OPENING BELL, EVERYONE.
>> TODAY'S EDITION OF CREATING
CONNECTIONS IS POWERED BY ATNT
BUSINESS AND THEY'RE THAT
DEDICATED INTERNET ACCESS THAT
ALLOWS US TO BRING THE NEWS TO
YOU NO ONE IS EVER FULLY READY
FOR THE FUTURE, HOWEVER, THE
PAST 2 YEARS HAS CLEARLY SHOWN
THAT SOME BUSINESSES
AND BE BETTER PREPARED FOR THE
FUTURE THAN OTHERS AND JOINING
US NOW TO DISCUSS THE SHOW
BECAME A FOUNDING PARTNER AND
LEAD AND I SAID FUTURE RESEARCH
SHOWING THAT HERE THIS MORNING,
LET'S TALK ABOUT
THE TERM NETWORK JOE THE A
LITTLE BIT HERE HOW CAN A AT
TRIAL AND ADAPTABLE TO
UNPREDICTABLE FORCES THAT COULD
AFFECT THEM.
>> YOU KNOW IT'S GREAT TO BE
HERE AND IT WAS THINKING
ABOUT NETWORKS AND REALLY WHEN
YOU THINK OF A NETWORK, IT'S
LIKE THE ARTERIES THAT
SUPPLY BLOOD THROUGHOUT OUR
BODIES. IT'S THE FOUNDATION
UPON WHICH EVERYTHING IS BUILT
AND IN A TIME OF
CONNECTIVITY THAT ESPECIALLY
TRUE SO THE STRENGTH AND THE
RELIABILITY OF THE NETWORKS
THAT THERE THAT YOU'RE USING
IS KEY. ONE EXAMPLE TONIGHT,
I'M SORRY, NO RED HAT.
WELL ONE EXAMPLE THAT I LIKE TO
USE THAT I THINK IS KIND OF
TIMELY IS WHEN THE PANDEMIC HIT
BUSINESSES ALL OF THE WORLD HAD
TO SHIFT TO REMOTE WORK, OKAY
AND THE SURE ON
OUR NETWORKS WAS MASSIVE AND
WHEN STATUS IT WAS THINKING
ABOUT THIS THAT STUCK OUT IN MY
MIND
WAS IN THE INTERVIEW THAT ATNT
CEO AND A ATNT BUSINESS CEO IAN
CHOW IT IS PART OF THE
ECONOMISTS SERIES AND WHAT SHE
SAID WAS THAT FOR 18 TEAM
DURING
THE PAST PETE 90 TO 6 MONTHS OF
THE CRISIS 18 TO STOP PEAK
NETWORK LOAD. TRAFFIC WAS UP
26% WHICH IS PRETTY SIGNIFICANT
THE AND THE PREVIOUS THEY
LOOKED AT AVERAGE TEXT CENT PER
SECOND THE PREVIOUS RECORD WAS
15,000 TESTS
PER SECOND THAT RECORD WAS
BROKEN TWICE DURING GROUP 6
MONTHS OF THE PANDEMIC COMING
IN AT 22,000 TESTS
PER SECOND. SO WHAT THAT MEANS
TO ORDINARY BUSINESSES IN HUMAN
BEINGS IS THAT IF WE DON'T HAVE
A NETWORK THAT
CAN SUPPORT THAT RAPID SHIFTS
OR RAPID CHANGES. WE ARE GOING
TO BE
IN TROUBLE. CERTAINLY IN YOUR
RESEARCH YOU TALK ABOUT
THE GRAVITATIONAL.
>> FULL OF MOVING DATA TO THE
CLOUD SO AS CLOUD TECHNOLOGY
BECOMES MORE PREVALENT. WHAT
ARE SOME OF THE USES THAT WILL
BEGIN TO SEE IN OUR EVERYDAY
LIVES.
>> YOU KNOW I THINK THAT WHAT
PEOPLE DON'T REALIZE IS THE
CLOUD IS EVERYWHERE EVEN IF WE
DON'T WE DON'T THINK ABOUT IT.
WE USE CLOUD ALL THE TIME.
YOU KNOW FOR EVERY PART OF OUR
DAILY LIVES, LEARNING WORKING
BANKING
COMMUNICATING WITH WHEN ANOTHER
STREAMING NETFLIX GAMING
OTHER KINDS OF ENTERTAINMENT
SHOPPING AND THAT'S ONLY GOING
TO GROW EXPONENTIALLY
MOVING FORWARD WE'LL SEE MORE
IT WE'RE WE'RE GOING TO SEE WE
ARE SEEING THAT THE WORLD IS
SHIFTING TO HYBRID WORK.
