CHEDDAR
NEW MOTHER HIS FACE A SLEW OF
DIFFICULT DECISIONS. THEIR
FIRST MONTHS OF PARENTHOOD.
BUT ONE ASPECT THAT'S PERHAPS
MOST CRUCIAL IS WHAT TO FEED
THEIR NEWBORN. BOBBIE BABY IS
NOW LAUNCHING THE FIRST AND
ONLY ORGANIC EUROPEAN STYLE
INFANT FORMULA IN THE UNITED
STATES APPROVED BY THE FDA MORE
MODI CEO AND CO-FOUNDER BOBBY
JOINS US NOW SO GREAT TO HAVE
YOU ON THIS IS THE FIRST
EVER MOM FOUNDED AND LED INFANT
FORMULA COMPANY SO WHAT MADE
YOU START THIS BUSINESS.
>> WELL IT STARTS WITH
THAT YEAH. AND I MEAN YOU JUST
NAILED IT.
>> YEAH WE ARE THE FIRST AND
ONLY MOM FOUND IN LEAD ENGINE
FORMULA CAN BE IN THE U.S..
>> WHICH IN MANY WAYS SOUNDS
CRAZY WHEN YOU THINK ABOUT IT
WE'RE THE ONES EXPERIENCING
WHAT IT'S LIKE TO FEED YOUR
CHILD SHOULDN'T WE BE THE ONES
TO BE THINKING
ABOUT ALTERNATIVE.
>> SO YOU ACTUALLY STARTED THIS
BUSINESS AGAIN AS A MOM
YOURSELF DURING THE PANDEMIC
WHAT HAS THIS BEEN LIKE.
>> WELL ACTUALLY IT WAS STARTED
WAY BEFORE THE PAIR
AND DAMAGE AND THIS JOURNEY
STARTED ABOUT
3 YEARS AGO. DEFINITELY TOOK
MORE OF THE HEAVY LIFT
THROUGHOUT THE PANDEMIC
INCLUDING HAVING ANOTHER CHILD
MYSELF I WELL CAN I HEARD IN
DURING THE PANDEMIC RIGHT AT
THE TOP OF GETTING HIS COMPANY
LAUNCHED
AND AND YOU KNOW WE SAY THIS A
LOT WHICH IS THERE'S VERY FEW
PRODUCTS OUT THERE THAT YOU CAN
SAY ARE
RECESSION PROOF AND EVEN
FURTHER THOSE THAT ARE PANDEMIC
PROVED THAT ENGINE FORMULA HAS
REALLY PROVEN TO BE ONE OF
THOSE THAT. EVEN IN TIMES LIKE
THIS YOU REALLY NEED TO TRUST
THE PRODUCT THAT YOU'RE
PURCHASING FOR
YOUR BABY.
>> OK SO HOW DOES YOUR FORMULA
WHICH THESE DAYS IS MORE LIKE
THE EUROPEAN FORMULAS HOW IS
IT DIFFERENT FROM MOST OF THE
FORMULAS THAT ARE OUT THERE
RIGHT NOW.
>> IT'S ALL DOWN TO THE
INGREDIENTS ON THE RECIPE SO WE
REALLY LOOKED AT EVERY SINGLE
INGREDIENTS THAT WAS PLEASED
PRODUCT DESIGN IT FOR WHAT WE
WOULD WANT TO FEED HER OWN
BABIES AS SOURCE
WITH PURPOSE, SPENT DAIRY
MAKING SURE THAT WE HAD HIGH DJ
LEVELS BACKED BY THE
LATEST SCIENCE AND ENSURING
THAT WE LEFT THAT OWNS THE
FILLERS YOU SEE A HIGH AMOUNT
OF CORN SYRUP USE HERE IN
PRODUCTS HERE IN THE
U.S. SO IT'S A 100% LACTOSE
WHICH IS THE ISSUE THAT YOU
FIND IN BREAST MILK.
>> FEAR FORMULA I WAS ACTUALLY
RECALLED BY THE FDA WHAT WAS
THAT LIKE AND HOW DID YOU GET
IT APPROVED.
>> THAT'S
RIGHT LAST YEAR WE HAD WHAT I
CAN ONLY REFER TO NOW HAS ONE
OF THE MOST PIVOTAL MOMENTS IN
THE COMPANY. AND WE HAVE A
RECALL AND FOR ESPECIALLY SMALL
COMPANIES THIS COULD BE THE
DEATH OF THE COMPANY. BUT IT
WAS THE TURNING POINT
FOR US AND WE HAVE THIS MOMENT
WHERE AFTER THE RECALL HOW WE
HANDLED IT WITH BOTH.
