IS ANNA CAN AND
THE FOUNDER OF TOWARD 3 FULLY
RESPONSIBLE RETAIL AND IT'S
SUCH A PLEASURE TO HAVE YOU
HERE ON CHEDDAR NEWS AND YOU
LAUNCHED IN THE PANDEMIC ALL
THE HELP PEOPLE SHOT
MORE INTENTIONALLY SO TELL US A
LITTLE BIT MORE ABOUT THE
MISSION HERE.
>> ALL RIGHT THANKS FOR HAVING
ME BAKER SO I CREATED TOWARD TO
SOLVE THE PROBLEM THAT I WAS
HAVING AS SOMEONE WHO IS TRYING
TO SHOP MORE CONSCIOUSLY.
I WAS STRUGGLING TO FIND PIECES
THAT I LOVE WE'RE RESPONSIBLE
AND FASHION-FORWARD SO I
CREATED TOWARD AS A WAY OF
TAKING THE GUESSWORK OUT OF
FINDING PIECES THAT WERE BOTH
RESPONSIBLE AND STYLISH
I'M MISSION IS REALLY TO ALLOW
CONSUMERS TO SHOP RESPONSIBLY
WITH RESPONSIBILITY MEANING
BOTH ENVIRONMENTALLY AND
SOCIALLY CONSCIOUS.
>> I LOVE THAT YOU'VE DONE THIS
BECAUSE FOR A LOT OF US WE JUST
DO THE RESEARCH ON OUR OWN SO
THAT'S KIND OF FIGURE OUT IS
THIS A PRODUCT THAT SHOULD BE
BOUGHT AND IS IT NOT AND YOU
GUYS IT TOWARD LET SHOPPERS
KIND OF CUSTOMIZE THE WAY THAT
WE SHOP BASE WITH FILTERS ON
THEIR RESPONSIBILITY
PREFERENCES HERE. SO WHAT'S THE
USER EXPERIENCE LIKE HERE.
>> YES, SO WE HAVE A RIS A
RANGE OF RESPONSIBILITY FILTERS
RANGING FROM ORGANIC MATERIALS
TO RECYCLED MATERIALS REEF
SAFER BET BN
ET CETERA. SO IF SOMEONE WANTS
TO SHOP BY SPECIFIC FILTER.
THEY JUST NEED TO NAVIGATE TO A
SIDE TAB ON OUR PRODUCTS
LISTING PAGES AND CLICK ON
WHATEVER FILTERS THAT THEY'RE
MOST INTERESTED IN AND THEY'LL
BE SHOWN ALL THE PRODUCTS THAT
HAVE THE SPECIFIC
RESPONSIBILITY AFTER IT'S IF
SOMEONE'S INTERESTED IN A
SPECIFIC PRODUCT THEY CAN
ALWAYS CLICK ON THE PRODUCT
LIST ON THE PRODUCT
DESCRIPTION PAGE AND NAVIGATE
AND LOOK THROUGH ALL THE
FILTERS THAT A SPECIFIC PRODUCT
TEST. I LOVE THAT YOU DO THAT
BECAUSE FOR A LOT
OF ICE.
>> MAY BE RESPONSIBLE SHOPPING
IS MAYBE DIFFERENT 2 DIFFERENT
PEOPLE SO HOW DO YOU KIND
OF DIP FINDING YOUR OWN WAY
WHAT RESPONSIBLE SHOPPING IS
AND HOW HIS RESPONSIBILITY MAY
BE DIFFERENT THAN
SUSTAINABILITY BECAUSE WE HEAR
BOTH OF THOSE A LOT.
>> DEFINITELY SO RESPONSIBILITY
REALLY REFERS TO THE WHOLE LIFE
SPAN OF
AN ITEM FROM THE CREATION AND
MANUFACTURING ALL THE WAY TO
THE DISTRIBUTION.
SUSTAINABILITY A LOT OF
THE TIME ONLY SPEAKS TO THE
ENVIRONMENTAL IMPACT OF AN ITEM
BUT FOR US RESPONSIBILITY
COVERS.
>> 3 MAIN AREAS.
>> WHICH ARE THE PEOPLE
INVOLVED THE ENVIRONMENT AND
ANIMAL WELFARE AND THIS IS ALSO
FOR US TO SPREAD ACROSS 9 MAJOR
CATEGORIES
TO GO FURTHER INTO DEATH ABOUT
RESPONSIBILITY OR SO YOU
CREATED A RESPONSIBILITY
FRAMEWORK
FOR TOWARD.
>> THE EXPLORER THAT WAS REALLY
IMPORTANT FOR YOU GUYS AND AND
WHAT THIS IS SORT OF CONSIST
OF.
>> SO WE CREATED
A FRAMEWORK TO HOLISTICALLY AND
COMPREHENSIVELY ABOUT IT WITH
THE BRANDS THAT WE WANTED TO
HAVE ON
OUR SITE TO MAKE SURE THAT THEY
WERE TRULY RESPONSIBLE ACROSS
THE SUPPLY CHAIN AND ACROSS THE
VALUE CHAIN. SO THE FRAMEWORK
IS VERY UNIQUE BECAUSE IT
TOUCHES ON A WIDE SPECTRUM OF
SUSTAINABLE BUSINESS PRACTICES
RANGING FROM CHEMICALS AND
WATER MANAGEMENT ALL THE WAY TO
WORKERS RIGHTS AND BIODIVERSITY
IN FORESTRY.