AND SO YOU KNOW BEING ABLE TO
WORK AND COLLABORATE RELIES ON
CLOUD TECHNOLOGY WE'RE ALSO
GOING TO BE ABLE ARE GOING TO
BE
SEEING MORE USE A NEW REALITY
AND VIRTUAL REALITY.
IT'S EXPERIENCES THAT ARE
POWERED BY 5 G IN THE CLOUD SO
BRITNEY
THINK THAT.
>> WE ARE IN TERMS OF OVERALL
HOW TO ADOPTION AND WHAT DOES
THAT MEAN FOR BUSINESS OWNERS
PARTICULARLY OF THE REST OF US
AT HOME AS WELL.
>> YOU KNOW I
THINK IT KIND OF DEPENDS ON
WHAT WE'RE LOOKING AT IT FOR
LOOKING
IN IT THE SMALL BUSINESS PAYS I
THINK WE'RE IN THE SOMEWHAT
NASCENT STAGES OF CLOUD
ADOPTION AS I SAID I THINK IN
SOME INSTANCES BUSINESSES ARE
USING CLOUD WITHOUT REALLY
REALIZING IT AND SOMETIMES
WITHOUT REALIZING ALL OF THE
OTHER OPTIONS THAT ARE
AVAILABLE TO THEM.
AND YOU KNOW THE PANDEMIC HAS
SPEND THAT UP ON MANY FRONTS WE
STILL HAVE A WAY
TO GO.
IT INTERESTING DATA POINT OUR
RESEARCH THAT WE DID IN 2020
RIGHT BEFORE THE PANDEMIC IN
OUR DIGITAL
TRANSFORMATION INDEX. OUR
SURVEY SHOWED THAT 72% OF OUR
ENTERPRISE SURVEY RESPONDENTS
SAID THAT CLOUD TECHNOLOGIES IS
THEIR TOP INVESTMENT PRIORITY
FOR THE NEXT 20 18 MONTHS
THAT RESEARCH AGAIN WAS
UNDERTAKEN BEFORE THE PANDEMIC
HIT THAT RATCHETED THAT NUMBER
UP SUBSTANTIALLY. MY POINT HERE
IS THAT SMALL BUSINESS OWNERS
WE ARE PERHAPS HAS A TENT, BUT
THE
SHOULDN'T BE CLOUD IS WHAT WILL
ALLOW THEM TO BE FLEXIBLE AND
AGILE ISLAND WITH THE PANDEMIC
TAUGHT US THAT WE NEED
VERY MUCH.
>> ADDITIONALLY HERE YOU KNOW
HOW DOES THIS PLAY INTO OTHER
EMERGING TECHNOLOGIES LIKE 5 G
AND EVEN EXTENDED REALITY.
>> WELL ABSOLUTELY
GREAT QUESTIONS. SO FLIGHT
FIGHT HE DOES MANY THINGS BUT
ONE THING IS IT MAKES IT HOSSA
WAS A MOVE LARGE AMOUNTS OF
DATA TO AND FROM THE CLOUD AND
THIS CAPABILITIES NEEDED TO
HOWARD THE RNA ARE AS WE TALKED
ABOUT BEFORE. AND CLOUD IS
REALLY ONLY ONE PART OF THAT
EQUATION KNOW WE ALSO NEED TO
HARNESS COMPUTING POWER AT
THE EDGE. WE NEED
MULTI ACCESS AND BECAUSE WHAT'S
HAPPENING WITH THAT MEANS IS
THAT DATA
IS HAPPENING WHEN YOU'VE GOT
SENSORS IN MOBILE DEVICES AND
ALL OF THE THINGS AT THE EDGE
YOU NEED YOU NEED TECHNOLOGY
THAT CAN
HARNESS AND PROCESS
THAT DATA AT WHERE IT'S
HAPPENING AT THE SPOT WHERE
IT'S HAPPENING AND SO THAT WAY.
ONE WEEK ACCESS AND PROCESS
SENSE OF DATE CENTS A DAY TO
LIVE LOCALLY WE CAN REDUCE
LATENCY WHERE IT MATTERS THE
MOST IN THAT AND AND WE CAN
MAKE CLOUD APPS RUN AS NATE AS
RESPONSIBLY AS NATIVE APPS
WHICH ISN'T SO CRITICALLY
IMPORTANT ABSOLUTELY NOW AT THE
ATNT BUSINESS SUMMIT YOU
PURCHASE THE IDEA OF
REINVENTING REALITY.
