>> AS MORE AND MORE PEOPLE TURN
TO ONLINE SHOPPING AMID THE
PANDEMIC CONSUMERS TRUST AND
INFLUENCERS MAY BE SKEWED AND A
FLOOD
OF ADVERTISING INFLUENCER
MARKETING PLATFORM, A GRIN IS
LOOKING TO REBUILD
THE TRUST HELPING BRANDS CREATE
HONEST CONNECTIONS WITH THOSE
INFLUENCERS TO CULTIVATE
GENUINE ENDORSEMENTS, AN
AUTHENTIC MARKETING JOINING US
NOW IS BRANDON BROWN CEO AND
FOUNDER OF RHONDA BRANDON GREAT
TO HAVE YOU WITH US ON THE SHOW
TODAY CONGRATS ON YOUR NEW TECH
AND MILLION DOLLAR INVESTMENT
THAT YOU'VE SEEN CURED HOW ARE
YOU GOING TO USE THOSE NEW
FUNDS TO
HELP GRAND REBUILD THE TRUST AN
INFLUENCER MARKETING THAT MIGHT
HAVE BEEN LOST THIS YEAR.
>> YEAH WELL, FIRST HOLDINGS
HAVE ME ON IT IS AN EXCITING
DAY NOT ONLY FOR GREEN AND THE
EMPLOYEES BUT THE INFLUENCER
MARKETING SPACE IN
GENERAL AND YEAH AS YOU
MENTIONED WE CLOSED AT
10 MILLION DOLLAR ROUND OF
FUNDING WITH YOU
VENTURE YS AND WE REALLY NEED
TO BE INVESTING INTO A KIND A
COUPLE AREAS OF VERSUS GO TO
MARKET SO IN A VERY STRONG
PLAYBOOK THAT.
HE'S WORKING REALLY WELL AND
WE'RE GOING CONTINUE TO EXECUTE
ON THAT PLAYBOOK AND IF YOU'RE
IN E-COMMERCE BRANDS DOING
INFLUENCER MARKETING SHOULD BE
USING GREEN
AND NOW INTO THE FUTURE THE
LONG-TERM AND EXPAND THE
PRODUCT SO THE BIGGEST
I DIDN'T GO INTO MARKETING IS
WHEN INFLUENCERS TO PROMOTE
PRODUCTS THAT THEY DON'T
ACTUALLY USE OR BELIEVE IN JUST
TO MAKE MONEY AND SO THIS IS
THE PREDOMINANT APPROACH WITH
MARKET PLACE'S AND NETWORK
STAFF LET THE
INDUSTRY TODAY AND GREENVILLE
WE REALLY BUILT AS A
RELATIONSHIP MANAGEMENT SYSTEM
TO MANAGE INFLUENCER MARKETING
BECAUSE WE
KNOW THAT INTERESTING
AUTHENTICITY OF THE GOAL IN
BRANSON TO TAKE A RELATIONSHIP
BASED APPROACH APPROACHED A
COLLABORATION SO YOU CAN EXPECT
US TO CONTINUE TO EXECUTE ON
HIS PLAYBOOK BUILD THE PRODUCT
AND CONTINUE TO SOLVE
E-COMMERCE PRINCE PROBLEMS OF
IN THIS RAPIDLY
GROWING SPACE.
>> BRANDON MORE SPECIFICALLY I
UNDERSTAND THE ARE KIND OF
CENTRALIZING THE SERVICES AND
THE CONNECTIONS BETWEEN
INFLUENCERS
AND BRANDS BUT HOW DO THOSE
BRANDS AND FIND THESE REAL
CONNECTIONS AND MAKE SURE THAT
THE INFLUENCERS ARE WORKING
WITH TRULY ENJOY THE BRAND AND
THAT IT'S NOT JUST FOR YOU KNOW
FROM THE REVENUE SIDE OF IT.
>> YEAH GREAT GREAT QUESTION WE
GET THAT QUESTION ALL THE TIME
SO THE NUMBER
ONE CRIME ALREADY ON THE BRAND
SITE IS YOU WANT TO FIND PEOPLE
WHO BELIEVE IN YOUR BRAND AND
ACTUALLY USE YOUR PRODUCT.