>> OKAY SO LET'S TALK ABOUT
YOUR EXPERIENCE HERE CREATING
THIS BECAUSE I'M SURE IT
PROBABLY WASN'T EASY TO GET
THIS OFF THE GROUND, ESPECIALLY
LAUNCHING IT DURING
A PANDEMIC I KNOW WE HAVE A LOT
OF YOURS THAT REALLY WOULD LOVE
SOME OF YOUR ADVICE HERE SO
WHAT'S YOUR EXPERIENCE BEEN
LIKE AS A YOUNG FOUNDER IN A
VERY CRAZY
COMPETITIVE INDUSTRY. MAYBE
WHAT HAVE YOU LEARNED SO FAR IN
THIS JOURNEY.
>> SO ONE THING I'VE LEARNED AS
A YOUNG FOUNDER IN THE INDUSTRY
IS REALLY THE IMPORTANT
OF MESSAGING.
>> AND HOW THEY CAN COMMUNICATE
YOUR
COMPANY'S MESSAGE WHEN
CONSUMERS MIGHT NOT BE FAMILIAR
WITH THE TERMINOLOGY THAT
YOU'RE USING.
>> FOR EXAMPLE, ONE WHERE THAT
WE REALLY REALLY TRIED TO USE
WAS RESPONSIBILITY WHILE NOT
USING THE WORD SUSTAINABILITY
BECAUSE THERE ARE SO MANY
MISCONCEPTIONS ABOUT WHAT
EXACTLY SUSTAINABILITY MEANT.
BUT WHAT WE REALIZE IS THAT
WHEN TALKING ABOUT RISK ON
CIVILITY. THE WORD THAT'S
THROWN OUT
THE MOST THAT'S NOT THE MOST
OFTEN IS ACTUALLY
SUSTAINABILITY AND SO A LOT OF
SHOPPERS WERE MOST USED TO
THAT TERM. SO ONE THING THAT WE
DID WAS WE CHANGED OUR
MESSAGING TO MEET THE
CUSTOMER'S WHERE THEY ARE
AND TALK MORE ABOUT
SUSTAINABILITY WHILE
SIMULTANEOUSLY EDUCATING THEM
ON RESPONSIBILITY.
SO GO AHEAD, I'M SO SORRY GO
AHEAD FINISH.
>> I'M LINDSEY I BASICALLY WHAT
I'VE LEARNED AS A
YOUNG FOUNDER IS THAT IT'S ALL
ABOUT REALLY BEING FLEXIBLE AND
LISTENING TO YOUR CUSTOMERS AND
REALLY MEETING THEIR NEEDS.
>> SO I'M QUITE SURE THE
QUESTION A LOT OF PEOPLE WANT
TO KNOW NOW WHAT BRANDS DO YOU
CARRY ON THE
PLATFORM AND HOW DO YOU SORT OF
ENSURE THAT THESE BRANDS ARE
REALLY SORT OF MEETING YOUR
RESPONSIBILITIES STANDARDS
HERE.
>> SO TO ENSURE THAT THE
BRAND'S MEET OUR RESPONSIBILITY
STANDARDS WE SEND THEM
OF ALL QUESTIONNAIRE THAT IS
BASICALLY OUR FRAMEWORK
CONDENSED INTO A
100 PLUS QUESTIONS OR EXPANDED
INTO A PLUS QUESTIONS AND WE
REQUIRE THE BRANDS TO PROVIDE
PROOF ALONG
THE WAY ABOUT EVERY SINGLE
QUESTION THAT WE ASKED SO IF
SOMETHING IS MADE WITH ORGANIC
THE TAIL IS IT
CERTIFIED ORGANIC DO THEY WORK
WITH ANY ORGANIZATIONS TO
ENSURE ETHICAL PRACTICES IN
FACTORIES, ET CETERA
AND SO ONCE WE'VE EVALUATED
THESE BRANDS BASED ON THE
QUESTIONNAIRES IN THE ANSWERS
THAT THEY SEND AND
WE'VE DETERMINED THAT THEY ARE
GOOD FIT REST. THERE ALLOWED TO
JOIN TO LORD. SOME OF THE
BRANDS WE CARRY INCLUDE
CITIZENS OF HUMANITY. THEN THE
IN WESTWOOD AND HOUSE OF SUNNY.
>> ALL THE GOOD ONES SO WITH
ABOUT A MINUTE I HAVE LEFT WITH
YOU AND I WANT TO SORT OF
ENVISION FOR THE FUTURE OF THE
FAST THE FASHION INDUSTRY WOULD
YOU WANT MORE TRANSPARENCY
HERE.
>> TRANSPARENCY IS REALLY WHERE
I SEE THE FUTURE OF THE FASHION
INDUSTRY GOING. I THINK A LOT
OF SHOPPERS THESE DAYS HAVE
REALLY DEMANDED BRANDS ARE TAKE
ALRIGHT COUNTABLE FOR WHAT THEY
DO AND ONE WAY THAT BRANDS CAN
HOLD THEMSELVES ACCOUNTABLE IS
REALLY TO FOCUS ON REPORTING
AND REALLY COMMUNICATING
CUSTOMERS SO I THINK THE
INCREASED FOCUS IN ADDITION TO
THE INNOVATION AND MATERIALS
THAT'S ALREADY GOING ON EVERY
DAY AND
THE INNOVATIONS IN REGARDING
LIKE RELATING TO CLIMATE
CHANGE.
I THINK TRANSPARENCY REPORTING