>>EVERYONE WELCOME BACK TO
GENERAL MOTORS IN OUR NEXT
SEGMENT, CRACKING THE CODE
SPONSORED BY WIX DOT COM.
WE EXPLORE THE STORIES OF
ENTREPRENEURS AND
PROFESSIONALS, TURNING THEIR
DREAMS INTO A REALITY RIGHT
NATIONAL SPORTS DAY IS JUST
AROUND THE CORNER ON AUGUST
10TH AND SO TODAY WE'VE GOT A
SPECIAL TREAT JUST FOR YOU
JOINING US NOW TO DISCUSS.
SHE STARTED HER MARSHMALLOW
BUSINESS IS THE OWNER OF SQUISH
MARSHMALLOW HAPPENS FROM KEVIN
GOOD TO HAVE YOU WITH US TODAY.
THANK YOU GUYS. HOW DID YOU
START YOUR MARSHMALLOW
BUSINESS.
IT'S NOT SOMETHING THAT I GREW
UP
THINKING THAT FEELING.
>>BUT I WAS PLEASANTLY
SURPRISED TO BE DOING IT
STEMMED FROM A A BLOG THAT I
WAS WORKING ON
INCORPORATING SOME RECIPES INTO
THAT DID ONE FOR MARSHMALLOWS
ONE DAY AND THOUGHT IT WAS A
REALLY COOL EXPERIENCE AND
FIGURED THAT I COULD DO SOME
REALLY UNIQUE FLAVORS.
>>YOU SHAPES AND
TEXTURES AND AND WHAT YOU COME
UP WITH BECAUSE THAT'S HOLE A
PART
OF THIS RIGHT IN AND AS YOU'RE
DOING THAT. I MEAN YOU'VE BEEN
LOT NEWER SINCE YOU ARE A TEST
SELLING. BRACELETS OK.
I MEAN YOU DO HAVE EXPERIENCE
AND AS YOU'RE PULLING THEM OUT
YOU CAN SEE THAT
THEY ARE INCREDIBLY PROBABLY
BE. HERO THERE'S BEEN AN UP
AND THOUGH THE OPEN
COURSE AT THE TOP BUT AS WE
JUST REALLY JUST TO GET ON
THIS WHY DON'T YOU TAKE US BACK
THROUGH THE LESSONS THAT YOU'VE
LEARNED AND THE HARDEST AREN'T
REALLY ABOUT LAUNCHING THEIR
OWN BUSINESS. NOW I THINK THAT
PROBABLY THE HARDEST YOU KNOW I
DON'T HAVE ANY BUSINESS
PARTNERS SO JUST HAVING TO DO
EVERYTHING KIND OF ON YOUR OWN
AND NOT HAVING A. CLASSICAL
BACKGROUND AND PASTRY OR.
WE'RE LEARNING AS YOU AND THEN
ALSO YOU KNOW KNOWING WHEN YOU
NEED TO REACH OUT TO OTHER
ENTREPRENEURS AND OTHER PEOPLE
IN THIS.
>>THESE 2
ASK THEM FOR HELP AND FOR THEIR
GUIDANCE TO BECAUSE IT CAN KIND
OF FEEL A LONELY JOURNEY ALONG
THE WAY IF YOU'RE DOING IT ALL
ON YOUR OWN.
>>AND BEFORE YOU GOT BRICK AND
MORTAR LOCATIONS YOU ARE DOING
ALL OF YOUR BUSINESS ONLINE WE
KNOW HOW IMPORTANT WAS HAVING A
WEB SITE TO THE GROWTH OF YOUR
BUSINESS
WELL I THINK THAT.
>>HAVING A WEB SITE IN GENERAL
IS SO KEY. ESPECIALLY OBVIOUS A
WITHOUT THAT YOU WOULD NOT BE
SELLING ONLINE. MORE THAN
LIKELY. BUT IT IS A PRESENCE TO
YOUR BUSINESS AND BRAND
AWARENESS AND AS LONG AS YOU
OFF WE'RE PROMOTING THAT AND
HAVE SOME REALLY GREAT. AS WELL
YOU THEN ARE ABLE TO HAVE
PEOPLE ALL FIND YOU
AND DISCOVER YOU SEE WHAT
YOU'RE ALL ABOUT AND THEN MAKE
A PURCHASE
ALL IN THE SAME PLACE SO IT.
IT'S ESSENTIAL FOR ANY BUSINESS
I THINK IS KIND OF A LANDING
PAGE FOR PEOPLE TO REALLY SEE
YOUR BUSINESS AND WHAT YOU'RE
ALL ABOUT THIS IS SUPER
FABULOUS. THANK YOU I WAS
SHARING WITH US.
I THINK THAT REALLY
VISIBILITIES HE I THINK THAT
OBVIOUSLY HAVING A WEB SITE IS
SUPER IMPORTANT BUT THEN
BRANCHING OUT INTO OTHER OTHER
MEDIUMS AND OTHER PLATFORMS AS
WELL.
WHATEVER MIGHT BE BEST TO
DEPICT YOUR BUSINESS IF IT'S
FOOD LIKE ME I THINK THAT
INSTAGRAM KIND OF REIGN SUPREME
IN THAT FIELD.
WAS JUST GETTING OUT THERE
AND TRYING TO MEET OTHER PEOPLE
WITH IN THE COMMUNITY THAT
YOU'RE IN WHETHER IT
ONE FACEBOOK GROUP FOR LIKE
MYSELF WITHIN THE FOOD INDUSTRY
AND MAKING THOSE BREAK. AND SO
YOU HAVE A COMMUNITY IN SUPPORT
SYSTEM BEHIND YOU. YOU HEAD OF
ON.
>>POP UP WITH KELLOGG LAST YEAR
THAT TOOK PLACE, I MEAN THESE
IMAGES THAT THIS CAPTURE MY
ATTENTION I THINK IT'S SITE BUT
ANYWAY PARTNERSHIP WITH KELLOGG
WAS A POP UP OUR VIEWERS OUT
THERE WHAT ADVICE WOULD YOU
GIVE THEM ABOUT HOW TO LAND
DEALS WITH BIG PARTNERS LIKE
THE LIKES IT.
>>HAVING AN IDEA FIRST IS
REALLY GREAT I THINK THAT
WHENEVER YOU WANT TO APPROACH
OR PITCH SOMETHING TOO. SOME OF
THE BIGGER THAN YOURSELF.
COMING WITH AND THE FOUNDATION
AND LIKE I SAID YOU KNOW REALLY
HAVING THAT
NICE WEBSITE HAVING SOME A
SOCIAL MEDIA. AND BEING
FLEXIBLE AND EAGER AND KIND OF
JUST PRESENTING YOUR ID AND
HOPING THAT THEY KIND OF
LIKE IT AND WANT TO MOVE
FORWARD WITH YOU.
>>ALL RIGHT KATHARINE STRUNK
OWNER OF SWISS MARSHMALLOW
THANK YOU SO MUCH FOR JOINING A
ZING STUFF YOU AND YOU GUYS TO
CREA