THAT TIME.
>> NO SHORTAGE OF BIG NAMES
THERE WHEN A SOFT ROCK IN THE
CAR DASH INS MADE IN CHINA.
>> EVERYONE'S HEART OF THIS NOW
THAT I 24 AS WASHINGTON
CORRESPONDENT SHANNON.
>> OUR GUYS OUR NEXT GUEST IS
TRYING TO LEVEL THE E-COMMERCE
PLAYING FIELD FOR FROM A TECH
STARTUP OMAHA OFFERS AN
AMAZON LEVEL DELIVERY SPEED TO
SMALLER BRANDS, THE COMPANY
JUST RAISE MILLION IN FEES IN
SEED FUNDING. JOINING US NOW IS
BENJAMIN JONES WHO IS
THE CEO AND FOUNDER HIGH BEEN
GREAT TO HAVE YOU WITH US THAT
YES, THANK YOU FOR HAVING ME
CAN YOU EXPLAIN
HIGH WORKS.
>> HIGH IS A IS A TECH PLATFORM
THAT IS RIPPED PLACING THE
EXISTING 3 P ON
THAT WORK WITH MICHAEL WARE HAS
WITHIN CITIES IN LAYMAN'S TERMS
SAY WHERE WE'RE
TAKING TECHNOLOGY BREAKING
APART CENTRAL WEST HAS IS AN
ENABLING BRANDS TO GET HIM
REPLACED AND CUSTOMER TO DO
SAME DAY DELIVERY AT GREAT
>> FOR THE TYPES OF BRANDS ARE
SIGNING ON WITH YOUR THEY
MOSTLY SMALLER BUSINESSES
DIRECT-TO-CONSUMER PLAYERS WHO
ARE THEY.
>> WE HAVE A WHOLE RANGE OF
AMAZING FRIENDS ON ON THE
PLATFORM FRIEND PEOPLE GO.
AND 1000 FO THE DISSENTING
SHOES, I'M TOO CAN YOU FOR EXIT
DRINK START TO CONSUME A
ALL THE WAY THROUGH TO BE 2
BRANDS HEALTHCARE BROWN'S IS A
WHOLE THERE'S A WHOLE RANGE OF
GREAT FRIENDS AT WORK ON A
PROBLEM, WHAT IS THIS FUNDING
GOING TO GO TOWARDS FOR THE
BUSINESS. HIGHS COUNTY LIVE IN.
>> AND IN NEW YORK BROOKLYN AND
A DAY. WE'RE GOING TO CONTINUE
EXPANDING ON THAT WORK AS WELL
AS BUILDING OUT THE TECHNOLOGY
TO ALLOW BRANDS SAY THEY TO GET
SAME DAY DELIVERY TO MORE MORE
THAT CUSTOMERS.
>> THE PHRASE MICRO WAREHOUSES
HAS BEEN USED IN THE CONTEXT OF
SAY AMAZON IS STILL WATCHING
THE AMAZON GO STORE SMALLER
FACILITIES BUT COULD THAT
POTENTIALLY BE
A SIMPLE FILL ONLINE ORDERS
WILL PREVENT AN AMAZON FROM
DOING SOMETHING LIKE WHAT YOU
GUYS ARE DOING.
>> SO AMAZON IS DOING EXACTLY
THE
SAME THING MOMENT AND HIGHS
BUILDING IS THAT AMAZON PRIME
NOW FOR EVERY ON
THE GROUND AND SAY WE'RE
ENABLING BRANDS TO CONNECT WITH
THEIR CUSTOMERS THROUGH THEIR
OWN WEBSITES WAS OFFERING
AMAZON LEVELS OF SPEEDS AS WELL
AS RETAINING THE DATA THAT IS
SO VITAL TO THESE BRANDS
SUCCESS WAS IN DOES HIS TENSE
IT KEEP THE DATES ARE NOT JERRY
BROWN'S WIDOW HIGH AS ROUNDS
GET FULL DAY TO VISIT TO SEE
HOW DOES THE COURIER PORTION,
PARTICULARLY OF OHIO.
