NOW BY ELVIS CEO SALLIE
KRAWCHECK SALLY WELCOME TO THE
SHOW I'M SO GLAD WE'RE
DISCUSSING THIS FIRST CAN YOU
TELL OUR VIEWERS
A LITTLE ABOUT ALL THAT'S WHAT
IT OFFERS ITS USERS AND WHY ARE
THESE RESOURCES. SO CRUCIAL
RIGHT NOW FOR
WOMEN NOW.
>> SO IMPORTANT BECAUSE EVEN
THOUGH EQUAL PAY DAY
IS EARLY.
>> EARLIER AND ITS SHEER THAN
THERE WAS
>> I MEAN IF YOU'RE IN A STORE
AND WHAT MEN DID EVERY ONE OF
US KNOWS THAT'S NOT TRUE.
>> AND THAT WOMEN HAVE LOST
GROUND DURING THE PANDEMIC AND
ELLA WAS
FOUNDED BUILT FOR WOMEN BY
WOMEN FROM THE GROUND UP
PUTTING YEARS OF RESEARCH FOR
WHAT WILL HELP MOTIVATE WOMEN
TO INVEST WHAT TOOLS DO THEY
NEED IN
ORDER TO. YOU KNOW FOR US TO
FULFILL OUR MISSION TO GET MORE
MONEY IN THE HANDS OF WOMEN SO
WE STARTED AS A DIGITAL
ADVISOR. WE ADDED HIGH NETWORK
WE ADDED BANKING AND SAVING BUT
YOU KNOW WHAT ELSE WE ADDED WAS
A LOT OF COACHING AND LEARNING
WE FOUND THAT WOMEN ARE LOOKING
FOR HELP EARNING MORE WORK AS
WELL AS INVESTING MORE AND
YOU KNOW WE'VE BEEN WE'RE OFF
TO THE RACES WE ACTUALLY
ANNOUNCED YESTERDAY THAT WE
PASSED A BILLION DOLLARS IN
ASSETS
UNDER MANAGEMENT.
>> I'M LOOKING AT YOUR 3
MEMBERSHIP PLANS ALONG WITH OUR
VIEWERS ON THE SCREEN. I HAVE
TO SAY THEY'RE VERY AFFORDABLE
FOR WOMEN WHO MAY BE LOOKING
FOR A JOB, IT'S
VERY REASONABLE AND LIKE YOU
MENTIONED WE'RE BASICALLY A
QUARTER OF THE WAY INTO THE
YEAR FOR EQUAL PAY A LOOK DOWN
HERE I WANT TO GET THESE
NUMBERS RIGHT WERE ALSO IN THE
MIDST OF AS YOU KNOW OF THE SHE
SESSION LIKE MAN CHRIS AND
TALK ABOUT.
>> MORE THAN 2 MILLION WOMEN
2 MILLION WOMEN.
>> AND WHEN THE WORK FORCE
SINCE THE START OF THE PANDEMIC
LESS THAN HALF OF RETURNED WHAT
WE BE DOING RIGHT NOW SALLY TO
MITIGATE THIS.
>> YEAH WELL HEAD, I MEAN
THERE'S NOT ONE BECAUSE WHITE
LIE. LAST YEAR SHOWED US IS
THAT THE THE FOUNDATION ON
WHICH THE ECONOMIC AND
FINANCIAL ADVANCEMENT OF WOMEN
HAVE BEEN BUILT
WAS SHAKY THERE'S A
SOCIOLOGIST JESSICA WHO SAID
WHAT WE LEARNED THE PANDEMIC IS
OTHER COUNTRIES HAVE SOCIAL
SAFETY NETS IN THE U.S. AS
WOMEN. AND SO WHEN WE ALL HAD
TO GO BACK IN THE HOME
DISPROPORTIONATELY LOST THEIR
JOBS. WE HAD A DISPROPORTIONATE
CHILDCARE SO WHAT CAN WE DO.
IT'S GOT TO START A PUBLIC
POLICY LEVEL WITH GIVING MORE
SUPPORT TO MOTHERS LIKE
MANDATED
PAID LEAVES AND THEN COMPANIES
NEED TO FOCUS ON THIS AND AGAIN
THIS IS WHY L A BEST
WAS FOUNDED WOMEN DON'T INVEST
AS MUCH AS MEN DO TODAY, WOMEN
KEEP THE MAJORITY OF THE MONEY
THEY HAVE AND CASHMAN INVEST
MAJORITY THE MONEY IT COSTS
WOMEN, HUNDREDS OF THOUSANDS
FOR SOME WOMEN MILLIONS OF
DOLLARS OVER THE COURSE OF
OUR LIVES AND SO IT'S GOT TO BE
PUBLIC POLICY, BUT IT'S GOT TO
BE COMPANIES LIKE ELLA BEST AS
WELL PROVIDING THE TOOLS THAT
WOMEN NEED.
>> I WANT TO ASK ABOUT THE
NEWLY LAUNCHED FIRST EVER
NATIONAL CASH BACK REWARDS
PROGRAM THAT SUPPORTS WOMEN LED
BUSINESSES WHAT A GREAT IDEA
WHY DID YOU START THIS.
>> YEAH BECAUSE 90% OF WOMEN
SAY I WANT TO SHOP FROM WOMEN
LED BUSINESSES, I DON'T KNOW
WHO
THEY ARE MORE AND WE THOUGHT
YOU KNOW WHAT IF WE CAN HELP
WOMEN
SUPPORT WOMEN, HELP US ALL
RECOVER FROM
THE PANDEMIC AND SO IF WE CAN
IDENTIFY WOMEN LED BUSINESSES
AND THROUGH THE OLIVE A
STANDARD CARD GREEN WOMEN THERE
TO SHOP AND GIVE THESE WOMEN
CASH BACK THEN THAT'S A
WIN WIN FOR US AND THAT'S WOMEN
HELPING WOMEN SO WITH ALL OF
US, YOU KNOW WE REALLY ARE ARE
ALL ABOUT
COMING TOGETHER.
