>> WELCOME BACK TO BETWEEN 1001
>> I THINK THAT ATTA PEOPLE ARE
MORE AWARE THAN EVER THAT THERE
DATA IS BEING SHARED
WITH COMPANIES THEY MIGHT NOT
WANT TO HAVE GIVEN THEIR
PERMISSION TO WRITE A REPORT OF
A SHOCK IS STILL YOU KNOW THAT
THAT WITH MITCHELL BAKER
CO-FOUNDER
AND CHAIRWOMAN OF MOSUL AT THE
WEB SUMMIT OVER IN LISBON
PORTUGAL ALL THE TALK ABOUT HOW
MOZILLA IS HELPING PEOPLE TRUST
THE INTERNET ALL OVER AGAIN
TAKE A LOOK.
>> YES THE INTERNET AGAIN WE
HAVE TO MAKE IT TRUST
WHERE THAT SO I THINK IT'S SO
IT'S NOT THAT EACH OF US HAS
EVER DONE THAT TESTED ITS OF
THE INDUSTRY HAS A BURDEN TO
FIX IT AND TO MAKE IT
TRUSTWORTHY AGAIN SO MOST OF US
DOING A FEW WHAT WE'RE DOING
RIGHT NOW IS HELPING PEOPLE
UNDERSTAND
WHAT'S HAPPENING. SO FOR
EXAMPLE IF YOU'RE A
FIRE FIGHT THESE
HEALTH REPORT NOW PRIVACY
REPORTED IT SHOWS YOU WHAT KIND
OF TRACKING WERE BLOCKING FOR
YOU. WE CAN ALSO HELP YOU
UNDERSTAND WHERE YOU NAMES AND
PASSWORDS HAVE BEEN COMPROMISED
SO THAT'S AN EARLY STEP IS
UNDERSTANDING AWARENESS AND
WHAT ARE THE STEPS THAT WE CAN
TAKE TODAY ON THE LONGER TERM
OF COURSE WE NEED A BUSINESS
CHANGE AND POLICY OR REGULATORY
CHANGE. SOME OF THOSE QUITE
ACTIVE IN THOSE AREAS AS WELL
AND THEN FINALLY WE NEED TO DO
AND DIFFERENT PRODUCT.
AND SO OVER THE NEXT PROBABLY A
COUPLE YEARS HOPE TO SEE A
SERIES OF NEW THINGS COMING OUT
OF THEM, SO THEY LOOK AND FEEL
TO IT.
LET'S TALK ABOUT THE POLICY AND
WE HEAR A LOT ABOUT IT AND SEE
ALL THE BIG TECH COMPANIES
TESTIFYING IN CONGRESS. DO YOU
WHY DON'T YOU THINK WE HAVE
REGULATION BEFORE.
WELL, PARTLY BECAUSE IT'S NEW
AND IT'S EASY TO FORGET THE
INDUSTRY'S YOU KNOW 20 YEARS
OLD AND MAYBE 30 YEARS OLD
DEPENDING ON HOW
YOU COUNT. SO IMAGINE WHEN CARS
WERE FIRST MADE YOU KNOW HOW
LONG DID IT TAKE TO HAVE SAFETY
REGULATIONS SO
SO IN ONE SENSE IT MAKES SENSE
THAT ITS IN ANOTHER
SENSE THOUGH A WHILE IT SEEMED
THAT THE INTERNET THE WEB AS WE
USED TO CALL
WAS DIFFERENT AND THAT MAY BE
IN NEED REGULATION. SO WE
LEARNED THAT'S NOT TRUE THEN
THE 3RD HE SAYS THERE'S THE
ARGUMENT THAT ANY REGULATION
WILL STIFLE INNOVATION AND I
THINK THAT ARGUMENT IS ARE
DYING.
INNOVATION IS PRETTY LIMITED
RIGHT NOW CERTAINLY IN THE US
YOU DON'T SEE MANY NEW
COMPANIES REALLY 60 DAYS
PROBABLY BY BUT 10 YEARS SINCE
THE NEW COMPANY GREAT
ONE REALLY ON THE CONSUMER SIDE
FIRST OUT SO
ALL OF THOSE THINGS THERE'S A
LEARNING THESE THAT OF COURSE
LEGISLATORS DON'T REALLY
UNDERSTAND TECHNOLOGY. AND THEN
FINALLY EVERYTHING IS SO
POLITICIZED THAT IT HARD TO
ACTUALLY HAVE A DISCUSSION AND
TRY AND BE CALM AND RATIONAL
AND THEY DID. SO ALL OF THOSE
THINGS ARE SLOWING DOWN.
BUT I THINK THE TIME.
>> SO I'M CALIFORNIA SET TO
ENACT NEW REGULATIONS NEXT YEAR
THAT
WILL PROTECT CONSUMER DATA
ONLINE AS THEY'RE CALLING IT
THE CALIFORNIA VERSION OF GDPR
HERE
IN EUROPE. YOU THINK THIS WILL
HELP PEOPLE BE MORE COMFORTABLE
WITH THEIR ONLINE EXPERIENCES.