SO WE SUGGEST OFTENTIMES IS
STARTING WITH YOUR CUSTOMERS
BASE. SO WHEN YOU'RE IN THE
CONGRESS FOR AN EU COMEY SENT A
GRAIN YOU AUTHENTICATE
YOUR YUKON HER STORY AND THEN
WHAT WE DO IS WE HELP YOU PARSE
THROUGH YOUR EXISTING CUSTOMERS
SO PEOPLE WHO ARE ALREADY
BUYING AND PURCHASING
YOUR PRODUCTS AND LET YOU KNOW
WHICH OF THOSE PEOPLE ACTUALLY
HAVE ENGAGE AUDIENCES ON SOCIAL
AND WE RECOMMEND THAT YOU CAN
DAMAGE YOUR PROGRAM. BEYOND
THIS THERE'S OTHER WAYS THAT
YOU CAN TRACK SOCIAL LISTENING
THROUGH INTO THEIR SEARCH ON
LINE AND THERE ARE WAYS THAT
YOU CAN FIND PEOPLE WHO HAVE
CONTENT THAT RESONATES WITH
YOUR
TARGET CONSUMER. AND THAT
EVENTUALLY WILL BECOME GREAT
ADVOCATES FOR YOUR YOUR YOUR
BRAND AND YOUR
THAT'S OUR APPROACH A GRIN AND
WE HAVE A WHOLE SUITE OF TOOLS
TO HELP YOU NOT ONLY IDENTIFY
PEOPLE WHO HAVE STRONG BRAND
FATE BUT THEN RECRUIT THEM IN
AN HONEST AND AUTHENTIC WAY
INTO YOUR PROGRAM
OVER TIME.
>> BRANDON WHAT'S YOUR BUSINESS
MODEL ARE YOU TAKING A CUT OF
SOME OF THE TRANSACTIONS THAT
ARE A RESULT OF THESE
PARTNERSHIPS.
>> SOURCE SOFTWARE HAPPY PIERCE
ASKED SOFTWARE AS A SERVICE
BRANDS PASSES AND A NEW
LICENSING FEE. AND IT SCALES UP
THE BIGGER THAT YOUR YOUR
PROGRAM GOES, BUT NO WE DON'T
TAKE ANY TRANSACTION IT'S IT'S
FUNDAMENTALLY NOT AND PART OF
OUR MODEL TO BE IN THE MIDDLE
OF A TRANSACTION BECAUSE AGAIN
WE BELIEVE THAT THE MOST
AUTHENTIC AND HONEST
ENDORSEMENT COMES IN THE
BRANDON IN BOATS OR HAVE A
DIRECT RELATIONSHIP. SO WE MUCH
PREFERRED THE INFRASTRUCTURE
OPERATING IN THE BACKGROUND IS
TOWARD THAT AND THEN THIS
OFFERS A SERVICE BUSINESS MODEL
ENABLES THAT.
>> BRANDON WE'VE SEEN OF COURSE
THE RISE OF SHORT FORM VIDEO
PLATFORMS LIKE TIKTOK BUT ALSO
INDEPENDENTS
SUBSCRIPTION MODELS LIKE A TREE
ON FOR EXAMPLE JUST ZOOMING OUT
YOU SEE MORE MOMENTUM IN ONE
DIRECTION OR THE OTHER WHEN IT
COMES TO CREATING SOME OF THESE
AUTHENTIC RELATIONSHIPS BETWEEN
BRANDS AND INFLUENCERS.
>> WHY THINK SO THE FUNDAMENTAL
DISRUPTION IS
THE SAME RIGHT WHERE WHAT'S
HAPPENING IN THE CONSUMER LEVEL
IS ONCE DOMINATED, YOU KNOW TV
SHOWS IN TRADITIONAL
MEDIA SUCH AS TELEVISION AND
CABLE IS ACTUALLY BEING
REPLACED BY MOBILE PHONE
AND SOCIAL YOU KNOW THE SHOWS A
GOOD EXAMPLE OF THAT AND THE
WAY THAT YOU GUYS DELIVER THIS
TO THE TO THE END CONSUMERS.
AND SO OUR VIEW IS THAT THE
PLATFORMS WILL COME AND GO AND
TAKE TALKS INCREDIBLE PLATFORM
INSTAGRAM IS AN INCREDIBLE
PLATFORM SNAPCHAT TWITTER
THESE ARE GREAT PLACES FOR
ARTISTS MUSICIANS ATHLETES
CONTENT CREATORS TO BUILD AN
AUDIENCE BUT REALLY THE
FUNDAMENTAL DISRUPTION
IS THAT CONSUMERS ARE ENGAGING
WITH THESE INDEPENDENT CREATORS
INSTEAD OF THESE LEGACY NOW
WITH A LARGE PART OF THEIR TIME
NOW OF COURSE TELEVISION AND
CABLE STILL INCREDIBLY RELEVANT
TODAY. BUT AS THE WORLD
CONTINUES TO SHIFT IN ATTENTION
MOVES INTO MOBILE, YOU KNOW WE
EXPECT THIS TREND TO CONTINUE
IN UKRAINE IS POISED TO
CAPITALIZE