A STARTUP. OUT TO EMPOWER
PRODUCT TEAMS READY
TO GROWTH 38 MILLION DOLLARS IN
NEW FUNDING, THIS ONE TO USE
EARLY THAT'S THE NAME OF ITS
PROVIDING WE'LL STOP COMPANIES
QUICKLY AND EASILY.
I UNDERSTAND THEIR AUDIENCE OFF
PROBLEMS AND MORE
LET ME NOW IS RYAN GLASGOW'S A
SEA OF USER LEAP RIGHT, IT'S
GREAT TO HAVE YOU WITH US
THIS AFTERNOON. SO EXPLAIN WHAT
YOUR COMPANY DOES AND YOUR
PLANS WITH THIS NEW FUNDING.
>> THANKS FOR HAVING ME USUALLY
IT IS A MICRO SURVEY PLATFORM
THAT ENABLES
PRODUCT TEAMS TO KNOW IN REAL
TIME WIDER USERS ARE TAKING OR
NOT TAKING ANY ACTIONS WITH
THEIR PRODUCTS.
SO THE EXAMPLE MAYBE MAYBE YOU
SIGN UP FOR A PRODUCTS AND YOU
TELL THEM MOBILE APP AND
MAYBE YOU HAVE NOT USE THAT
PRODUCT THEY NEED
IN RETURN OR PERHAPS YOU CANCEL
THE SUBSCRIPTION OR YOU JUST
UPGRADE THOSE ARE ALL REALLY HE
MOMENTS IN THE
CUSTOMER JOURNEY AND USUALLY
HELPS THESE TEAMS THESE TEAMS
BUILDING THESE PRODUCTS
TO ASK IN PRODUCT MICRO
SURVEILLANCE MAY YOU
SUBSCRIBE TO PRODUCT TO CANCEL
THAT
RESIGNED IT COME BACK, IT'S ALL
THESE MICRO SURVEYS THAT ARE
COLLECTING THIS DATA IN REAL
TIME AND WE I THAT'S ANALYZING
ALL THE DATA IN REAL TIME AS
WELL AND DELIVERING IT TO
THE PEOPLE BUILDING THESE
PRODUCTS THEY CAN TAKE ACTION
PROVE THEIR PRODUCT
EXPERIENCES, I'M GOING TO BE ON
HIS RIGHT EYE.
>> ALWAYS SKIPPED
THE SURVEY AT THE END, I'M
SORRY IN ADVANCE THAT HOW DO
YOU GET PEOPLE READY AND
IN THE THIS PRECIOUS WORLD THAT
WE'RE IN WITH THE TIME SUCH A
VALUE UP POINT HERE HOW DO YOU
GET THEM TO ACTUALLY TAKE
THESE.
>> SO TYPICALLY WHAT THESE
TEAMS YEARS IS THE YEARS
ATTRITIONAL EMAIL SERVER AND IT
MIGHT BE 2050 OR 100 QUESTIONS
AND YOU SHOULDN'T BE
A GIFT OFFERED IS REALLY JUST
AREN'T WORKING FOR CONSUMERS
ANYMORE AND HAS OFTEN SEE A 2
TO 3% RESPONSE RATE WITH
HUGHES EARLY BECAUSE WE HAVE
LIGHT WEIGHT ST. QASR
INTEGRATED INTO THE PRODUCTS,
FRANCE'S AND HE'S MY GROCERIES
POP UP
JUST AFTER THESE ACTIONS ARE
TAKEN OR NOT TAKEN RACINE
BETWEEN 30 AND AS HIGH AS A 90%
RESPONSE RATE
THIS REALLY SHOWS THAT THE
CONSUMERS ARE ENGAGING WITH
THESE MICRO SURVEYS AND THEY'RE
DELIVERING BETTER
HIGHER QUALITY IN REAL TIME
DATA TO THE TEAM'S BUILDING
THESE PRODUCTS.
>> SO DO YOU YOU MUST WORK WITH
EACH OF THESE INDIVIDUAL TEAMS
TO DISCERN JUST THE RIGHT
QUESTIONS TO ASK IN THE SURVEYS
IS THAT RIGHT.
>> THAT'S EXACTLY CRACKED AND
THE IS IT THIS IS JUST A SMALL
SAMPLE OUR CUSTOMERS SINCE
REPUBLICAN LAUNCH IN DECEMBER
WE'VE HAD OVER 500 COMPANIES
ADOPT
NEWS EARLY AND YOU MOST LIKELY
SEEN ONE OF OUR MICRO SURVEYS
IN SOME OF THE MOST POPULAR
APPLICATIONS TODAY, OK.
>> I WANT TO TALK MORE ABOUT
THOSE POPULAR APPLICATIONS DOWN
THE ROAD THAT FOR OUR VIEWERS,
RYAN WHO MIGHT BE LOOKING TO
INVEST TO GIVE US
AN OVERVIEW OF YOUR BUSINESS
MODEL HOW ARE YOU AS A COMPANY
MAKING MONEY.
>> WE HAVE TAKEN THE
TRADITIONAL PRICING MODEL FOR
SURVEYS WHERE A STUDENT LEAH
SEA BASS AND WE SWITCH OVER TO
USAGE BASED PRICING MODEL.