>> SO CHANGING THE GAME
CHANGING CHANGING THE MOVING SO
FIRST UP FIRST OF ITS KIND.
>> YOUR COMPANY JUST HIT A
MAJOR MILESTONE SALLY BOASTING
1 BILLION DOLLARS.
>> ASKED AT UNDER MANAGEMENT
YOU MORE
THAN DOUBLE. A NEW ENDING 2020
CONGRATULATIONS QUITE THE FEAT
WHAT ARE SOME OF THE BIGGEST
CHALLENGES YOU FACE THERE.
>> OH MY GOSH WHAT WAS IT A
CHALLENGE I THINK THERE'S
A CHALLENGE. I THINK THIS IS
THE DUMBEST IDEA OF WHAT THEY
DON'T NEED THERE IT'S YOU KNOW
MONEY IS GENDER NEUTRAL FOR
GOODNESS SAKE.
I WANT TO INVEST BECAUSE THEIR
RISK OF MURDERS AND WE'RE LIKE
WE MAY MAKE INSTEAD OF WOMEN
BEING RISK-AVERSE MAYBE.
>> THEY'RE NOT INVESTING
BECAUSE THE INDUSTRY
ISN'T GOOD THEM PRODUCTS,
SPECIFICALLY BUILT FOR THEM
ONES THAT FOR EXAMPLE TAKE INTO
ACCOUNT IN THEIR RETIREMENT
PLANNING THAT WE ARE LESS OUR
SALARIES PEAKS
IN EARLY. DI LATER, SO IT CAN
USE AVERAGE NUMBERS THAT WE RUN
OUT OF MONEY. SO WE YOU KNOW IS
THE SKEPTICISM.
IT WAS RAISING MONEY GETTING I
MEAN LIKE EVERYTHING UP AT THE
STORE
HAVE SOARED. AND YOU KNOW
BILLION DOLLARS IS SUCH A FUN
BENCHMARK FOR US BECAUSE OF
THIS IS REAL RIGHT OBVIOUSLY
WERE SMALL IN COMPARISON, THE
INDUSTRY BUT THAT THIS IS REAL
AND THIS IS MEANINGFUL AND THIS
IS ONE COMING TOGETHER TO I
MOVE FORWARD FINANCIALLY WHICH
IS GOOD FOR ALL OF US.
>> ABSOLUTELY SO WHAT'S NEXT
FOR ALVA SALLY.
WORLD
DOMINATION LOVE IT ALL SO IN
THE SPIRIT OF WOMEN'S HISTORY
MONTH YOU'RE SUCH A TRAILBLAZER
YOU'RE SUCH
AN INSPIRATION ACTIONABLE
ADVICE DO YOU HAVE FOR FEMALE
ENTREPRENEURS FEMALE VIEWERS
WERE LISTENING TO US RIGHT NOW.
YOU KNOW LOOK WHAT I THINK WE
HAVE TO BE CAREFUL ON IS THAT
WE DO HAVE A CULTURE IN WHICH
WE NEED BLAINE WERE A MAN.
>> FOR THE
SOCIETAL ISSUES. YOU KNOW WE
JUST WE DON'T HAVE THAT SOCIAL
SAFETY NET FOR THEM WE'VE HAD
THIS PAY GAP OR DRIVER BUT YET
AND WE SORT OF A SELF
HELP THEM IN 2 AND INTO
ACTION RIGHT YOU KNOW JUST DO
YOUR IT'S YOUR FALL YOU DIDN'T
ASK FOR THE RAISE LIKE THIS
DON'T BUY THE THAT'S WHERE YOUR
AND SHE WAS LIKE NO THAT'S NOT
ACTUALLY BE ISSUE AND SO LOOK I
THINK WOMEN NEED TO DO WHAT
WHAT WE CAN RECOGNIZING THAT WE
DO HAVE THESE BACK BARRIERS TO
US AND SO WORKING ON THE
SYSTEMIC ISSUES WHILE WORKING
ON THE PERSONAL
ISSUES AND THAT'S WHY ALL OF US
STARTED
WITH INVESTING THAT WHAT THAT
IS A DECISION A WOMAN CAN MAKE
WITHOUT HAVING HER BOSS SALE OK
WITHOUT HIM HAVING THE BUDGET
SHE CAN DECIDE TO TAKE THE
MONEY, SHE'S GOT
AN INVESTMENT AND HISTORICALLY
THAT HAS BEEN A GAME CHANGER
THAT HAS BEEN A DRIVER OF
GENERATIONAL WEALTH THAT IS
ENOUGH MONEY THAT WOMEN TEND
THERE ARE NO GOOD LIFETIME'S
FROM INVESTING. THAT'S TAKE
THIS JOB AND SHOVE IT, START MY
OWN BUSINESS. WE NEED THIS
RELATIONSHIP AND SO YOU KNOW
A DEAL WOMEN TODAY MONEY IS ONE
IS NUMBER ONE SOURCE OF STRESS
WHEN THEY TAKE THESE ACTIONS.
THESE ARE THE NUMBER OF DRIVERS
AND THEIR CONFIDENCE IN THEIR
ABILITY TO ACHIEVE THEIR FUTURE
CALLS HIS TEAM.
KEY STUFF.
>> AND