>> I THINK IT'S A
START TO FIX AN ONLINE
EXPERIENCE. SO I I DON'T KNOW
THAT PASSING THE LAW ITSELF
WILL MAKE US FEEL MORE
COMFORTABLE BECAUSE THAT'S THE
BEGINNING OF CHANGE.
AND SO WHAT NEEDS TO
HAPPEN OF COURSE IS PRACTICES
NEED TO CHANGE AND THEN WE NEED
TO SEE WHAT THE LAW ACTUALLY
MEANS SO THE GDP
OUR REQUIRES CONSENT TO
THAT ACT SHALINI AND IF YOU GET
A 20 PAGE DOCUMENT OF TERMS AND
YOU CONSENT TO IT IS THAT
REALISTIC CONSENT FOR ANYTHING
AND A LOT OF THAT GETS WORKED
OUT IN CASE LAW SO I THINK THE
CALIFORNIA BILL IS INCREDIBLY
IMPORTANT.
THE AND I CERTAINLY
HOPE THAT THE CALIFORNIA BILL
STAYS AS STRONG AS THE GDPR AND
DOESN'T GET WATER DOWN TO A
LOBBYING FIRM,
US NOW SO THAT'S A FIGHT AND
THEN FINALLY IT WILL BE A
PERIOD OF CASE LAW AND THE
LOSSES IN FIGURING OUT EXACTLY
WHAT.
FOCUS ON CONSUMER PRIVACY IT
WAS ON YOU WALK 450 BILLION
TRACKING REQUESTS SINCE JULY OF
THIS YEAR.
>> BUT SOME BRANDS CLAIM THAT
DATE IS THE ONLY WAY FOR THEM
TO PERSONALIZED MARKETING AND
PUBLISHERS SOMETIMES CLAIM THAT
YOU KNOW ADVERTISING IS WHAT
PAYS FOR A LOT OF FREE CONTENT
IS THERE THERE IS ANOTHER WAY
AROUND NOT BEING ABLE
TO SHARE AND LIKE ALLOW
CONSUMERS KEEP THEIR PRIVACY
BUT ALSO ALLOW THESE
PUBLICATIONS ARE THE REVENUE.
>> OH WE HAVEN'T WE DON'T KNOW
EXACTLY WHAT IT LOOKS LIKE YET,
BUT TO
BE CLEAR WHEN YOU TALK TO
PUBLISHERS WILL ALSO TELL YOU
THAT THEY'RE GETTING PENNIES TO
THE DOLLAR AND THAT IN THEIR
VIEW MOST OF IT.
MONEY IS
GOING EVEN THOUGH THEY'RE
PRODUCING THE CONTENT BUT THAT
THE ADVERTISING SYSTEM IN THE
MIDDLE OF IT IS PULLING OUT
MOST OF THE MONEY.
SO THE QUESTION OF HOW MUCH
ADVERTISING MAKE SENSE HOW MUCH
TRACKING MAKE
♪
SENSE HIM.
>> WHERE DOES THE MONEY GO IT
IS A LITTLE BIT DIFFERENT AND
SO.
FOR PUBLISHERS TO DO WELL ON
SURVIVOR THINK WE NEED TO
ADDRESS
♪
THE DISTRIBUTION WHERE THE
MONEY GOES AS WELL AS NOT.
WE MAY END UP FINDING THAT SOME
AMOUNT OF IT DAY TO MAKE SENSE
OF THE AMOUNT THAT'S BEEN
COLLECTED ABOUT EACH ONE
OF US IS INCREASINGLY ENOUGH
NOT JUST TO PREDICT WHAT WE
WANT BUT TO MANIPULATE US INTO
BEHAVIORS THAT IN OUR RATIONAL
MIND WE MAY NOT ACTUALLY WANT
TO DO IT.
>> SPEAKING OF MANIPULATE
BEHAVIORS. YOU FEEL THE COMPANY
SHOULD THIS POSSIBLE FOR HOW
THEIR ALGORITHMS OR PRESENTS
INFORMATION TO THEIR KNEES.
♪
>> OK WELL THAT'S A GENERAL
QUESTION ABOUT I WANT TO BE BUT
AS A DIRECTION IT'S
A PRODUCT AND SO THE EFFECTS OF
PRODUCTS COMPANIES ARE USUALLY
RESPONSIBLE FOR THE EFFECTS OF
♪
THEIR PRODUCTS. NOW SOMETIMES
IT'S WHAT'S CALLED A STRICT
LIABILITY.
WHICH WOULD BE A SAFETY
VIOLATION. SO THERE'S A PART OF
THE LAW
WHICH IS IS IT JUST STARTED
DOESN'T MATTER THE PROBLEM
HAPPENS THAT
PROVIDERS LION, THE CARS AND
BABY STROLLERS THINGS LIKE THAT
THAT'S ONE LEVEL THE OTHER END
OF THE SPECTRUM IS THEY'RE
NEVER RESPONSE ABUL FOR
ANYTHING WHICH IS SORT OF WHAT
WE HAVE RIGHT NOW
♪
SO ENDING UP SOMEWHERE IN
BETWEEN THOSE 2 EXTREMES
PROBLEM.