ADLER MATTEL'S
GLOBAL HEAD.
>> THE GAME'S GREAT TO HAVE YOU
ON A HUGE MILESTONE KNOW HOW
ARE YOU GUYS CELEBRATING.
>> THANKS FOR HAVING ME THIS
MORNING IT'S GREAT TO BE HERE
AND IT'S GREAT TO BE TAKING OFF
YOU KNOW
60TH ANNIVERSARY. AS YOU SORT
OF MENTIONED NO SOUND IN 1971,
I'M ROB AND HIS FAMILY AND
HIS BARBERSHOP IN CINCINNATI,
OHIO AND WE'RE SO EXCITED.
50 YEARS LATER TO BE THE NUMBER
ONE CARD GAME IN
THE WORLD AND TO CELEBRATE
WE'VE GOT A SUITE OF GREAT NEW
PRODUCT THAT WE'RE LAUNCHING
THIS YEAR. AS WELL AS FOR THE
FIRST YOU KNOW CHAMPIONSHIP
SERIES. A
GLOBAL TOURNAMENT. WITH THE
FINALE KICKING OFF LATER THIS
YEAR IN NOVEMBER. WE'RE SO A
LOT OF GREAT NEWS COMING FOR
THE YEAR.
>> THIS YEAR ALL LAST YEAR 2020
PEOPLE OF COURSE LOOKING FOR
WAYS TO STAY ENTERTAINED WHILE
AT HOME. BOARD GAMES CARD GAMES
DEFINITELY HELP TO FILL THAT
VOID.
DO YOU CONTINUE HOW ARE YOU
TRYING TO CONTINUE TO KEEP
CONSUMERS IN
EVEN POST-PANDEMIC IF WE COULD
EVER GET THERE.
>> YEAH, IT'S A GREAT QUESTION
AND YOU KNOW WE'RE THRILLED
THAT MEANT I WAS ABLE TO YOU
KNOW PLAY A POSITIVE PART IN
THE PANDEMIC LAST YEAR AND AND
AS IT CONTINUES INTO THIS YEAR
AND WE KNOW THAT MILLIONS
OF FANS WELL AROUND THE WORLD
HAVE BEEN PLAYING IT OVER THE
LAST 12 MONTHS AND AS WE LOOK
TO
THE FUTURE. YOU KNOW WE WANT TO
CONTINUE TO INNOVATE AND I
THINK THAT'S WHAT WE'VE DONE SO
WELL FOR 50 YEARS. AND
THIS YEAR WORK IT WE'RE
WATCHING A NEW PRODUCT CALLED
NO REMATCH WHICH ACTUALLY THE
FIRST TIME WHERE YOU'LL BE ABLE
TO CUSTOMIZE CARS AS YOU WHICH
HAVE DIRECTED RULES UNTIL AT
THE END OF THE GAME YOU'LL HAVE
A CUSTOMIZED DEATH
FOR YOU AND YOUR SO WE CONTINUE
TO THINK ABOUT NEW WAYS OF HOW
TO THAT SAME GREAT GAMEPLAY YOU
KNOW
50 YEARS. CAN BE CAN BE BROUGHT
TO THE NEXT GENERATION AND THEN
THE OTHER THING I WANTED TO
MENTION IS
DIGITAL KNOWING THAT WE WERE
ALL VIRTUAL THIS YEAR.
AND HAVE BEEN YOU KNOW I THINK
THE REALLY LEAN INTO OTHER APPS
STRATEGY. WE HAVE A YOU KNOW
OUT WHICH HAS OVER
150 MILLION DOWN WHICH IS DONE
EXTREMELY WELL THE LAST 12
MONTHS.
>> IT'S JUST INCREDIBLE IN
TERMS OF JUST OTHER PRODUCT
THAT YOU
GUYS HAVE MATTEL BE THERE SO
MUCH STAYING POWER NOT JUST YOU
KNOW, I'M THINKING
ABOUT EVEN FOR EXAMPLE, I'M
JUST BLOWN AWAY ALWAYS I PLAYED
WITH BARBIE WHEN I WAS A LITTLE
GIRL, MY NIECES 5 IS OBSESSED
WITH HER BARBIE IS EVEN MY
DAUGHTER
USED TO HAS ALL THESE HAND ME
DOWN SHE HAD LIKE THIS BARBIE
PHONE THAT YOU SO OBSESSED WITH
WHAT YOU WOULD TRIBUTE THAT
STAYING POWER TO.
>> WELL I THINK OUR TOYS ARE
AND AND YOU KNOW I THINK FOR US
ONE OF THE
THINGS THAT AT MATTEL WE DO
FANTASTIC IS REALLY PROGRAM AND
IF YOU LOOK AT SOMETHING LIKE
BARBIE WHICH WAS INVENTED BY
OUR FOUNDERS. THE SAME WITH HOT
AND AND OF
SOURCE GREAT BRANDS LIKE YOU
KNOW, AND SOME OF OUR OTHER
GAMES BRANDS IN OUR PORTFOLIO
LIKE DICTIONARY. THEY'RE TRULY
TOYS THAT STAND THE TEST OF
TIME
BUT ALSO NEED THE INNOVATION
AND MODERN RELEVANCE, AND WE
CERTAINLY HAVE ON ON A BRAND
LIKE NO ONE AND BARBIE AS YOU
MENTIONED.
>> WHAT DO YOU EXPECT FOR THIS
YEAR TO BE SOME OF THE BIGGEST
TRENDS GOING FORWARD WHEN IT
COMES TO TOYS.
>> YEAH, YOU KNOW I THINK
THERE'S STILL A LOT TO
THE RIGHT. YOU KNOW WE YOU KNOW
WE'RE STILL IN THE KNOW THAT
THE PANDEMIC WE'VE CERTAINLY
SEEN A SURGE IN THE ENTIRE TOY
INDUSTRY DURING THE PANDEMIC WE
SEE MORE GAMES IN PARTICULAR.
REALLY SURGING, YOU KNOW BOARD
GAMES IS PROBABLY GOING TO BE
THE NUMBER ONE GROWTH TO A
CATEGORY WE KNOW THAT YOU FOR
THE FIRST 3 QUARTERS OF THE
YEAR WAS THE NUMBER ONE IN THE
ENTIRE TOY INDUSTRY IN THE U.S.
FOR AND I THINK DEPENDING ON
SORT OF HOW LONG THIS PANDEMIC
WHY I THINK WE'LL REALLY TELL
THE
STORY OF OF HOW THE TRENDS WILL
GO AND SO I THINK IT'S PROBABLY
A LITTLE TOO EARLY TO SAY FOR
SURE, BUT ONE THING I WOULD
SAY THAT RELATED GAMES IS ONE
THING THAT WE'VE SEEN
CONSISTENTLY OVER THE YEARS IT
IS
YOU KNOW PEOPLE DON'T PLAY A
LOT OF GAMES NORMALLY AND SO
WHEN THEY DO THEY USUALLY HAVE
A
GREAT EXPERIENCE AND THAT
ACTUALLY LEADS THEM TO BUY MORE
GAMES AND WE DO EXPECT THAT
WE'LL SEE SOME TRIAL
OPPORTUNITY OVER THE LAST 12
MONTHS THAT WILL CARRY FORWARD
INTO 2021.
>> AND I THANK YOU
OFFICIALLY BEFORE WE DON'T HAVE
THE BEST JOB EVER GLOBAL HEAD
OF GAMES FOR MATTEL.
>> AWESOME.
>> THERE ARE THERE ARE WORSE