CHANGE
A RAMP CO-FOUNDER OF SEARCH
CAMPBELL I JJ GREAT TO HAVE YOU
ON RIGHT OFF THE BAT, WHAT IS
SEARCHED CAMPBELL AND HOW DOES
IT WORK.
>> UNLIKE JOE THANK YOU FOR
HAVING ME SEARCH CAMPBELL IS A
SEARCH ENGINE. YOU USE IT
EXACTLY AS YOU WOULD ANY OTHER
SIR JEN DONE BUT EVERY TIME YOU
DO A SEARCH. WE 2 PIECES
OF PEOPLE TO A SHELTER AN
ANIMAL IN NEED YOU
KNOW WE HEARD SO MUCH ABOUT HOW
SO MANY PETS HAVE BEEN ADOPTED,
BUT WHAT WE HAVE
I HEARD ABOUT OR ONE DONATIONS
ARE DOWN TO SHELTERS BECAUSE OF
THE PANDEMIC AND TO A LOT OF
SHELTERS ARE WORRIED ABOUT PETS
COMING BACK AS PEOPLE GO BACK
TO WORK AND DON'T HAVE THE
ABILITY TO TAKE CARE
OF THEM AND SO THE SHELTERS
REALLY NEED OUR HELP CARING FOR
THESE ANIMALS THAT THEY HAVE IN
THEIR CARE
RIGHT NOW.
>> SO BESIDES FOR FOR
ACTUAL FOOD.
>> IS IS THERE MORE IN TERMS OF
THE DONATION TO TO SOME OF YOUR
PARTNERS.
>> YEAH, I MEAN IT SEEMS TO BE
SOME GOOD WILL OR THE CASH
EQUIVALENT, BUT WHEN YOU THINK
ABOUT IT THINK ABOUT HOW MANY
SEARCHES YOU DO EVERY SINGLE
DAY RIGHT. I DON'T KNOW IT
IPHONE OR BEST CHINESE REST
AND IN MY NEIGHBORHOOD,
WHATEVER IT IS YOU GET THE SAME
BREAK SEARCH.
>> IT'S OFF AS YOU DO FROM
DOING A SEARCH ENGINE AND DOING
A SEARCH ANY OTHER
SEARCH ENGINE. BUT JUST DOING
THAT YOU'RE HELPING THESE
ANIMALS AND SO AS YOU CAN SEE
THERE 28 MILLION SEARCHES
56 MILLION. CAMPBELL EARN AND
SO IT. IT'S JUST SUCH AN EASY
WAY TO HELP AND YOU CAN EITHER
GO TO THE SEARCH CAMPBELL DOT
COM PAGE TO DO A SEARCH
OR YOU YOU CAN DOWNLOAD THE
PROBE EXTENSION WITH YOU CAN DO
RIGHT ON THAT PAGE IS WELL OK
SO GOOGLE
OF COURSE.
>> THIS IS THE PRIMARY PLAYER
HERE SO MUCH SO THAT GOOGLE IS
IS PRETTY MUCH A VERB AT THIS
POINT.
>> I HAD TO GOOGLE SEARCH
CAMPBELL. I COULD DOWNLOAD
SEARCH GIVEN.
>> USE IT AND THEN I'VE DONE
SOME SEARCHES AND IT SEEMS LIKE
IT'S IT'S PRETTY MUCH
THE SAME THINGS THAT WOULD COME
UP AND IS THERE ANY DIFFERENCE
IF YOU'RE SEARCHING ON A ON A
GOOGLE VERSUS SEARCH CABLE.
IT CAME YOU
>> RATES ARE CUT OFF AND YOU
JUST GO ON THESE ARE PEOPLE AND
GIVE IT A SHOT YOU'LL SEE THAT
YOU'RE GETTING GREAT
SEARCH RESULTS. BUT YOU'RE
DOING SOMETHING GOOD EVERY TIME
YOU 3RD AND WE HAVE PARTNERED
WITH ADOPTED THAT WHICH IS THIS
AMAZING ORGANIZATION THAT
HELPED SHELTER PETS GET ADOPTED
ALL OVER THE COUNTRY AND THERE
ARE
DONATION PARTNER AND SO THEY
ACTUALLY GET OFF EVERYTHING
THAT WE BURN AND OVER TO THE
SHELTERS TO CARE FOR
THESE DOGS.
