>> EVERYONE
>> WELCOME BACK TO BUSINESS
THIS YEAR.
>> ALONE IN THE US, IT'S
EXPECTED THERE WILL BE MORE
THAN 270
1000 NEW CASES OF BREAST
CANCER, DIAGNOSE AND WOMEN NOW
ONE BELOVED HOPING BRAND IS
KNOWN FOR ITS VIBRANT PRINTS
AND IS DOING ITS PART WITH THE
NEW PINK A POSITIVE LINE
JOINING US. NOW IS MICHELLE
KELLY CEO OF REALLY A
TECHNICIAN SO GREAT TO HAVE YOU
HERE THAT.
>> GREAT TO BE HERE. THANK YOU
FOR HAVING ME
VERY EXCITED, YOU KNOW WE'RE SO
EXCITED ABOUT WHAT WE'RE
LAUNCHING TODAY IS THAT HER
FIRST US TO BE GETTING A BREAST
CANCER AWARENESS. AND THE PRINT
THAT I'M WEARING IS CALLED
THINKING POSITIVE SO TELL US
ABOUT THE CREATIVE PROCESS UP
OUR FRONT RESIGN ERS ARE SO
AMAZING. THEY ARE INSPIRED BY
ALL OF ANYTHING THAT COMES TO
THEM THEY'RE ALWAYS OUT
IN NATURE, THIS PRINT
SPECIFICALLY THEY WERE INSPIRED
BY SISTERHOOD OPTIMISM, THE
FEELING WHEN.
REACH OUT TO SUPPORT ANOTHER
WOMAN GOING THROUGH A DIFFICULT
TIME. AND YET THEY HAND PAINTED
THIS PRINT IT'S JUST INCREDIBLE
WHAT THEY DO THERE ARE
PINEAPPLES IN THE PRINCE
THEY'RE OUR HEARTS THROUGHOUT
ROSES AND EVEN THE PINK RIBBONS
THAT WE ALL KNOW AND THIS IS A
WITH BREAST CANCER AWARENESS
AND RESEARCH. SO THESE ARE ALL
HEADING IN THE FRIENDS YOU CAN
FIND THEM AND WE JUST LOVE IT
WE'RE SO PROUD TO LAUNCH THIS
COLLECTION TODAY IN PARTNERSHIP
WITH THE CRA.
>> AND THE SHERIFF IS RECEIVING
A MONETARY DONATION FROM LILLY
PULITZER AS
A RESULT.
>> THEY ARE YES AND WE'RE YOU
KNOW WE'VE BEEN EXCITED TO
PARTNER WITH THEM IN THE PAST
WE JUST ADDED IT ALL UP AND
THREW THE OF COURSE OF OUR
PARTNERSHIP IN THE PAST YEAR
AND A HALF WE HAVE SUPPORTED
OVER 2400 HOURS OF RESEARCH.
WE REALLY BELIEVE IN
WHAT THEY ARE DOING THE
RESEARCH THAT THEY ARE WORKING
SO HARD EVERY DAY TO FIND A
CARE TO BE THIS DISEASE, IT'S
REALLY IMPORTANT TOO.
SO WHAT WE'RE DOING AND JUST
YOU KNOW REALLY PULITZER STANDS
FOR OPTIMISM.
YES WE STAND FOR
HAPPY TIMES AS WELL, BUT IT'S A
PART OF THAT SOMETIMES OF
HAVING THE CONFIDENCE IN THE
STRENGTH TO KEEP ON GOING SO WE
REALLY COULDN'T BE MORE PROUD
TO PARTNER WITH THEM
ON THIS.
>> FRIENDS TO SEE YOUR
CUSTOMERS REALLY DEMANDING
PRODUCTS THAT HAVE A POSITIVE
SOCIAL IMPACT AS WELL.
>> HUGE TEAM EFFORT OUR
CUSTOMERS HAVE GREAT IDEAS THEY
COME
TO US OUR TEAM IS ALWAYS
THINKING OF GREAT IDEAS AND
VERY YOUNG
PERSON LANDS FIRED THROUGHOUT
OUR COMPANY ALWAYS BRING UP GET
IDEAS AND TO WORK THAT YOU KNOW
THEY
HAVE IT ABUL COMPONENTS WHY WE
DO HAVE OUR WHOLE PROGRAM IS
CALLED PRINCE WITH PURPOSE, SO
IF YOU'RE
THE AREA IN A BRAND-NEW HAND
PAINTED PRINCE BEING RELEASED
EVERY YOU KNOW EVERY
SO OFTEN AND ALL YEAR LONG
THESE DESIGNS ARE VERY SPECIAL
WE DO CALL THEM OUR PRINCE WITH
PURPOSE. THEY HAVE A
PHILANTHROPIC COMPONENT AND WE
DO FIND THAT OUR CUSTOMERS GET
VERY EXCITED ABOUT THEM.
