AND BRAND LOYALTY AND HERE TO
DISCUSS MORE. WE'VE GOT JUST
THE RIGHT PERSON AND MEHLMAN
WHO IS THE CFO OF CROCS
AND GREAT TO HAVE YOU HERE WITH
US TODAY. WHY DO YOU THINK THIS
PAST QUARTER WAS SO STRONG
ACROSS.
>> YEAH, WE'RE REALLY EXCITED
REPORT ACCELERATING TRENDS AND
ACTUALLY YOU KNOW 62 TO 65% FOR
THE
FULL YEAR. AND YEAH, YOU KNOW
THE CORONER'S REPRESENTATIVE
JUST HOW MUCH THE CONSUMER
LOVES OUR BRAND RIGHT NOW SO
WE KNOW.
>> WE'RE A FASHIONABLE WE'RE
COMFORTABLE ALL
WE'RE FINE.
>> AND WE HAVE REALLY GREAT
PRODUCT REALLY GREAT MARKETING.
ASK YOURSELF SOME EXPRESSION
AND ACCESSIBLE PRICE POINT.
>> DIGITAL POTENTIALLY. A
MAJOR CONTINUE GROWTH AREAS.
WELL HOW ARE YOU INVESTING
FURTHER INTO THAT DIRECT TO
CONSUMER ELEMENT AND ENSURING
THE DIGITAL YOU CAN USE TO SEE
SOME OF THE GROWTH THAT YOU'VE
EXPERIENCED THUS FAR.
>> YES OUR DIGITAL BUSINESS
WAS AT 69% IN THE QUARTER AND I
ALMOST IT ALMOST ALL
OVER DOLL. I'M ON TO YOUR SO WE
CONTINUE TO INVEST,
I'M NOT. OUR DIGITAL TEAM IS
GREAT AND WE HAVE DIFFERENT
DIGITAL LAB. ALL AROUND THE
WORLD THAT WE CAN CONNECT
DIRECTLY WITH THE
CONSUMER SO WE'RE CONTINUING TO
INVEST AS CHAN AND I CAN SO YOU
KNOW WE'VE BEEN LEVERAGING
ARREST YOU NAME AND SPENDING A
LOT
OF MONEY A LOT OF OUR STRATEGIC
INITIATIVES WANT TO SWITCH TO
ONE IS WHICH IS DIGITAL
YOU'VE HAD.
>> SOME AMAZING CULTURE
PARTNERSHIPS AS WELL WE THINK
ABOUT SOME OF THE AMAZING
CELEBRITIES YOU'VE BEEN ABLE TO
PARTNER WITH FOR
DIFFERENT SPECIAL AND LIMITED
EDITION OF CROCS HAS THERE BEEN
ONE THAT STOOD OUT MORE THAN
OTHERS WHEN YOU THINK ABOUT THE
EFFECTIVENESS OR THE RICH TURN
ON THAT PARTNERSHIP AS A WHOLE.
>> YES, SO WE
HAVE DONE SOME AMAZING
COLLABORATION IS AND I THINK
THE BEST THING ABOUT OUR
OPERATIONS IS THAT THEY'RE
DEMOCRATS. OUR BRAND IS VERY
DEMOCRATIC. SO
WE CAN LARRY ALL ACROSS THE
SPECTRUM. SO WE CAN DO A
COLLABORATION WITH VERA BRADLEY
OR JUSTIN BIEBER POST MALONE
THAT FUNNY ARE SOME YOU KNOW
DIFFERENT NEWS PLAYERS. YOU CAN
ALSO DO INTERNATIONAL
FEDERATIONS WE'VE HAD SOME
GREAT ONES. I USE IN JAPAN AND
SOME LOCAL ONES IN EUROPE AND
IN CHINA SO I THINK THAT'S THE
REALLY EXCITING THING IS THAT
YOU CAN TAP INTO ALL DIFFERENT
TYPES OF YOU KNOW ALL DIFFERENT
KINDS OF CONSUMER INTEREST ALL
REQUIRE ASIANS I CAN'T.