>> WE SHARE SOME OF THE ADVICE
FOR SMALL BUSINESS OWNERS TO
HELP THEM STAY AT CHILD THAT
THE BULL AND READY TO REINVENT
THEMSELVES OR WHATEVER THE
FUTURE HOLDS.
>> YOU KNOW ONE OF THE THINGS
THAT EVEN THOUGH WE SLOGGED
THROUGH THE LAST COUPLE OF
YEARS OF A GLOBAL PANDEMIC I
ALWAYS LOOK FOR SILVER LININGS
IN FOR ME ONE OF THE SILVER
LININGS IS THAT AT TIMES WE
CAN'T
SIT STILL AND THE STATUS QUO IS
NO LONGER GOOD OUR RESEARCH
DURING THE TIME OF THE PANDEMIC
HAS SHOWN IS THAT BUSINESSES
ARE WE THINKING EVERYTHING
ABOUT HOW
THEY OPERATE AND MOST CASES
THEY'RE NOT GOING BACK TO WHAT
THEIR TECHNOLOGY SOLUTIONS
WHERE PREPANDEMIC BUT THEY'RE
FOCUSED ON NOW IS THIS IS OF
EVERY SIZE OR THINGS LIKE
BUSINESS RESILIENCY BUSINESS
CONTINUITY
INFRASTRUCTURE AND CONNECTIVITY
AND THOSE ARE KIND OF THE
UNDERPINNINGS OF BUSINESS
STRATEGY THAT WILL NOT CHANGE
MOVING FORWARD. TODAY WHAT
WE'RE SEEING IS WE'RE
REINVENTING OUR BUSINESS
REALITIES AND REALIZING THAT
TIME IS SO MUCH OF THE ESSENCE
IN AND THE KEY THING HERE TO
UNDERSTAND IS THAT IT'S THE
EARLY ADOPTERS THE QUICK
MOVERS, THE PEOPLE WHO REALLY
UNDERSTAND THIS AND WHO EMBRACE
DIGITAL TRANSFORMATION IN AND
BEING ABLE TO SHIFT INTO THIS
NEW REALITY WHO STAND TO GAIN
THE MOST WHO STAND
TO REALLY BUILD AND GROW
BUSINESSES THAT ARE GOING TO BE
STRONG AND RESILIENT MOVING
FORWARD AND SO WHAT ARE SOME
LESSONS LEARNED FROM THE.
>> PANDEMIC THAT YOU BELIEVE
EVERY BUSINESS SHOULD CONTINUE
TO IMPLEMENT AND APPLY GOING
FORWARD.
>> WELL THAT'S AN EASY ONE.
I THINK WE ALL LEARNED THAT
CONNECTIVITY IS KEY WHEN YOU
HAVE TO
SHIFT FROM YOU KNOW IN PERSON
LEARNING
OR IN-PERSON WORKING TO DOING
THAT REMOTE IF YOU HAVE A GREAT
CONNECTION THAT'S PROBLEMATIC
IT'S THE FOUNDATION FOR
EVERYTHING EVERY PART OF OUR
LIVES REALLY. AND IN WITH THE
TRANSITION IS NOT AND IT'S NOT
JUST WORKING AND LEARNING AT
SHOPPING ITS HEALTH CARE AS WE
SHIFTED TO USING TELEHEALTH
PROVIDERS INSTEAD OF SEEING
DOCTORS IN
THAT SIR BEING SO I THINK THAT
BUSINESSES IN THE TAKE AWAY
NEEDS TO BE THAT THEY NEED TO
HAVE A STRONG ONLINE PRESENCE.
THERE'S NO
SUBSTITUTE FOR FOR AND GREAT
NETWORK, A RELIABLE YOU KNOW
EMBRACING CLOUD THINKING ABOUT
HOW CLOUD CAN POWER YOUR
BUSINESS FOCUSING ON
FLEXIBILITY AND AGILITY AND THE
TECHNOLOGY SOLUTIONS THAT CAN
HELP
WITH THAT.
>> ABSOLUTELY SHOWING KRAMER
FOUNDING PARTNER AND LEAD
ANALYST AT RESEARCH JOINING
US HERE. THANK YOU SO MUCH FOR
TAKING THE TIME WITH
US TODAY AND THE ATNT BUSINE