>> WE'RE
>> NOT GOOD MORNING JEN ARE
SPONSORED BY ALLIED THE BANK
THAT IS RELENTLESS ABOUT
KEEPING YOUR
CHEDDAR STAFF.
>> LIZ FORGAN BILL HAN AND
FOUNDER OF SEIKO DESIGNED MOVE
TO UGANDA TO DEVELOP A BETTER
UNDER STANDING OF THE WORLD
SOCIAL ISSUES FROM THERE SHE
CAME UP WITH A BUSINESS PLAN TO
HELP UGANDAN WOMEN CONTINUE
THEIR EDUCATION AND MAKE A
PROFIT FOR BUSINESS ALONG THE
WAY SHE JOINS
US NOW.
>> DISCUSSED SO GREAT TO HAVE
YOU ON THAT SEIKO DECIDE IF
THE MARKET IT'S AS AN
OPPORTUNITY TO GENERATE INCOME
BUT ALSO TAKE ON A LARGER
SCALE, SOCIAL ISSUES. YES SO WE
WORK
WITH THEM.
>> REALLY HIGH POTENTIAL
ACADEMICALLY GIFTED YOUNG WOMEN
TO GRADUATE FROM HIGH SCHOOL
BUT CAN'T AFFORD TO GO TO
UNIVERSITY. WE HAVE A
NINE-MONTH WORK STUDY PROGRAMS
SO
THEY COME WORK AT OUR WORKSHOP
LEARN HOW TO MAKE OUR BEAUTIFUL
PRODUCTS WE DO APPAREL AND
REALLY HIGH AND BEAUTIFUL
QUALITY LEATHER GOODS AND
FOOTWEAR AND THEN WE SELL THOSE
PRODUCTS THROUGH A NETWORK OF
IMPACT ON NEAR US HERE IN THE
US, THOSE WOMEN EARN.
IN INCOME MAKING THE PRODUCTS
AND THEN 50% OF THAT GOES INTO
SAVINGS NOW THAT THEY'RE NOT
ALLOWED ACCESS. UNTIL THEY GO
ON TO UNIVERSITY AND AT THE
POINT THAT THEY GRADUATE FROM
OUR PROGRAM
AND ADDITIONAL SCHOLARSHIP
MATCHING THOSE SAVINGS THAT
THEY CAN CONTINUE ON TO COLLEGE
AND BECOME LEADERS IN THEIR
COMMUNITIES THAT'S AMAZING.
>> LOOK FUNDING CHALLENGES
EXIST FOR ANYONE OUT
THERE BUT FOR YOUR BASES AS A
SOCIAL BUSINESS, WHAT ARE SOME
OF THE CHALLENGES THAT YOU
FACED ABSOLUTELY, YEAH, I THINK
THE PERCEPTION OF RISK WHEN YOU
ARE A SOCIAL BUSINESS IS A LOT.
YOU KNOW WE WE ARE NOT A
PHILANTHROPY OR NOT IT IF HE
WERE REALLY REALLY ADAMANT
ABOUT SOLVING SOME OF THE
WORLD'S MOST IMPORTANT AND
INTERESTING
CHALLENGES WITH SCALABLE
MARKETPLACE SOLUTIONS THAT WE
WANT TO CREATE JOBS. WE WANT TO
RUN A PROFITABLE BUSINESS.
WE DON'T TAKE DONATIONS.
THEY'RE NOT A PHILANTHROPY BUT
ALL THE VERY VERY CORE OF OUR
BUSINESS IS SOLVING THIS SOCIAL
ISSUE THAT TYPICALLY KIND OF
BEEN RELEGATED TO THE NONPROFIT
SECTOR. SO WHEN PEOPLE THINK
ABOUT THAT THEY'RE KIND OF IDEA
LIKE WHAT CAN YOU ADD.
THERE'S A LITTLE BIT OF
QUESTION AROUND THAT THE MARKET
SO THAT CONTINUES TO BE A
CHALLENGE BUT I WILL SAY OVER
THE LAST DECADE SINCE WE'VE
BEEN RUNNING A
SOCIAL ENTERPRISE WE'VE REALLY
SEEN A MAINSTREAM SHIFT IN
UNDERSTANDING THAT A LOT
GREATER THAN IT WAS 10 YEARS
AGO WHERE IT WAS LIKE I
YOU'RE RIGHT THEIR CHARITY OR
YOUR BUSINESS THIS IDEA OF
BEING ABLE TO SOLVE INTERESTING
PROBLEM COMES WITH BUSINESS
SOLUTIONS HAS BECOME A LOT MORE
MAINSTREAM AND THEREFORE ACCESS
TO FUNDING IS A LOT.
