TOTAL FUNDING TO OVER
600 MILLION DOLLARS JOINING ME
NOW IS RYAN BRESLOW WHO IS THE
FOUNDER AND CEO OF BOTH BRIAN
GOOD TO HAVE YOU WITH US TODAY
WOULD YOU PLAY AND ON USING THE
NEW CAPITAL FOR HOW DOES IT GET
THE POINT.
>> WELL WE'RE GOING TO BE
EXPANDING LIKE CRAZY OR TAKING
CHECK OUT TO A WHOLE
NEW LEVEL AND THEN YOU KNOW
OTHER COUNTRIES AROUND
THE WORLD. ALSO NEED CHECK OUT
IMPROVEMENT PRETTY DIRE
ALLIANCE OR EXPANDING INTO
EUROPE. AND OTHER COUNTRIES
AND THEN WE'RE EXCITED TO ALSO
INTRODUCE NEW TOOLS FOR
SHOPPERS TO HELP
POWER OUT HOW THEY SHOP ONLINE
NOW WHEN YOU TALK ABOUT
CHECKOUT IMPROVEMENT EXPLAIN
THAT TO US.
>> IT FURTHER WHAT ARE SOME OF
THE DIFFERENCES IN THE CURRENT
EXPERIENCE IN THE
STATUS QUO THAT CUSTOMERS AN
E-COMMERCE SHOPPERS HAVE HAD
THAT THEY EXPECT IN THE FUTURE
FROM SOME OF THOSE EXPERIENCES
AS WELL WHEN THEY'RE CHECKING
OUT.
>> WELL CHECK OUT OF AN ADMIN
HAS BEEN IT'S ENORMOUS PROBLEM
IS ABOUT A TRILLION DOLLARS IN
HAVANA. CHECKOUTS IN
THE U.S. EVERY YEAR OVER
10 TRILLION DOLLARS GLOBALLY
70% OF SHOPPERS ABANDONED AT
THE VERY LAST THAT
WHICH IS CHECK OUT AND SO
THEY'RE TYPE THINGS THAT YOU
CAN DO TO OPTIMIZE EVERY STEP
OF THAT EXPERIENCE AND MAKE
SURE THAT THE CONSUMER FEELS
GOOD AND DELIGHTFUL BUT ALSO
SEE IF YOU'RE WHILE GOING
THROUGH THE CHECKOUT
EXPERIENCE. BUT THE MOST
IMPORTANT THING THAT WE DO HAVE
ALL IS WE UNIFY THE NETWORK
TODAY USERS ARE CREATING NEW
PROFILES AT EVERY SITE
YOU VISIT WITH FULL WHEN THE
TECH OUT IN CREATING COUNT.
ANYONE WILL EMERGE AND THEY NOW
HAVE AN ACCOUNT THAT THEY CAN
USE FOR ONE CLICK ACROSS THE
ENTIRE NETWORK.
>> AND SO WHAT IS THE NUMBER
ONE REASON THAT YOU'RE SEEING
FOR ABANDONED CARTS ARE
ABANDONED CHECK OUT.
>> THE NUMBER ONE REASON IS DUE
TO FRICTION USE ARE FILLING OUT
THE FORM FIELD ENCOUNTER
RESERVES LONGER THAN
YOU INTENDED OR YOUR WALLET IS
YOU KNOW IN ANOTHER ROOM AND
THEN A LOT OF CUSTOMERS
ARE SAYING SCREW THIS I'M JUST
GOING TO GO SEARCH RECEIVING ON
AMAZON I ALREADY HAVE
AN ACCOUNT. YOU CAN CHECK OUT
WITH A SINGLE CLICK AND SO EVE
ON EXPECTATION FROM
CONSUMERS TODAY IS THE ONE
THING TO EXPERIENCE THE PROBLEM
IS. YOU KNOW AMAZON HAVE THE
1999. AND ITS 2021 AND THE REST
OF THE WORLD STILL DOES HOW ONE
CLICK AND THAT'S WHAT
WE'RE BRINGING YANG AND
UNIFYING IN OUR GROUND FOR
EVERY INDEPENDENT BUSINESS ON
THE WEB.
>> SOME OF THE RETAILERS THAT
YOU CURRENTLY PARTNER WITH
FOREVER, 21 LUCKY BRAND BADGLEY
MISCHKA YOU KNOW TELL
US ABOUT YOU KNOW HOW THAT
CONSUMER EXPERIENCE HAS CHANGED
AND WHAT TYPE OF RESULTS
THEY'VE SEEN.
>> THE RESULTS ARE PRETTY
INCREDIBLE IF WE HAVE ALREADY
SEEN A SHOPPER BEFORE
ON THE BALL NETWORK WHICH IS
NOW OVER 10 MILLION SHOPPERS.
ON THE BOOK THAT WORD.
