JOURNALIST WHOSE CONTINUE TO
COVER THIS
WILD STORY. JAMIE TO SHARM
STAFF WRITER FOR THE TIME AND
AUTHOR OF BIG
THEY
THE INCENDIARY RISING FUEL
JAMIE GOOD TO HAVE YOU HERE
WITH US TODAY, WHAT EVIDENCE
DOES NORTH CAROLINA'S ATTORNEY
GENERAL HAVE THAT JEWEL
PARTICIPATED IN AN ETHICAL
MARKETING PRACTICES, THE
MINERS.
>> THANKS FOR HAVING ME ON A
LOT OF THE EVIDENCE IN THE CASE
ACTUALLY GOES BACK SEVERAL
YEARS TO
FIRST LAUNCH. YOU MAY REMEMBER
IT LAUNCHED A CAMPAIGN GETS A
LOT OF ATTENTION FOR BEING
COLORFUL AND FLASHY AND
FEATURING YOUNG MODELS
KIND OF DANCING AND FLIRTING
WITH THE CAMERA AND HOLDING THE
JUUL PRODUCTS WHICH ITSELF
LOOKS VERY WEEKEND HIGH TECH.
SO THAT COMBINED WITH SOME OF
THE EASE WITH WHICH YOUNG
PEOPLE WERE ABLE TO BUY THESE
PRODUCTS ONLINE. AND WHAT TIME
ANOTHER HER LAWYERS ARGUE WAS
AN UNDERPLAYING OF THE AMOUNT
OF NICOTINE AND THESE MAKES UP
A LOT OF THE ALLEGATIONS IN
THIS CASE.
>> OK AND SO AS WE KIND OF
THOUGHT BACK TO AND IF WE DO
KIND OF TAKE IT WALK DOWN
MEMORY LANE AND ALL
OF THE KIND OF CHRONOLOGICAL
THINGS THAT HAVE TAKEN PLACE IN
THIS BROADER STORY
AROUND JEWEL. WHAT DO YOU THINK
ARE THE MOST NOTABLE PARTS OF
THAT STORY THAT HAVE COME UP IN
THIS PROCEEDING THAT ARE SET TO
ONCE AGAIN WE DISCUSSED AND
BROUGHT TO THE FOREFRONT.
>> WELL ONE OF THE MORE
OCCURRENCE THAT HAPPENED JUST A
FEW DAYS AGO A JUDGE ACTUALLY
THE SIDE OF THE
JEWEL HAD THIS OBEYED FROM
COURT ORDERS AND POTENTIALLY
DESTROYED SOME DOCUMENTARY THAT
WOULD HAVE BEEN NECESSARY TO
ASSESS THE DETAILS IN THE CASE
THAT COMES WITH FIND THAT I
BELIEVE COULD TOTAL UP TO A
MILLION DOLLARS AND MORE.
AND THAT IS
A PRETTY NO IT'S NOT A FINDING
THAT YOU'LL CERTAINLY WANT DAYS
BEFORE GOING INTO COURT.
>> CERTAINLY SO WHAT IS THE
MOST LIKELY OUTCOME FROM THIS
TRIAL.
>> YOU KNOW THAT IS ANYONE'S
GUESS I WISH I HAD THE ANSWER
TO BUT A LOT OF PEOPLE ARE
GOING TO HAVE THEIR EYES ON
THAT BECAUSE.
>> HAS THIS IS FAR FROM THE
ONLY LAW AGAINST TO LOOK FOR
CAN FACE OF THE COURT SYSTEM.
SCHOOL DISTRICTS
HAVE SUED ARGUING THAT THE
CREATED A NEW SENATE SIDE I
THINK SOME INJURES NICOTINE.
TEENAGERS AND THEIR FAMILIES.
WE ARE DOING THAT THEY DIDN'T
REALIZE HOW ADDICTIVE THE
PRODUCT WAS. AND SEVERAL OTHER
STATE ATTORNEY GENERAL'S OFFICE
DID SO THE OUTCOME OF THIS
CASE IS CERTAINLY ONE THAT
COULD INCLUDE MANY MANY OTHER
CASES
TO COME.
>> ALSO HAVE BROUGHT A HUGE
STAKE IN JUUL AT BASICALLY THE
HEIGHT OF
ITS POPULARITY. I BELIEVE THAT
VALUED THE COMPANY AT
35 BILLION DOLLARS BASED ON
WHAT WE SAW LAST
AND THEN JULES VALUATION OF
COURSE WE DO KNOW HAS TANKS
SINCE THEN 10 BILLION DOLLARS
AT
MOST RECENT THIS ALTERS STILL
BELIEVE IN THIS PRODUCT LINE.
>> NO THEY THEY ARE STILL
INVOLVED WITH THE COMPANY
THEY'VE WRITTEN DOWN.
>> EVALUATE THEIR INVESTMENT
SEVERAL TIMES OF THE BLAST IN
PART BECAUSE BECAUSE OF ALL THE
REGULATIONS THAT HAVE BEEN
PLACED ON THIS FLAVORED
PRODUCTS. WE'RE NO LONGER
FOR SALE. THE LUNG DISEASE
OUTBREAK THAT HAPPENED IN
SUMMER OF
2019 REALLY HIT VAPING
COMPANIES HARDEN THEIR BOTTOM
LINE SO.
>> ALL OF THAT I THINK HAS
CAUSED OUTRAGE RIGHT DOWN ITS
BUT THE BIG QUESTION IS SORT OF
ARE THESE PRODUCTS GOING TO GET
FOOD AND DRUG ADMINISTRATION
APPROVAL AND THAT DECISION
SHOULD AND LATER THIS YEAR AND
I THINK FROM THERE WE REALLY
KNOW IF THIS IS AN INDUSTRY
THAT THE BIG PLAYERS ARE GOING
TO CONTINUE TO
BET ON.