FAVORITE WE HAVE SO
MANY GREAT.
>> CERTAINLY WELL LET'S TALK
ABOUT THE SUPPLY CHAIN RIGHT
NOW BECAUSE THIS IS
CERTAINLY ROCKED. MULTIPLE
SECTORS AND INDUSTRIES,
ESPECIALLY THOSE THAT HAVE A
HEAVY RETAIL PRESENCE HOUSE
CROSSMAN ABLE TO DO SO WELL
WITH THE GLOBAL SUPPLY CHAIN
DISRUPTIONS THAT WE'VE BEEN
MONITORING.
>> IT'S CERTAINLY BEEN
DIFFICULT WE'VE SEEN
EXTENDED FREE TIMES AS WELL AS
OCEAN FREIGHT TRAINS COMING
INTO
THE COUNTRY AND THEN YOU KNOW
RECENTLY WITH THE MANUFACTURING
ON SHUTDOWNS
IN VIETNAM. BUT THE GOOD NEWS
IS WE'RE REALLY GOOD AT
MANAGING THROUGH THIS
VOLATILITY WE'VE BEEN DOING IT
FOR THE PAST 2 YEARS NOW, AND I
WOULD SAY IT'S ALL ABOUT
FLEXIBILITY AND ENJOYING OUR
TEAMS ARE VERY FLEXIBLE VERY
AGILE OUR PRODUCT IS RELATIVELY
SIMPLE
TO PRODUCE. WE'RE REALLY STRONG
RELATIONSHIP WITH OUR FACTORY
PARTNERS AND WE'VE BEEN ABLE TO
SHIFT PRODUCTION AROUND TO
OTHER FACTORIES,
CARLISLE AND SIMPLIFY IT FOR
NEXT YEAR TO REALLY FOCUS ON
GETTING THAT THROUGH PUT
THROUGH ARE
RELATIVELY SIMPLE TO MAKE SO WE
HAVE AN ADVANTAGE AND THAT WE
CAN YOU KNOW GET I WE CAN
RESTART THINGS
FASTER SO I'M REALLY PROUD OF
ALL TEAMS THAT WE'VE BEEN ABLE
TO ACCOMPLISH YOU KNOW WE
PROJECT AS I 60 TO 65% REVENUE
GROWTH FOR THE YEAR
EVEN DESPITE SUPPLY TEEN HAS
BEEN THE SUPPLY DISRUPTION AND
THEN NEXT HERE WE ARE GUIDED
OVER 20%
REVENUE GROWTH.
>> AS WE THINK ABOUT THE THE
CROCS AND FUNCTIONALITY THAT
THE COMFORT THAT THEY HAD ANNEX
TO THE PANDEMIC BUT SO MUCH OF
THAT IS
CONTINUE TO CARRY OVER WE'VE
BEEN WATCHING SOME MAJOR
ATHLETES SHOW UP TO GAMES IN
CROCS YOU KNOW GOING FORWARD
FROM HERE WHERE DO YOU KIND OF
LOOK UP CROSS THIS SUITE OF
PRODUCTS TO SAY HERE'S WHERE WE
CONTINUE
TO MIX PAN AND ADD EVEN MORE
PERHAPS INNOVATION TO HAVE THE
CUSTOMERS THINKING ABOUT US IN
THE FUTURE.
