>> WELCOME BACK TO CHEDDAR
EVERYONE DAY 2 OF AMAZON PRIME
DAY, BUT WAL-MART AND TARGET
ARE GETTING IN ON
THE COMPETITION WITH ONLINE
DEALS OF THEIR OWN THE SALES
COME JUST ABOUT A MONTH AHEAD
OF BLACK FRIDAY TRADITIONALLY
CONSIDERED THE START OF THE
HOLIDAY SHOPPING SEASON.
JOINING US NOW IS ERIN SYKES IS
THE RETAIL EXPERTS HERE ON SET
WHILE NOT ON SET, BUT YOU KNOW
EVERYTHING IS A VIRTUAL SET NOW
ANYWAY. AARON GREAT TO HAVE YOU
ON THE LESS GOOD FOR US THE
SHOW ARE WE GOING TO SEE FEWER
PEOPLE TAKING ADVANTAGE OF
BLACK FRIDAY BECAUSE THE SALES
ARE CURRENTLY HAPPENING.
>> ABSOLUTELY WELCOME TO THE
HOLIDAY SHOPPING SEASON.
WE ARE HERE WE'RE IN IT
BLACK FRIDAY, HE IS GOING TO BE
A BIT OF A WASH THIS YEAR
BECAUSE THEY ARE STARTING THE
SALES WITH THE MAJOR RETAILERS
TARGET
WALMART AMAZON. ALREADY PRIME
DAY IS DOUBLE THE AMOUNT OF
TIME AS IT WAS IN PREVIOUS
YEARS 2 DAYS INSTEAD OF ONE.
THEN YOU HAVE WAL-MART DEAL
DAYS RUNNING ALL WEEK AND THEN
TARGET RUNNING EXACTLY
COINCIDING WITH PRIME NOW
IN ADDITION WALMART UNEXPECTED
OTHER RETAILERS ARE
DOING 3 PRONGED APPROACH
THROUGHOUT THE ENTIRETY OF
NOVEMBER, SO THAT THEY ARE
GOING TO RUN.
PROGRESSIVE SALES STARTING ON
NOVEMBER 4TH ON DOT COM.
AND THEN ON
NOVEMBER 7TH IN STORE AND
YOU'RE GOING TO SEE DIFFERENT
PHASES OF SALES, SO YOU'LL SEE
A LOT TRON IX AND THEN YOU'LL
SEE TOYS AND THEN YOU'LL SEE
SO IT WILL BE LIKE A MONTH LONG
BROUGHT BLACK FRIDAY INSTEAD OF
THE SINGLE DAY.
>> SOME ONLINE INSIDE YOU KNOW
30% YEAR-OVER-YEAR GROWTH IS
BASED ON SALES FORCES
ESTIMATES IN OVERALL GLOBAL
DIGITAL COMMERCE THIS
HOLIDAY SEASON. IT HAS BEEN AN
ONGOING TREND THAT WE'VE
WATCHED YEAR-OVER-YEAR AND IT'S
NOT SO MUCH ABOUT
ALL OF THE DOOR BUSTER DEALS
ANYMORE AS MUCH AS IT IS ABOUT
THE SITE
BUSTER DEALS. SO HOW MUCH DO
THE RETAILERS EVEN WHEN THEY
CAN REOPEN THEIR DOORS IN
FULL CAPACITY, HOW MUCH DO THEY
STILL PLACE THEIR FOCUS AND
EMPHASIS ON WHAT THEY'RE DOING
ONLINE AND DIGITAL A NATIVE.
>> SHERIFF SO IT'S GOING TO BE
VERY INTERESTING TO COMPARE.
HOW AMAZON DOES WHICH IS
PRETTY MUCH ALL ONLINE DESPITE
SOME SMALLER FOOTPRINT
SPACES LIKE WHOLE FOODS, ONE OF
THEIR HOLDINGS BUT THEN YOU
HAVE TARGET AND WALMART WHO DO
HAVE THE OPPORTUNITY TO
LEVERAGE THERE FOOTPRINTS IN
ORDER TO
OFFER SAME DAY PICK UP THAT'S
GOING TO BE A BIG QUESTION MARK
AND HELP US UNDERSTAND WHERE
EXACTLY THE CONSUMER IS MOVING
FORWARD, I DO THINK THAT THERE
IS A GREAT ADVANTAGE HERE.