>> HUMILITY AND WHY SHOULD
ENGAGE AND WITH THE FDA.
INVITED THE MOST AMAZING
PARTNERSHIP WITH THE
U.S. MONEY FRACTURING GROUP AND
NEW FUNDING HERE IN THE U.S. TO
BE ABLE TO GET US TO
FDA APPROVAL.
>> YOU KNOW I I DON'T THINK IF
YOU'RE NOT I THINK IT'S HARD TO
UNDERSTAND KIND OF
THE PRESSURE THAT NEW MOMS ARE
UNDER WHEN IT COMES TO TRYING
TO BREAST FEED AND THEN
FIGURING OUT WHAT KIND OF
FORMULA IF YOU ARE GOING TO
GIVE FORMULA TO GET I ACTUALLY
IMPORTED EUROPEAN BAY BEFORE I
WAS ONE OF THESE MOMS WHO
DID THAT. AND IT WAS DIFFICULT
BECAUSE THEN THEY WERE GETTING
RECALLED IN COMPANIES THAT I
WOULD USING TO
TO GET THE FORMULA SOMETIMES
WE'RE JUST SHUTTING WHAT IS IT
AGAIN ABOUT THE EUROPEAN
FORMULA THAT IS DIFFERENT IN
YOUR MIND.
>> WELL CONGRATS YOUR MOM.
YOU KNOW THE WE
THE WAY MOMS TO BE LOOKING AT
THIS IS IT'S ALL DOWN
TO STANDARDS WHEN YOU LOOK AT
EUROPEAN STANDARDS TODAY, THEY
UPDATE THEIR NEAT NATIONAL
STANDARDS EVERY FEW YEARS WHICH
MEANS THE SCIENCE
IS EVOLVING. THEY ARE PUTTING
THOSE REQUIREMENTS BACK ON THE
INFANT FORMULA COMPANIES IN THE
EU SO THEY ARE MATCHING THE
LATEST SCIENCE. WE HAVEN'T
SEEN THE U.S. NUTRITIONAL
STANDARDS GET UPDATED SINCE THE
1980'S. THAT'S A
DRASTIC DIFFERENCE. THE LAST
TIME THE EU UPDATE THE
STANDARDS IN
2019 WHICH ALLOWS BOBBY TO BE
THE ONLY EUROPEAN DESIGNED
RECIPE THAT NEEDS
FDA REQUIREMENTS AND A FEW
SPECIFICS OF THAT ASH OR THAT
WE WILL BE THE
ONLY ONE THAT NICE TO SEE YOU
DJ LEVELS DA
JAYSON VERY PROVING INGREDIENT
FOR STRONG BRAIN DEVELOPMENT IN
NEEDED EARLY ON. AND IT'S NOT A
REQUIREMENT IN US IN SOME
FORMULA.
>> AND REALLY QUICKLY THAT
THERE'S ALSO THIS CRAZY AMOUNT
OF PRESSURE ON NEW MOMS TO
BREASTFEED AND YOU'RE ALMOST
LOOKED AT AS A FAILURE IF YOU
CAN'T BREASTFEED I WENT THROUGH
IT MYSELF. I KNOW YOU'RE TRYING
TO CHANGE THE CONVERSATION.
>> IT ALL STARTS WITH A
CONVERSATION.
YOU'RE RIGHT. AND THIS IS
PERSONAL THERE'S NOTHING MORE
PERSONAL AND HOW YOU FEED YOUR
CHILD WHEN I GOT INTO THIS I
THINK THAT WAS THE BIGGEST EYE
OPENER I FELT ALONE I FEEL
GUILTY
IN BACK FIRST SHEEN AND IN
HINDSIGHT I LOOK BACK NOW.
4 YEARS INTO HAVING MY FIRST
CHILD AND REALIZE I WASN'T
ALONE. WE JUST WEREN'T TALKING
ABOUT IT AND WE WERE FOR TO
THIS IS THE
SILENT MAJORITY, 83% OF FOLKS
WILL TURN TO FORMULA IN THEIR
FIRST YEAR, BUT NOBODY TALKS
ABOUT IT. WE NEED TO CHANGE THE
CONVERSATION WE NEED TO TALK
ABOUT THE REALITY OF WHAT IT
MEANS TO BE A PARENT TODAY IN
THE MODERN
21ST CENTURY.
>> AND YEAH WE NEED TO CHANGE
THE CONVERSATION I'M I'M LOVING
KIND OF BILLBOARDS THAT YOU
GUYS MADE WITH THE