>> WE SAW A MYSTERIOUS LUNG
ILLNESSES AS YOU MENTIONED A
MOMENT AGO IN 2019 TIED TO
VAPING PRODUCTS, YOU KNOW WITH
THAT IN MIND HAS THAT BEEN
LINKED TO JEWEL DIRECTLY IN ANY
WAY.
>> IT HAS AND I'M GLAD YOU
ASKED FOR THE MOST
PART THOSE MISSUS DO SEEM TO BE
TIED TO ILLICIT THC VAPING
PRODUCTS OF THOSE ASSOCIATED
WITH MARIJUANA AND CANNABIS AND
NOT NICOTINE PRODUCTS SUCH
AS TOOL.
>> UNDERSTOOD AND WE ALSO
BECAUSE THIS WAS ALSO TAKING
PLACE DURING THE TIME OR AT
LEAST HITTING CRITICAL MASS
DURING THE TIME. THAT THE TRUMP
ADMINISTRATION WAS FORCED TO
TAKE ACTION
CRACKDOWN ON JOEL ORDERING IT
TO STOP SELLING CERTAIN FLAVORS
THAT COULD POTENTIALLY APPEAL
TO YOUNG PEOPLE AS WELL.
WHAT WAS THE DELTA SINCE THEN.
>> WELL I
THINK IT'S INTERESTING THEY
BRING UP THE TRUMP
ADMINISTRATION'S ACTION BECAUSE
I THINK IT WAS ACTUALLY LARGELY
INSPIRED BY THE LUNG DISEASE
OUTBREAK. I MEAN AT FIRST IT
WAS UNCLEAR WHETHER DOLE
PRODUCTS WERE TO BLAME AND
ANOTHER NICOTINE PRODUCTS WERE
TO BLAME. SO I THINK
THE THE FEAR SURROUNDING THAT
OUTBREAK REALLY ENCOURAGED THE
ADMINISTRATION TO SINCE THEN
IT'S BEEN
A LITTLE BIT SLOW GOING.
I MEAN IT TOOK THE FDA A FEW
MONTHS AFTER TRUMP MADE HIS
DRAMATIC ANNOUNCEMENT TO
ACTUALLY DRAFT A POLICY THAT
WOULD GET MANY FLAVORED
PRODUCTS OFF THE MARKET.
BUT SINCE THEN YOU KNOW THE
MINIMUM AGE THE TOBACCO
PURCHASE HAS BEEN RAISED TO 21
WHICH AFFECT E-CIGARETTES AS
WELL AS TRADITIONAL CIGARETTES
AND PANDEMIC HAS ALSO HAD A
HUGE IMPACT ON THE WAY PEOPLE
USE
THESE PRODUCTS. FOR MANY
TEENAGERS WHO ARE USING THEM AT
SCHOOL OR AT PARTIES OR SOCIAL
AND YOU
KNOW THOSE THIS APPEARED DURING
TWENTY-TWENTY SO THE RATES OF
TEEN VAPING HAVE ACTUALLY
DROPPED IN 2020 COMPARED TO
2019.
>> I'M GLAD YOU BRING THAT UP
BECAUSE GIVEN THE HEALTH
CONCERNS AND THE RISKS THAT
HAD BECOME DOCUMENTED AND
STUDIED PRIOR TO THE PANDEMIC
AND THEN THE RISKS THAT
ASSOCIATED WITH THOSE CASES
THAT HAVE POPPED UP PEOPLE
HAVING A HIGHER RISK OF
CONTRACTING THE VIRUS ARE
HAVING A MORE SERIOUS
CASE RATHER OF THE VIRUS.
I SHOULD SAY AND CLARIFY THERE
BECAUSE BECAUSE OF SOME OF THE
SIDE EFFECTS FROM VAPING OVER
AN EXTENDED PERIOD OF TIME ON
THE BODY HOW WILL
THAT CHANGE THEY THING AS WE
KNOW IT POST PANDEMIC AND DO
EXPECT TO SEE ANYWHERE NEAR THE
LEVELS THAT WE HAD
PRE PANDEMIC ESPECIALLY AMONG
SOME OF THE YOUNGER PORTIONS OF
THE POPULATION.
>> I DON'T EXPECT RATES TO TO
RETURN TO THE POOL AND I KEEP
FOR A
COUPLE REASONS. ONE ABOUT LUNG
DISEASE OUTBREAK AT THAT WE'VE
BEEN TALKING ABOUT REALLY MADE
AN IMPACT ON PEOPLE I
YOU KNOW EVEN THOUGH THAT WAS
NOT LINKED TO NICOTINE PRODUCTS
OPENING I THINK IT SCARED A LOT
OF PEOPLE WHO ARE USING
E-CIGARETTES RECREATION.
>> AND EVEN SOME PEOPLE WHO ARE
USING THEM TO STOP USING
CIGARETTES I IT KIND OF SHOW.
>> PEOPLE AND MADE THEM REALIZE
THAT MAYBE THESE ARE NOT
HARMLESS DEVICES. SO I THINK
THAT COMBINED WITH THE PANDEMIC
AND SO MUCH ATTENTION ON LUNG
HEALTH OVER THE LAST YOU KNOW
18 ISHMAN I
THINK THAT IT'S A LOT OF PEOPLE
THINK TWICE ABOUT INHALING
ANYTHING IN FAIR LAWN.