SO WE JUST IF THAT'S WHEN WE
CAN DO SOMETHING
THAT IS YOU TO FALL IT'S IT'S
WHAT WE DO WE MAKE OR DISCLOSE
EVERY DAY THEM TO BE ABLE TO
HAVE THIS DEEP OR COMPONENTS IS
JUST FANTASTIC NOW IS THIS JUST
FOR THE MONTH
OF OCTOBER. THERE IT IS AND WE
WILL CERTAINLY SELL IT. BUT
IT'S ALREADY MOVING QUITE
QUICKLY. WE LINES THEM
SNEAK PEEK EVENTS IN OUR STORES
ON SATURDAY AND ITALY OUT
TODAY, MANY OF RETAIL
PARTNERS ARE HAVING PARTIES IN
ALL OF THEIR LIVES
PATIENTS THIS SATURDAY IN
SUPPORT OF BREAST CANCER
AWARENESS MONTH, SO IT'S BEEN
MOVING QUICKLY AND YOU KNOW
WE'LL SEE IF IT LASTS ALL OF
OCTOBER, BUT THAT WAS THE CALL.
>> AN AMAZING BRAND A STORIED
HISTORY IS WELL, I MEAN LOOK
THIS IS ONE OF THE
BRANDS THAT. FROM MY HOMETOWN
AREA AS PENNSYLVANIA WELL KNOWN
IN THE PHILADELPHIA AREA WHEN
YOU THINK ABOUT YOUR BRAND AND
FASHION BRANDS RIGHT
NOW SOME OF THEM ARE DYING OUT
IN FAST FASHION HOUSE LOUIS
WHICH PRIDES ITSELF ON BEING
CLASSIC REALLY STAY RELEVANT.
>> IT'S A GREAT
QUESTION IS WHAT WE WORK ON
EVERY DAY IN TERMS OF STAYING
TRUE TO WHAT MADE THE BRAND
WHAT HAS ALWAYS MADE THE BRAND
SPECIAL.
JUST MAKING SURE THAT WE'RE
REINVENTING THAT EVERY DAY I
THINK PART OF THE BEAUTY OF THE
BRAND HAVING
BEEN AROUND ON THE 60 OR NOT
NOW ONLY 60 YEARS AGO JUST
ABOUT CELEBRATING OUR 60TH
ANNIVERSARY AS
A BRAND ALL RIGHT, THANK YOU
AND IT REALLY IS THAT MADE US
REALLY REFLECT WE ARE THE BRAND
IS ALL ABOUT OPTIMISM
FRIENDSHIP.
OF CLOTHING TO MAKE SOMEONE
FEEL GOOD AND THOSE THINGS
REALLY ARE ALWAYS RELEVANT.
THEY DON'T CHANGE THEY DON'T GO
AWAY. I'VE SEEN THE
POWER OF SOMEONE PUTTING ON A
LOVELY DRESS AND JUST FEELING
RATES AND THAT SMILE THAT SHE
GETS.
AND YOU KNOW THAT THAT WILL
NEVER THAT THAT'S ALWAYS
IMPORTANT SO WE DO WORK REALLY
HARD OUR
TEAMS ARE INCREDIBLY INNOVATIVE
AND CREATIVE AND YET ATTENTION
TO DETAIL IS
JUST FANTASTIC. SO I THINK
WE'RE JUST ALWAYS WORKING I YOU
KNOW KEEPING THAT MAGIC OF THE
BRAND WHAT HAS MADE IT SPECIAL.
EVERY YEAR ARE HAND PAINTED
CRASH AND THE BRIGHT COLORS THE
HAPPINESS THAT SOME OF THEM.
AT RELEVANT FOR 2020 AND
BEYOND.
>> OF MICHELLE'S INTO LAST
JOINED US
LAST OCTOBER ON CHEDDAR THE
TRADE WAR BETWEEN US AND CHINA
HAS ONLY ESCALATED AS A COMPANY
THAT DOES BUSINESS AROUND THE
WORLD AS SUPPLY CHAIN
THAT SPANS THE GLOBE, WHAT
ADJUSTMENTS HAVE YOU HAD TO
MAKE OR DO YOU FORESEE HAVING
TO MAKE IN ORDER TO CONTINUE TO
KEEP PRICES WHERE
THEY ARE.
>> YES OUR IT'S A GREAT
QUESTION AND ALSO SOMETHING
WHERE WORKING CONSTANTLY ON OUR
TEENS THEY REALLY DO TRAVEL THE
WORLD WE ARE SOURCE AROUND THE
WORLD.
PRETTY FREQUENTLY SO I THINK
YOU KNOW WE'RE JUST COMMITTED
TO MAKING GREAT CLOSE. I'M
PUTTING IN A
LOT OF VALUE AND ARE DESIGNED
SO MUCH OF WHAT WE DO IS ABOUT
THE DESIGN
AND THE CREATIVITY AND THEN
FINDING THE BEST PLACE IN THE
WORLD TO MAKE IT AND YOU KNOW
EVEN BEING
ABLE TO FRIENDS ARE BEAUTIFUL
COLORS IS YOU KNOW THAT'S
REALLY THE MOST IMPORTANT PARTS
HAVE HAD TO MOVE SUPPLY CHAINS
THAT ALL CHANGED THE FLIGHT
CHANCE WE HAVE.
YOU HAD SOME CHANGES AND THEY
REALLY THEN YOU KNOW SMALL
TWEAKS HERE AND THERE SO FAR
WE'LL KEEP FOCUSED ON.
YO