FOR THOSE STORES WHO HAVE BEEN
RETAIL FOOTPRINT BECAUSE THEY
CAN OFFER SOME TYPE OF HOLIDAY
EXPERIENCE. IT'S VERY
TRANSLATE THE MOOD IN
THE FUN OF THE HOLIDAYS OVER
ONLINE EXCLUSIVELY YOU CAN GET
GREAT DEALS, BUT YOU KNOW,
WHERE'S THE FUN
IN THAT. SO I THINK THAT EVEN
THOUGH THEY WILL BE AT PARTIAL
CAPACITY TARGET AND WAL-MART TO
HAPPEN MANAGER AMAZON HERE.
>> WHAT ARE YOU WATCHING IN
TERMS OF THE OVERALL HOUSEHOLD
CONSUMPTION GOING INTO THIS
HOLIDAY SEASON, ESPECIALLY AS
MANY PERHAPS ARE WATCHING
EXACTLY HOW MUCH MONEY IS GOING
OUT THE DOOR AND PERHAPS
LOOKING DIRECTLY OUT SOME OF
THESE DEALS.
>> SURE SO CONSUMER CONFIDENCE
IS ACTUALLY HIGH RIGHT NOW WE
HAVE GUST WAS READJUSTED AND
THEN SET BURKE CAME IN
POSITIVE, SO WE HAVE
AMOUNTS OF MONEY
EXPECTED OVER THE NEXT 6 MONTHS
SO THAT'S REALLY WHAT THAT'S A
MEASURE THE GENERAL POPPY
RELATIONS AND I'M GOING TO BE
IN JUST AS GOOD OR BETTER OF A
CLAY 6 MONTHS
FROM NOW NOW AS I AM NOW THAT
SAID WE DO MOVE INTO
MORE UNCERTAINTY, MIKE LEE IN
NOVEMBER BECAUSE IT IS ELECTION
SEASON AND THAT HAPPENS EVERY
FOR YEARS THE EU NEVER
REALLY KNOW. SO THOSE 2 THINGS
COMBINED IS WHY THINGS WERE
SHIFT
EARLIER BECAUSE WE CAN
KIND OF FOCUS ON THE HOLIDAY
SHOPPING IS SEPARATED FROM
ANYTHING POLITICAL ANYTHING
AROUND THE ELECTION. IF WE RUN
THOSE PROMOTIONS IN OCTOBER SO
WE ALSO HAVE A LOT OF THE
AMERICAN POPULATION, RECEIVING
AN EXTRA $400 A WEEK ON
UNEMPLOYMENT, THE FEDERAL
SUBSIDIZED UNEMPLOYMENT AND
SOME OF THOSE
PEOPLE ACTUALLY MAKING MORE ON
UNEMPLOYMENT THAN THEY ARE WHEN
THEY'RE FULLY EMPLOYED. SO
THAT'S WHY YOU SEE THESE BRANDS
CAPITALIZING EARLY BECAUSE YOU
HAVE CONFIDENCE YOU HAVE A
LITTLE BIT MORE MONEY IN
PEOPLE'S POCKETS AND WE DON'T
KNOW WHAT THE NEXT
MONTH BREAKS.
>> YEAH, WE KNOW THAT THERE'S A
LOT OF TALK IN WASHINGTON IN
WASHINGTON RATHER TO UNDERSTAND
EXACTLY WHAT THE FURTHER
STIMULUS WILL LOOK LIKE FOR
THOSE WHO ARE UNEMPLOYED RIGHT
NOW
THOSE HOUSEHOLDS THAT ARE
LOOKING FOR AID AS WELL AS
SMALL BUSINESSES THAT ARE
LOOKING TO THIS HOLIDAY SEASON
TO SEE HOW THEY CAN
EXPECT SALES TO BE
DRUMMED UP AND A LOT OF THEM
ARE LOOKING TOWARDS ONLINE
SHOPPING AS WELL AND ESPECIALLY
WITHIN SOCIAL MEDIA PLATFORMS.
