>> A LOT OF ACTIVITY MEL THAT
DOES IT STILL EARLY AND THEY
WERE CHATTEL AS THE U IT COMES
TO AN END. LET'S TAKE A LOOK
BACK AT SOME OF THE BIG STORIES
THAT SHAPED TECH IN
2019 FROM IPO FLOPS LIKE UBER
AND LYFT TO WE WORKS MELTDOWN,
THERE'S A LOT TO
TAKE AWAY FROM THIS YEAR'S TECH
INDUSTRY SO HERE TO DISCUSS
FURTHER ISSUED A CLEANSER VP OF
MARKETING AND COMMUNICATIONS
OVER A DILIGENT CORPORATION
THAT'S A MODERATE GOVERNMENTS
COMPANY SHANA GREAT TO HAVE YOU
HERE SO LET'S START WITH THE
STREAMING SPACE THAT
IS CALM I INSTANTLY EVOLVE AND
APPLE TV PLUS DISNEY PLUS
THEY'RE THE LATEST TO ENTER IN
THE PART OF
THE MARKETPLACE. SO HOW IS THIS
SPACE BECOME SO COMPLEX IN JUST
ONE YEAR.
>> YEAH, IT'S CRAZY TO YOU JUST
HAVE YOUR YOUR ME MY BARE THE
AREA NOT BEEN A SORT OF FEEL
LIKE STREAMING IS IN THIS LAND
PRO OR
IT'S LIKE.
>> YOU GET A STREAMING SERVICE
AND YOU GET A STREAMING
SERVICE, A NEW LISTING SERVICE.
>> AND SO EVERYONE IS LOOKING
TO CAPITALIZE ON THE FACT THAT
THERE IS THIS
TRANSITION FROM TYPICAL CABLE
SERVICE TO STREAMING
NETWORKS AND THE RISE OF
NETFLIX AND HULU AND WHO HAVE
BEEN DOLLARS AND THE STATES
HAVE REALLY ENCOURAGE OTHERS TO
EVEN TAKE THEIR CONTENT OFF OF
THESE OTHER STREAMING LEADERS
AND PUT IT ON THEIR OWN
NETWORKS AND SO I DON'T KNOW
NOW YOU ALL BUT HOW AM
MY STREAMING SERVICE BUNDLE
THESE DAYS. IT IS RIVALING WHAT
I PAID FOR FOR YOU TO LOOK AT
OF MIKE, YOU KNOW A PREMIUM
CHANNEL SUBSCRIPTIONS AND SO
WE'LL SEE HOW THAT CONTINUES
TO EVOLVE OR IF THEY COME BACK
TOGETHER AGAIN AND OTHER
PACKAGES IN
2020.
>> YEAH, THAT'S THE IRONY OF IT
ALL YOU WOULD THINK THAT MORE
CHOICES ACTUALLY BETTER FOR
CONSUMERS BUT SINCE THIS
BASE IS NOT SLOWING DOWN TO
SPEAK UP CLEARLY HBO MAX ALL
HITTING THE MARKET PLACE NEXT
YEAR LOOKING AHEAD, WHAT IS
SOME OF THE BIGGER CHALLENGES
THAT CONSUMERS WILL HAVE TO
FACE AS THERE'S MORE SATURATION
IN THE SPACE.
>> I THINK IT'S IT'S TOUCHING
ON WHAT I HAD JUST MENTIONED
WHICH IS JUST
BEING OVERWHELMED BY THE SHEER
NUMBER OF BUT WE SAYS THAT YOU
HAVE AND
CAN ALSO NO AND LET YOU KNOW
SPECIFICALLY WHAT YOU WANT TO
WATCH YOU KNOW.
FIGURE YOU HAVE TO REALLY BE UP
TO SPEED ON AND IN
CONVERSATIONS WITH PEOPLE ABOUT
WHAT TO WATCH AND
WHERE TO YOU'RE NOT DOING A LOT
OF HOPPING AROUND FROM NETWORK
TO NETWORK OR ARE LOOKING THE
CHANNEL TO SEE WHAT'S ON
AND SO IT JUST BECOMES A MATTER
OF KNOWING MORE AND MORE ABOUT
WHAT THEY WANT I THINK THAT
MAKES IT EVEN MORE CHALLENGING
FOR UP
AND COMING. SHOWS AND SERIES TO
GET TRACTION UNLESS THEY'VE GOT
A LOT OF BUZZ
AROUND IT.
