A WEEKLY NFL SUNDAY BETTING
SHOW THAT WE DO LIVE FROM OUR
CESAR STUDIO. WE ALSO HAVE A
FANTASY SHOW WE'RE GOING TO BE
ROLLING OUT A DIFFERENTIATED
PRODUCT VERY SOON INTRODUCING A
GAME SHOW AT NEAR SOME OF THE
ELEMENTS ABETTING IN TERMS OF
COMPETITION AND CHALLENGES BUT
IN A FUN ENGAGING WAY BECAUSE.
AS YOU SAID IT'S ONLY IN 15
PLUS STATES GROWING YOU KNOW
WITH THE POTENTIAL SO THERE'S A
LOT OF
EDUCATION THAT NEEDS TO GO IN
AND PEOPLE NEED TO FEEL
COMFORTABLE IN THE ARENA BEFORE
THEY'RE WILLING TO PUT MONEY
INTO IT SO WE REALLY NEED TO
FOCUS ON THAT CONNECTIVITY IN
COMFORT LEVEL.
>> AN INTERESTING AND DIVE INTO
THAT NEW SHOW JUST A LITTLE BIT
MORE FOR US JOE
WHAT REALLY WENT INTO THE
CREATION OF THAT WHEN IS IT
LAUNCHING IN WHAT KIND OF DATA
THAT YOU REALLY FROM TO DRIVE
THE OVERALL PRODUCTION IN THE
CONTENT THAT'S GOING TO BE
FOCUSED ON.
>> THE CURRENT SHOWS WE'VE
DRAWN FROM THE FACT THAT WE
KNOW THERE'S ROBUST INTEREST
IN ART AP AND IN OUR FEEDS DOOR
ON NFL SUNDAYS. SO WE WANTED
TO DO 2 LIVE SHOWS THAT
CAPITALIZED ON THAT WINDOW OF
INTEREST WHEN PEOPLE ARE TRYING
TO MAKE DECISIONS
ABOUT THEIR. WHO BET ON WHO TO
PUT IN A FANTASY LINEUPS TO
CAPITALIZE
ON THAT THE GAME SHOW REALLY
MIRRORS THE ESSENCE OF OUR
AUDIENCE THAT ISN'T JUST
INTEREST IN THE GAMES. THEY'RE
INTERESTED IN SNEAKERS, THEY'RE
INTERESTED IN OFF QUARTER
INTERESTS AND PERSONALITIES SO
WE'VE DONE A LOT OF CHALLENGES
GAMES AND WILL BE BRINGING
TALENT AND WE BROUGHT IN CHAD
JOB. JOHNSON FORMER
NFL PLAYER WHO PARTICIPATES IN
OUR GAME SHOW. WE ARE HOSTS
CABBIE RICHARDS AND KELLY
STEWART WERBER FEATURING
TALENT. WE WE'VE GOT A SEGMENT
WE DID
IN 8 ROBINSON, A IN TERMS OF
THE POTENTIAL FOR SOMEONE TO
WIN AN EXCLUSIVE PARIS SNEAKERS
FROM HIS COLLECTION OR WATCH IT
DESTROYED RIGHT IN FRONT OF
THEM. SO WE THINK THERE ARE A
LOT OF ESSENCE OF BETTING WHICH
ARE CHALLENGE BASE THAT WE CAN
TAP INTO TO BRING PEOPLE IN TO
LAY THOSE BREAD CRUMBS
AS LEGALIZATION INCREASES TO
MAKE YOU'LL FEEL MORE
COMFORTABLE AND CONNECTED WITH
THE TOPIC OF BETTING WHICH IS
REALLY JUST S ESSENTIALLY
CHALLENGE BASE DECISIONS.
>> I MEAN WHO COULD LOOK
PAST AND NOT GET EXCITED ABOUT
CHO CINCO AND NATE ROBINSON OF
AMAZING FIGURES RIGHT.
>> YEAH, VERY EXCITING AND SHOW
YOU DID MENTION THAT A LARGE
GOAL OF THESE SHOWS AS FOR
EDUCATION GETTING PAID MORE
COMFORTABLE IF
SPORTS BETTING. BUT ARE YOU
SURPRISED AT HOW MAINSTREAM AND
HOW SOCIALLY ACCEPTABLE SPORTS
BETTING HAS ALREADY BECOME.
>> WELL NOT AT ALL
WE WE'VE SURVEYS ON OUR OWN AND
WE FOUND THAT THE
BLEACHER REPORT ORRIN GO
AUDIENCE IS 5 TIMES MORE LIKELY
TO ENGAGE WITH
SPORTS BETTING THEN THAT JUST
TRADITIONAL SPORTS VIEWING
AUDIENCE WE'VE ALSO FOUND THAT
THE YOUNG GIRL A DEMO THAT WE
SERVE VERY MUCH
IN THAT 2421 TO 34 RANGE IS
HYPER ENGAGED AND IT'S
INCREASINGLY
SOCIALLY ACCEPTABLE. THEY'RE
JUST USED TO PARTICIPATING IN
COMPETITIONS ON THE PHONE
WHETHER IT'S OR REAL-TIME
WEATHER THAT STARTS WITH
FANTASY SPORTS AND AN EXTENSION
OF THAT IS BETTING AND THAT'S
ONE OF THE REASONS
WHERE THE REAL GROWTH
OPPORTUNITIES AROUND BETTING IS
WHEN YOU START TO SEE MORE
MOBILE FRIENDLY OPPORTUNITIES
AND MORE REAL-TIME
OPPORTUNITIES.
>> AND SO A LOT OF THE SPORTS
BETTING AUDIENCE GIVEN THAT IT
OVERLAPS WITH THE SCORED
CUTTING AUDIENCES. WELL THE
CONTENT DISTRIBUTION STRATEGY.
WHAT DOES THAT LOOK LIKE.
>> MAINLY WERE DISTRIBUTING
THROUGH OUR SOCIAL AND
DISTRIBUTION PLATFORMS ONE OF
THE BENEFITS OF
BLEACHER REPORT IS WE'VE DONE
AN INCREDIBLE JOB DURING OUR
HISTORY, A BUILDING ARE STILL
CONNECTIVITY WITH OUR APP WITH
OVER 5 MILLION A
MONTH LEON IF USERS ARE
INSTAGRAM AND TWITTER ACCOUNTS
HAVE MORE THAN 10 MILLION
ACTIVE USERS. WE ALSO ARE
ACTIVE ON YOU TOO SO WE'RE
GOING TO PRIMARILY FOCUS ON OUR
OWN DISTRIBUTION CHANNELS.
BUT WE DO THINK THERE
ARE SOME. NUMEROUS EXCITING
OPPORTUNITIES FOR CONTENT
LICENSING TO CREATE MORE
DEVELOP PROGRAMMING THAT OUR
CHARACTER BASED FOREIGN GAMING
DAYS THAT WE CAN DO TO ROLL
THIS OUT.