>> WELCOME BACK TO CHEDDAR
MOVERS EVERYONE THE CANNABIS
BUSINESS IS I MEAN AND BRANDS
ARE TRYING TO GET THE WORD OUT
AND CONNECT WITH CONSUMERS BUT
IN
U N THE RAPIDLY CHANGING
REGULATORY ENVIRONMENT IS
MAKING IT CHALLENGING FOR
COMPANIES TO ADVERTISE
WITHIN THE RULES WITH US NOW TO
DISCUSS IS CHAD BRONSTEIN CEO
OF FEEL OUT AS CHAD EXPLAIN WHY
IT DOES AND HOW HOW THE
CANDIDATES BRANDS NAVIGATE
COMPLIANCE ISSUES.
>> FUEL FOR US IS WE STARTED UP
ABOUT A
YEAR AGO AND WE REALLY FOCUSED
ON THE ADVERTISING SIDE OF
CANDIDATES BECAUSE WITH THE
BRAND'S
CURRENTLY LIKE MAJOR MESS OWES
IT FOCUSED MOSTLY FROM THE
RE TALKING EXPECTED AND
COMPLIANCE AND SOPHIE LOWE
FOCUS SPECIFICALLY FROM THE
DIGITAL OPPONENT. AND WE REALLY
WANT US ALL FOR WHAT RATHER
FACE RIGHT NOW IS THE ABILITY
TO SCHELL THE DIGITAL
ENVIRONMENT AND WE WEREN'T ANY
YOU KNOW IN THIS SPACE THERE
WERE NO
SOLUTIONS ARE GIVE AN
OPPORTUNITY FOR THE REST DO SO
AND BE ABLE TO TRACK TO METRICS
AND HOW THEY CAN ACTUALLY DRIVE
SOUTH TO THERE A SPECIFIC EECOM
POPCORN WAS
THEY'RE MAKING MORE COMPLIANT
ENVIRONMENT.
>> SO LAUNCHED IN SEPTEMBER OF
2019 WHAT KIND OF DEMAND ARE
YOU SAYING ALREADY.
>> SO WE WATCH AS THE TIGER IN
TERMS OF TOTAL FUNDING, BUT WE
REALLY LAUNCH, I'M PROBABLY ON
MARCH TIME FRAME BUT A TON OF
THEM AND I'M IT BECOMING MORE
AND I THINK A LOT
OF BRANDS WE'RE AFRAID OF THE
SPACE AND NOW THAT THERE ARE
YOU KNOW COMPANIES LIKE US THAT
ARE OUT THERE. WE SEE MORE AND
MORE DEMAND BASES, ESPECIALLY
WITH ALL THE LEGALIZATION
THAT'S HAPPENING. IN
EACH MARKET AND NEW AND WE'RE
SEEING A LOT OF MAINSTREAM
PLAYERS ACTUALLY JUMP INTO THE
WELL
AS WELL.
>> CHAD ONE OF THE BIGGEST
REGULATORY CHALLENGES RIGHT NOW
FOR THESE CANDIDATES BRANDS.
>> IT'S REALLY A STATE BY
AND A LAST LOOK AT HIS POLICIES
THAT MEAN IT'S HARD TO STAY
AFLOAT EVERYTHING CHANGE A
NICHE MARKET. SO IF IT TAKES A
LOT OF WORK, I'M A LOT MANPOWER
AND TECHNOLOGY. SO JUST MAKING
SURE THAT YOU'RE STAYING UP TO
DATE UNDERSTANDING EACH LAW AND
THAT YOU'RE NOT GREAT NAME THE
RULES AND
YOU KNOW THIS COULD BE FINED TO
COME ABOUT MAKING SURE
YOU KNOW YOUR FATHER'S
REGULATIONS IF YOU'RE NOT FINE
AND I WAS THE FINAL
HAPPENED SO JUST REALLY UP TO
SPEED IN A AUTOMATED WAY SO
THAT'S WHAT FEEL REALLY FOCUS
ON GETTING AUTOMATION CREATING
NOT SEEMS ENVIRONMENT
FOR COMPLIANCE.
>> SO HOW DO YOU ANTICIPATE THE
REGULATORY ENVIRONMENTS WILL
CHANGE IN 2020.
>> I MEAN AGAIN SO IT'S IT'S
HARD TO ANTICIPATE EVERY CHANGE
BUT WE'RE SEEN STATE
BY STATE A MORE AND MORE STATES
BE MORE OPEN TO RECORD
ADDITIONAL RECREATIONAL
LEGALIZATION. SO I WOULD JUST
SAY THAT YOU KNOW IT'S GOING TO
BE IT'S GOING TO BE A STATE
BY STATE YOU KNOW WATCH AND AND
SO I KNOW THE ILLINOIS HAPPY
RIGHT NOW GENERATED A LOT OF
DIFFERENT CONVERSATIONS
ARE HAPPY EXCITEMENT IS ALL
SINNERS BECAUSE IT'S GOING TO
BE A CRAZY
YOU KNOW PEOPLE ARE GOING TO BE
PAIRED FOR GENERAL RIGHT
I KNOW THEY'RE GOING TO BE
LINES OUT THE DOOR FOR PEOPLE
GOING TO
THESE DISPENSARIES.