SO OUR BUSINESS MODEL REALLY
LOOKS AT THE NUMBER OF MICRO
SURVEYS. THESE TEAMS RUN
EVERY MONTH. SO THE MORE MICRO
SURVEYS, THEY'RE RUNNING WITHIN
THEIR PRODUCT EXPERIENCE AS
IT'S GOING TO INCREASE THEIR
SUBSCRIPTION COSTS BUT I REALLY
ALIGNS THE VALUE THAT THEY'RE
RECEIVING WITH THE COST THAT
THERE PAIN USUALLY WE ALSO LOOK
AT THE USERS TRACK AS WELL
AND WE HAVE COMPANIES THAT JUST
A FEW 1000 USERS PER MONTH TO
HUNDREDS OF THOUSANDS EVEN 10'S
AND MILLIONS OF USERS FOR A
GIVEN CUSTOMER WE'RE TRACKING
THAT DATA AND HELPING THEM SENT
THE SPIN IN PRODUCTS TARGETED
MICRO SURVEYS. THEY CAN ANSWER
THE KEY QUESTION THAT THEY HAVE
TO GROW THEIR BUSINESS.
>> SO I SEE SOME OF YOUR
CUSTOMERS INCLUDE SQUARE.
OPEN DOOR CODE
HAD ANY DROP BOX EYES, SHIFT
JUST
TUNING THAT YOU HEAR IS A FULL
SCREEN THAT WE HAVE ADOBE
ANOTHER ONE AT ITS ON THEIR
CLASS PET ASK YOU I KNOW WE
HAVE THAT IN NEW YORK CITY
PROBABLY ELSEWHERE AROUND THE
COUNTRY
AS WELL. SO WHAT'S AN EXAMPLE,
LET'S JUST SAY I'M FOR CLASS
PASS RIGHT TO WORK OUT
BASICALLY SCHEDULING MODEL TOOL
THAT A USER CAN USE WHAT'S THE
QUESTION THAT YOU WOULD ASK IN
A MICRO SURVEY.
>> SO TYPICALLY FOR MAYBE
A SUBSCRIPTION EXPERIENCE.
THE COMPANY MIGHT BE LOOKING TO
INCREASE THEIR SUBSCRIPTIONS
FOR THEIR PRODUCTS
AND ILL OFTEN SURVEY IN THEIR
PRODUCT TO THEIR
FREE USERS ASKING WHAT MIGHT
DRIVE YOU OR WHAT MIGHT HELP
YOU GET YOU KNOW CROSS THE LINE
AND MAKE THAT SUBSCRIPTION WITH
THEIR PRODUCTS THEN THE OTHER
MICRO SURVEY, MAYBE AS SOON AS
SOMEONE TO MAKE SENSE OF
SCRIPTURE AND LASRY SO GLAD YOU
SUBSCRIBE TO OUR PRODUCT.
WHAT REALLY DROVE YOU TO
SUBSCRIBE AND BOTH AT NEARBY
SERVING BOTH OF
THOSE GROUPS AGAINST AGAINST
THESE TEAMS REALLY INTERESTING
SETS OF THE YEAR BY THE FOLKS
THAT ARE SUCCESSFUL THE
PRODUCT. BUT ALSO THE FOLKS
THAT HAVEN'T QUITE TAKEN THE
ACTION, THEY'RE LOOKING FOR
THEM TO TAKE AND THEY CAN LOOK
AT THAT DATA AND ANALYZE IN
REAL TIME WITH US EARLY AND
THEN FIGURE OUT WHAT ACTUALLY
MAY BE TEACHERS THEY NEED A
BETTER HIGHLIGHTS OR MAYBE WHAT
THE FRICTION IS IN THEIR
CUSTOMER JOURNEY OR THEIR
PRODUCT EXPERIENCE THE TOLLING
THOSE USERS BACK FROM MAKING
THAT SUBSCRIPTION.
>> ALL RIGHT LET ME AS THIS
WHEN IT COMES TO GROWTH, I'M
SURE OBVIOUSLY GETTING NEW
CUSTOMERS OR CLIENTS, ALIKE
OPEN DOOR LIKE
LAST PAST IS A DEFINITE
GROWTH OPPORTUNITY FOR YOU ARE
THERE OTHER WAYS THOUGH
VERTICALS OF THAT YOU CAN
CONDUCT SOME OF THESE MICRO
SURVEYS WHETHER IT'S VIA TEXT
MESSAGE OR MAYBE A PHONE CALL
AT SOME POINT WHAT ARE THE
GROWTH TRAJECTORIES THAT YOUR
COMPANY HAS.
>> OUR CUSTOMERS ARE SAYING
THAT THEY WANT THESE MICRO
SURVEYS AND ANY POSSIBLE SCREEN
AND SO WE'RE GETTING CUSTOMERS
SMART COVERS THE MEDIA STATES
LOOKING FOR APPLE TV
INTEGRATIONS LOOKING FOR ROKU
INTEGRATIONS AS SONNY GRAY
SHUNS AS WELL
BUT ALSO THERE ARE OTHER TYPES
OF PRODUCT RESEARCH THAT OUR
CUSTOMERS ARE COMING FOR US AND
THEY'RE SAYING HEY
IT'S REALLY GREAT THAT YOU SAW
THE END PRODUCT, CONTINUOUS
RESEARCH WE ALSO HAVE OTHER
RESEARCH NEEDS
AS WELL AND SO WE'RE REALLY
STARTING WORK WITH OUR
CUSTOMERS TO UNDERSTAND THAT