>> WELL THE NEXT GENERAL
SHAKERS, EVERYONE LOVES
CLEVER TOO.
>> I HAVE A MOBILE MARKETING
AND ANALYTICS SERVICE FOR APP
SAYS RACE 30
$5 MILLION AND THAT SERIES C
FUNDING ROUND KO LED BY TIGER
GLOBAL MANAGEMENT AND SEQUOYAH
CAN.
FOR MORE ON THIS WE'RE JOINED
BY ON IN JANE CO-FOUNDER AND
CHIEF STRATEGY OFFICER AT
CLEVER ATTACK. GOOD TO HAVE YOU
WITH US.
WHAT ARE SOME OF THE BEST WAY
TO HAVE THE DIFFERENT APPS TO
ATTRACT AND RETAIN USERS.
>> SO THEY BUILT UP IS A
LEADING A OFFERED A CUSTOMER
LIFECYCLE NEWS THAT ATTENTION
PLATFORM. BEES OUT OF MOUNTAIN
VIEW CALIFORNIA. THE OFFER
A PROVIDE IS THE ABILITY FOR
BRANDS TO ACCESS TO USE THAT
INFORMATION IN REAL TIME AND A
LOAN FROM USERS AND ROY
AND ENGAGEMENT THAT IS A
CONSISTENT AND YOUR TIME WHO
ARE YOUR CLIENTS.
BECOME SOME OFF OUR INDUSTRY'S
LEADING BRANDS EITHER CLIENTS
WE HAVE ABOUT CUSTOMERS LIKE
DOMINOS MCDONALD'S. FUND ANGLE.
WE LIKE GO WHICH IS BUT OFF
THE EAST. BECOME THE MOST OF
THE CUSTOMERS.
>> SO GIVE US AN IDEA OF
EXACTLY WHAT YOU'RE ABLE TO DO
TO HELP RETAIN A TO HELP
RETAIN PEOPLE I THINK HE PEOPLE
OPENING UP WHAT CAN YOU DO THAT
ISN'T NECESSARILY YOU KNOW
GROWTH HACKING.
>> YES SO I MEAN I LET'S START
WITH THE HOLISTIC ON SO MOBILE
MARKETING THESE DAYS IS ALL
ABOUT TO WE'RE
THE USER WHAT THEY WANT TO
ACTIVELY AT THE RIGHT TIME, THE
RIGHT CONTEXT. AND YOU NEED TO
UNDERSTAND THAT
BEHAVIORAL THE USER AND
ANTICIPATE WILL BE QUIET
OF THE TECHNOLOGY THAT TEMPERED
OPPOSITE MENTORED ALLOWS YOU AN
INSIGHT INTO
USER BEHAVIOR. RIGHT AS THEY'RE
USING ARE OUT AND USING THIS
INSIDE YOU CAN BE TALK TO THEM,
YOU KNOW AND IT'S A BIG WHAT
THEY WANT. AND PROVIDE A
YOU KNOW THEIR COMMUNICATION
ACROSS A DIFFERENT KIND THE
RIGHT TIME AND THIS SO YOU THE
USE THAT.
>> ON AND THAT IS ROUND BRINGS
YOUR TOTAL RAISED ABOUT MILLION
SO WHERE IS THE MONEY GOING TO
EXPAND.
>> YES SO THANK
YOU A GOOD YOU'RE GOING TO THIS
YOU KNOW TO GET CLOSER TO
OUR CUSTOMERS. EARLIER THIS
YEAR TO BE OPEN TO IT THAT
COULD QUARTERS IN SINGAPORE OF
HER OFFICE IN COLUMBIA, BUT
WHAT TIES FUNCTION OF THE
OLYMPICS PANDA IN EUROPE AND
AMERICA. THAT'S ONE OF THE MAZE
BE ABLE
TO EXPAND BEEN GIVEN TO GO
CLOSER TO OUR CUSTOMERS THAT
THE AMOUNT OF FUNDING THE HAVE
BE ABLE TO ENSURE THAT
IN CUSTOMER SO THAT OUR
EVEN LEARN ON HOPE THAT IT CAN
HELP THEM THAT TALKING IS
A GIFT COMMITTED TO
PRIVACY SECURITY YOU'RE GOING
TO MAKE SURE THAT OUR CUSTOMERS
TO BECOME STEWARDS OF DATA
PRIVACY AND SECURITY YOU KNOW
AND A CHAMPION
THE CAUSE.
>> WHAT ARE WHAT WAS THE CASE
WHAT WAS THE NARRATIVE WHAT WAS
THE PITCH THAT YOU MADE THESE
INVESTORS IN THE LATEST ROUND
TO GET HIM GET HIM ON BOARD.
>> YEAH I THINK UH YOU KNOW THE
THIS IS A VERY EXCITING TIME
FOR A PRO IN THE MOBILE
BINDI SPOKE TO BE THE TOLD THEM
ABOUT THE OPPORTUNITY AT HAND.
HOW THIS CAN BECOME
HUGE GLOBALLY GETTING IT RIGHT
IS
VERY IMPORTANT. IF YOU FOR
EXAMPLE, IF YOU SEND ON
POLITICAL MESSAGE IS IF YOU DO
CHOOSE THE RIGHT TO A
LONG TIME. THE THE MESSAGE
THAT'S 11 TO THEM IT'S GOING TO
SPEND IF YOU TEACH
TO USE AS OF THE NIGHT TIME
UNDERSTANDING WHAT THEY WANT
AND DISSIPATING YOU KNOW BEEN
NEEDS THE RIGHT CHANNEL THAT
BECOMES A VERY INTERESTING AND
ENGAGING FOR
THE USER. WHAT A WHAT YOU HAVE
BUILT AND YOU KNOW THE
CUSTOMERS TO DO THAT
THE OF SEEN DROPPING GROWTH
OVER THE LAST 3 YEARS WE'VE
GROWN UP TO
50%. YOU KNOW WHERE YOU GO FOR
THE LAST 3 YEARS WHAT
INVESTORS SAW ALONG WITH US WAS
A GLOBAL OPPORTUNITY TO BECOME
A LEADER IN THIS SPACE. AND SO
BY THAT IDEA BUSINESSES.