>> ONE OF THE THINGS WITH
GOOGLE WE KNOW IT IS THE
CONCERN ABOUT PRIVACY AND ARE
THEY TRACKING
YOUR SEARCHES. AND TARGETING
FOR ADVERTISEMENTS. DO YOU DO
ANYTHING LIKE THAT.
>> SO AGAIN WE'RE POWERED BY BY
BEING ON THE RIGHT SO
EVERYTHING THAT HAPPENS WHEN
YOU GO ON
THOSE SITES HAPPENS WITH US
WE'RE IN A BIT OF A FRONT FOR
THE SEARCH ENGINE WHERE WE TAKE
50% OF THE AD REVENUE WE GET
AND WE GO AHEAD
AND WE DOC THAT I MEAN TALK A
DOCK THAT WE CAN GET RIGHT OVER
TO GIVE A ANIMAL SHELTERS,
WE'VE GOT.
>> ANIMAL ADOPTION ON THE BRAIN
AS I
I HAVE.
>> HOW IMPORTANT IS THIS TYPE
OF BUSINESS MODEL BECAUSE IT'S
NOT JUST IT'S NOT I'VE NEVER
REALLY
SEEN IT WITH THE WITH THE
SEARCH ENGINE WHICH IS WHAT'S
SO COOL ABOUT THIS, BUT JUST
FROM A BUSINESS PERSPECTIVE ON
IT. IT WAS LIKE MORE AND MORE
WE'RE SEEING BUSINESSES SAY
THAT THEY'RE GOING TO HAVE SOME
SORT OF SHOWER DOUBLE RELATED
TO THEIR BUSINESS TOWN BORDEN
IS THAT.
>> I THINK IT'S IMPORTANT THAT
MY CO-FOUNDER AND I HIT MY
BROTHER CAN MOVE A VERY
SUCCESSFUL SYRIA
WATCH NEXT. WE STARTED A
COMPANY SIMILAR TO THIS MANY
YEARS AGO A PASSION 13 YEARS
AGO, MAYBE NOW CALL GOOD SEARCH
WHERE IT THE SAME IDEA YOU
SEARCHING MONEY GOES TO THE
CAUSE
OF YOUR JOYCE AND WE'VE RAISED
MORE THAN 13 MILLION DOLLARS
FOR CAUSES AND OUT
I THINKING BEHIND GOOD SIR CAN
NOW SEARCH
CAMPBELL IS LET'S TAKE
SOMETHING THAT PEOPLE ARE DOING
ALREADY SINGLE DAY SO WE'RE NOT
DIMINISHING THEIR EXPERIENCE AS
A CONSUMER AS
A USER. THE SAME EXPERIENCE
THEY'RE ALREADY GETTING BUT
THEN LET'S TURN THAT EXPANDS
INTO IN THIS CASE,
HELPING ANIMALS WHICH IS A
CAUSE SO MANY PEOPLE CARE ABOUT
MEAN THE IDEA OF ANY ANIMAL
GOING HUNGRY IS
SO INCREDIBLY HEARTBREAKING
THAT IT IS I WAS LIKE WHY
NOT JUST TAKE OUR EVERYDAY
ACTION AND TURN IT INTO DOING
SOMETHING GOOD AND I THINK IF
YOU CAN
DO THAT WITHOUT GIVING ANYTHING
UP ON THE CONSUMER SIDE, IT'S
JUST A WIN-WIN.
>> I'M LOOKING AT OUR
LOWER 3RD.
>> THAT'S A SIX-DAY SEARCH I
HAVE TO SAY IT'S QUITE CREATIVE
IF YOU GUYS EVER BE ANOTHER