OH HELLO EVERYONE WELCOME, BUT
GENERAL OVER WITH THAT'S BEEN A
BIG MACHADO WHAT OUR NEXT
SEGMENT, CRACKING THE CODE
SPONSORED BY WE
EXPECT COM. WE EXPLORE THE
STORIES OF ODD FOR THE ARCTIC
NATIONAL COURT EARNING THEIR
DREAMS INTO
REALITY BRAND.
>> THAT IS RIGHT AND ACCORDING
TO THE SMALL BUSINESS
ADMINISTRATION. THERE ARE 30.2
MILLION SMALL BUSINESSES IN THE
US AND JOINING US NOW
TO SHARE HOW IS SHE IS HELPING
DRIVE MORE TRAFFIC TO THESE
BRANDS IS THE SCENE. OF WEBSITE
BUILDER LOVE IT.
BILL WEBSITES FROM SCRATCH IN
WHICH THE MEDIA
COMPANIES MIGRATE ONCE THAT WAS
SPOT FOREX
>> IT'S REALLY ABOUT 2 THINGS
ONE IS DESIGN FLEXIBILITY AND
YOU KNOW WEBSITES OR VISUAL SO
A GOOD WEBSITE BUILDER SHOULD
ALSO BE VISUAL AND IT'S ABOUT
EASE OF USE SO WHEN WE HAND IT
OFF TO THE CLIENT THEY'RE ABLE
TO UPDATE MOST SECTION OF THE
WEBSITE ON THEIR OWN WITHOUT
BEING BEHOLDEN TO A DEVELOPER
KOETTER ALL RIGHT SO WHEN YOU
MIGHT GO AND PEOPLE TO SITES
LIKE WHITNEY WHAT SOME OF THE
BIG MISTAKES YOU SEE A LOT OF
PEOPLE MAKING ESPECIALLY
CONCERNING LET'S SAY AS
FOR IT'S WELL AS CAN GO VERY
DEEP THAT COULD BE A WHOLE THAT
THERE'S SO MANY LITTLE SPOTS
THAT YOU CAN PUT IN.
AND HE WORDS AND BE REALLY
SMART ABOUT HOW YOU LABEL OF
THE ELEMENTS ON YOUR SITE HOW
CONTENT WORKS IN CONJUNCTION
WITH
EACH OTHER. YOU CAN GO REALLY
DEEP WITH A C O BUT EVEN JUST
THE BASICS, THEIRS YOU A LOT OF
SPOTS THAT PEOPLE
JUST MISS.
>> YOU TALK ABOUT LEAVE A
LASTING IMPRESSION AND HOW TO
LEAVE A LASTING IMPRESSION,
WHAT IS THE KEY TO THIS WIN.
IF YOU'RE TRYING TO GET
PEOPLE'S ATTENTION. AND THE
ONLINE ATTENTION SPANS ARE SO.
>> IT IS WE'RE IN A VERY SHORT
ATTENTION SPAN THEATER THAT
SO YOU REALLY NEED TO GET
PEOPLE EXACTLY WHAT THEY'RE
LOOKING FOR REALLY QUICKLY.
IT'S IT'S.
REALLY JUST CONNECTING WITH
THEM WITH
THE M COMMISSION THAT CAME FOR
GIVING THEM SOME KIND OF A
MOTION IF YOU CAN MAKE PEOPLE
LAUGH OR HAVE HIM HAVE A WOO
WOW FACTOR THEN YOU'RE OFF A
REALLY
GOOD START.
>> AND YOU USE A LOT OF THE
WICKS ADD-ONS WHAT ARE SOME OF
YOUR FAVORITE ONES THAT YOU
REALLY LIKE.
>> WELL WHICH SAYS THE VOLT
PLUG-IN IS THAT JUST WERE GREAT
ON THEIR PLATFORM. SO ANYTHING
YOU NEED WHETHER IT'S BOOKING
YOUR THEY HAVE BASICS YOU CAN
CUSTOMIZE THEM YOU CAN GO
REALLY DEEP WITH CUSTOMIZATION
WITH CODE BUT REALLY WHAT I
THINK WICKS HAS TO THINK THAT
IT'S
REALLY AMAZING ABOVE A LOT OF
OTHER PLATFORMS AS THEY HAVE AN
INCREDIBLE STOP LIBRARY.
SO FROM THE TIGER TO
VIDEO TOO. VICTOR ARE THAT YOU
CAN CUSTOMIZE AND CHANGE THE
COLORS BASED ON YOUR BRAND'S
COLORS THEY JUST HAD HUGE BANK
OF CONTENT REVIEWS ON YOUR
SITE.
>> WHEN IT COMES TO DESIGN
WHAT'S POPULAR WHAT KEEPS
PEOPLE'S ATTENTION.
>> I MEAN RIGHT NOW IT'S REALLY
ABOUT SIMPLICITY SO AND PEOPLE
COME TO THINK THAT THAT'S THE
EASIEST THING TO DO, BUT IT'S
THE HARDEST THING TO DO BECAUSE
YOU HAVE TO HONE DAY ON THE
DESIGN THE NAVIGATION THE
CONTENT JUST TO GET TO THE MEAT
OF IT RIGHT LIKE GOOD
ENGINEERING IS WHEN NOT WHEN
THERE'S NOTHING ELSE LOOK TO
ADD THAT WHEN THERE'S NOTHING
ELSE TO TAKE AWAY.
SO THAT TAKES ALL THIS HONING
AND REFINEMENT AND THAT'S
REALLY WHAT IT IS BECAUSE WE'RE
TALKING WITH THE SHORT
ATTENTION SPANS OF PEOPLE COME
THERE AND THEY'RE LOOKING FOR A
RESTAURANT YOU MAKE IT
DIFFICULT ON
YOU SEE WE OFFER TO GET TO YOU
OR WHAT TIME YOU'RE OPEN THEIR
GOT THERE'S PLENTY OF CHOICE
EXACTLY AND MOST LIKE TO REALLY
SELLING SOMETHING THAT USUALLY
SOMETIMES COMES WITH PRICING
STRUCTURE ACTUALLY ADD TO IT.
SO IS
IS THAT MOVED TO SHARE THOSE
PRICING STRUCTURES ON YOUR SITE
OR YOU KIND OF JUST ONE YOUR
YOUR YOUR CUSTOMER STARTED
INVESTIGATE THAT AGAIN YOU
DON'T MAKE IT PEOPLE TO ENGAGE
WITH YOU SO WITH THE EXCEPTION
OF HYPER LUXURY WHICH THE
PEOPLE GOING THEY'RE PRETTY
MUCH ALREADY KNOW THAT IS GOING
TO BE A HIGH
DOLLARS TODAY THEY SHUN YOU'RE
JUST MAKING IT HARDER ON PEOPLE
SO IF THEY CAN SEE A RANGE OF
YOUR OFFERINGS AND WHAT THEY
COST THAT'S A MATCH. IT'S SORT
OF AKIN TO IF YOU WERE DRIVE,
WE'RE LOOKING FOR APARTMENTS
AND IT WAS A SIGN THAT JUST
SAID ONE VETERAN A PHONE NUMBER
RIGHT YOU HAVE TO GO THROUGH
THIS EFFORT RIGHT JUST TO FIND
OUT IF IT'S EVEN WORTH
DISCUSSING ON YOUR PART AND THE
PERSON ON THE OTHER AND PARTS
TO JUST SAY PEOPLE TROUBLE
BECAUSE AGAIN SO TRUMP FRIEND
THIS KIND OF WORLD ARE ALL
RIGHT STEPHANIE AT LOVE AND
THANKS SO MUCH THAT NEW