SO WE WORK DOORDASH AND
POSTMATES AND OTHER SMALL
CARRIERS TO DO THE DELIVERIES
TO THE END CONSUMER
AND THE EVENT IS WORKING WITH
PARTNERS LIKE THAT IS THEY HAVE
SUCH HIGH DENSITY OF DEMANDS
AND THAT
FOOD DELIVERIES THAT WE CAN ADD
IN EXTRA ORDERS TO TO
THOSE ROOTS. I'M MASSIVELY
REDUCING THE CALL SO SOMEBODY
COULD BE
CARRYING A.
>> FOOD OR BUT THEN ALSO
CARRYING SOMETHING FROM OF ALL
>> WHY THE DECISION TO PARTNER
WITH
POSTMATES STORY ASHWELL WHAT
GOES INTO BUSINESS TO THE
DECISION OF WHICH DELIVERY
COMPANIES TO PARTNER WITH.
>> SO IT'S A BIG PART OF THE
MISSION IS MAKING A MORE
SUSTAINABLE FILM THAT WORK AND
SO WITH DOORDASH AND POSTMATES
THE GREAT THING ABOUT THEM IS
THEY DON'T EASE BY KERR PEOPLE
ON FOOT ENABLING US TO
SIGNIFICANTLY REDUCE THE CARBON
EMISSIONS FROM FROM DELIVERIES.
EVERY SINGLE DELIVERY THAT
TAKES PLACE 5 COME IN TRUCK HIM
IT'S THE SAME AMOUNT OF CA TO
IS CHARGING A MOBILE PHONE TO
3 WEEKS. SO HE'S VERY CALM
INTENSIVE AND SAY AW UP MISSION
IS TO BUILD A MUCH MORE
SUSTAINABLE
THE FILM.
>> WHAT'S THE CUT THAT THEY
TAKE ON TOP OF THIS WHAT DOES
THAT REMIND THEY WE HAVE AN
AGREEMENT WITH THEM WITH WELL
WHAT THEY WILL CHARGE WHATEVER
THEY END UP CHARGING FOR
THE DELIVERY AND WE PASS THAT
THROUGH TO TO THE BRAND THE WAY
WORKING WITH AND
HIGHS PLATFORM, THE BRAND'S PAY
THE PLATFORM ACCESS WHICH GIVES
THEM ACCESS TO THE WEB HAS IS
JUST TO THE TECHNOLOGY AND
STORAGE AND THEN WE CHARGE
A BEAR C BASED ON THE ORDERS OF
FLIGHT TO THE SPACE OR THE
DELIVERY COSTS WE JUST PASSED
RATE THE BACK TO
THE BURNS.
>> SPEED IS ONE THING BUT THEN
THERE'S ALSO THE ACCURACY AND
PRECISION ESPECIALLY WHEN IT
COMES TO GROCERY ORDERS.
HE WANTED NARROW WINDOW DURING
WHICH YOU RECEIVE THOSE
GROCERIES HOW ARE YOU ENSURING
THAT THE PRECISION IS ALSO
THEY'RE NOT JUST THAT.
>> YES SO IT IS ALL ABOUT THE
TECHNOLOGY SAY WE WE WE HAVE
REALLY A TECHNOLOGY PLATFORM
AND SO WE HAVE A HUGE AMOUNT
TECHNOLOGY THAT HELPS ON US ON
WHERE TO POSITION HIM A TREE
THAT HELPS US DYNAMIC A RETORT
US A
DIFFERENT WAREHOUSES TO ENABLE
US TO TO GUARANTEE BASICALLY
THAT WHEN A CUSTOMER PLACES AN
ORDER HIGH
THAT THEY'RE ABLE TO GET THAT
SAME DAY THE TIME THEY WANT TO.
>> SINCE THE TECHNOLOGY ITSELF.
THE SOFTWARE IS SO VALUABLE IS
THAT SOMETHING YOU MIGHT
LICENSE STOUT'S TO OTHER
RETAILERS OR HAVE ANOTHER
REVENUE STREAM
THAT MATTER.
>> THAT IN A CAR BUSINESS PLAN
RIGHT NOW WE REALLY FOCUS ON
BUILDING UP A NETWORK AND USING
THAT TECHNOLOGY TO ENABLE THIS
AMAZING SAME DAY EXPERIENCE TO
FILL THESE
OTHER BRANDS.