>> YEAH, IT'S A GREAT QUESTION
AND WE'RE REALLY FOCUSED SO
CLOCKS ARE HERE ON SEEING ALL
CZAR HUGE
OPPORTUNITY FOR IT'S A VERY
LARGE MARKET WITH NOT A YEAR
EARLIER WE PLAYED VERY WELL
AND SANDALS YOU KNOW WE'VE COME
ACROSS SOME REALLY FINE
PERSONAL LIABLE, SANDAL
PRODUCTS. THEY CAN JANET'S WE
USE THAT AS A BURNING CROSS YOU
CAN GIVE
US THE AND IT YOU KNOW IT'S
REALLY FANTASTIC PRODUCT THAT
ALLOWS THAT SEEMING SELF
EXPRESSION THAT MAKES CROSS SO
UNIQUE AND WE'VE ALSO YOUR
$0.2 STYLE INTO THAT APARTMENT
PRICES HAS SOME HIGH BUT STILL
A LOT OF CROSS COMFORT. SO I
LOOK FOR TO
INTRODUCING AND GETTING OUR
CONSUMER EXCITED ABOUT OUR
STAND A PRODUCT ABSOLUTELY
WHERE AND WHEN YOU THINK ABOUT.
>> GOING FORWARD FROM HERE AND
WHAT IT'S GOING TO BE LIKE
OPENING NEW PRESENCE IS
ENTERING INTO NEW MARKETS WERE
WHERE THOSE PARTICULARLY WHEN
YOU THINK ABOUT THOSE NEW
MARKETS THAT YOU WANT TO ENTER
INTO.
>> YEAH YOU NEED A PROCESS WE
ARE ACTUALLY EVERYWHERE WE WANT
TO BE IT'S REALLY
JUST ABOUT CONTINUING TO GROW
IN THOSE MARKETS WERE
RELATIVELY UNDER THE TRADE IN
ASIA SO WE'RE IN THE MARKET.
BIGGEST FOCUS RIGHT NOW IS
LONG-TERM
FOCUS IS ASIAN WE THINK IS A
HUGE GROWTH OPPORTUNITY FOR US
PARTICULARLY CHINA CHINA
REPRESENTS LESS THAN 5% OF OUR
REVENUE AND WE CAN TAKE YOU
KNOW, IT'S A HUGE MARKET SECOND
LARGEST PORT
WHERE MURRAY THE WORLD AND YOU
KNOW THAT'S OUR BIG FOCUS IS
REALLY BUILDING THAT OUT
CREATING A SEA MAKES GREAT
EXPERIENCE THAT WE HAVE HERE IN
THE U.S. AND CHINA AND JUST.
>> YOU KNOW WHILE WE HAVE YOU
AS
WELL HERE, YOU KNOW THE THE
ISSUE OF THE PANDEMIC EU
ANNOUNCED PLANS TO BE NET 0
EMISSIONS BY 2030 AS WELL.
WHAT ARE SOME WAYS THAT CROCK
THIS IS MAKING ITS PRODUCTS
MORE SUSTAINABLE.
>> I'M INCREDIBLY EXCITED ABOUT
THAT SO WE ACTUALLY JUST
ANNOUNCED THAT OUR BIO BEAST.
WHICH IS OUR CLASSIC PRODUCT.
YOU DON'T
HAVE TO SHOES SO THAT BY
SUBSTANCE IN OUR SHOES WHICH
WILL REDUCE. HE YOU KNOW CARBON
FOOTPRINT OR SHOES, BUT THE
PERCENT BY 2030 IS GOING TO
START BEING COMING UP THE OVAL
NEXT YEAR SO WE'RE STARTING TO
INCLUDE THAT IN OUR SHOES, SO
THAT'S ONE THING IS THE
MATERIALS AND THEN THE SECOND
PIECE IS PACKAGING SO
30'S REUSE AND THE
4TH IS MATERIAL YOU SO HARD AND
VERY SUSTAINABLE AS IT
IS OUR NO SHOES ARE RELATIVELY
LOW AND YOU KNOW WE'RE GOING TO
BE A 100% BE IN THE OCEAN.
SO ALL OF THOSE THINGS ARE YOU
MAKE US SUSTAINABLE BUT I'M
VERY
EXCITED ABOUT I'M THAT NET 0
COME IN WE'VE MADE BY 2030