>> INTERESTING YES YOU
MENTIONED, ILLINOIS CHAD NEW
YORK NEW MEXICO, MINNESOTA AT
WE'VE GOT OUR EYES ON ALL OF
THIS STATES. HOW DO YOU
PREPARE.
OR WHAT COULD BE STATE
LEGALIZATION FULL LEGALIZATION.
>> I MEAN WE WERE PREPARING FOR
THE FACT
>> EACH STATE THAT RECORD
RECORD
CREATE ACCUSATION.
>> IT'S GOING TO TAKE TIME FOR
THEM TO EVEN RUN ON TO A
DIGITAL CLOCK LIKE
US SO RIGHT NOW THEY'RE SO MUCH
IS GOING TO BE A LACK OF SUPPLY
RIGHT SO THE
LAST APPLY IN THE RECREATIONAL
SIDE OF IT IT'S GOING TO TAKE
TIME FOR THEM TO BE ABLE TO RUN
ADVERTISING SO NOT ALL NOT ALL
OUR CLIENTELE IS JUST THAT HE
HE CITED ALSO COMPLIANCE AROUND
THE
CBD SIDE. THE STATE BY STATE
REGULATIONS AROUND CBD
AS WELL. AND IT'S ALSO FDA THAT
PLAYS A BIG IN COMPLIANCE FOR
CBD SO THERE'S A LOT OF
DIFFERENT FACTORS ARE PLAYING A
PART WE WE REALLY
I FEEL WE STOPPED ALL THE
COMPANY WE HAVE BUILT AN
ENGINEERING TEAM ISRAEL AS
CREATING
A I, WISCONSIN IS STAYING
AFLOAT WITH EVERYTHING THAT'S
HAPPENING EACH DAY AS WELL AS
WE HIRE DOWN. NICOLE COSBY
USER CHEATED CLIENTS. SHE WAS
EXECUTIVE
VICE PRESIDENT WHO SAYS THE
CONFINES OF PARTNERSHIPS AND
YOU KNOW JUST MAKING SURE THAT
WE'RE SCRAPING EVERY PIECE OF
GUESS OUT THERE TO MAKE SURE
THAT WE'RE
COMPLIANCE TECHNOLOGY.
>> AND SO 18 MILLION IN FUNDING
SINCE THE LAUNCH. SO WHERE DO
YOU DEPLOY THAT
CAPITAL TOO HEADCOUNT AND THE
RIGHT PROFILES AND THAT MEANT
TO THE ORGANIZATION CERTAINLY
ONE THING BUT WHERE ELSE IS
THAT CAPITAL GO.
>> RIGHT NOW IT'S GOING TO
AND IT'S OPENING UP NEW
OFFICES AND WE'RE ALSO LOOKING
SOME ACQUISITION TARGETS AS
JUST
PURE DATA. THAT WOULD CONTINUE
TO WHAT OUR TECHNOLOGY IS DOING
YOU'LL SEE SOME RELEASES ON
THAT BUT WE HAVE JUST BUILT A
PRETTY LARGE TEAM IN ISRAEL
RIGHT NOW THE TECHNOLOGY SIDE
AND THEN FROM OPERATIONS, YOU
KNOW,
SINCE THE SINCE LAUNCH WE'VE
GOT WE'VE GOT ABOUT 50 PEOPLE
ARE
NOW ABOUT YEAH 5 OFFERS OUT
OF 20 IN CHICAGO A 15 NEW
15 ISRAEL AND SO WE'RE WE'RE
STAFF AND A PRETTY HARD WE
SHOULD BE AROUND 75 EMPLOYEES
FROM PEOPLE FIRST.
>> ALL RIGHT LESSONS LEARNED
FROM THE REGULATORY CHALLENGES
THAT THE VAPING INDUSTRY HAS
WITNESSED HOW DO YOU TRY TO
LEARN FROM THOSE EAR FROM.
>> I THINK WE'RE LEARNING TONS
OF WHEAT OR NOT WE LEARNED
TIMES LESSONS AS WELL AS THE
MARKET IS THAT WILL I THINK
IT'S JUST ALWAYS ON BEING A HAD
A OR IF SOMETHING HAPPENS LIKE
THE BABY JUST REALLY MAKING
SURE ON THE DAY OF SOMETHING OR
OF
MAGNITUDES THAT WE HAVE THE
PROPER SOLUTIONS AND ANSWERS TO
THESE PROBLEMS BECAUSE IT'S
GOING TO CONTINUE TO HAPPEN AND
YOU GET AS A LOT OF PLAYERS OUT
THERE THAT JUMPING ACCOUNT OF
THIS THEN
A BREAK. LET ME JUST LIKE I
MENTIONED EARLIER THE CBE SIDE
OF IT THAT
I'M FINE 15 DIFFERENT COMPANIES
OVER THE PAST COUPLE WEEKS SO,
JUST MAKING SURE AS A
TECHNOLOGY. WE'RE WORKING WITH
THAT WE ARE COMPLIANT. WE ARE
FINAL A LITTLE SO THAT YOU
KNOW, BUT THEY CAN PLAY NOTION