>> SITTING FROM YOUR SEAT WHAT
WHAT CITY'S MOST LOOK VIABLE
RIGHT NOW WOULD WORK OR THE
EXPANSION PLANS. WHEN YOU THINK
ABOUT OTHER CITIES THAT YOU CAN
EXPAND INTO AT THIS POINT I'M
SCALING UP THE BUSINESS WHERE
THE LOW HANGING
FRUIT OPPORTUNITY.
>> RANK REALLY IS WHAT ABOUT
THE MEN DIDN'T SEE IN TERMS OF
E-COMMERCE ORDERS AND SAY WE
USING DATA FEW A PLATFORM TO
HELP US UNDERSTAND WHETHER
DEMAND AND
SEE IS. SO RIGHT NOW WE'RE IN
NEW YORK BROOKLYN AND THEY WILL
BE EXPANDING OUT TO
SAN FRANCISCO. I'M PROBABLY IN
Q ONE NEXT YEAR AND THEN BEYOND
THAT TO THE OTHER CITIES THAT
WE TALK SING WOULD BE
A STAND ADC CHICAGO REALLY ARE
A VISION IS THAT HIGHS MICHAEL
AS A PLATFORM
WILL COVER ALL OF US CAN SEE
HIM AS IN ALL OTHER AREAS IN
THE FUTURE.
>> AND YOUR PARTNER WITH THESE
COMPANIES LIKE POSTMATES
DOORDASH OBVIOUSLY THE IDEA OF
GIG ECONOMY WORKERS CONTRACT
WORKERS COMES UP THERE IS
LEGISLATION IN THE WORKS ARE
BEING PASSED ON HIGHLIGHTING
ARE CLASSIFYING THOSE AS
EMPLOYEES INSTEAD OF
CONTRACTORS HOW DOES THAT
IMPACT YOUR BUSINESS AND WHAT
IS YOUR VIEWPOINTS ON
HOW THESE TYPES OF WORKERS
SHOULD BE CLASSIFIED. YES WE
CAN WORK WITH.
>> ANY ANY DELIVERY REGARDLESS
OF WHO THAT USING TOOK THE
FILTER TO TO DELIVER
THE ORDERS IN TERMS
OF HIGH WORKS WE ALSO HAVE DICK
WORKERS THAT WORK IN A WAY HAS
ISN'T OF PICKING AND PACKING
ORDERS. THE AMAZING THING FOR
THEM THOUGH IS THAT THEY CAN
END UP TO $60 AN HOUR WORKING
IN AN OHIO,
A HOUSE. SO THEY CAN AND
SIGNIFICANTLY HIGHER I HAVE
SIGNIFICANT HIGH EARNINGS.
THE MANY ANY OTHER
PAGE ALL. SO WE SEE FOR WHAT
WE'RE DOING A GIG AS
BEING A REALLY
>> THE MISSION TO ENSURE HIGH
WAREHOUSES DON'T UNDERGO THE
SAME SCRUTINY THAT THINGS LIKE
AN AMAZON WAREHOUSE ON THE
ROADS
AS WELL.
>> SO THE THE GREAT THING ABOUT
WHAT WE'RE DOING IS WHEN WE
REPORT SEEING A NEW SPACE
WITHIN CITIES. HIGHWAY HAS IS
ON NOT WHAT WE SEE IS
TRADITIONAL WAREHOUSES, NEWS
RETAIL SPACE UNUSED OFFICE
SPACE AND THE SPACE IS BEING
DEAD FOR YEARS BEEN EMPTY FOR
YEARS AND WE'RE EVEN SEEING IT
GIVING IT NEW LIFE AS MICHAEL
HAS WITHIN CITIES.
>> WE'VE SEEN OTHER DELIVERY
STARTUPS
LAUNCH AND BAYLOR GET ACQUIRED
IS THERE A LONG-TERM GOAL FREE
OBVIOUSLY NOT FAILURE BUT
ACQUISITION FROM A LARGER
PLAYER, WHETHER IT'S IN THE LAW
JUST 6 FACE OR
A RETAILER.
>> SO A VISION REALLY IS THAT
WE GOING TO REPLACE THE
EXISTING RETAIL NETWORK
MUCH MORE DATA-DRIVEN
SMALL TECH FOCUS SO A VISION
REALLY IS TO BE IN THIS FOR THE