>> RIGHT CONSUMER SEEM TO BE
UNDERSTANDING THAT MORE
AND BETTER CAPITAL YES, AFTER
THE UNDERSTANDING THAT LETS
TALK STARTING BECAUSE YOU GET
YOUR PRODUCT ON SHARK TANK, AN
IDEA OF WHAT THE EXPERIENCE IS
LIKE, AND WHAT DID YOU LEARN.
>> OH MY GOSH IT WAS SO FUN, IT
WAS SO BUT IT WAS AN AMAZING
EXPERIENCE I WILL SAY THAT THE
WAY THAT THE SHARKS RESPONDED
TO.
OPPORTUNITY WAS PRETTY
PRETTY INDICATIVE OF THAT OLD
SCHOOL MENTALITY, YOU KNOW ONE
OF THE THINGS ONE OF THEIR
RESPONSES TO US IS LIKE WHY
JUST WHY NOT MAKE A TON OF
MONEY AND THEN JUST DONATE IT
TO A CHARITY. WHERE'S OUR HEART
AND OUR PASSION IS REALLY FOR
LIKE WE WOULDN'T NEED AS
MANY CHARITIES IF WE HAD
BUSINESSES THAT WERE CREATING
DIGNIFIED OPPORTUNITY UM YOU
KNOW PEOPLE DON'T NEED ACT
THAT'S THE SOCIAL SERVICES
WHEN THEY HAVE A JOB WHERE THEY
ARE IN A FAIR WAGE AND THEY
HAVE ACCESS TO HEALTH CARE AND
THEY CAN SEND THEIR KIDS TO
SCHOOL IN. I TAKE THEM TO THE
DOCTOR WHEN THEY NEED TO AND SO
IT WAS
AN INTERESTING BUTTING UP
AGAINST KIND OF THAT OLD SCHOOL
MENTALITY OF THE LACK OF
UNDERSTANDING OF HOW THOSE 2
THINGS CAN CASE
TOGETHER BUT IT WAS AN
INCREDIBLE EXPERIENCE A TON OF
IT THOSE ARE FOR OUR BRAND
DROVE A LOT OF SALES AND I WAS
REALLY EXCITED.
>> OKAY, SHARK TANK YOU'RE AN
AUTHOR WE GOT THIS BOOK OUT.
YES SO YOU KNOW OVER THE LAST
10 YEARS OF NOT ONLY RUNNING MY
OWN COMPANY, BUT NOW I THE TEAM
OF HUNDREDS OF THOUSANDS
OF WOMEN CROSS THE US ARE ALSO
BUILDING SOCIAL BUSINESSES WITH
A GO.
I'VE BECOME REALLY REALLY
FAMILIAR WITH A LOT OF THE
MINDSETS THAT KEEP PEOPLE FROM
WATCHING IN SCALING THEIR OWN
BRANDS OR JUST IN GENERAL
LIVING LIVES THAT
THEY FEEL THE PURPOSE AN IMPACT
AND ONE OF THE THINGS THAT I'VE
WE LEARNED OVER THE LAST 10
YEARS IS A LOT OF
THAT KIND COMMON NARRATIVES
THAT WE SEE IN THIS SPACE AND
THAT A MOTIVATIONAL INSPIRATION
ALL YOU
KNOW LIKE BIG BIG DREAMING AND
FIND YOUR PASSION IS IT'S
ACTUALLY NOT HELPFUL AT ALL AND
THAT NARRATIVE IS ACTUALLY
CREATING A LOT OF FEAR AND
ANXIETY YOU'RE A SERIOUS
ANALYSIS PARALYSIS SO IN THIS
BOOK BEGINNERS CLUB I KIND OF
GO THROUGH INDY BANK A LOT OF
THEM UBIQUITOUS COMMON MYTHS
ABOUT WHAT IT MEANS TO BE BUILD
A LIFE OF PURPOSE PASSIONATE
IMPACT AND GIVE READERS WHAT I
REALLY BELIEVE IS A
LOT OF HOPEFUL MOMENTUM TOWARDS
HOW YOU YOU DON'T WANT FIND
YOUR PASSION BUT YOU CAN BUILD
IT.
>> THE IDEA IS THE RIGHT ABOUT
IN THE BOOK IS THE IDEA OF
OWNING YOUR.
AND DOES THAT MEAN
I SUPPORT.
>> YES ABOUT THE PRETTY
DIFFICULT AFTER THE RIGHT
BECAUSE NO ONE WANTS TO BE THE
MOTIVATIONAL PERSON THAT STARTS
OUT WITH BY THE WAY EVERYONE
TELLING YOU YOUR SON.