>> I SAY LET'S SWITCH TO
GADGETS AND PRODUCTS HERE
BECAUSE IT SEEMED LIKE THIS WAS
THE PERFECT HERE TO TALK ABOUT
NEW PHONES AND ALL WEEK
APPEARING
THAT WAS YOU'VE GOT TO GET
THESE FOOTBALL. THESE A
FOLDABLE PHONES EVERYBODY'S
INTO THESE PORTABLE PHONES BUT
I DIDN'T SEE ONE PERSON WITH
THE FALL OF THEIR OWN SO IS
THIS A HUGE MR.
>> I THINK IT'S STARTING AT C E
S YOU KNOW WE THOUGHT THIS WAS
GOING TO BE THE YEAR OF THE
FOLDABLE PHONES AND CANCER
QUESTION THAT IT WASN'T THAT IT
WAS
A FLOP AND IT WAS IN LARGE PART
DUE TO USE ABILITY ISSUES P
PEOPLE HAVE HIGH EXPECTATIONS.
I
MEAN IT OUR CURRENT EU STATE OF
OUR OF OUR MOBILE PHONES US
WELL TO US AND A LOT OF WAYS
AND WHEN WE HEAR ABOUT
THE LATEST INNOVATION THEIR
LATEST NO TECHNOLOGY SHIFT IN
MOBILE
WE HAVE A HIGH EXPECTATIONS
THAT IT'S GOING TO BE SEEING
WHAT IT'S GOING TO WORK ONE
SCREENS GOING TO KNOW WHEN YOU
OPEN UP THE FOLDABLE PHONE THAT
ONE SCREEN WILL LOOK LIKE THE
OTHER
SCREEN AND THOSE THOSE
INNOVATIONS DIDN'T COME TO
MARKET IN THE WAY THAT LEFT
CONSUMER SATISFIED
AND SO WE MAY BE HEARING
ABOUT MOBILE PHONES AGAIN IN
2020, BUT WE CERTAINLY DID NOT
GET TO A POINT OF CONSUMER
ADOPTION AND
2019.
>> WELL SPEAKING OF FLOPS AND
FAILURES THE TECH IPO MARKET
WAS PRETTY CONFUSING THIS YEAR
AS WELL WE WORK SHELVING THEIR
I P WELL THAT WAS A DISASTER ON
ITS OWN UBER
AND LYFT STAY VIEWS NOT SO
GREAT HOW DO WE EXPLAIN WHAT
HAPPENED FOR IPOS IN 2019.
>> THERE IS YOU KNOW IT'S VERY
INTERESTING IS EVEN IN THIS IN
THE STATE OF THE MARKET YOU'RE
OF COMPANY THAT ARE THINKING
ABOUT I PEELING IN 2020.
BUT WHAT WHAT WE SAW.
EVEN THE REALLY A VARIETY OF
ISSUES IT'S HARD TO PIN ONE
DOWN A LOT OF THEM AND
TEAM TOO FOUNDER ISSUES RIGHT
THERE THERE'S A
LOT OF. NOW ARE THE FOUNDERS
BEING HELD AS ACCOUNTABLE AS
PERHAPS THEY NEED
TO BE EITHER BOARDS BY THEIR AS
THEY PREPARE FOR
AN IPO AND AS THEY ENTER THE
MARKET AND SO AND THOSE WERE
CERTAINLY WHEN WE LOOK AT THE
YOU KNOW WE ARE WE WORK THAT
WAS WHAT WE SAW THERE AND I
THINK THERE'S A LITTLE BIT
PROBABLY A RESIDUAL EFFECT FOR
UBER AS
WELL FROM WHAT THEY HAD
EXPERIENCE WITH SOME OF THEIR
AND CEO OF THE CHALLENGES OF
UBER AND BUT THE CEO AT THE
TIME SO I THINK AGAIN WE'RE
GOING TO THE PACE WILL CONTINUE
FOR
TO PROTECT STOCK IPOS AND BUT
IT MEANS PEOPLE NEED TO PREPARE
EARLIER AND EARLIER FOR THAT
IPO MOMENT.
