>>WELCOME
BACK TO OUR BUSINESS EVERYONE
GOT SOME EXCITING NEWS TO GET
TO HEAR THE CHICKEN SANDWICH
CRAZE RAGES
ON AS POPEYE'S RIGHTS TO GET
ITS VIRAL MENU ITEM BACK IN THE
KITCHEN. THE COMPANY RAN OUT OF
THE SANDWICHES AFTER A WIDELY
POPULAR REALLY SPARKING A
CHICKEN WAR WITH SOME RIVALS
JOINING US NOW TO HELP US BREAK
THIS DOWN HEATHER HADDON
REPORTER AT THE WALL STREET
JOURNAL AND THE GREAT TO SEE
YOU HERE TALKING ONE OF OUR
FAVORITE TOPICS HERE THIS
MORNING. WHY WAS A CHICKEN
SANDWICH THE THING TO SPARK
THIS MASSIVE FAST-FOOD BATTLE.
>>SO SHE CAN REALLY HAS BEEN
GROWING IN POPULARITY IN
GENERAL AS A
CATEGORY AS PEOPLE LOOK TO IT
AS A HEALTHIER ALTERNATIVE TO
CHICK-FIL-A REALLY HAS PUT
CHICKEN SANDWICHES IN
PARTICULAR ON
THE MAP IS SOMETHING THAT
CUSTOMERS INCREASINGLY CRAVE A
CHICK-FIL-A HAS GROWN A LOT OF
LOCATIONS AND SALES. AND SO HE
DID A COMPETITION FOR WHO HAS
THE BEST FRIED CHICKEN AND
SOUTHERN-STYLE BATTERED.
CHICKEN SANDWICH OUT THERE SO
POPEYE'S WHO'S BEEN UNDER THE
RADAR
COMPETITOR FOR AND TIME NOW
CHAIN IT'S AROUND 47 YEARS OLD.
EVER HAD CHICKEN SANDWICH
BEFORE AND WHEN THEIR NEW
OWNERS TOOK OVER THE CHAIN IN
2017. THAT'S ONE THING
THEY ARE WORKING ON PRETTY SOON
AFTER THE CHAIN CHANGE HANDS SO
TO QUIT 2 YEARS FOR THEM TO
YOU, THE RECIPE FOR
THIS CHAIN
THEY GOT SPECIAL FLOUR THEY GOT
SPECIAL SEASONING IT SPREADS
ENOUGH AWAY THEY HAVE ALSO BEEN
VERY GOOD MARKETING AND IT
REALLY TALK TOOK OFF IN A WAY
THAT FAR EXCEEDED THEIR
EXPECTATIONS. BUT THEY DO WITH
THIS MOMENTUM NOW PARTICULARLY
AS YOU SAID AS THE AVERAGE IS
SOLD OUT. JUDGES
SAY THAT I FIND IT HILARIOUS
THAT.
>>THE ANTITHESIS OF BEYOND
MEAT'S THE STORE. SOME ARE
COMING TO A CLOSE WITH ALL THE
CRAZE AROUND A FRIED CHICKEN
SANDWICH.
>>OK POINT TAKE IN. THERE I
THINK YOU NEED TO WEIGH IN ON
THAT ONE BECAUSE THAT'S A GREAT
POINT.
>>ONE COFFEE OUT OF THAT IS KFC
HAS SAID THAT THERE
ARE THERE NEW HIGH ENTRANCE.
THIS SUMMER IS A ON FRIED
CHICKEN SO THIS IS
THE FIRST NATIONAL CHAIN TO PUT
OUT. A FAKE MEAT POULTRY
PRODUCTS WHICH THEY SAID ALSO
CAUSED LINES TOO. GO AROUND THE
CORNER OF THE ATLANTA BAYS
CHAIN THAT LAUNCHED IT AT
RECENTLY. BUT YEAH.
IN GENERAL TO GET IS A MUCH
BIGGER CATEGORIES IN THESE
FAKE MEATS ARMY'S IMITATION
MEAT WHICH ARE STILL REALLY A
NOVELTY BUT YOU THERE IS A
THE FOOD AT ALL KINDS OF.
IT'S EVEN ALL OVER THE
AND HAVING IN SANDWICH FORM
GIVEN THE NEWS HERE.
YOU CHEFS HAVE BEEN
FANATICAL ABOUT THE SANDWICHES
INCLUDING POPEYE'S SO IT'S TRUE
THAT THE ARMY, YES HAS BEEN A
REAL A STORY THIS SUMMER BUT
THIS IS SOMETHING THAT. PERHAPS
A LITTLE BIT
MORE UNIVERSAL APPEAL.
>>LOOK THERE'S NO DENYING THAT
THE CHICKEN SANDWICHES HAS
CERTAINLY ARE VERY TASTY ON
THESE MENUS HEATHER, BUT JUST
TO PUT IT IN PERSPECTIVE.
I LIKE
THIS REPORT THAT A MCDONALD'S
OWNER GROUP COMPARED CREATING A
LEADING CHICKEN SANDWICH TO
JFK'S.
>>ON THE MOON.