WHAT ARE SOME OF THE BEST
STRATEGIES THAT YOU'VE SEEN IN
WAYS THAT COMPANIES ARE
DIRECTLY GOING OUT TO CONSUMERS
RIGHT NOW UNDERSTANDING
THAT SOME OF THEM MAY BE
SHOPPING DIRECTLY THROUGH
INSTAGRAM OR THROUGH TWITTER
FACEBOOK AND USING SOME OF THE
OTHER SOCIAL PLATFORMS.
>> YEAH SO WE SEE A LOT OF THE
SMALLER MORE NIMBLE BRANDS
REALLY FOCUSING ON SOCIAL
SHOPPING. WHEREAS
THE LARGER AND IT ISN'T IT IS
HARDER TO TURN A BIG SHIP, BUT
I THINK THAT WALMART IS IN
PARTICULAR DOING A REALLY GOOD
JOB BECAUSE EVEN THOUGH THEY'RE
NOT AT FULL CAPACITY INSIDE
THEIR STORES. THEY HAVE
A MASSIVE PARKING LOT THAT
THEY'VE BEEN ABLE TO LEVERAGE
FOR PUMPKIN PATCHES IN
DIFFERENT
TYPES OF WELL EXPERIENCES, SO
THEY'RE STILL GETTING PEOPLE ON
TO THEIR PROXIMITY EVEN IF IT'S
NOT YOU KNOW
THROUGH THE DOORWAY AND AND
KEEPING TOP OF MIND WITH THAT
AUDIENCE. I DO THINK WE'LL SEE
A CONTINUED SHIFT NOT JUST
TOWARDS ONLINE SHOPPING BUT
TOWARDS SOCIAL SHOT THING AS
YOU MENTIONED, SO THAT IS
GOING TO THE A BIG QUESTION
MARK WITH HOW QUICKLY THE
LARGER BRANDS CAN KIND OF KEEP
UP WITH
THOSE SMALLER MORE VENTURE
BACKED A FASHION BRANDS THAT
ALREADY. AND BRACE SOCIAL
SHOPPING, YEAH.
>> AND CERTAINLY YOU KNOW THE
ONLY REASON I BRING UP SMALL
BUSINESSES OF COURSE AS WE
NATURALLY THINK ABOUT BLACK
FRIDAY, THE NEXT KIND OF A FEW
DAYS ARE FOCUSED ON SMALL
BUSINESS SATURDAY. THE
FOCUS ON CYBER MONDAY GIVING
TUESDAY AND THE LIST GOES ON
AND SO AS WE ARE IN THIS
HOLIDAY SEASON, WE LOOK ACROSS
SOME OF
THE DEALS. SOME OF THE NEW
PRODUCT ANNOUNCEMENTS WHERE
WEATHERBEE CONSUMER TECH FOR
THE HOME OR SOME
OF THE DIFFERENT COUNCILS THAT
ARE GOING TO BE ON THE MARKET
IS THERE ONE CLEAR WINNER THAT
YOU WERE AS OF RIGHT NOW.
>> WELL WE DO HAVE APPLE COMING
OUT THE NEW PHONE. SO I THINK
THAT THAT IS GOING TO
A CONTINUED WHEN FOR APPLE,
ESPECIALLY AS WHEN WE DO
RELEASE 5 INTO THE
UNITED STATES. HOWEVER
AS ALWAYS IT'S TV'S ELECTRONICS
CONSULS IT'S GOING TO BE MORE
OF THE SAME IN TERMS OF THE
WINNERS FOR HOLIDAY. I DO
EXPECT APPAREL TO BE SOFT AS IT
HAS THROUGHOUT
THE PANDEMIC PEOPLE REALLY HAVE
GRAVITATED REC LEISURE BRANDS
LEMON AND 90 IN TEMPS TYPES OF
COMFORT APPAREL BECAUSE
EVERYBODY IS STILL
REALLY WORKING FROM HOME.
THE MAJORITY OF THE TIME MORE