>> LET'S TALK ABOUT ANOTHER
FAILURE THIS LAST
YEAR THAT WOULD BE MOVIE THE
MODEL WAS REALLY TOO GOOD TO
BEGIN WITH BECAUSE YOU'RE
GETTING FOR $10
A MONTH. WATCH UNLIMITED
AMOUNTS OF MOVIES AND THEN ALL
OF A SUDDEN THE COMPETITORS
LIKE AMC AND OTHERS MADE THEIR
OWN SUBSCRIPTION PLATFORMS
OUT THERE SO I GOT WHY WOULD
YOU ASSESS MOVIE PASSES LAST
YEAR.
>> AND THAT THEY SORT OF HAD A
FIRST MOVER DISADVANTAGE AND
MISS IN THIS CASE WHERE THEY
SET THE STAGE WHAT PEOPLE THINK
THEY THEY TAPPED INTO
A DEMAND BUT IT AND OTHERS
CAUGHT ON AND AND MADE THERE
YOUR SERVICE IS REALLY
COMPETITIVE. I JUST WASN'T
FINANCIALLY VIABLE HER MOVIE
PASS TO CONTINUE TO OFFER ITS
SERVICES AND I HEARD HER A LOT
OF FOLKS ARE REALLY DEVASTATED.
OUT
THERE, BUT THE GOOD NEWS IS
THAT THERE ARE OTHER OFFERINGS
BUT DO ALLOW YOU AND MAYBE A
LITTLE LESS FLEXIBILITY
AS YOU'RE YOU'RE YOU'RE TIED TO
SPECIFIC THEATER BUT THERE ARE
OTHER OPTIONS OUT THERE THAT
ALLOW YOU TO TO TAKE ADVANTAGE
ON LIVE ITS SERVICE. BUT IT IS
A SAD DAY FOR
THOSE WHO ARE SUPER EXCITED
ABOUT FOR THE PAST WHEN IT
FIRST CAME
TO MARKET.
>> IT ALSO WASN'T A GOOD YEAR
FOR JUUL EITHER A LOT OF
NEGATIVE HEADLINES. WE STARTED
SAYING TEEN VAPING EPIDEMIC
EPIDEMIC FOR THAT FIRST TIME
HOW UNCERTAIN IS A FUTURE FREE
CIGARETTES.
>> YOU'LL SEE YOU'RE SEEING A
LOT OF IT.
A FOCUS IN THE EAST
CIGARETTE COMPANIES TRYING TO
SHOW THAT THEY
ARE SUFFERING AND FROM THE E
CIGARETTES I THINK IT STARTED
THE YEAR STARTED REALLY.
PROMISING FOR THAT
NOT TAKING YOU KNOW THAT THE
HEALTH BENEFIT TELL JUST FROM A
BUSINESS PERSPECTIVE IT STARTED
VERY STRONG FOR EASY
CIGARETTE COMPANIES. BUT AS AH
YOU KNOW HEALTH EPIDEMIC
CONTINUED TO TO
TO WELL. WE'RE SEEING THAT
PROPS THIS TECHNOLOGY ISN'T AS
AS FUTURISTIC IN
A SAFE
AS WE HEAD FRAUGHT AND SO
YOU'RE GOING TO CONTINUE TO SEE
THESE COMPANIES TRIED TO SHIFT
FOCUS IN AND EXPLAIN HOW THEY
ARE ACTUALLY DIVERSIFIED AND
ARE NOT RELYING.
YOU KNOW ONLY ON THE E
CIGARETTE BUSINESS WE'LL SEE
HOW 2020 WORKS FOR THEM, BUT
RIGHT NOW, BUT IT'S A PRETTY
DIM OUTLOOK FOR THAT FOR THE
CIGARETTE MARKET.
>> BLACK JUST SUCH INCREDIBLE
TO LOOK BACK AT ALL THESE
STORIES HAD HAPPENED IN THIS