>>EXPLAIN. YES, SO CERTAINLY
APPRECIATED THEIR COLORFUL
LANGUAGE THERE, THE POINT IS A
SERIOUS ONE
WHERE THIS VERY BECOME VERY
COMPETITIVE. SO ALL THE CHAINS
ARE MAKING SURE
THE FAST FOOD CHAINS THAT THEY
HAVE A SELECTION THAT REALLY
CAN HELP COMPETE IN THIS
CATEGORY BECAUSE
CLEARLY IT IS TAKING OFF AND
SHOWS NO SIGNS OF STOPPING SOME
OF DONALD HAS A HISTORY WITH
CHICKEN SANDWICHES AND A
SOUTHERN-STYLE BATTERED
SANDWICH THEY HAD WON ABOUT A
DECADE AGO AND THAT BEGAN IN
THE SOUTH.
FROM WHAT I UNDERSTAND FROM
OPERATORS THAT RECIPE WAS
CHANGE THEY
MOVE AWAY FROM THAT THEY'RE
NOW. WELL WE FROM WHAT WE
UNDERSTAND IS WORKING FURIOUSLY
TO TRY TO COME UP WITH YOU WANT
TO COMPETE BECAUSE
THEIR OPERATORS ARE REALLY
DEMANDING THAT DAY IT'S THIS
SPACE IN A BIG WAY BECAUSE THEY
SEE ALL THE ATTENTION THAT
POPEYE'S HAS COME TO SEE ALL
THE ATTENTION THAT CHICK-FIL-A
HAS GOTTEN CAN SEE AND THEY
WANT TO BE A PART OF THAT AS
WELL BECAUSE THEY ARE THE
BIGGEST THAT'S GOING TO CHAIN
BY
SALES OF THE WORLD SO THEY WANT
TO BE IN THIS GAME.
>>OK WE'RE NOT EVEN TALKING
ABOUT SHAKE SHACK THEY RELEASED
THAT CHICKEN SHACK TOO A LOT OF
FANFARE AND CELEBRATION.
WHAT DID THEY MISS OUT ON I
MEAN BECAUSE ONE
COULD ARGUE THAT THEY WERE
REALLY ONE OF THE FIRST MOVERS
IN PUTTING A CHICKEN SANDWICH
OUT THE OUTSIDE OF
CHICK-FIL-A OF COURSE.
>>SO THEY ARE A HIGHER VALUE
PROPOSITION THAT CLEARLY THEY
ALSO HAVE GOT A LOT TO BUT FOR
THEIR CHICKEN
SANDWICH AND PEOPLE REALLY LIKE
IT. BUT REMEMBER TO SHAKE SHACK
COMPARED TO SOME OF THESE
BIGGER CHANGES, IT'S STILL
SMALLER IS STILL NAISH BUT THEY
ARE ALSO COMPETING IN THE SPACE
ON A HIGHER AND.
YEAH WELL YOU AND WHEREAS THESE
FOLKS ARE REALLY ON THE FORT
ALL AROUND $4 DAMAGE.
PROPOSITION THAT WHICH MAKES IT
A LITTLE BIT
MORE APPROACHABLE FOR A LOT OF
DIFFERENT PEOPLE.
>>A SOCIAL MEDIA CERTAINLY IS A
LOT OF THESE MOVEMENTS OF LATE
I'M SURE IT'S PROBABLY PLAYED
AT TO SOME EXTENT. I HANDED
THIS TO YOU.
>>AND THIS IS SOMETHING I HAVE
TO THAT RESTAURANT BRANDS WHICH
IS CAUSING OWNER HAS REALLY
PLAYED WELL SO THEY ARE KNOWN
FOR HAVING THESE KIND OF.
>>PRICE T'S FUNKY IN YOUR FACE
SOCIAL MEDIA CAMPAIGNS THAT
DONE THAT WITH BURGER
KING WHICH THEY ALSO ARE AND
THEY ARE NOW BRING THAT TO
POPEYE'S IN A WAY THAT REALLY
LIKE I SAID EXCEED THEIR
EXPECTATIONS SO FROM TALKING TO
THEIR EXECUTIVES THEY HAD A
WHOLE NATIONAL TV
CAMPAIGN PLANNED FOR THAT YOU
GET ALLIANCE. THEY HAD A
INFLUENCERS THAT THEY WILL
START TO DEPLOY AND THEY
REALLY HAVEN'T EVEN HAD TO
BECAUSE THE DIFFERENT CHAINS
INCLUDING YOUR WENDY'S IS ALSO
VERY GOOD AT THIS WHO HAVE
PILED INTO RESPECT TO RESPOND
TO THEIR RELEASE. ACTUALLY IT
MADE ITS GONE VIRAL, SO IT'S
MADE A LOT OF OTHERS.
WAY INCLUDING CELEBRITIES AND
SLEET ARE TAKEN OFF OBVIOUSLY
IN WAYS THAT EXCEEDED
EXPECTATIONS BECAUSE THEY RAN
OUT OF OVERSUPPLY.
>>THE YEAR OF THE FOR THE
SUMMER AT LEAST OF THE FRIED
CHICKEN SANDWICH THEM THE US
OPEN T