>> RIGHT ESPECIALLY OUR
GENERATION RIGHT I THINK
MOTIVATES PEOPLE THAT I KNOW
YOU'RE SO YOU'RE SO SPECIAL
YOUR TELL YOU MORE TALENTED
AND SMART.
>> WHEN YOU THINK AND THE
REALITY IS WHAT THAT DOES TO
PEOPLE THAT THEY EITHER BELIEVE
THAT NARRATIVE YEAH CAMP
SPECIAL I GOT ONLY
DO THINGS I'M GOING TO GET OUT
RIGHT AWAY BECAUSE I DON'T WANT
ANYBODY TO CHALLENGE THAT
NARRATIVE BECAUSE THAT'S NOW
PART OF MY IDENTITY.
LIKE I DON'T THINK I'M ACTUALLY
THAT SPECIAL I DON'T FEEL ABOVE
AVERAGE AND WHAT THEY START TO
BELIEVE IS THAT IN ORDER TO
TO BE ABOVE AVERAGE AND SO I
START OUT THE BOOK BY SAYING
LIKE HEY THE TRUTH OF THE
MATTER IS YOU'RE PROBABLY
PRETTY AVERAGE STATISTICALLY
SPEAKING.
THE REALITY IS YOU DON'T NEED
TO BE EXTRAORDINARY TO DO
EXTRAORDINARY THINGS.
>> WHY DO YOU THINK THIS MYTH
HAS PERSISTED THOUGH I MEAN
THIS IS SOMETHING THAT'S BEEN
PUSHED AND OUR HEADS FROM SUCH
A YOUNG
AGE YEAH, THE IDEA YOU ARE
SPECIAL YOU CAN DO SOME THINGS
THAT'S RIGHT I THINK IT'S KIND
OF DAMAGE AND IT'S.
>> SO SO DAMAGING I THINK OUR
GENERATION IS JUST STARTING TO
SEE THE IMPACT OF THAT YOU KNOW
LIKE MY I HAVE A 3 YEAR-OLD SON
THIS THINKING HAS REALLY
INSPIRED NOT ONLY I THINK ABOUT
I RUN MY BUSINESS BY HOW I
PARENT LIKE I DO NOT RAISE MY
CHILD BY
TELLING HIM, HE'S SO SPECIAL
AND HE'S SO SMART BECAUSE WHAT
THAT DOES IS IT CREATES A SENSE
OF FEAR AND KIDS IT OK WELL, MY
MOM THINKS I'M
REALLY SMART, I'M ONLY GOING TO
TAKE CLASSES WHERE I CAN GET
AND I'M ONLY GOING TO TRY TO DO
SOMETHING WHERE I CAN PROVE
THAT YOU ON THIS REALLY SMART
SPECIAL KID. INSTEAD, I'M
REALLY INTENTIONAL ABOUT SAYING
LIKE HEY BUDDY LIKE OH MY GOSH
I LOVE I'M CURIOUS YOU ARE
I LOVE THAT YOU KEPT WORKING ON
THAT PROBLEM EVEN WHEN YOU GOT
ASKED RATED YOU PUSH THROUGH
THAT BECAUSE WHAT THE STUDY
SHOWS THAT KIDS THAT ARE PRAISE
FOR THINGS LIKE CURIOSITY AND
PERSISTENCE ACTUALLY ARE MORE
WILLING TO
TAKE RISKS TO GROW TO TAKE ON
BIGGER CHALLENGES AND THAT'S
NOT JUST WITH KIDS THAT ADULTS
TO AND SO ONE OF THE MESSAGES
OF THIS BOOK IS
LIKE HEY. YOU'RE PROBABLY GOING
TO SUCK IT FIRST LIKE THAT
MEANS YOU'RE PROBABLY ON THE
RUN TO DOING SOMETHING GOOD
LIKE AND IF YOU DON'T REGULARLY
FEEL WELL LIKE YOUR BOMBING
LIKE YOU'RE FEELING LIKE YOU
AND THEY'RE THINKING YOURSELF
LIKE YOU'RE MESSING UP YOUR
ACTUALLY PROBABLY PLAYING IT
TOO SAFE SO JOIN THE AVERAGE US
LIKE OWN YOU'RE AT AVERAGE AND.
ENERGY THAT YOU USE TO SPEND
KIND OF POSTURING AND
PROTECTING YOUR EGO AND TRYING
TO LOOK SMART AND COOL AND
ABOVE AVERAGE TO GO DO SOME
THING REALLY