IF WE'VE SEEN THEM BEFORE
IN THE CHECK OUT ON THE
FOREVER, 21 EVEN IF FOREVER, 21
IS NEVER SEEN THEM FOR
CUSTOMERS, A 50% HIGHER NUMBERS
ARE 8 AND SO FULL
NETWORK TREND ACTIONS ARE THE
HIGHEST CONVERTING TRANSACTIONS
OF ALL OF THE 50% HIGH POWER
CONVERSION RATE THAN AVERAGE.
AND EVEN OUR GUEST EXPERIENCE
WE'RE SEEING 5% PLUS ON AVERAGE
COMMERCIAL LIVE THERE AS WELL
EVEN IF WE'VE NEVER SEEN A
SHOPPER BEFORE BECAUSE OF OUR
OPTIMIZED USER EXPERIENCE.
SO ADDITIONAL HERE WHEN YOU
THINK ABOUT.
>> THE CALLS FOR BOLT AS YOU
CONTINUE TO SCALE AND GROW YOU
KNOW WHAT OTHER
SEGMENTS OUTSIDE OF RETAIL,
EVEN DO SEE THIS APPLICABLE TO.
>> YEAH THAT'S WHAT GETS US
REALLY EXCITED EVERYBODY WHO
SELLS OR PROCESSES OF
PAYMENT ON LINE NEEDS A
CHECKOUT EXPERIENCE AND SO IT'S
NOT JUST RETAIL.
THERE'S AN ENORMOUS DIGITAL
GOODS MARKET FROM TAKING TO
TRAVEL TO EVEN CRYPTO
AND YOU KNOW FOR ME TO BE
THE MARKETPLACES THERE'S SO
MANY OPPORTUNITIES FOR CHECKING
IN ONLINE BE ON TRADITIONAL
RETAIL AND SO YOU ASKED FOR THE
USE OF THIS CAPITAL
A BIG CHUNK OF THIS IS GOING TO
BE EXPANDING INTO NEW MARKETS
AND YOU CHECK OUT
THESE CASES.
>> CHRIS WOULD YOU BELIEVE ME
YOU'LL BE ABLE TO ADDRESS THE
CRYPTO SIDE OF THIS
CONVERSATION WHERE YOU'VE
GOT INCREASING TRANSACTIONS
THAT ARE TAKING PLACE WITH A
DIFFERENT TYPES OF
CRYPTOCURRENCY BUT MOST NOTABLY
OF COURSE BITCOIN AND ETHER.
>> WELL THAT'S A
VERY HOT TOPIC AND ONE THAT'S
NEAR AND DEAR TO MY HEART
I STARTED THE SAND FOR BIG
POINT NEARLY 2013. I DROPPED
OUT OF SCHOOL FOR A PROJECT I
WAS WORKING ON WAS A CRYPTO
PROJECT WHICH AND THEN LED ME
TO THE REALIZATION OF TECH ON
IN THOSE WELL AND ALSO HELP
START A COMPANY CALLED ECO
DOT COM WHICH IS WHICH IS
GROWING AND DRAMATICALLY
AND SO A WHOLE WE ONLY SENT
CRYPTO IS NOT AN IF BUT A WHEN
ONE OF THOSE WE UNTIL WE REACH
AND ROBUSTNESS OUR CORE
PLATFORM AND THEN START WORKING
ON CRYPTO AND THAT WORK
BEGINS TODAY.
>> HOW QUICKLY DO YOU BELIEVE
YOU'LL BE ABLE TO ADDRESS SOME
PARTS OF THE THE WORLD WHERE
YOU
SEE EITHER ARE MERGING OR
GROWING ECONOMIES OR EVEN
ADDITIONAL ECONOMIES THAT YOU
CAN TAP INTO RIGHT NOW THAT
ALREADY HAVE PERHAPS A HEAVY
E-COMMERCE PREVALENT, BUT STILL
NEED TO STREAMLINE THEIR
CONVERSION THEIR CHECKOUT
PROCESS AS WELL.
>> THE TOUGH PART ABOUT
CHECKOUT IS. IT NEEDS
TO BE PERSONALIZED TO THE USER
AND USERS HAVE A VARIETY OF
DIFFERENT PREFERENCES AND I
CAN'T EVEN MORE DIVERS
INTERNATIONALLY WHERE YOU KNOW
IN EASTERN EUROPE THEY MAY BE
USING PINK TRANSFERS INSTEAD OF
CREDIT CARDS AND IN SOUTH
AMERICA. THEY MEAN BE USING
AND SO IT'S WORKING WITH THE
LOCAL COMMUNITY UNDERSTANDING
HOW
THE SHOP AND DELIVERING NOT
JUST A TOOL FOR MERCHANT TO
INTEGRATE WHAT A
HOLISTIC SOLUTION. WE WANT TO
MERGE INSTALLED BALL IS
WHEATLEY A